Business
**Strategy Hour | Online Marketing for Business Growth**

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way.

With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level.

Discover how to:

✔ Launch digital products & online courses that convert

✔ Build a profitable email list that drives daily sales

✔ Create simple, effective sales funnels & automations that sell for you

✔ Design sustainable marketing systems that actually work—without burnout

No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact.

📌 Grab free resources & show notes at bossproject.com/podcast

Latest Episodes:

710: Lessons Learned + Successes of 2022 Jan 19, 2023

Show notes

In the process of reflecting on our mistakes and successes for 2022, we realized that all of the “mistakes” (except one) that we’ve made, we would actually classify as lessons-learned instead. So, in this episode, we go over the key lessons that we’ve learned this past year and some of our most memorable success stories. Overall, this year was very challenging but we are feeling so good about what we’re creating, who is along for the ride with us, and what 2023 holds!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

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709: How We Think AI Will Impact Our Industry in The Coming Years Jan 17, 2023

Show notes

Recent developments in the AI space are undoubtedly going to change our world. The most significant shift is the launch of OpenAI’s ChatGPT which can create any content according to refined prompts. OpenAI has multiple other bots that utilize different databases, but ChatGPT is the one that got the most press and is publicly setting the precedent for what’s to come. We don’t believe that AI will take jobs immediately, but that it absolutely will in the long term. In this episode, we look at the impact of AI in the near future versus the long-term future, its implications and benefits, and the evolution of job creation in the new world!

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708: How to Identify Your Bottom Line and Other Ways to Be a Concise Leader Jan 12, 2023

Show notes

Due largely to the media we’ve been consuming, attention spans are waning. Now, more than ever, we need to focus on concise communication at work so as not to waste time or lose focus, and to cater to neurodivergence. We recently had a conversation with our team about innovation, problem-solving, and presenting the root of those problems with solutions in a clear, concise way. The importance of utilizing meeting minutes as efficiently as possible is becoming more and more evident to us, and we want to promote the concise communication of new launch game plans, offers, marketing strategies, etc. This is a skill we could all use some practice in, and today’s episode is all about how to be more concise as a leader and how to train your team to identify and communicate the bottom line of their presentation and client communication.

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707: The Missing Element When It Comes to Fin Lit for Femme Business Owners Jan 10, 2023

Show notes

We know that so many business owners at all stages of their growth do not understand their finances and we can see how much it affects their businesses! We want to talk about what understanding your numbers will do for you and why it’s such an important thing to prioritize. Often, the anxiety that discussing finances causes is rooted in a lack of financial literacy and the attachment we have to money that results in avoidance.

Sometimes these kinds of conversations will be uncomfortable, but that doesn’t necessarily mean that they are bad. We want to remind you that our mission at Boss Project is to equip more women and femmes with the financial knowledge that they need to build a sustainable business that supports them financially and soulfully. These things are only possible with a level of financial literacy!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

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706: If We Were Starting Our Business Over Today, Here's What We'd Do Differently Jan 05, 2023

Show notes

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would you want to play a similar role? Should you even remain in the same industry? Today on the show we share our answers to all these complicated questions, and more, as we reflect on what we’ve learned from building a business and running it for almost ten years!

In our conversation, we reflect on the current economic climate, what we learned from starting a business during a recession, and what we would want from a second business after building a company based on passion from the ground up. Tune in as we indulge in a conceptual exercise examining what we’ve learned over the past few years and what we would do differently for our next business, and why!

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705: Our Company Motto and What it Means for You Jan 03, 2023

Show notes

Today, we’re using you guys for practice. We have a workshop meeting coming up with the team at Boss Project to go over some updates we are doing to our team Wiki page, practices for problem-solving and other aspects, and we wanted to share some of that information with our listeners. Consider these the highlights of what we’ve learned about innovation, problem-solving and creative thinking.

This episode is best suited if you also listen to our recent episode on the four types of problem solvers that you need in your team. You don’t necessarily need to listen to it first, but it will help you. In the last year, we’ve been able to put definition to the culture behind the scenes at Boss Project, making our mission and vision a more prominent part of the work that we do. We talked about creating a motto to highlight the areas we really want to enhance. How can you share your philosophy with your team in a meaningful way?

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704: Two Big Announcements for 2023 Dec 29, 2022

Show notes

We usually share a free-balling, brain-storming episode around this time of year about what we want the next year to look like. We are so ecstatic (and intimidated) about some of our ideas and we want to document them for you all to hear! This year, we dove into having a hybrid company really heavily but going into 2023, we have to ask ourselves what the right mix is for our team.

We know how stressful it can be to figure out how projects are going to happen and we encourage you to plan for the new year with flexibility. Find the balance between having a plan and being flexible to allow for inevitable changes that you can’t predict. Be prepared that your plan may not happen exactly the way you want it to. Spend your planning time looking at where your leads are coming from and what makes sense for your business based on the leads that you have.

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703: Before You Create a New Offer, Listen to This Dec 27, 2022

Show notes

Podcast Description

There have been a lot of conversations in our incubator coaching lately about what to do when leads are lower. But that’s only part of the conversation. Today, we want to focus on how to know what’s right when you’re considering different ideas to pursue. When we’re in a rut, we tend to think that it’s time to think far outside of the box. Innovation is amazing when you’re in a season to be able to create something new and it makes sense, but when you need a cash injection, or you want to start the year off with a bang, it’s not necessarily the best time to start with something brand new!

What if, instead, you looked for ways to do the same thing, but in a different room? Could you do the same thing through a different lens? At the end of the day, if you already have systems and processes around the thing that you have been delivering, selling, and pricing, it’s so much easier to stay in that lane. Don't reinvent the wheel! While it might sound counterintuitive, we encourage you not to think outside the box, but to spin it in a different direction. It’s the same thing, just from a different viewpoint!

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702: The Importance of Clearly Defining Your Role as The Founder of Your Business Dec 22, 2022

Show notes

Today’s episode is all about how to define your role in your company. As we look towards the start of a new year, we always like to comb through the job descriptions of the people on our team, as well as ourselves. What we’ve noticed is that defining the role of founders and CEOs is something that is often overlooked. So, we are intentional about taking the time to get really clear on the things that we need to do versus the things that we want to do so that we can find a healthy balance between the two!

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701: 9 Operational Changes, Tweaks and Eliminations Team Boss Project Will See in 2023 Dec 20, 2022

Show notes

There are three things we’re eager to look into for 2023. The first being some version of the four-day workweek. For three years, we had Mondays off, but we reverted to five days a week as our business grew. Now we’re tentatively thinking about reintroducing the four-day work week, but a hybrid version of it, as we don’t want to put pressure on our team to have to hustle to get everything done over a shorter time frame. We’d like to tease a four-day workweek with the fifth day dedicated to creative work.

The next is our team retreat. We are adamant about making it happen as in-person connections are irreplaceable. We want to give our team opportunities to bond without putting pressure on getting too much done.

Finally, we want to look at restructuring our department meetings (and meetings in general). Meetings impact the energy and productivity level of people differently and we want to make sure we’re using our time effectively. We have impactful, actionable meetings, yet they are still draining for a lot of our team. We want to honor everyone’s energy and find the balance of what supports both us and our team.

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