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    Software How-To

    Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

    Overwhelmed? Feel like your business can’t run for a day without you? You’re not alone.

    When you’re a solo business owner, everything ends up depending on you. You’re the only one who can do the work, answer the email, keep the plates spinning. So you’re on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

    But being a solopreneur doesn’t have to mean doing it all yourself. With the right systems, parts of your business can run without you. That’s what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

    Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he’s helped hundreds of solopreneurs build systems that give them their time back.

    Every week, one clear idea to help you get your time back without hiring a team…or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.

    Advertise

    Copyright: © Joe Casabona

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Rethinking Our Relationship with Time and Money with Khe Hy Mar 18, 2024
    Show notes

    I abhor hustle culture. Telling someone to work a full-time job, then go home and work more all for some goal that keeps changing is, in my opinion, how to lead an empty life. I’m worried that, even in 2024, we continue to fetishize making money and hustling. So I decided to take it to Khe Hy.

    Khe, if you don’t know, worked hard – as he puts it, he hustled for 10 years of his life. He worked on Wall Street, becoming the equivalent of a junior partner in a law firm, and earning a 7-figure salary. But he left that job, and he’s built a life he enjoys.

    But he makes it very clear: sometimes you do need to hustle. Life is full of seasons – and recognizing that seasonality is important. We cover a ton of topics in our short time.


    Top Takeaways

    • There are seasons to life. It’s important to recognize that and adjust for the season you’re in.
    • If you’re working to eventually gain more time, ask yourself if you can cut some costs and gain that time now. Sure, someone could pay you $10,000 for 5 hours of data entry – but do you want to do data entry, or would you rather have those 5 hours free?
    • There’s a difference between revenue and profit. Most people share top line revenue, but what are they really taking home?

    Show Notes

    • Khe Hy
    • Revenue Hub's interview with Tiago Araújo
    • RadReads
    • The magic of doing $10,000 per hour work
    • Are you a Post-Achievement Professional?




    Sponsors:

    • Check out Liquid Web
    • Go to http://porkbun.com/HowIBuiltIt24 to get $1 off your next desired domain name at Porkbun!

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Aligning Your Values to Set the Right Goals with Tanya Alvarez Mar 11, 2024
    Show notes

    What do you want your life to look like? Last week I talked about how not being intentional is kind of like driving a car without the GPS. But goal setting without knowing what you want – that’s a bit like driving a car without having a destination in mind.


    Well, today, Tanya Alvarez is going to help us figure out the destination – you can think of her as your own GPS. And much like that Google Maps car, she’s well-traveled and has a ton of experience to back up her advice – from funding her first startup with credit cards to completing a Half Ironman and traveling to 42 countries, she’s done it all. And now she wants to help you do it too, by sharing her system for prioritizing your goals.


    Top Takeaways

    • Take the time to define and rank your personal values. Understand how these values shape your goals and prioritize them to ensure alignment with your desired outcomes.
    • View your goals as hypotheses and break them down into manageable time frames. This approach provides flexibility for adjustments while promoting focused and effective work periods.
    • When faced with multiple business ideas or tasks, evaluate them based on effort, impact, and activity categories. This can help you understand your capacity and prioritize tasks effectively.

    Show Notes

    • Tanya Alvarez

    Sponsors:

    • Check out Liquid Web
    • Go to http://porkbun.com/HowIBuiltIt24 to get $1 off your next desired domain name at Porkbun!

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why I’m Killing my Membership Mar 04, 2024
    Show notes

    Not being intentional in your business is a bit like getting in your car and driving without the GPS. Sure…you generally know where you’re going. But what if a road is closed? What if there’s avoidable traffic? A GPS can help you navigate around those things.

    When you’re intentional about your business, you go from wandering aimlessly, taking any work that makes ends meet, to setting and achieving your goals. And today, I’m going to talk about how I’m being more intentional in my business, and why that decision has led me to end my membership.

    Top Takeaways

    1. Take the time to identify tasks that provide the best returns on your time investment. Focus on work that aligns with your income goals and brings you closer to achieving your business objectives.
    2. Take control of your schedule by tracking your time and evaluating the effectiveness of your tasks. Use tools like time tracking apps to make data-driven decisions and maximize your productivity.
    3. Reflect on your business goals and values, and make decisions that align with them. Ensure that your business endeavors are in sync with what matters most to you and contribute to your overall happiness and success.

    Sponsors:

    • Check out Liquid Web
    • Go to http://porkbun.com/HowIBuiltIt24 to get $1 off your next desired domain name at Porkbun!

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why Every Business Owner Needs a Podcast with Krystal Proffitt Feb 26, 2024
    Show notes

    Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about a lot. I think lots of creators are too. The rote advice that you see from the ultra successful people just doesn’t work for most of us. And it doesn’t have to. What if I told you there was a better way.

    As it turns out, today’s guest, my friend and Amazon best selling author of the book start a binge-worthy podcast, Krystal Proffitt, agree: starting a podcast is a great way to build your business.


    In today’s conversation, we talk about why podcasting is the best way to build expertise and trust, why there aren’t too many podcasts, and how you can start a successful one.


    Plus, in the pro show, we talk all about how to do interviews the right way.


    Top Takeaways

    • Podcasts are a great, intimate way to get your content in the hands of your ideal audience. And, as Seth Godin put it, they are the generous act of showing up.
    • You differentiate your podcast by making sure your audience feels seen and heard. This could (and should) be through relatable stories, and by engaging with them through feedback.
    • The first thing you should think about, before you every consider which mic to buy, is what’s your message? Without a message, you don’t have a podcast.

    Show Notes

    • Krystal Proffitt
    • My interview with Krystal on Podcast Automation
    • Amy Porterfield

    Sponsors:

    • Check out Liquid Web
    • Go to http://porkbun.com/HowIBuiltIt24 to get $1 off your next desired domain name at Porkbun!

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Solopreneurs Need to Sell Strategy as a Service with Maggie Patterson Feb 19, 2024
    Show notes

    During the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a community. That’s the only way you can scale your business. And to be honest, I fed into it. I believed that a membership was the key to stop trading for hours for dollars.


    But the truth is I was trading more hours for fewer dollars. See, what most solopreneurs don’t realize (what I didn’t realize for a long time) is that you’re always trading hours for dollars. That’s what work is. The key difference is how many hours you're trading for how many dollars. And that’s what Maggie Patterson is here to talk to us about today.


    See, when the pandemic ended, we both noticed something: many of those people who were preaching the importance of basing your business off a community or membership were going back to one thing: services. Because when you do services right, you can make a lot of money.


    Today, Maggie, who has over 15 years of experience successfully selling client services, tells us the key to unlocking more income: selling strategy.



    Top Takeaways

    • It’s important to understand what kind of business you want to run. 1-to-1 business is a lot different from a 1-to-many business. And they require different strategies.
    • The key is in pricing. Don’t just price on gut feeling. Tether it to some reality (like how much money you need to make to pay yourself, and run the business), and then listen for feedback. The market will tell you if you’re priced correctly.
    • Too many solopreneurs give the strategy away for free in their proposal. They say exactly what they’re going to do. Instead, hold paid strategy sessions (sometimes called Discovery projects) where you get paid to truly understand the scope, and give the client something tangible.

    Show Notes

    • Maggie Patterson
    • Reverse Salary Calculator
    • The Best Advice I Never Took

    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Taking a bet on Substack’s Network Effect with Nathalie Lussier Feb 12, 2024
    Show notes

    Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own website and owning everything – how do you choose? Well, Nathalie Lussier and I have both been around the block. She owns a popular WordPress-based LMS called AccessAlly, and I’ve tried dozens of platforms for memberships, including ones I’ve built myself.


    So it was interesting timing when we both decided to start publishing on Substack in late November/early December. Today, we’re going to trade notes, going over why we decided to move there, what migration was like, and what we like and dislike about the platform. For members, we’ll discuss our timing to move within the context of a bigger controversy surrounding Substack.


    Top Takeaways

    • Social Media for promoting and growing your work has been going downhill for a while now. But Substack has built in a number of features, like Notes and Recommendations, to incentivize sharing while also staying on the platform.
    • One of Substack's best features is its interoperability. You can easily import email lists, content, and even paying subscribers through Stripe. And moving is easy too. Everything you can import, you can also export.
    • The best way to leverage Substack’s network effect is to find your tribe – people who you can work with to restack, recommend, and follow on Notes. Just like any social network, don’t discount the “social” part.

    Show Notes

    • The Momentum Memo
    • AccessAlly
    • How Knowing Your Customers Lets You Charge More with Nathalie Lussier

    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    What’s Missing From Your Process? Feb 05, 2024
    Show notes

    One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny.

    And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it.

    In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (for all intents and purposes, a timeline is a parallel universe). This also allows him to relive events over and over again.

    So as all of existence faces eradication, he can take as much “time” as he wants to learn how to save everything and everyone, on every timeline.

    He continuously, over thousands of years, learns everything he needs to learn, and practices, through trial and error, to improve his process, and his odds of saving everything and everyone.

    And while we don’t have thousands of years, or the ability to time travel, we do have the ability to take a step back and consider the question, “What’s missing?”

    Read the full article here


    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Great Things Require Time Jan 30, 2024
    Show notes

    It was Christmas Eve, and I was waiting in line for bagels.
    As someone who grew up in New York now living close to Philly, I’m admittedly a snob about the quality of the bagels I eat. But there’s a bagel shop not 5 minutes from my house that makes the best bagels I’ve ever had outside of NY/NJ.
    And they offer preorders for Christmas Eve. It’s become a bit of a tradition in our house to get those bagels and do a Christmas Eve brunch.
    They also have a select stock for people on a first come first serve basis. People who preorder can buy from this stock. The many preorders combined with the select stock creates a long line. After-all, these bagels are superb.
    So we waited.
    And during that wait, there were some people who complained about the wait1.
    But no one left the line or cancelled their order. After all, if all they wanted was bagels, they could have gone to the grocery store a few doors down and buy bagels immediately.
    But those are not even good bagels. And we wanted great bagels.
    See, there’s a dirty little secret that no one wants to hear these days:
    Great things require time. And they’re worth the wait.

    Read the full article here

    In the PRO show,I explain how I plan for conferences, and how I measure direct ROI from events. Join here.


    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    My Experiment with Substack and Being “Everywhere” Jan 22, 2024
    Show notes

    I sweat bullets over finding the right tools. Some might say I am an Overthinker.

    And that is an asset to me. But occasionally, it causes crippling analysis paralysis. I’ve spent every day of this very young year, thinking about the implementation for my membership, even though I know the simplest solution is to use Substack. And last week, I would have told you that’s the end of the story. But it’s not.

    So today, I’m going to tell you about a journey that led me to Substack and grossly overcomplicating my publishing process. And why that could be a good thing.

    For members, we discuss how I’m managing multiple publishing places, why “Be Everywhere” is so important to me, and my goals for this experiment.


    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


    Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark Jan 15, 2024
    Show notes

    It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that.

    Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat LinkedIn like a social media platform because it’s not one. It’s a professional networking platform.

    That means we need to treat it more like a networking event if we want to make the most of it. And today, he’s going to tell us how.

    In the subscribers-only show, Matt and I talk more about building a lifestyle before you build your business. We touch on how people like Alex Hormozi oversimplify how they do things in order to push how "easy" it is to build a business. We also talk about the difference life choices we've made, and how our businesses support that — and what you should consider as well!


    Top Takeaways

    • LinkedIn wants you to be intentional. That means you need to know WHO you’re talking to, and HOW you help them.
    • Make sure your profile is optimized for your client. Do some research to figure out their biggest problem, and how you can fix it for them.
    • If you don’t know where to start, run a poll. This will re-engage your connections. Ask 3-4 questions that are targeted to your ideal client. Then for the people who DO engage, follow up and ask to get on a quick call.

    Show Notes

    • Matt Clark
    • Matt on Linkedin
    • Stop doing “Sales” and Start Having Conversations with Nikki Rausch
    • Why You Need to be on LinkedIn if You’re a Creator with Kathleen Celmins
    • How to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson
    • Power vs. Force
    • Leonardo Da Vinci
    • Chris Lema

    Sponsored by: Liquid Web


    Sponsored by Liquid Web

    ————
    Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.

    Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

    If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

    Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


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