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Strategy Sprints: B2B Sales for Founders — Business
Strategy Sprints: B2B Sales for Founders

🐬 The B2B sales podcast for founders who want to double revenue, fast.. without being the only closer.

Every episode gives you one sales strategy you can run this week. You hear “send me a proposal,” and you stay in control of the conversation instead of chasing a deal that’s going stale. Your new sales hire gets a process they can run without you. 🐯 You hold your price on the next big deal.

Host Simon Severino has coached 2,000+ teams (including Google, BMW and Airbus) and 2,400+ B2B founders through the 8 Steps of the Repeatable Sale: frustration before features, cost of inaction before price, a starting date before the proposal. Guests are founders and sales leaders sharing what’s working for them in founder-led sales right now, and what isn’t.

For founders in B2B software, consulting and financial services scaling toward $10M.

Follow the show. New here? Start with the bitter truth: “Why ‘Send Me a Proposal’ Means You Lost the Deal.”

🌴 Don’t grow slow. Live the Sprintlife.
Tools and community: www.strategysprints.com

Copyright: © All rights reserved

Latest Episodes:

How to Fix Your Sales Pipeline When AI Isn't Helping Aug 25, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Your CRM calls them a contact. Sales calls them a lead. Delivery calls them an account. That mismatch is why AI can't fix your pipeline, and it's why deals stall before anyone notices.

In this one, you'll learn..
- Why the AI tool you just bought can't fix a broken pipeline (and what actually will)
- The 3-part "business map" (ontology) that gives your team and your AI one shared source of truth
- Why isolating the parts of your business before you automate them changes everything
- What happened for one client one week after she built her map
- The one test that tells you if your AI is actually helping or just guessing faster

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Why AI Will Fire the Needy Salesperson First (Not You) Aug 23, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Simon Severino breaks down why AI is about to fire the needy salespeople first, not because AI sells better, but because neediness is just volume and persistence, and AI can do that at 1,000x scale for $0.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Win B2B Deals in a Distracted Market with Lorenzo Bizzi Aug 20, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Lorenzo Bizzi brings data-backed research on what actually closes B2B deals in a distracted market — and why most outbound fails before the first reply.

What you will learn:
- Lorenzo Bizzi's outbound prospecting system for consistent B2B pipeline
- How to structure deal conversations that move prospects forward without pressure
- The frameworks Lorenzo uses to close bigger deals faster
- What most B2B founders get wrong about outbound in 2026
- How to build a manufacturing company that attracts top talent and retains them for decades

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

The Ownership Mindset That Scales Companies with Kerry Siggins Aug 18, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Kerry Siggins is the CEO of StoneAge, an employee-owned global leader in waterblasting tools. EY Entrepreneur of the Year 2023. Colorado CEO of the Year. She led StoneAge through 3 major transitions.. and she did it by giving ownership to everyone in the building. In this episode we go deep on ESOP culture, leadership transformation, and what happens when you treat every team member like a founder.

What you will learn:
- How an employee-ownership model (ESOP) creates a culture that scales
- Why Kerry believes the ownership mindset is the ultimate competitive advantage
- The leadership transformation that took her from substance abuse to CEO of the Year
- How to build a manufacturing company that attracts top talent and retains them for decades

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Turn Marketing Lemons Into Lemonade with David Deutsch Aug 16, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

In this episode David Deutsch and Simon Severino look at marketing and sales mistakes that got turned into wins this week:

- How Levi's turned a stadium sponsorship ban into a viral t-shirt moment during the World Cup
- Why Taco Bell's lettuce recall response built more trust than it lost
- How a bad AI-generated client email became a repeatable 5-round copywriting process
- The 9 emotions framework (vanity, greed, lust, fear, relief, addiction, nostalgia, novelty, envy) used to pressure-test every email before it ships
- Why Avis's "We Try Harder" and Volkswagen's "Think Small" are still the best examples of turning a weakness into the whole pitch

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Automate B2B Sales With Claude Code with Neil Farrimond Aug 14, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

How to automate B2B sales with Claude Code, without losing the human control that closes deals. Neil Farrimond and Simon Severino break down the exact system: 40+ AI agents running attraction, closing, delivery and compounding, while Simon protects his time for the highest-leverage work only.

0:00 Introduction
5:34 Why time freedom is the real goal
8:01 Step 1: Write down your SOPs before automating
12:42 Step 2: Ask Claude "You are the CEO now"
16:47 Live prospecting drill: 3 rounds in the 200K Club
22:02 Why mild urgency beats complacency
25:36 Training your AI like a new hire
33:19 Build your ICP 15 levels deep
37:05 Never chase: the "hot girl in the club" energy
42:40 Daily habits that keep your pipeline full
46:04 Where to go deeper

What you'll learn:
- Why a trusted referral still kills a deal your AI outreach can't save
- The actual FTC rule about AI selling to humans, and why it matters
- Why most sales AI failures are a missing map, not a missing model
- The "Heartbreak Budget": budgeting for rejections, not just wins
- The exact activity math behind 5 real sales conversations a day

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

5 Sales Rules AI Will Never Change with Mike Muhlfelder Aug 09, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

AI changes the tools. It doesn't change the laws. Simon Severino and Mike Muhlfelder (Calm Ocean Sales) sit down for their weekly "2 Takes From The Field" segment to name the parts of B2B sales that no model update will ever touch.

00:00 Introduction: the immutable laws of business
0:49 "I got a guy": why referrals kill your pipeline
3:02 The law that stops AI from selling to humans
4:43 Why simple always wins (the Amazon rule)
7:02 You don't have an AI problem, you have a map problem
9:26 Every business exists to build more of itself
11:52 The Heartbreak Budget: budgeting for "no"
16:00 Commit to 4 rejections a day
19:38 The math behind 5 conversations a day
22:43 Fail, fail, fail until you win

What you'll learn:
- Why a trusted referral still kills a deal your AI outreach can't save
- The actual FTC rule about AI selling to humans, and why it matters
- Why most sales AI failures are a missing map, not a missing model
- The "Heartbreak Budget": budgeting for rejections, not just wins
- The exact activity math behind 5 real sales conversations a day

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

The Identity Shift That Changes How You Sell with Justin Michael Aug 06, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Discover how Justin Michael is redefining sales by using identity, unconventional prospecting, and human connection to win high-value clients in the age of AI.

In this episode you'll learn:
- Why your identity matters more than your sales tactics — Learn how the way you see yourself can shape your confidence, behavior, and ability to win high-value clients.
- How to create clients instead of chasing prospects — Discover unconventional ways to get attention, build trust, and stand out from the flood of generic AI-generated outreach.
- Where AI helps—and where human salesmanship still wins — Understand why AI can accelerate research and ideas, but judgment, taste, trust, and human connection remain critical in high-value sales.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

How to Build a High-Performance Sales Team with Mike Maloy Aug 04, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Your business runs on systems. Most of them are locked inside people's heads. David Jenyns built SYSTEMology to fix that — and AI is making it faster than ever.

In this episode:
- The exact moment founders should start building a revenue team (most wait 6 months too long)
- Why hiring a sales manager before you have a playbook is the most common mistake
- The three conversion rates every B2B founder must track
- How to replicate your best closing conversations into a system anyone can follow
- The relentlessly generous philosophy that wins long-term B2B relationships

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Why Founders Become Their Own Bottleneck with Cameron Herold Aug 03, 2026

Show notes

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ In this episode you'll learn:

- Why "lack of focus" is the real bottleneck, not lack of hiring

- The 4 rules of delegation that save you seven and a half hours per task

- How to tell if you're ready for an Executive Assistant vs a COO

- Why firing slow is the most expensive decision you're avoiding

- How Cameron uses a written Vivid Vision to delegate his entire life, not just his business

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME

🐦 X: https://x.com/simonseverino

👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

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