Startups For the Rest of Us

Latest Episodes:

Episode 816 | Developing an Editorial Eye, The Right Kind of Stubborn, and The Power of Focus (A Rob Solo Adventure) Jan 20, 2026

Show notes

Have you ever pushed so hard on an idea that you missed the signal to change direction?

In this solo episode, Rob Walling covers a wide range of topics and dives into three areas every founder should master: how to develop an editorial eye (or “taste”), the difference between persistence and obstinance, and why focus, not diversification remains the hardest, most valuable entrepreneurial skill.

Episode Sponsor:

Hiring engineers shouldn’t feel like sorting through AI-polished resumes.

G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills.

No time wasters. No guesswork. Just solid developers who can deliver.

G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes.

Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob

Topics we cover:

(1:55) – How to develop an “editorial eye” (and why it matters for founders)
(7:03) – When to get out of the way and let true experts lead
(8:07) – Why your product must start with a real problem (not just an idea)
(9:11) – Paul Graham’s The Right Kind of Stubborn: persistence vs. obstinance
(12:03) – Are you attached to your goal or just your first idea?
(13:44) – How great founders adapt to new data without losing momentum
(14:44) – Sam Parr on why “constant switching will kill you”
(16:30) – Focus as a founder’s hardest and most valuable skill
(16:49) – Why “Triple, Triple, Double, Double” isn’t dead (despite VC takes)
(18:34) – The problem with clickbait startup advice

Links from the Show:

MicroConf Europe 2026 – Join us in Reykjavík, Iceland (Sept 21–23) - Promo Code: ROB50
The Mom Test by Rob Fitzpatrick
Paul Graham: “The Right Kind of Stubborn”
Sam Parr (@thesamparr) | X
Harry Stebbings (@HarryStebbings) | X
Rob Walling YouTube Channel
The SaaS Playbook

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 815 | Unexpected Skills Your Day Job Can Teach You About Entrepreneurship (Rob Solo) Jan 13, 2026

Show notes

Can your 9-to-5 job secretly prepare you to be a founder?

In this solo episode, Rob Walling shares 11 unexpected lessons from his own day jobs, from courier to electrician to engineering manager, and how each role quietly taught him skills that shaped his success as a SaaS founder. He dives into the value of curiosity, self-education, and learning to lead before you ever start a company.

Episode Sponsor:

If you’ve got a strong vision but no technical partner, you need more than a “vibe-coded” MVP, you need a real foundation.

That’s where Designli comes in. Their two-week SolutionLab Prototyping Sprint pairs you with a product owner, designer, and developer to turn your idea into a beautiful, clickable prototype you’ll be proud to show investors or early users.

Right now, Startups for the Rest of Us listeners get $3,800 off their sprint.

Get started at designli.co/fortherestofus

Topics we cover:

(2:03) – Why every day job can teach entrepreneurial skills
(4:44) – Lesson #1: Figuring things out when instructions are unclear
(7:27) – Lesson #2: Learning to respect other people’s time
(9:05) – Lesson #3: How early self-education compounds over time
(11:33) – Lesson #4: Embracing hard, unglamorous work
(14:09) – Lesson #5: Why experience always beats credentials
(16:42) – Lesson #6: Letting the buck stop with you
(17:44) – Lesson #7: Knowing when to cut corners (and when not to)
(20:11) – Lesson #8: Finding the right people to work with
(21:33) – Lesson #9: Managing and motivating people as a learned skill
(23:53) – Lesson #10: Turning hiring and firing into Founder superpowers
(26:11) – Lesson #11: The value of exposure to well-run systems

Links from the Show:

MicroConf Mastermind Matching – Apply before January 16th
The SaaS Playbook by Rob Walling
Good to Great by Jim Collins
Seven Habits of Highly Effective People by Stephen R. Covey
Think and Grow Rich by Napoleon Hill
MicroConf
Rob Walling @robwalling) | X

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 814 | How to Beat a Venture-Backed Competitor (with Laura Roeder) Jan 06, 2026

Show notes

What’s it take for a bootstrapped SaaS to beat a competitor with $10M in venture funding?

In this episode, Rob Walling talks with Laura Roeder, founder of Paperbell, about how her lean, fully-bootstrapped team outlasted and outperformed a VC-funded rival. They discuss what the venture-backed company got wrong, how Paperbell focused on the right customers, and why efficiency still beats funding.

Topics we cover:

(3:52) – Competing against a $10M-funded startup
(8:45) – Why “self-serve SaaS on hard mode” was worth it
(14:36) – How over-investing in engineering killed their competitor
(19:04) – The real problem with under-investing in marketing
(21:19) – Why some SaaS markets can’t scale upmarket
(24:13) – Why some markets are perfect for bootstrappers
(28:42) – How big funding rounds create false signals
(30:24) – The behind-the-scenes of a potential acquisition deal
(33:26) – How Paperbell became the market leader

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 813 | SaaS Predictions for 2026 (+ Reflections on 2025) Dec 30, 2025

Show notes

How will AI, SEO, and market shifts change SaaS next year?

In this solo episode, Rob Walling revisits his predictions for 2025, what he got right, what he totally missed and shares nine new predictions for 2026. He reflects on trends shaping bootstrapped SaaS, from the rise of AI-first startups to the challenges facing horizontal SaaS founders.

Interested in Sponsoring this Podcast?

If your product or service helps SaaS founders, bootstrappers, or indie entrepreneurs, you can reach thousands of listeners each week through Startups for the Rest of Us.

Email us at sponsors@startupsfortherestofus.com

Topics we cover:

(1:09) – Lessons from common SaaS plateaus and the Core Four framework
(4:39) – Rating his 2025 predictions: what came true (and what didn’t)
(12:46) – Prediction #1: Horizontal SaaS will face major headwinds
(15:56) – Prediction #2: Overreliance on SEO will hurt SaaS founders
(16:26) – Prediction #3: Top brands will dominate as AI narrows discovery
(21:04) – Prediction #4: The AI VC bubble won’t burst in 2026
(21:47) – Prediction #5: Open source AI models will double in usage
(22:28) – Prediction #6: A major no code platform will struggle or shut down
(23:33) – Prediction #7: M&A for small SaaS startups will accelerate
(24:31) – Prediction #8: Bitcoin will hit a new all-time high
(25:31) – Prediction #9: Stripe will not go public (again)
(26:26) – Reflections on MicroConf and TinySeed milestones

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 812 | The 2025 State of TinySeed Dec 23, 2025

Show notes

After funding 210+ B2B SaaS companies, what patterns have emerged?

In this episode, Rob Walling shares the 2025 State of TinySeed, from its first fund in 2018 to a global portfolio of over 210 B2B SaaS companies. He reflects on TinySeed’s growth, what the data reveals about today’s founders, funding trends, and the rise of AI-first startups.

Topics we cover:

(1:46) – How TinySeed began and the doubts it faced
(3:51) – Growing to 210+ portfolio companies and $60M raised
(11:15) – The rise of AI-first startups and “vibe-coded” apps
(13:09) – Record application numbers and founder trends in 2025
(19:58) – Why vertical SaaS is outperforming horizontal SaaS
(21:59) – The importance of founder community and shared experience
(25:06) – How TinySeed and MicroConf create long-term founder connections

Links from the Show:

Apply to TinySeed
Invest in TinySeed
TinySeed Mentors Accelerator Program Details — TinySeed
TinySeed Portfolio
The SaaS Playbook by Rob Walling
MicroConf - Community for Bootstrapped SaaS Founders

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 811 | When to Delegate the "Core Four SaaS Skills," Freemium Retention Rates, and More Listener Questions (A Rob Solo Adventure) Dec 16, 2025

Show notes

How do you step back from daily decisions without losing control of your SaaS?

In this episode, Rob Walling answers listener questions about when to delegate key founder skills, whether great founders can succeed with any idea, and the limits of no-code or “vibe-coded” apps.

To help answer one question, he calls up Ruben Gamez to get his insights on what “good” freemium retention really looks like and why the shape of your retention curve matters more than the number itself.

Want to get your question answered? Drop it here.

Episode Sponsor:

Struggling to make Google Ads work for your SaaS?

You’re faced with an impossible choice: spend thousands on an agency or waste months learning from outdated YouTube videos.

That’s why Max Sinclair, a five-year MicroConf attendee, built SaaS Ads Studio a software platform that combines AI with proven ad agency expertise to help SaaS founders launch, write, and optimize Google Ads campaigns.

Think of it as an agency team in a box that gets you to a profitable Google Ads engine in about six months.

Start for free at saasadsstudio.com and be one of the first 50 listeners to use code ROBWALLING for 50% off your first year.

Topics we cover:

(2:51) – What’s a “good” freemium retention rate?
(4:59) – How freemium retention differs for mobile vs. SaaS apps
(9:51) – When to start delegating the Core Four SaaS skills
(12:53) – How to hand off sales, marketing, product, and dev the right way
(23:28) – Can great founders succeed with any product idea?
(29:34) – Should founders avoid building on no-code or third-party platforms?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 810 | The Best A.I. Coding Stack, Shipping Fast, and More Listener Questions (With Derrick Reimer) Dec 09, 2025

Show notes

How much design polish is really enough?

In this episode, Rob Walling is joined by fan favorite Derrick Reimer for a new round of listener questions. They dig into the best AI coding stacks right now, how to ship fast without losing polish, whether AI is changing the kind of risk founders face, and when to start taking security seriously.

Episode Sponsor:

Are you a non-technical founder with solid revenue and real traction, but your technology is holding you back? You should check out today's sponsor, Designli.

They specialize in helping founders like you who are stuck with messy code, unclear roadmaps, or a dev team that just doesn’t get it.

And for listeners of the pod, Designli is offering their Impact Week completely free. That’s a one-week, no-obligation audit where their team dives into your code, your design system, and your product roadmap to show you exactly what’s working, what’s broken, and what needs to happen next.

If it’s a fit, you can move on to SolutionLab, a three-week sprint where Designli takes over your codebase and architects a real roadmap for growth, led by a full-time, cross-functional team.

If your tech is the bottleneck to your next stage of growth, check them out at https://designli.co/fortherestofus.

Topics we cover:

(2:03) – What’s the best A.I. coding stack for developers right now?
(11:14) – How can solo founders ship fast without sacrificing polish?
(21:55) – Is A.I. shifting startup risk from market fit to feasibility?
(31:44) – When should SaaS founders start worrying about security?
(44:30) – SavvyCal’s latest product expansion

Links from the Show:

Call for Speakers – Apply to speak at MicroConf US in Portland
Claude Code
Windsurf
Cursor
GitHub Copilot
VS Code
Visual Studio
SavvyCal Appointments
Derrick Reimer | LinkedIn
Derrick Reimer (@derrickreimer) | X

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 809 | What I Learned Diving into A.I. for 100 Days (with Craig Hewitt) Dec 02, 2025

Show notes

What are the can't-miss AI tools for SaaS founders?

In this episode, Rob Walling sits down with Craig Hewitt, founder of Castos, to dive deep into Craig’s “100 Days of AI” YouTube series. They discuss the lessons learned from exploring the latest AI tools for founders, why ChatGPT might not be the best option for SaaS entrepreneurs, and which AI platforms are actually moving the needle.

Rob and Craig also chat about the realities of AI agents, the challenges of building a second product after hitting a growth plateau, and Craig’s approach to evaluating new opportunities as he looks to expand beyond podcast hosting.

Episode Sponsor:

AI is transforming how people discover brands and Ahrefs is helping SaaS companies stay ahead.

They’ve just launched Brand Radar, a new tool that lets you track your visibility in AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews. See how you stack up against competitors, monitor reputation, and build authority across search, social, and AI.

No more cobbling together tools. Ahrefs brings it all into one powerful SaaS marketing platform, backed by 15+ years of real-world web data and marketing-savvy AI.

Try it free at ahrefs.com/awt.

Topics we cover:

(03:28) – 100 Days of AI YouTube series, biggest surprises and key takeaways
(08:20) – Claude Code, ChatGPT, and Manus: Which AI tools work best for founders
(13:00) – Practical AI workflows in content production and automation
(18:35) – AI agent cuts customer support in half
(21:27) – Burnout and breakthroughs from publishing 100 videos in 100 days
(25:43) – Craig’s new AI projects and what’s next
(30:14) – Three new product ideas under evaluation
(33:09) – The pros, cons, and emotions behind launching a second product

Links from the Show:

MicroConf US 2026- April 12-14, 2026 · Portland US
TinySeed’s SaaS Institute
Claude Code (by Anthropic)
Manus
Creator Hooks
Cursor
HelpScout
DocsBot
LinkBerry.ai – Craig’s new tool for LinkedIn content creation
Castos
Craig Hewitt | YouTube
Craig Hewitt | LinkedIn
Craig Hewitt (@TheCraigHewitt) | X

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 808 | A $500k "Step 1" Business, When to Consider SOC2, and More Listener Questions Nov 25, 2025

Show notes

Is it time to sell, autopilot, or double down on your plateaued SaaS business?

In this episode, Rob Walling tackles listener questions and shares practical frameworks for what to do when your product hits a plateau, explains why “autopilot” often leads to decline, and outlines when founders should seriously consider SOC 2 compliance. Rob also talks about balancing a startup with a newborn, the real value of open source and IP, and the risks and rewards of building MVPs in exchange for equity.

Want to get your question answered? Drop it here.

Episode Sponsor:

Need to ship faster without expanding your team?

Gearheart is an AI-powered product studio that helps startups build B2B SaaS apps and AI agents, fast. Their team ships at twice the speed of traditional dev shops and understands how to work within startup constraints.

Whether you need a fractional CTO or experienced engineers to accelerate development, Gearheart plugs directly into your workflow and delivers. They’ve built 70+ products, including SmartSuite, which raised $38M and is used by companies like Capital One.

As a listener, you get the first 20 hours of development free when you mention the podcast.

gearheart.io

Topics we cover:

(2:34) – What to do with a plateaued $500k B2C app
(4:28) – Founder motivation, business longevity, and the myth of autopilot
(13:15) – Should you offer MVP development in exchange for equity?
(14:04) – Equity risks, upside, and how to protect yourself
(18:00) – When SOC2 compliance actually matters for founders
(21:08) – Balancing a new baby, a job, and SaaS ambitions
(24:38) – Can open source IP help bootstrappers stand out?
(25:25) – Why differentiation and marketing matter more than patents or code

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

Episode 807 | The "Core Four" SaaS Skills and Knowing When You Should Find a Co-founder (A Rob Solo Adventure) Nov 18, 2025

Show notes

Is hiring a sales and marketing co-founder the secret sauce for technical SaaS founders?

In this solo episode, Rob Walling tackles a fresh batch of listener questions, starting with one of the most common dilemmas for technical founders: should you hire a sales and marketing co-founder or go it alone?

He introduces his “Core Four” mental model, the essential skills every SaaS team needs early on, and shares insights on dealing with enterprise clients who keep moving the goalposts, handling a flood of non-ICP users, and a heartfelt message from a listener who just exited their startup.

Want to get your question answered? Drop it here.

Episode Sponsor:

Are you looking to hire world-class engineering talent without the headache?

You should check out today’s sponsor, G2i. They give you access to over 8,000 pre-vetted developers, no AI-generated resumes, no time wasters, just experienced engineers with at least five years of proven results.

G2i handles the vetting for you, including customized live technical interviews so you can see how a candidate would actually work with your team. Trusted by companies like Meta, Microsoft, and Shopmonkey, and especially helpful for first-time founders who need to get hiring right the first time.

As a listener, you’ll get a 7-day free trial plus $1,500 off your first invoice when you mention this podcast.

Head over to https://www.g2i.co/microconf to get started.

Topics we cover:

(3:11) – Should you find a co-founder for sales and marketing?
(5:29) – What are the Core Four SaaS Skills?
(11:41) – Can you succeed without mastering all four, or should you outsource?
(16:39) – Why sales-led growth might outperform self-serve SaaS
(21:48) – Dealing with big companies who change your contract terms
(27:06) – What to do with thousands of unqualified signups

Links from the Show:

Discretion Capital – M&A for B2B SaaS
Exit Strategy by Sherry & Rob Walling
MicroConf - SaaS Community
TinySeed - SaaS Institute

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify