Strategy Hour | Online Marketing for Business Growth

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180: Beginner Business Series - Part 4: Your Marketing Gameplan Feb 21, 2018

Show notes

Today we are creating your marketing gameplan and we couldn’t be more jazzed. Up until this point in the Beginner Business Series, you have figured out what you are best at and what you can get to market the quickest without learning anything new. We’ve also figured out how to package and price it, we’ve set up your shop, you have it listed and are ready to sell! You’ve come a long way and in today’s episode we’re going to dive into your marketing gameplan so that you can get your stuff out into the world and start making money right away.

A lot of the time, people get to this point of selling, they’ve taken all the necessary steps to get there, but their product just won’t sell! Why? Well, we want to tell you that this is not because you or your product or service or idea suck – it’s because you just didn’t have a solid marketing gameplan in place. So if this sounds like you, then you’re in the right place. Marketing just so happens to be our internet love child and in this episode, we’re going to be walking you through you social media posts and the three foundational posts you should be doing in order to engage your audience and build a consistent relationship with them – one that will benefit them as much as it does you. So let’s jump in and get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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179: How to Build an Engaged Community (Online and IRL) with Ashley Knight of Hello Boss Feb 19, 2018

Show notes

On today’s episode we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she is able to teach and coach strategy to an ever growing number of dedicated members and she loves it! And we love her for it! Here at the Strategy Hour Podcast we know the value the of groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!

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178: Beginner Business Series - Part 3: Setting Up Shop Feb 16, 2018

Show notes

We’re back for part three of the Beginner Business Series! First off, the response has been great and we just want to thank you for your comments on Facebook and Instagram – we love hearing from you! And keep using the hashtag #bbs, because it helps us keep track of your questions, concerns, comments and feedback. If you’re just joining us now and don’t know what the hell this is, we’d advise you pause right now and go back to part one and part two and then dive into this one. So, let’s dive in!

In this episode, we are going to do a quick recap of where you should be at and make sure that you’re ready to tackle part three – setting up shop. Websites are where we see so many people get stuck. Often, they get so obsessed with perfecting it, that they hold themselves back from actually doing what their business is supposed to be doing – which is making money, honey! Sound like you? In this part three episode, we’re going to be tackling this challenge with you step by step. We’ll be focusing on the four core pages that get people from landing page to checkout, feeling confident in their purchase and believing that you are their superhero. We’re going to help you put the most relevant information on these pages and show you just how easy it really is.

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177: How to Eat Healthy When Your Work At Home with Ashley Stephens of Macro Ed Feb 14, 2018

Show notes

Today on the podcast we’re covering a little bit of a different side of the strategy of being a business owner and worker at home. Our guest today is Ashley Stephens and she is a mom, a teacher, a tech geek, a bossy big sister, an amateur home cook and the average girl next door – all bundled up into one great big personality. Ashley co-founded a company called MacroEd which is a program dedicated to helping you become your healthiest self, focusing on real food nutrition while controlling your insulin levels for long-term health benefits.

We are so happy she is here today to tackle a subject that a lot of us struggle with, and this is how to take better care of ourselves, eat healthier and invest in our own macro nutrition – while trying to be boss business women and super mom’s! We all make excuses for why we don’t make healthy choices and in this episode, Ashley shows us how to make this lifestyle change without changing our lives much at all! We’ll be breaking down what macro nutrition means and how we can take better care of ourselves (without living on kale smoothies)!

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176: Beginner Business Series - Part 2: Packaging & Pricing Your Offer Feb 12, 2018

Show notes

Welcome to the second part of our Beginner Business Series! If you have not checked out the first episode in this series we highly recommend you do that before listening to this golden egg! So now that you are up to date, let’s get down to it, today we are going to be talking about packaging and pricing your offer. This goes for selling products or services and we will be dealing with specifics as well as general rules during this discussion. You can post in the Think Creative Group, with the hashtag ‘bbs, that’s #bbs, so we can get to your questions and feedback easily and serve you even better.

In the first episode, we got you to look at what you should be selling by gauging your skills and interests. In this episode, we are asking that you make this final decision from the ideas of last time and dive in with that choice. This choice does not have to be forever, but you do need some commitment, so let’s go! The talk includes looking at motivators for buying, what might be holding sales back, good ideas to jumpstart sales, trusting yourself and your business and how all of this and more ties into a successful business. So without any more ceremony let’s get into the episode, join us as we help you with you beginner business!

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175: How to Make Your Instagram Algorithm Proof with Melissa Camilleri of Compliment, Inc Feb 09, 2018

Show notes

Today on the podcast we have Melisa Camilleri of Compliment Inc. Melissa is a high school English teacher turned CEO and Founder; she owns a lifestyle brand that encourages, inspires, and educates; she also sells jewelry and has an Instagram course! This woman is all over the place and she is one hardworking mamma! Instagram has gone through a lot of changes over the years and if you’re still on the fence about utilizing the platform – Melissa is here to make it easy it easy for you.

Melissa really knows her stuff when it comes to Instagram and in this episode, she shows us how we can beat the Insta algorithm so that you can nurture your audience, bring in those dollar bills and enjoy the platform – rather than letting it freak you out. Melissa shows us how to create compelling stories, how to enhance engagement, create a formula for what to post and how to take advantage of those captions to find new audiences and gain more followers. She also shares some helpful tips and tricks on the hashtag phenomena, likes and comments. #takealisten

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174: Beginner Business Series - Part 1: Adopting a Profit First Mentality Feb 07, 2018

Show notes

We’re excited to be doing something new over the next few episodes and this is thanks to all your amazing feedback! A question that came up inside the TCC network, was “Where are the podcasts for brand new business owners? Business owners who haven’t made anything yet or haven’t got off the ground yet?” So, we’re going to be sharing with you over the next few episodes, our five-part Beginner Business Series (BBS) and we’re going to be asking you to share your homework, takeaways, and insights inside of our community using the hashtag #bbs.

Even if you’ve been in business for a while, a lot of these things are going to be in review for you, but it might also be an opportunity for you to go back and solidify a foundation. So regardless of where you’re at or what industry you are in, you should definitely be listening. If you are brand new and wondering where to even begin – this is an awesome place to start! In this episode, we are going to help you identify your skills and unique strengths, your why and your goals and help you discover your potential most viable product or skill that you can start putting out this very week! Making you nervous? The good news is that this is something you already have!

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173: Mama to Work from Home Freelancer with Micala Quinn of The Live Free Mama Movement Feb 05, 2018

Show notes

Today on the show, we welcome Micala Quinn. Micala is a wife, mom, teacher, lifelong learner and founder of The Live Free Mama Movement. She helps moms launch their freelance business using the skills they already have so that they can have more freedom, flexibility, and financial stability. Our lives were very similar in that Micala had worked for a bit, started freelancing from home and has now started her own business. A lot of mom’s want to work from home in the freelance world, but don’t know where to start. It can be daunting and overwhelming, but not if you know where to start. This is where Micala comes in.

In this episode, Micala shares how a mom can do things from home to create a sustainable business. So if you’re out there wondering, “What is the thing I can do to bring in some extra cash-dollar bills this month?” This is the episode you want to listen to. Today we share so many brain-storming activities and questions you can ask yourself to help you pull out those skills into a profitable thing you can actually charge for. If you’ve ever had an interest in freelancing or VA work, this episode will sure as hell give you some ideas.

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172: Our Journey to $100K Per Month Feb 02, 2018

Show notes

So, we have a crazy idea! We’re excited and nervous about it and can’t wait to share it with you. We have big dreams this year and yep, you guessed it, we want to take you on our journey to $100k per month. We recently came to the conclusion that making this amount of money every month is realistically quite doable for us at this point. We have formulated some new strategies, broken down more of our goals and in the next few weeks we’re going to be pushing to make our $100k month a reality.

In this episode, we will be sharing with you how this dream came about, and delving into the shifts of our money mindset, our questions, fears and why money is amoral and much like a brick. We want to open up the conversation about money with you and encourage you to examine your own money mindset. So, by the end of this episode, you should feel more comfortable talking about money, dreaming big and feeling less guilty about wanting more money – if that is what you truly want.

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171: The Problem You Have With Reaching 6 Figures with Lisa Young of Ark Entertainment Media Jan 31, 2018

Show notes

We are super excited to welcome our guest on today’s show and we know you will love this episode! We talk to Lisa Robbin Young of Ark Entertainment Media about the idea of a six-figure business, something that all entrepreneurs at least think about. For many of us, and Lisa included, six figures is a bottom line that a business needs to reach in order to feel successful. Lisa, however also talks about how this does not have to be the case. There are in fact some instances where these standards do not apply, but realizing when is the key.

Lisa has a wealth of experience and expertise that we cannot wait to share with you as we discuss different types of entrepreneurial styles and personalities and how these influence the way a business is run. We break down how to start translating those strengths into money and success as well as tactics such as freebies and promotions. We sure are grateful for Lisa’s know-how and know you will be too after this great episode, so get ready and let’s get into it!

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