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    Business

    STRonomics

    Increasing regulation, market saturation, and rising interest rates… Still think short term rentals make sense? You’re not alone. Join industry experts Bill Faeth, successful STR host and investor, and Kenny Bedwell, founder of STR Insights and data junky, as they discuss how you can invest in this lucrative industry while still staying ahead of the curve, identifying trends before they happen – or blowing them outright with their own insights! The short term rental industry is booming and there are many benefits to investing in this type of property. Whether you’re a first-time investor or looking for your next investment, we have insights that will help guide the way forward!

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    Everything has Changed. Apr 25, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, hosts Bill Faeth and Kenny Bedwell explore effective investment strategies for short-term rental hosts amidst the challenges of increased regulation, market saturation, and rising interest rates. The discussion covers the importance of dynamic pricing, understanding property value within the market, and strategically managing minimum night stays to boost booking rates and revenue. Insights from their experiences and tips for maximizing occupancy and profit, especially during the off-peak seasons, are shared.


    00:00 Navigating the Complex World of Short-Term Rentals

    00:28 Introducing Market My STR: The Ultimate Marketing Platform

    01:36 Deep Dive into Pricing Strategies for Short-Term Rentals

    04:46 Understanding Property Types and Their Impact on Pricing

    13:47 The Importance of Tracking and Adjusting Your Pricing Strategy

    19:58 Exploring Minimum Night Stays and Their Effect on Bookings

    25:46 Tailoring Pricing Strategies to Individual Properties

    27:27 Closing Thoughts and Contact Information


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    How to know when you should sell. Apr 11, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    This episode kicks off with a light-hearted anecdote about karaoke, quickly moving into the heart of discussing real estate in the short-term rental (STR) market. The hosts, Bill and Kenny, delve into the complexities of knowing when to sell properties, especially for those who may have overpaid for units in areas like the Smokies in 2021 and are now facing losses. They highlight the importance of market analysis, strategic investment, and recognizing the difference between struggling due to poor management versus an inherently bad investment. The duo also provides insights on maximizing returns, conducting an equity audit, and the potential need to sell properties for better reinvestment opportunities. Towards the end, the discussion emphasizes not holding onto underperforming properties out of fear of loss and encourages reaching out for expert advice to make informed decisions. The episode wraps with a brief mention of their company, STRVAs, and a hopeful note on better investment choices.


    00:00 Opening Banter: Karaoke Tales and Podcasting No-Nos

    02:33 Diving into Real Estate: The Pitfalls of Overpaying and Underperforming Properties

    03:58 Market Analysis: Identifying Saturated Markets and Investment Strategies

    08:41 When to Sell: Strategies for Maximizing Returns and Cutting Losses

    10:01 Leveraging Expertise: The Role of STRVAs in Revenue Management

    22:58 Final Thoughts: The Importance of Timely Decisions in Real Estate Investing


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Increase Revenue Big Time By Niching Down Apr 04, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, hosts are joined by Bill Faeth and Kenny Bedwell to explore the importance of niche marketing in the short-term rental (STR) industry. They discuss the success of a Blue Ridge property owner who significantly increased earnings by making her listings the most pet-friendly in the area, showcasing amenities like custom dog biscuits and a pet souvenir station. Another property offers a cannabis-friendly experience, catering to guests interested in a smoke-friendly environment. The conversation also covers themed properties, like Taylor Swift-themed homes and overly themed Harry Potter houses, emphasizing the importance of targeting the right audience without being overly niche. They caution against personal preferences overshadowing market demand and highlight that successful niche marketing aligns with guest demographics and interests, showing the potential of well-thought-out themed and targeted properties in increasing occupancy and revenue.

    00:00 Welcome to STRonomics

    00:28 Diving into Niche Marketing in Real Estate

    00:35 The Power of Targeting Ideal Buyers

    01:45 A Deep Dive into Pet-Friendly and Cannabis Properties

    05:00 The Importance of Going All In on Your Niche

    06:40 Exploring Other Niche Property Themes

    07:09 The Pitfalls of Over-Theming and Misalignment with Market

    13:22 The Key to Successful Niche Marketing: Understanding Your Audience

    18:53 Closing Thoughts and Future Episodes



    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Boosting ADR vs. Maximizing Occupancy Mar 28, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, hosts Bill Faeth and Kenny Bedwell dive into the topic of how certain property amenities, like coffee bars, murals, bikes, and air conditioning, impact rental properties' Average Daily Rate (ADR) and occupancy rates. Kenny shares insights from his experience and observations from different markets, emphasizing that while certain amenities may not directly boost ADR, they can significantly enhance occupancy rates and attract specific guest avatars, thereby indirectly increasing revenue. They also discuss the importance of understanding the return on investment for each amenity added and targeting amenities towards the property's guest avatar to ensure they enhance the guest experience effectively. Furthermore, the episode explores the concept of guest lifetime value and how unexpected, minor amenities can lead to repeat bookings. The discussions also cover various amenity ideas, from lighting and food-related amenities to unique additions like heated pools, emphasizing creative marketing and the guest perception of these features.


    00:01 Welcome to STRonomics: A Unique Introduction

    00:49 The Power of Amenities in Property Management

    01:28 The Impact of Air Conditioning on ADR and Occupancy

    08:01 Exploring the Benefits of Outdoor Lighting

    13:13 Food Amenities: Enhancing Guest Experience

    15:33 Maximizing ROI: When to Stop Adding Amenities

    21:25 Targeting Amenities to Your Guest Avatar

    25:50 Closing Thoughts and Call to Action


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Biggest Mistakes in 2023 Not To Repeat in 2024 Mar 07, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    Bill Faeth from Build STR Wealth and Kenny Bedwell from STR Insights discuss the prevalent mistakes in the short term rental industry, specifically overspending on design and poor time management. They also discuss problems from underestimating launching and operational costs, hesitations due to market saturation, and the effects of rising interest rates. The hosts emphasize the importance of meticulous underwriting and property identification processes. They also share information about their paid and free options to help individuals avoid and mitigate these common mistakes.


    00:00 Introduction and Welcome

    00:54 Discussing the Biggest Mistakes of 2023

    01:06 Overspending on Design and Decor

    01:54 Maximizing Return on Investment

    04:36 The Importance of Timing

    09:08 The Role of the Banker in the Process

    10:21 Avoiding Saturation and Finding Opportunities

    17:08 Understanding the True Costs of Running a Short Term Rental

    22:06 The Importance of Due Diligence and Research

    22:28 Conclusion and Final Thoughts


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Should you trust your agent? Feb 29, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, Bill Faeth and Kenny Bedwell discuss the role of real estate agents in the short-term rental property market. They argue that while agents can provide valuable services such as drawing up contracts and giving insights on concessions, potential investors cannot rely solely on agents' revenue projections. This is because the successful hosting of a property depends on a host's skills, strategies, and personal goals, all of which an agent cannot fully grasp. Investors are therefore advised to make their own assessments of prospective properties using reputable data sources. Bill and Kenny also emphasize the significance of agents having their own experience owning short-term rentals since they would better understand the investor's perspective.


    00:00 Introduction and Topic Presentation

    00:43 The Role of Real Estate Agents in Property Investment

    01:56 The Importance of Doing Your Own Research

    02:21 Revisiting the Topic: Trusting Your Agent

    02:57 The Limitations of Relying on Agents

    03:41 The Importance of Agents Owning Short Term Rentals

    03:51 Red Flags to Look Out for in Agents

    04:18 The Importance of Due Diligence in Property Investment

    05:58 The Role of Experience and Data in Property Investment

    07:06 The Importance of Understanding Your Own Hosting Skills

    07:55 The Risks of Relying on Set Numbers in Property Investment

    16:24 The Importance of Reevaluating Your Investments

    16:45 Conclusion: Trusting Agents and Doing Your Own Due Diligence



    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Location. Location. Location. Feb 24, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, the hosts discuss the importance of location in the success of short-term rental (STR) properties. Their guest, Kenny Bedwell, shares his firsthand experiences with his STR property in Watkins Glen, New York, and how he sets his property apart via unique amenities, such as a newly installed movie theater room. They emphasize the importance of investing in top-performing properties and continually upgrading them to remain competitive and drive high returns. Furthermore, they delve into the strategy behind choosing properties close to key attractions and highlight common pitfalls investors should avoid concerning property location.


    00:01 Introduction

    00:26 Tour of Kenny's Home Theater

    01:56 Discussing ROI and Unique Features

    02:48 The Importance of Location in Property Investment

    03:10 Case Studies: The Impact of Location on Property Value

    03:37 The Pitfalls of Ignoring Location

    07:16 The Role of Location in Market Saturation

    09:22 The Importance of Unique Property Features

    11:02 Investing in Property Upgrades

    19:58 Conclusion and Sign Off



    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    How to Rank #1 on Airbnb in 2024 Feb 01, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode, industry experts Bill Faeth and Kenny Bedwell discuss strategies to stay ahead in the short-term rental market amid increasing regulations, market saturation, and rising interest rates. They share insights on investment trends, marketing tools and platform 'Market My STR'. They also discuss factors that impact Airbnb rankings, emphasizing the importance of listing optimization, dynamic pricing, gathering positive reviews and unique property features. Additionally, they highlight the potential of amenities and services like handicap-accessibility and pet-friendliness to boost rankings and conversion rates, despite these being often overlooked.


    00:00 Introduction to Short Term Rentals

    00:28 The Power of Marketing in Short Term Rentals

    00:55 The Importance of Communication Tools in Short Term Rentals

    01:12 The Role of Marketing Platforms in Boosting Your Business

    01:26 The Art of Podcasting in Short Term Rentals

    01:43 The Secret to Ranking in 2024

    02:20 The Impact of Pricing, Listing Optimization, and Amenities on Ranking

    03:23 The Power of Reviews in Ranking

    05:17 The Importance of Photos in Ranking

    08:06 The Role of Amenities in Ranking

    15:17 The Impact of Cancellation Policies and Pricing on Ranking

    19:57 The Importance of Unique Value Propositions in Ranking

    22:46 Conclusion: The Key Elements to Ranking in Short Term Rentals



    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Why Investable Markets Shift Quickly Jan 25, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, Bill Faeth and Kenny Bedwell discuss the impact of increasing regulation, market saturation, and rising interest rates on short-term rentals investment. They shed light on the importance of staying ahead of the curve and being able to identify trends before they happen. They also delve into the key features of 'Market My STR', a comprehensive marketing platform designed for short-term rental hosts, discussing how it can streamline marketing efforts, improve hosts' communication with guests, and overall enhance the short-term rental business. The episode also delves into specifics about saturation in markets with examples from Kissimmee to Blue Ridge, and highlights the best strategies for property investment amidst growing market competition.


    00:00 Introduction to Short Term Rentals

    00:28 The Power of Market My STR

    01:26 Behind the Scenes: Outtakes and Insights

    01:40 Understanding Market Shifts and Trends

    01:50 The Story of Logan, Ohio

    02:23 The Importance of Data Analysis in Investment

    04:06 The Impact of Market Size on Investment

    05:22 The Role of Purchase Price and Revenue in Investment

    06:09 The Effect of Market Saturation on Investment

    07:38 The Impact of Subdivisions on Market Saturation

    09:25 The Importance of Unique Property Features

    10:26 The Role of Demand in Investment

    16:59 The Importance of Proximity in Investment

    19:51 The Key Factors that Shift Markets

    21:14 Conclusion: The Importance of Great Photos


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Don't Bank on the Future Jan 18, 2024
    Show notes

    This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.


    In this episode of STRonomics, industry experts Bill Faeth and Kenny Bedwell discuss how to stay ahead of the curve in short-term rental investments amidst increasing regulation, market saturation, and rising interest rates. They caution against banking on future predictions like cost segregation bills or interest rates, stressing the importance of making informed, data-driven decisions based on the present situation. The duo also stress the need to be unique and differentiate one's property to succeed in increasingly competitive markets. The discussion also features tips on timely implementation of investment plans and avoiding common pitfalls in the acquisition process.


    00:00 Introduction to Short Term Rentals

    00:28 Market My STR: The Ultimate Marketing Platform for Short Term Rental Hosts

    01:26 Welcome Back to STRonomics

    01:52 Discussion on the Cost Segregation Bill

    02:42 Why You Shouldn't Bank on the Future

    04:15 The Importance of Timing in Property Investment

    07:58 The Dangers of Speculation in Property Investment

    11:49 The Impact of Amusement Parks on Property Investment

    19:25 Conclusion: Focus on Making Your Property Unique

    20:52 Outro: Thank You for Listening to STRonomics


    We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/

    Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

    STR Data Hosts Facebook Page

    Instagram: Kenny_Bedwell

    You can find more of Bill online at:

    Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

    Build STR Wealth: https://buildstrwealth.com/

    Instagram: @BillFaeth73

    Tik Tok: @bfaeth

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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