Strategy Hour | Online Marketing for Business Growth

Latest Episodes:

440 - How to Land Over 100 Podcast Interviews with Christine McAlister of Life With Passion Jun 09, 2020

Show notes

Today, we have serial entrepreneur and business coach Christine McAlister back on the show! She is an amazing friend of ours. We love having her on the show and we hope you get some really good nuggets from today. Christine has a unique skill where she gets people to say yes to pretty much anything she puts out there, including coming back on our show all the time! What she is teaching you today is how to pitch yourself and how to be an amazing guest on other peoples’ podcasts, and why this strategy – being interviewed for other peoples’ shows – is one she recommends over actually having your own show.

She is going to walk you through how to use it to network, how to leverage, how to grow your audience and increase sales, and it’s just an all-round good, honest conversation about to-dos and not to-dos! So get out your notebook, jot some of the amazing strategies shared in this episode down, and we cannot wait to see what episodes you land your booty on!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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439: April Profit Report: The Month We Surpassed Our Profit Goal by 15% and What We’re Focusing on Now Jun 04, 2020

Show notes

In this episode, we’re excited to do the profit report for April because we don’t know about y’all, but for us, April felt much better than March. When the pandemic first escalated in the US mid-March, everyone was freaking out and didn’t know what to expect. But when April swung by, people got more accustomed to the changes and things started coming into a rhythm again. Businesses were pivoting and finding ways to keep at least a portion of their income steady. We decided to lean into what was already working—to focus on what was performing well naturally. We could easily have tried new things but instead, we kept focused on growing the shop rather than pushing our $2000 signature program—which would have been a hard sell in the context of an uncertain economy.

In contrast, the Creative Template Shop is a $47 commitment that helps people with their marketing, which they desperately need now to stay afloat. But for us to approach the crisis with the focus and energy that we are, we needed to make some good choices early on. We avoided mindlessly consuming media and thought carefully about how we were spending our time and who we were surrounding ourselves with. Negativity was the order of the day but we just decided that we weren’t going to get sucked into it. This shift in headspace had a huge impact on our business because we spent less time worrying and poured more time into what was already working. In this episode, we once again tell it all—and we are thrilled with the results!

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438: Marketing that Feels Good Is Marketing that Works with Brit Kolo Jun 02, 2020

Show notes

Today on the show we are so excited to have Brit Kolo joining us once again! She is the creator of the Marketing Personality Type Framework to be found at marketingpersonalities.com. Through her framework, Brit has designed a match up system that works to find the best marketing strategies built for you based on your Myers-Briggs personality test! You guys know we love personality tests, so it is not shocking that Brit is back on the show but today, there’s a twist!

In this episode, we are throwing out a lot of what we have been raised to believe in this online marketing world about finding your ideal avatar. Today, we explore how maybe the concept of an ideal avatar is actually not what we should be paying attention to at all! So, be sure to listen to this episode to find out what Brit thinks you should value more than your ideal client or avatar, and how you can best filter marketing strategies that feel comfortable, good, and fun, so you can be super effective!

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437: How to Never Have to Think About Your Marketing Again (+ We Need Your Feedback!) May 28, 2020

Show notes

As of this week, we are officially five months into the launching of the Creative Template Shop and it’s so exciting, still! There are so many different moving parts and really cool aspects behind the scenes that are going on with this product of ours, and what’s more, they have never been a part of the process for other products we have developed! So, we wanted to share an update with all of our people!

We want to share some things we are thinking about developing – new features – and we want to hear from you too! So, we are officially opening our project to the public airwaves for your guys’ feedback and we are talking shop about the really cool things we think are so special about our baby. After today’s show, maybe our shop can become a nice little home for you on the internet as well!

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436: Using Tailwind to Organically Grow Traffic and Sales with Danny Maloney May 26, 2020

Show notes

Today on the show our guest is Danny Maloney, CEO of Tailwind, and we are so excited to have him here to talk about what his company has done for online business and how you can utilize it to drive more traffic and sales on your own! It’s important that you know that before we started using Tailwind we were using Pinterest. We had been on Pinterest for five years and had created a ton of content at that time.

Back in the day we hacked it so we could explode on that platform and we had a strategy that we shared all over the internet. We wrote a blog post about it, but then, we found Tailwind and were like, “What is this? This is a lifesaver!” So, we are really looking forward to chatting to Danny about the changing landscape of content ranking algorithms and how to increase traffic while driving sales on Instagram and Pinterest using Tailwind!

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435: Migrating from Squarespace 7.0 to 7.1 (and a mini Shopify update) May 21, 2020

Show notes

Emylee recently decided to migrate from Squarespace to Shopify for her side hustle website, which got Abagail questioning hers too. She had some issues with Squarespace but she didn’t want to go through the hassle of moving from one platform to another. But since then, Squarespace has released its 7.1 version which is not quite an iteration because it is almost an entirely new platform. Some aspects have remained the same but mostly it is different.

Abagail has gone through the process of comparing 7.0 to 7.1, so, in this episode, she walks listeners through the differences so that, should they consider migrating to the updated version, they know what to expect. If you are still on the fence about whether you should opt for Squarespace or Shopify or want to learn about everything the new version of Squarespace offers, this episode is a must-listen—don’t decide before hearing us out!

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434: How to Have Amazing Customer Service and Implement Product Feedback Loops with Ward Sandler of Memberspace May 19, 2020

Show notes

Today we are super excited to welcome Ward Sandler to the show! Ward is the co-founder and CEO of Memberspace, where he and his team help entrepreneurs and organizations to turn any part of their site into a members-only area! They make it so easy, anyone can do it! Our topic for today's conversation, however, is customer service and feedback loops and we were over the moon when Ward pitched this idea to us and we cannot wait to share it all with you. We get into all the helpful and authentic ways that you can keep in contact with your clients and customers, and Ward talks about the ways he does this every day, all week long!

This kind of proximity to an audience is what has helped Memberspace grow and grow in such an exciting way. They have raving fans and Ward explains what has contributed to this. Spoiler alert, its the feedback loops and great service! These lessons can be applied to whatever kind of business you run, whether it is for services, courses or products, you do not have to be a software company for these strategies to be implementable. We really recommend that you check out Memberspace and give it a shot if you have been considering something like this! Without further ado, let's get into some strategy!

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433: Marketing Strategies that Work and Tactics to Try If You’re In a Rut May 14, 2020

Show notes

Okay, guys, we finally stopped putting our things off and worked on some marketing strategies we told you we would test out to see what would happen, and they worked! We’re just a little disappointed at ourselves, but also proud at the same time! We knew they would work and so we’re really glad that we did them, even after putting them off for an obscene amount of time! We know everyone listening has their own version of, ‘I put this off,’ when it comes to a marketing strategy they have heard about that works.

So, today we’re talking about simple marketing strategies that we finally put into practice and proved! The only thing you need to do is spend some time setting these strategies up, putting some things in place to prepare, and then actually doing it! Listen along and hear some of the amazing marketing tricks we tested and proved to be a great success!

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432: Redefining Your Expectations for Your Work At Home Life with Kat Harris of the Refined Woman May 12, 2020

Show notes

Today on the Strategy Hour podcast we have Kat Harris joining us. She is a Brooklyn-based online educator, digital content creator, co-founder of The Refined Woman, and the host of The Refined Collective podcast. Kat is also a photographer who has spent the last decade working from home—so she can teach us a thing or two about getting working from home right! After so many years of experience, she had tons of advice and shares her strategies for organizing your schedule to serve you. Because, for Kat, your time and energy matters and you should be spending it exactly like you want to while still getting the job done.

She talks about how she has adjusted her schedule, mindset, and expectations during the crisis to strike the balance between growing and giving yourself a lot of grace. This episode is full of practical advice that everyone can implement on some level, according to your reality and set of priorities. Let’s jump in!

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431: Switching from Squarespace to Shopify: New Features & Who It Doesn’t Make Sense For May 07, 2020

Show notes

We have exciting news! Word on the street is that Emylee is trying something new—gasp! Because, as you may know, she isn’t stuck in her ways at all…But before she shares her news, we have to state upfront that Abagail is going to be fulfilling the role of devil’s advocate on today’s show, poking holes in Emylee’s gutsy decision to switch from Squarespace to Shopify. We’ve been using the former since 2014 and we’ve been incredibly loyal, building our entire business on this site. At one point we considered having the site customized because we thought we were getting too big for the platform, but we ended up proving that Squarespace really can work for large businesses. And we still love Squarespace!

But then Emylee started this whole product-based business venture and it’s been a learning experience par excellence: of course, it is completely different from running a service-based business like Boss Project. So, Emylee called Abagail a few days ago and let her in on the secret: she was rebuilding her website on a new platform—Shopify. Now she’s getting messages from friends saying, “Welcome to the club! You’re doing what every e-commerce person should be doing.” In this episode, Emylee is going to walk you through the reasons for her decision, the features she’s excited about and the ones she misses, who she thinks Squarespace is right for, and more. Be sure to listen in as the two of them hash it out!

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