Strategy Hour | Online Marketing for Business Growth

Latest Episodes:

480: September 2020 Profit: 5 Years in Biz Reflection, Our Thoughts on FB Ad Costs and  Botox Oct 27, 2020

Show notes

We’re excited to talk about business in September and the fact that we’ve been in business for five whole years! Honestly, it now feels like we were babies when we started this whole thing because looking back at old blog posts and videos we created in the early days – you can tell that a lot has changed. We have really aged – but we think in the way that fine wine does. Abagail used to have a perfectly smooth forehead when she got botox to alleviate her migraines, but now she embraces her age and is happy to have a few extra lines. It comes with the territory! Emylee, on the other hand, loves her potions and creams and whatever it takes to bring out her youthful side.

But in this episode, we talk about how our business has aged (along with us) and how we have found our groove, shifting from a do-er to a be-er mentality and enjoying much more calm than chaos. We share what we got up to in September, focusing on the live launch we did for Strategy Academy and how we have adjusted our approach to ads for the better. Tuning in, you will also hear us talk about the appropriate amount of planning, the strategy we implemented to make the next few months easy, and all our profit and expense numbers for September.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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479: Building Company Culture and Wowing Clients with Your Customer Service with Jake & Becca Berg of Dubsado Oct 22, 2020

Show notes

Prepare yourselves for one of the best episodes! Why? Because we are interviewing two of our favorite people, Jake and Becca Berg, the founders of Dubsado. Not only have they done amazing things for us in our business but they have helped many other service-based babes get a grip on things. We love watching them continue to grow over the last five years and admire them for building a software service while also leading one of the best customer service teams out there, making a huge impact on small business owners. They are now five years in and have expanded to 45 employees!

In today’s episode, we are touching on some of those unique aspects that make Dubsado tick and pick their brains about what they are doing that we can all apply to our businesses. Jake and Becca share the lessons they have learned as a SaaS company, how their business has evolved and changed in 2020, and how they have kept customer service a priority throughout. Be sure to tune in for a super fun interview!

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478: Boss Talk: How to Deal with Stress and Remain Productive in 2020 Oct 20, 2020

Show notes

In today’s episode, we are going to bring back an oldie but a goodie — We are going to do a Boss Talk episode, where we just ask a question, riff on it, and see where it leads us. That's totally our style anyway; we love to riff on things. No-one is surprised that we go on tangents and talk about whatever we want, whenever we want. The question for today is, how do you cope with stress and still remain productive when you have got all this stuff going on? We both run two businesses, so there is a lot on our plates! Also, we are in the middle of a pandemic, heading into a new season, Emylee has a kid who is bouncing off the walls, and Abagail just bought a house that needs renovations!

So, as you can hear, there is hardly anything going on at all (sarcasm much?). The question around productivity is one we hear super often, and Emylee finds she always gets it in her DMs when she has shared an especially productive day. People want to know how she manages to sleep, much less do it all. So, just to clear the air, she wants to let everyone know that she is not a workaholic, and it’s actually something she actively puts effort into not being. It's so easy in today’s world to just work all the time, especially for her personality type. So, she wants to share some of the expectations she has for herself, and how she and Abagail have stayed productive in the midst of it all.

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477: Selling High-Four Figure Packages Utilizing Dubsado with Tiffany Tolliver Oct 15, 2020

Show notes

Today on the show we have Tiffany Tolliver, the owner of the Emma Rose Agency. Tiffany is a rebrand and relaunch strategist who specializes in income-generating web design for service-based womenpreneurs. While she stays in her lane with graphic and web design, her mission is rooted in creating income-generating services, helping her clients get $300,000-launches. We talk about how she is able to create this high-end experience using our favorite Dubsado, getting into the features of Dubsado she relies on to land high-paying clients. Tuning in for this episode, listeners will learn more about the frustration that led up to Tiffany getting Dubsado, what is has changed in her business, and how she incorporates the platform in every step of her client onboarding process. She also talks about what optimizing your systems can mean for your stress levels and business, why you shouldn’t shy away from making such investments, and about being realistic in your expectations of an ROI. Tiffany walks us through her approach to sales calls, why she believes face-to-face engagements are crucial for landing high-paying clients, and wraps up the interview by giving other strategies for taking a client from interested to sold out!

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476: How to Create Tangible Transformations: 3 Core Components Every Group Program Needs Oct 13, 2020

Show notes

We know our listeners are super smart, and there are tons of cool things you do every day, so maybe the best thing you can do today is to outline your group course! We have been in the teaching space for a while now, and Boss Project has recently celebrated its fifth anniversary. Go us! Interestingly, even though we have taught tons of people over the years, we haven’t shared that much about what we put out into the world. We teach a lot about business and marketing, but we have not really gone into course development that much. This is mostly because this is not everyone’s primary job.

We have, however, noticed an influx of coaches, and the majority of the people in the Creative Template Shop are actually coaches. While this is surprising, it is also really incredible because people are increasingly looking for connection and transformation, and they want someone to guide them in that process. Before we get started, we want to invite you to a party. All you need to do is open the Strategy Hour Podcast up in your favorite podcast app, give us five-star reviews only, and then share these screenshots on Instagram. You can win one of two great prizes, either a free copy of Trello for Business or a whole month free of the Creative Template Shop.

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475: Tips to Get Your Website on the 1st Page of Google with Melissa McGraw Oct 08, 2020

Show notes

Today on The Strategy Hour we are joined by the amazing, the wonderful, the gifted, Melissa McGraw! Melissa is the founder of The Creative Potential, an agency dedicated to helping online business owners increase their traffic and revenue through improved SEO. She and the company have aided countless brands to grow their audience by millions and applying her strategies can multiply your organic search results tenfold in just a few months! With Melissa's help, we are going to be breaking down SEO in the most simple of ways, not getting too nerdy but also not skimping on great, actionable plans and ideas. We want to get you ranked on Google ASAP! Get your notebook ready so we can start getting more traffic and customers and have that reflect in your bank account!

It's been a while since we have talked about SEO and just as a reminder, it is very important for all, and we mean all, businesses! If we are honest, SEO is still a foreign language for some of us, while some of us have kind of got the hang of it. Our goal today is to get your site search engine friendly and high up in the rankings! We will be going from the simplest questions about what SEO is and how it functions, how to utilize it for your biz, and even touching on some of the higher-end stuff that will get you to the top of the first page! These strategies are super accomplishable but it is also worth noting that you are able to hire someone like Melissa to help you out with this task, get an expert to do the work for you, so there is that option too! Now, let's get you found online!

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474: 4 Sales Techniques We Are Using in Our Businesses Oct 06, 2020

Show notes

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that we use and that have been highly effective for us! We hope that sharing this with you will help you to decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing, and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!

The cool thing is that you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!

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473: Reduce Risk and Cover Your Legal Shizz with Braden Drake Oct 01, 2020

Show notes

Most of us can do with a little help with the tax and accounting side of our businesses and we have just the person to talk us through the important parts of this process! Back on the show is our friend Braden Drake, who runs Braden Drake Law, where he works with a handful of one on one clients to sort out their tax and legal issues. His mission is to help as many people get as much of their business on the right track and running smoothly! He believes strongly in treating yourself like the CEO you need to be and in this episode, he covers exactly what this looks like. Spoiler alert! Braden has just finished writing a book that is about to be published! It is called Unf*ck Your Biz and details the service that Braden provides for his clients.

Braden does an amazing job of unpacking the framework of the book for us and shares the initial steps in tackling the biggest and most common mistakes he comes across. He talks about the 'oh shit cycle' that business owners get into with their taxes, how to know you are in this, and how to go about getting out! Braden shares many of our biz philosophies, striving to help you become profitable, paying yourself, and paying your taxes. We know tax can sound a bit boring but Braden is amazing at making it fun and lighthearted, so make sure to stay tuned as we get into some strategy!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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472: August 2020 Profit Report: We ALREADY Hit Our 2020 Revenue Goal! Sep 29, 2020

Show notes

Can you believe it’s already time for another profit report? Literally, before we hopped on to record this show we were like what happened last month, what month was even last month? We couldn’t have told you! There has been a lot going on, and it’s not so much business – it’s like, life is crazy right now and we are keeping it together but hanging on by a thread. It’s a lot!

But August went so well despite what typically happens, which is sometimes a hot mess. And we definitely want to get into all the data around that, but one thing we did, as most of you would have, was throw out our 2020 plan. We didn’t even have one and just have been taking every month at a time. We expected we would have a dip in August, and then when we got on here, we were like, ‘Oh my gosh.’

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471: Why Now is the Best Time to Start a Business with Rachel L. Proctor Sep 24, 2020

Show notes

Today on the show we have Rachel Proctor, an author, speaker, and second-generation entrepreneur who helps people turn ideas into successful online businesses. She is a self-proclaimed market research junkie, she’s hit seven figures, and she knows what she’s doing, having built a versatile and trusted learning resource hub for aspiring and successful business owners. In this episode, we get into Rachel’s belief and strategy that there is no better time to start a business than right now, even in a crazy 2020, even with less time – now is still the opportune moment! She explains why she believes that and dishes out tangible steps to figure out what to offer, how to find out what you’re good at, how to find people to pay you, perfect your process, grow, and everything in between. So, for those of you who had an idea and dropped it once the pandemic hit or are just ready to take the leap but don’t know where to start, tune in to learn more!

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