Strategy Hour | Online Marketing for Business Growth

Latest Episodes:

910: My Plans and Predictions for 2025 Dec 19, 2024

Show notes

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025.

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Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale.

Episode Highlights

How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]
Press and Social Media Magic We Saw in 2024 [0:06:25]
The One Thing That Made Me Proudest This Year [0:08:34]
Why I’m Doubling Down on My Front-Of-Funnel [0:10:30]
Two Ways to Prioritize Growth in 2025 [0:11:25]
What I’m Going to Work Hardest on Improving [0:15:14]
My Top Predictions for the Industry’s Future [0:18:30]
What You Absolutely Have to Do to See Growth in 2025 [0:21:26]
The Thing That Your Success Actually Depends On [0:24:44]
Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16]
How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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909: Things You Need to Remember About 2024 Dec 17, 2024

Show notes

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way.

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When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time!

Episode Highlights

Less is More [0:01:26]
The Power of Pre-Selling [0:05:06]
Building an Offer Ecosystem and Customer Journey [0:07:32]
Why Focusing on One Platform Can Transform Your Visibility [0:11:09]
Remember that Selling is Serving [0:13:49]
Why AI is Critical for Long-Term Growth [0:19:19]
What Giving 100% Really Means [0:22:21]
It’s Time To Change Your Mindset [0:25:18]

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908: The Make-or-Break Question to Know if You’ll Succeed with Digital Products Dec 12, 2024

Show notes

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way.

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Episode Highlights

The One Non-Negotiable Question You Have to Sit With [0:00:50]
What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32]
Aligning with Your Values by Identifying What is Truly Important [0:09:59]
Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40]
What it Looks Like to Find Balance [0:19:39]
Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05]
How I Made the Move to a Product-Based Business [0:26:15]

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907: The Funnel Strategy That Ended My Live Launch Burnout Dec 10, 2024

Show notes

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!

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You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop!

Episode Highlights

Why You Need Both Live Launches & Automated Funnels [0:00:29]
Use Your Live Launch To Build Your Funnel [0:13:43]
How to Get Leads on Autopilot [0:23:48]
My Strategy for 2025 [0:28:10]

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906: Went Dark on Social Media? Here’s How to Rebuild Momentum and Come Back with Confidence Dec 05, 2024

Show notes

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all!

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Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place.

Episode Highlights

How to Enjoy the Work You’re Doing on Social Media [0:06:15]
Making Your Content Feel Authentic [0:12:58]
Caring Versus Self-Sacrificing [0:16:03]
How to Prioritize Your Life Over Your Work [0:20:11]

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905: Under the Confident Exterior: Uncovering Hidden Struggles of High Performers with Amira Alvarez Dec 03, 2024

Show notes

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment.

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Together, we peel back the layers of high performance, uncovering the hidden struggles ambitious women often face despite their outward success. Amira shares powerful strategies to help you acknowledge these challenges and turn them into opportunities for radical transformation. Get ready to embrace your next breakthrough!

Episode Highlights

Amira’s Journey to Unstoppable [0:01:26]
Learning to Stop Running and Start Listening [0:06:10]
How to Get Leverage Over Yourself [0:14:29]
Building an Exquisite Life [0:35:15]

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904: ADHD & Entrepreneurship with Skye Waterson Nov 28, 2024

Show notes

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout.

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Skye’s journey began when she received an unexpected ADHD diagnosis during her PhD. Since then, she has dedicated her career to helping adults with ADHD manage their day-to-day lives with focus and balance through research-based strategies. In this episode, Skye shares insights into working from home as a business owner with ADHD and gives listeners practical strategies for approaching focus and productivity. Let’s dive in!

Episode Highlights

Addressing the Challenges ADHD Poses to Business Owners [0:03:57]
The 5-Step Focus Routine [0:08:59]
Hacks for Business Owners Juggling Lots of Tasks [0:14:47]
Tips for Setting Up an Ideal Work-from-Home Environment [0:17:39]
Creating Balance for an ADHD Brain [0:21:46]
How (and What) ‘Wins’ Can Keep You Motivated [0:25:35]

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903: Stop Wasting Time on the WRONG Digital Products Nov 26, 2024

Show notes

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect.

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Episode Highlights

Avoid This Common Beginner’s Mistake [0:02:32]
The Best Structure for Your Digital Product [0:04:22]
What Makes a Mini-Course Popular [0:09:13]
Why Choose a Low Price Instead of Offering it Free [0:12:13]
Our Longstanding, Successful Base Product [0:16:53]
Lean on the Power of Integration [0:20:03]
How to Level-Up Your Own Business [0:23:42]

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902: How I've Sold $3.3 Million in Digital Products & Courses Nov 21, 2024

Show notes

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!

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We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one?

Episode Highlights

From Agency to Digital Education: The Role of Community & Networking [0:01:40]
How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30]
Building a Product Ecosystem that Works for YOU [0:20:37]
Why Visibility & Messaging Are Key to Digital Product Success [0:29:38]
The Power of Resilience & Long-Term Vision [0:48:40]

Sponsors:

Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.

Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

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901: How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content Nov 19, 2024

Show notes

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!

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Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!

Episode Highlights

Embracing Experimentation [0:06:12]
Finding Relatable Moments for Marketing [0:19:23]
Why Authenticity is Essential [0:31:10]

Sponsors:

Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

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