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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    What does Founder Success "Feel" Like? Dec 13, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about how comparison kills progress. Notice that you are often bound to fail when you start comparing your progress to your competition. What you can do to not fall into this trap is to go back to your goals. Recalibrate yourself, shut every possible distraction down, and focus on what you have envisioned to achieve. You can’t go astray when you know where you want to go.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:09 Is it possible to get ahead with your Startup?
    • 03:32 They’re just ideas
    • 07:03 We are bound by the same progression scale
    • 10:20 Calibrating toward broken measurements
    • 14:20 We assume that the outcome is guaranteed if WE just performed
    • 22:11 The comparison kills the progress
    • 28:05 Go back to what your goals are

    Let's Kill the 40 Hour Work Week Dec 06, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about discarding the 40-hour work week. If you work for 30 hours each week, what would you worry you won’t get done? Now, if you won’t sit eight hours in the office, what will you be able to accomplish? Can you possibly do more somewhere more comfortable than in your office? The answer? YES! You can accomplish so much more without the time constraints.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:08 The 40-hour work week concept
    • 05:19 It only works when you work less hours
    • 09:56 Project costing is super complicated
    • 16:41 Reliance on each other as part of the total outcome
    • 20:03 Is 40-hours the standard work week?
    • 25:25 What hours are we trying to pay for?
    • 31:23 Productivity is treated as an individual effort
    • 37:48 A 40-hour work week doesn’t align with everybody’s lifestyle
    • 40:09 What you worried you won’t get done?
    • 42:41 Take a fresh look at the ‘standard’ work week

    Minimum Viable Happiness Nov 29, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about what happiness means for a founder. In most cases, founders find happiness when they feel safe, when their efforts are validated, and when people appreciate their accomplishments. It doesn’t require much, yet the effort put forth to achieve happiness is basically blood, sweat, tears, and years of hard work.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:29 What does it take to be happy as a founder?
    • 06:47 When you don’t feel safe, it’s hard to behave rationally
    • 11:00 Safety is knowing that you can whether the next storm
    • 15:19 Why do founders always seek validation?
    • 22:22 The next struggle is the preamble to the next validation
    • 25:24 Feeling proud of what you do
    • 32:30 Appreciating people’s accomplishments
    • 36:22 When you feel safe, you can thrive
    • 37:25 Can you use not feeling safe as a positive?
    • 39:50 You learn more about things in the downtime
    • 41:43 The most impactful validations
    • 45:28 Just have fun and follow your happiness
    • 46:43 When you’re juggling too many things all at once
    • 51:00 The goal is what matters
    • 56:14 We are the damn business so let’s take care of ourselves

    The Funding of "No Man's Land" Nov 22, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about what happens when funding is scarce. Will you seek another investor? Will you go on a fire sale? What other options do you have left? In the world of Startups and the struggles of keeping your business running, the fight is for you not to win. It’s more of a fight for you not to lose!


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:33 What do we do when no one wants to give us money
    • 02:04 Is there a heads up when you’re not getting additional funding?
    • 10:33 First, admit that you’re f*cked
    • 16:00 Next, you go on a fire sale
    • 22:13 Investors won’t get their money back but they wont lose more
    • 25:51 What are your remaining options?
    • 28:32 We’re playing not to win, but not to lose

    What does Founder "Success" Feel Like? Nov 15, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about celebrating the little successes. Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most founders, at the early stages of their business, smaller things such as not having to worry about the payroll or how much you can spend using the company card, are a little form of success. It’s about taking away liabilities one at a time.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:14 Misconceptions about success
    • 06:02 When you no longer worry about payrolls
    • 10:01 Happiness and success comes from taking things away
    • 16:28 At the early stage, it’s always close to the line
    • 20:59 Chipping away the little liabilities over time
    • 22:42 Focus on the moments of little success
    • 27:11 We are rewarded for our effort in unexpected ways

    The Risk of Trading Vulnerability for Opportunity Nov 08, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about when is the best time to give up equity. At the early stages of a Startup, founders often seek to partner with a co-founder in the hopes of growing the company. But what founders don’t realize is that it may be too early to look for a partner or too risky to look for one. Selling the equity of your company, when it’s at its lowest value, will only nip down its potential growth.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:14 When is the wrong time to raise a capital?
    • 04:02 The equity is future value of your company
    • 09:29 Is giving up equity the only way?
    • 17:27 The single most expensive investment: meeting your co-founder
    • 20:24 The story of two founders
    • 23:56 What if there’s a law that won’t allow a co-founder in the first year
    • 25:02 Another founder story
    • 29:30 We often blind ourselves to other solutions
    • 31:08 You don’t have to do all in the same race
    • 35:43 Things you can do that won’t make you less vulnerable

    Failure in Startups is not Absolute Nov 01, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about rising from a failure. Founders take it to heart when their business fails and often think that people will remember them for their failed business. Fact is, people easily move on and forget about the failed business. They won’t care. So, wallow on it as much as you want and then move on. A founder’s path is always open to more job opportunities.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:37 How paralyzing failure can be
    • 04:39 Let’s talk about what losing it all feels like
    • 09:14 When the business goes bankrupt, is your career completely over?
    • 16:15 You’re still around, what do you do next?
    • 20:22 When you think everyone will care all the time
    • 24:01 Founder path lead to more job opportunities

    Can a Founder take a Sabbatical? Oct 25, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about taking a break to restart. The biggest fear founders have is what happens to the business when they take a much needed break. The fear that things might go wrong, the right decisions aren’t being made, or there’s simply too much to do that taking a break may sound hilarious. But guess what, with the right people in place, more than half of a founder’s work can be done by someone else.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:29 We don’t believe we are allowed a sabbatical time off
    • 05:25 You’re burned out but you can’t detach yourself from the business
    • 09:37 Founder sabbatical is going away and doing something else entirely
    • 14:09 You should be able to reset and come back with a fresh head
    • 18:55 A sabbatical break has to happen
    • 22:37 Setting the time period and expectations matters
    • 24:30 How can a handful of people take over some of the workload?
    • 27:32 75% of your job can be done by someone else
    • 32:31 You can always come back when something goes wrong
    • 36:50 A forced sabbatical isn’t going to work

    Am I Lying or Just Being Optimistic? Oct 18, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about honest optimism. What if you have this strong conviction that what you’re building will lead to success? What if you have this strong sense of positivity and optimism? Will it be enough to gain people’s trust and continue to pour more money into your company? But what if it’s just blind optimism and you’re not really getting anywhere?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:22 Forward-looking optimism versus lying
    • 03:28 Are we lying to ourselves when outcomes aren’t as predicted?
    • 06:42 What we’re pitching is potential outcome
    • 09:56 Reasonable expectation and not blind optimism
    • 12:08 Understanding the importance of optimism
    • 18:44 Here’s where it becomes straight up lying
    • 22:28 The consequence of going beyond optimism
    • 26:43 Founders getting caught up in not presenting
    • 28:38 There’s truth in optimism and there’s misaligned intention

    Stop Glorifying "Hustle Porn" Oct 11, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the 100-hour work week. The adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why. You can only get things done at your peak hours. No one gets productive a hundred hours a week. It’s an awful burnout.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:45 The Hustle Porn hype: The 100-hours work week
    • 05:21 How many hours a day are your peak hours?
    • 09:25 If you give yourself more hours, you spend more hours
    • 13:15 Why are your work days loaded?
    • 18:54 When you think you’re crushing it
    • 22:30 Oh, you’re crushing it but at what cost?
    • 28:02 The 30-second success story of a founder on social media
    • 31:19 Get out of the habit of ‘how you’re crushing it’
    • 32:28 Those who don’t brag about crushing it are actually the ones getting the work done
    • 35:55 We need to put an end to the hustle porn

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