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    Software How-To

    Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

    Overwhelmed? Feel like your business can’t run for a day without you? You’re not alone.

    When you’re a solo business owner, everything ends up depending on you. You’re the only one who can do the work, answer the email, keep the plates spinning. So you’re on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

    But being a solopreneur doesn’t have to mean doing it all yourself. With the right systems, parts of your business can run without you. That’s what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

    Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he’s helped hundreds of solopreneurs build systems that give them their time back.

    Every week, one clear idea to help you get your time back without hiring a team…or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.

    Advertise

    Copyright: © Joe Casabona

    • Apple Podcasts
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    Latest Episodes:
    The Importance of Digital Storytelling Oct 23, 2023
    Show notes

    A family walks into a talent agency, and says, “Have we got the act for you…”


    If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up.

    See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can improv a shocking, disgusting, offensive story.

    You can think about it as a secret handshake among comedians, that became not so secret after a 2005 documentary came out about it.

    It going me thinking about the importance of telling a story.

    This week, I got to speak to my friend Nick Benson’s college classes about Digital Storytelling.

    Don’t worry, I didn’t tell The Aristocrats.

    Instead, I spoke to them about why storytelling is so important in any content you create, especially podcasting.

    Read the article here: https://podcastliftoff.com/podcast-storytelling/


    Sponsored by:

    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Sometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton Oct 16, 2023
    Show notes

    In a way, the chaotic start to our interview, followed by a calm, cool conversation, is a metaphor for Jordan’s business journey this year.

    See, this isn’t just a story about how to hire good people for your business. It’s a cautionary tale, and proof that running a business is about always learning and adjusting.

    Jordan runs an agency of high-level remote assistants.

    Today, she’s telling us her own trials and tribulations with making what seemed to be the right hiring call but ended up plunging her business into a few chaotic months.


    Don’t worry though, through patience and vigilance, she came out on the other side in a much better position. Plus, in the PRO show, we talk about what she’s doing for me…and why she’s contributed to me potentially leaving Airtable for Notion.


    Top Takeaways

    • You need to share your mission with your team early on. This ensures that you’re both aligned on the same values – which will form a stronger bond than a paycheck.
    • Know when to communicate. Jordan saw that through hiring contractors, they were taking on too much, and as a result, the quality of their work slipped. Clear communication could have prevented the worst outcome for her: loss of clients.
    • Know when to cut ties. Jordan saw that for her agency, a contractor relationship would not work. So she pivoted and decided to hire full-time employees instead. It took several months to find the right fit, but she’s happy she didn’t rush into the decision.
    • When you do bring on new employees, make sure to have a rock-solid, hands-on training program. This will allow them to start learning and doing, from day 1.

    Show Notes

    • Jordan Eaton

    Sponsored by: Lulu | Sensei


    Sponsored by:

    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Podcast Workflows: How Trailer Park Got 10,000 Downloads in 6 weeks. Oct 12, 2023
    Show notes

    It's podcast swap time! Except I'm telling you about another podcast of mine: Podcast Workflows. It's a daily podcast that focuses on how to help podcasters improve their processes. Every Wednesday, I do a deep dive into someone's process, and that's what I'm bringing you today.

    Learn more at https://show.podcastworkflows.com/

    Arielle Nissenblatt eats, sleeps, and breathes podcasts.

    • Her main job is with a podcast company.
    • Her newsletter is all about podcast curation.
    • She runs a podcast community on Discord.

    She loves podcasts so much that she, along with her co-host Tim Villegas, produce a podcast about podcasts. Well really, about podcast trailers specifically. It’s called Trailer Park.

    You might think that this is too niche, but they got 10,000 downloads in just a few weeks. Their outreach process was crucial to achieving that goal. Read on to learn how they did it.

    IN THIS EPISODE

    • Why a super-niche podcast is the path to success
    • Spending some time in the edit can greatly enhance your show
    • Pitching and direct outreach is still the best way to grow your podcast


    Read the full article here: https://podcastworkflows.com/trailer-park-podcast/


    ————
    Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

    Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.


    Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz


    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why Podcast Interviews are a Content Goldmine with Tom Schwab Oct 09, 2023
    Show notes

    If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that.

    Much like the problem with leveraging AI to do all of the heavy lifting, me positioning this episode as “about AI,” would be inauthentic. And authenticity…well that’s really what this episode is about.

    Tom Schwab is someone who believes at his core that you’re just One Conversation Away from a profitable…and perhaps quite successful…business. So that’s what he helps people do. He helps them have conversations.

    And today, you’re going to learn how to get better at having the right conversations, as well as how to leverage those conversations to build your authority…authentically.

    Plus in the PRO show, Tom and I exchange podcast interview horror stories!


    Top Takeaways

    • Marketing is starting a conversation with someone who could be a great customer. But before you can do that, you need to get clear on what you do, and who you do it for. Obscurity is bad for business.
    • When you go on podcasts, you’re having a conversation with potentially lots of people. This means you need to show up, be present, and make the host look like a genius for having you on!
    • Go for quality over quantity. When I asked Tom about how to get on more podcasts he said, “More is not better. Better is better.” So use your time wisely, and show up fully for the listeners.

    Show Notes

    • Tom Schwab

    Sponsored by: Lulu | Sensei


    Sponsored by:

    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    How to Stand Out When Everything is Competing for Attention with Steve Woodruff Oct 02, 2023
    Show notes

    Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what Steve Woodruff knows.


    If you’re a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You’d be wrong.

    See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People are assaulted every day by stimuli, and if you want to cut through all of the noise, you need to stand out by being an effective communication designer. And there’s no better person to tell us how to do that than the King of Clarity himself.


    Plus, in the PRO show, we talk about using AI to write books, and Steve’s process for writing his latest book, The Point.


    Top Takeaways

    • The average American spends 7-10 hours per day in front of a screen. On top of that, we see 4,000-10,000 ads every day. In other words, there is a lot of stuff competing for our attention.
    • You want to be pigeonholed! Instead of an “Elevator Pitch,” which sounds stuff and outdated, Steve prefers the term “Memory Dart.” What’s one sentence you can say to people so they know exactly what you do?
    • If you’re not communicating clearly to an outsider, you’re not communicating clearly. You want to make sure your copy (website, LinkedIn profile, Twitter) makes sense to people who don’t know your work well.

    Show Notes

    • Steve Woodruff
    • Steve in Linkedin
    • Want to be a Better Speaker? Do THESE Things with Mike Pacchione
    • Clarity Wins Book
    • You’re Writing Your Business Book Wrong with Josh Bernoff

    Sponsored by: Hostinger | Lulu | Sensei


    Sponsored by:

    • Hostinger: Get 10% off + 2 months free with code BUILD
    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA


    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Using Twitter to Grow Your Podcast with Yong-Soo Chung Sep 25, 2023
    Show notes

    Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10?


    We’ve all been there: we spend a TON of time pouring blood, sweat, and tears into a project just to have it launch to crickets. That’s exactly what happened to Yong-Soo Chung with his podcast. Despite the social following, no one cared about his show.


    But instead of wallowing in self-pity or shutting the show down, Yong-Soo took action. He reactivated his 12-year dormant Twitter account, and started basically from scratch, growing to 20,000 followers in less than a year.


    Now he has a great process for getting people from Twitter to his newsletter, to his podcast.


    We’ll cover his entire journey and more. Plus, in the PRO show, we exchange notes on our production processes!


    Life Lessons

    • Have a clearly defined niche, and know how to reach people in that niche. Yong-Soo’s initial problem was a mismatch between his businesses and his show. Once he started to find people in the right niche, he started to find listeners.
    • Share personal stories – these are the things that resonate with people, no matter what platform or niche. By being a little vulnerable, people will want to learn more about you and your story.
    • Continuously hone your target avatar and make sure to grow your show to serve your audience and yourself. You need to be interested in the show – after all, that’s how you tell a good story.

    Show Notes

    • Yong-Soo Chung
    • Yong-Soo in Twitter
    • Yong-Soo in Instagram
    • Yong-Soo in Linkedin
    • Using AI to Craft a Listener Avatar
    • Want People to Find Your Podcast? Do More Than Just Tweet with Deirdre Tshien

    Sponsored by: Hostinger | Lulu | Sensei


    Sponsored by:

    • Hostinger: Get 10% off + 2 months free with code BUILD
    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA


    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Create More Engaging Cohort-based Courses with the Flipped Classroom Model Sep 18, 2023
    Show notes

    Cohort-based courses are on the decline if the tastemakers are to be believed. And it makes sense. Now that people aren’t stuck at home, they probably don’t want to spend time interacting online when they can interact IRL. But that doesn’t mean that CBCs have no utility.

    In fact, I think that there’s a great way we can make CBCs even better, by employing a tactic that has been explored in the K12 and higher education settings: the flipped classroom.

    In the episode we’ll:

    • Check out the flipped classroom model, a way to get students more involved and boost their learning.
    • See how engaging teaching methods move past old school methods and foster better student participation.
    • Learn some of the pitfalls of the flipped classroom in a practice.
    • Measure the effect of customizing course material to suit students, a way to make education more personalized.
    • See how the topic matters when considering the use of the flipped classroom model.
    • Address how we can incorporate the flipped classroom model in cohort-based courses.

    Sponsored by:

    • Hostinger: Get 10% off + 2 months free with code BUILD
    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA


    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung Sep 11, 2023
    Show notes

    I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all, the chef is literally cooking in front of us, building our meal. But according to Kevon Cheung – a guy who’s built his entire community by building in public – Hibachi is entertainment.


    In order to build in public, you need to take your audience on a journey with you. That’s why he believes building in public is more like Omakase. This is where the chef will choose the foods for you, involve you in the process, and tell you a story about the food you’re eating.


    That’s what Building in Public truly is, and today, we’re going to learn how to leverage it to build great communities and better products.


    Top Takeaways

    • You need to talk about something people care about, not just vanity metrics. No one cares what time you wake up to write. They want to know what you’re writing about, and why you chose to write about that topic.
    • Only your competitors care about how you do something – your secret sauce. Your audience is invested in you, and they want to know about the journey…both the ups and the downs.
    • You shouldn’t just announce something when you’re not sure it will do well. Instead, tell your audience you’re exploring an idea. Ask them about it, and involve them in the process. THEN, make a decision and share that with them, along with why you made the decision.

    Show Notes

    • Kevon Cheung
    • Kevon in Twitter
    • PublicLab
    • Monica Lent
    • What Happened to Wirecutter
    • How To Build a $1000/year Membership with Jay Clouse
    • Podcast Workflows book
    • http://helpthisbook.com

    Sponsored by: Hostinger | Lulu | Sensei


    Sponsored by:

    • Hostinger: Get 10% off + 2 months free with code BUILD
    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA


    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy Sep 04, 2023
    Show notes

    You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning producer, Cody Sheehy. He creates documentaries, and today he tells us why storytelling has been crucial to his work, and is crucial to yours too. In the PRO show, I couldn’t resist: I asked what it was like to win an Emmy.


    Top Takeaways

    • Everything comes down to having a good character. Your audience needs to associate with the character for them to feel connected to your content (this is why long-form> short-form).
    • While Joseph Campbell’s formula is great in theory, it doesn’t fit perfectly in the real world. But you still need to take elements from it to craft something compelling.
    • Finishing strong should feel like you’re running through a house, closing all the doors. Your character needs to grow and you need to close most, if not all, of the open threads.

    Show Notes

    • Cody Sheehy

    Sponsored by: Lulu | Sensei


    Sponsored by:

    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins Aug 28, 2023
    Show notes

    If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs to borrow money from. That’s how Kathleen Celmins sees it, and she’s very effective at selling on LinkedIn. In fact, she says that if you’re just trying to grow your follower count on LinkedIn, you’re doing it wrong. Instead, it’s all about the connections. How do you convert those connections into clients? That’s what we get into during this call. Plus, in the PRO show we talk about the danger of creating tools that rely on social media.


    Top Takeaways

    • While every other social network is super content-heavy, LinkedIn is different. If you post more than once a day, you’re competing with yourself.
    • Followers on LinkedIn are a vanity metric. Your goal is to fill your calendar with calls…so create connections and see if those connections are a good fit.
    • Your LinkedIn Profile is your sales page. Optimize it for your offer, and start connecting with people in your niche.

    Show Notes

    • Kathleen Celmins
    • How to NOT Burn Out While Using Social Media with Alex Marshall
    • Waalaxy

    Sponsored by: Lulu | Sensei


    Sponsored by:

    • Lulu: Sign up for free today and sell your book.
    • Sensei: Save 20% FOR LIFE with code JOECASABONA

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


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