Strategy Hour | Online Marketing for Business Growth

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230: All the Woo-Woo Shiz We are Diggin Jun 18, 2018

Show notes

Ya’ll know that we’re into some woo-woo shit. A big chunk of that woo-woo shit is essential oils – which we know you’ve already heard us talk about. But we have a whole lot of other woo-woo things that we do in our daily lives. Things like DIY cupping, getting Chinese foot massages, wearing crystals in our bra’s and going on family excursions to The Stinky Store. In this episode, we take you through an entertaining list of ten woo-woo things that make our lives better, that make us better, and in turn, make our business better.

In their own unique ways, these things help us to destress. They help us to keep our energy and our chakras in check. And ultimately, they keep us sane and weird, at the same time. So, if you’re looking for some tips, resources and advice on a few small things you can add to your daily life – then you’ve come to the right place. Come and take a look into our crystal ball and get woo with us – we know you want to! [Sexy radio voice].

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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229: Showing Up For Your Brand In A Way That Is So You, with Jen Miller Jun 15, 2018

Show notes

Today on the show we welcome Jen Miller. Jen is a brand strategy consultant and is super pumped about helping women build their brands. In 2003 Jen also started a blog, interviewing female founders to discover how she might be able to build a brand of her own. Jen has learned from the best and the proof is in the pudding! Jen is really great at helping entrepreneurs ask themselves the right questions; questions that will help them lay the foundation of their brand and get them headed on the right path from day one.

In this episode, we are talking about the importance of brand personality and how it is so much more than just your logo, your color scheme, and your website. We’re also talking about how you can take care of people in a way that serves your brand well, how to put yourself out there, dressing the part and being a little vulnerable in your own self. At the end of the day, it boils down to authenticity. But authenticity with intention. So, whether you’re starting a brand from ground zero or trying to get your brand back on track, by the end of this episode, you’ll have some awesome tools to get you going with a bang.

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228: 5 Days to Launch is Back Jun 13, 2018

Show notes

If you missed our 5 Days to Launch episode (#68), way back when, chances are you’ve been sitting on your launch ideas since then! This is why we’ve decided to bring the 5 Days To Launch Challenge episode back to get your booty in gear once and for all. Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and this is why we created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. And we’re here to remind you what those steps are with a repeat one of most valuable episode to-date. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So, if you missed it the first time ‘round or are new to the show, get ready to jump into your very own launch by signing up for the challenge today! No excuses.

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227: Embracing the Power Couple Lifestyle with Brooke Genn Jun 11, 2018

Show notes

Today on the show we welcome Brooke Genn. Brooke is a writer, a photographer, podcast host and one part of a power couple together with her husband, Wilhelm. Brooke has had a really interesting and eclectic past and today works full-time with her spouse, building a business together as well as building a tiny home on wheels. In this episode, we are talking about what it takes to be a power couple. We get into the steps Brooke and her husband took to get her husband to come home and work with her full-time and how they are able to travel the world together and do exactly what they’ve always wanted.

We find out what Brooke has learned from working with her husband and how they have navigated this transition, navigated having their own independence and navigated what it takes to run a business when you and your partner are so emotionally tied. A lot of us have thought on and off about working with our spouses but Brooke and her husband are actually doing it successfully! There is a lot to be learned from this episode about business and about relationships… even if you aren’t working together.

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226: 3 Questions to Ask Yourself if You've Got Money Blocks Jun 08, 2018

Show notes

Today on the show, we are talking about money mindsets. Figuring out your own relationship with money takes a long time. How do you know when you’re over-spending? How do you know when you’re being too frugal? What are the thoughts and emotions that control your spending and how do you get over your deeply engrained money blocks? As women, we are taught that being financially successful, is something to fear. It might sound silly, but it’s the truth! So much of our decision making is fear-based and so often we don’t recognize this as fear.

These are the sorts of questions and topics we’ll be chatting through in this episode today. We’ll be referring to our own experience, our own money blocks and be giving you a few questions that you need to be asking yourself in order to break free from the shackles of your bank balance! By the end of this episode, you will be more conscious of your own money mindset, have a foundation from which to tackle it and feel empowered to make the changes you need to make toward a more healthy and happy (financial) life.

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225: Gamify Your Business with Erin Kelly of Member Vault Jun 06, 2018

Show notes

Today on the Strategy Hour Podcast we welcome the wonderful, the magnificent, the powerhouse, Erin Kelly! Erin is here to talk to us about MemberVault, something we are more than excited about. We’ll be hearing about how MemberVault uses gamification as way to boost your business and increase your revenue. Erin will be starting from the very beginning and explaining exactly what MemberVault does and what gamification actually means, so if any of this sounds new and a little daunting, don’t worry because we have you covered!

During our discussion, you’ll get everything you need to know about the great service that MemberVault provides and how you might be able to incorporate it into your strategy. By incentivizing, tracking and tagging, MemberVault enables businesses to tailor and curate their communications and offers to their audiences that are proven to increase results. Sound good? We thought so! The most exciting part of it all is how the service actually cuts down on your workload and allows many automated actions to occur, so you will be getting more interaction for less time spent, and if that isn’t the ticket, we do not know what is. So stay tuned as Erin helps us break it all down for your listening pleasure.

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224: Friend So Hard - Maintaining Friendships While Hustling from Home Jun 04, 2018

Show notes

We’ve been getting a lot of questions from our community recently about how the heck we stay friends, even though we’re business partners. So, what does our relationship look like and how do we maintain friends outside of our business circle at TCC? Well girl, “It’s complicated,” and this is why we’ll be tackling questions around our own friendship and our friendships with others in this episode. As any business owners knows, it can be a challenge to maintain friendships with people who don’t really understand what you do. People drift apart, lives change and these days, we just move in so many different directions!

So how do you make new friends (without being awkward about it) and how do you know when a friendship is just not working anymore? We’ll just be chatting this topic out and sharing how these dynamics ebb and flow in our own lives. By the end of this episode, you’ll have a few tips that you can use to help maintain (or sever) your own relationships. Because the truth is, we all get by with a little help from our friends, but you have to get out of your comfort zone to make them and sustain them.

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223: Rethinking Your Email Marketing Strategies with Chris Davis of Active Campaign Jun 01, 2018

Show notes

Today on the podcast, we welcome our latest internet crush, Chris Davis. Chris is the Director of Education at ActiveCampaign and is an email marketing genius. With everything going on in your business, the truth is, you need to take your email marketing seriously. Chris has helped us so much in getting our email marketing strategy off the ground and quickly soaring. He is an incredible resource, and in this episode, we get really deep into discovering information out about your customers, as well as some of the basic mindsets you need to be in when you’re starting your email marketing game.

Chris uses a ton of analogies to break this information down in a way that is easily digestible for newcomers and old times alike. We discuss how to personalize your emails, the benefit of multiple marketing platforms and a few key tips for using the ActiveCampaign platform. If you are about to tackle your own email strategy, this episode will really help you to dive in with the right mindset. And if you already have an email marketing strategy set up and sailing, there is information in this episode that will get you to reconsider, adapt and improve it. If you are just stuck or overwhelmed, in any shape or form, about your strategies – this episode is here to help you reset that mentality, help you move forward and get your audience through the door.

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222: Boss Talk: What are Your Thoughts on the Phrase "Community Over Competition?" May 30, 2018

Show notes

Today we are welcoming you to a brand new series that we are kicking off right here, right now! The monthly series is called Boss Talk and it’s an unscripted, uncensored, roundtable, brainstorming session between Abbie, Emylee and our lovely visiting guests. We’ll be diving into hot topics in the industry right now and will kick off every episode by posing a question to each of us in the discussion, which we’ll flesh out throughout the show. Today’s question is, “What are your thoughts on the phrase "community over competition?" And here to help us answer it, is the delightful boss babe, Steph Crowder of Courage & Clarity.

Here in this series, there is no holding back, no sugar-coating, no censoring. It’s just us, cracking open beers and navigating important questions that you’re probably wondering about too… So, are you someone who is all for community, or all for competition? Or is it about striking a healthy balance between the two? But how do we do that and are authentic communities really possible? This is an important and topical debate across all industries right now and one that we’re not sure people are speaking about as honestly as openly as we’d like. This series is all about real, off-the-cuff, honest opinions and if that’s your jam, then come and join us!

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221: Create a Highly Engaged Facebook Group with Josh Stanton of Screw the Nine to Five May 28, 2018

Show notes

Today on the show we welcome Josh Stanton. Josh is the co-founder of Screw The Nine To Five, which is him and his wife, Jill’s, slice of the internet where they help entrepreneurs build more attention to their brands, make more money in their business and get more out of their life through simple strategies, how to’s and behind-the-scenes glimpses into the realities of building a business online. In this episode, we tackle the topic of how to create a highly engaged Facebook group. We’re here today to let you in on a little secret and that is that Facebook member numbers is kind of a load of BS if you don’t have engagement! But how do you cultivate engagement, and better yet sustain it, from the get-go?

Josh lets us in on their tips, tricks, and processes that have helped him and Jill create a successful, highly engaged and empowered Facebook group that actually drives members to sales. All done in as little as thirty minutes a week! We discuss how to show up for your people personally, how to drive them to your products or services, how to set group rules and expectations and how to keep your page alive and buzzing with content, questions and resources that impact the community you are serving. If you are looking to step up your Facebook game and create a thriving community – then this is the episode to fill up your notepad up with!

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