Startup Life Show with Ande Lyons

Latest Episodes:

EP 259 Helping Tech Startups Stand Out From the Competition Jan 31, 2023

Show notes

If you build it they will come is a popular myth in the startup ecosystem.
Our guest, Cindy Fossouo, Founder & CEO of Information Systems Builder, loves solving the problem facing many tech founders: how to market their products and services to their ideal customers.
Her San Francisco-based firm is a branding and marketing company providing services for tech startups seeking to differentiate their product and stand out in a crowded and noisy world.
From competitor research to building a sales funnel, Information Systems Builder gives the tech founder and their team the framework they need to reach their target market and revenue projections.
Cindy is also a deal partner at a venture capital firm where she helps connect startups with capital.
Through the success of Information Systems Builder, Cindy’s goal is to help other startups succeed in every way possible.
To learn more about Information Systems Builder, please visit: https://www.informationsystemsbuilder.com.
Connect with Cindy on LinkedIn here: https://www.linkedin.com/in/cindy-fossouo-a2b9791b8/
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com
bestyoutubechannelforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

EP 258 Challenging Student Entrepreneurs to Solve the Planet’s Most Pressing Issues Jan 27, 2023

Show notes

Innovative products, services and behavior changes are key ingredients for solving the world’s most pressing issues.
Our guest, Lori van Dam, is the CEO of Hult Prize, an organization that inspires student entrepreneurs to solve the world’s biggest challenges through innovative social enterprises with positive global impact.
Hult Prize was launched in 2009 by a group of Hult International Business School students with the support of the Hult family, founders and owners of EF Education First, and benefactors of the Hult International Business School.
Through its year-long competition, over 100,000 young people in 120 countries work to create high-impact startups that address the annual challenge in alignment with the UN Sustainable Development Goals.
Finalists pitch their businesses to a panel of expert judges, and the winning team receives 1 million USD in funding to make their idea a reality.
Prior to joining Hult Prize, Lori spent six years as an executive leader for Susan G. Komen, as executive director of The One Fund Boston, which was created by the Mayor of Boston and Governor of Massachusetts to provide support for the 2013 Boston Marathon bombing victims, and for 20 years she worked for EF Education First, a global education company.
To learn more about the Hult Prize, please visit: https://www.hultprize.org/
Follow the Hult Prize on these social platforms:
Facebook: https://www.facebook.com/hultprize/
Instagram: https://www.instagram.com/hultprize/
Twitter: https://twitter.com/hultprize
LinkedIn: https://www.linkedin.com/company/hult-prize-foundation/
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife #hultprize
JOIN STARTUP LIFE LIVE MEETUP GROUP Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

EP 257 Scaling a Global Clean Beauty Brand for Multicultural Women Jan 24, 2023

Show notes

Founders - you will be INSPIRED by and UPLIFTED from this delicious conversation with global clean beauty brand founder Kim Roxie!
Southern belle, seasoned makeup artist, licensed esthetician and member of the Cosmetic Executive Women, our guest – Kim Roxie – experienced firsthand how multicultural women have been overlooked in the clean beauty market.
At the age of 21, with a $500 investment, she opened her own makeup shop that catered to multicultural women in her hometown of Houston, Texas. After running her shop for 14 years Kim launched LAMIK Beauty in 2020 as an e-commerce clean beauty company making LAMIK the first black-owned clean makeup brand carried by the major beauty specialty retailer, Ulta.com – changing the clean beauty game in Houston, Texas and beyond.
Kim has received numerous awards including the Barack Obama and Joe Biden Lifetime Achievement Award for Community Service, the Houston Business Journal’s “40 under 40,” the Innovation Map Award’s “Top Founder under 40”, the American Business Journal’s Most Influential Young Executives and “one of the 30 Black Stars” by Face2Face Africa.
She is so beloved by her hometown, that the City of Houston formally named June 23rd as Kim Roxie day in her honor!
At 46:00 on the audio, Kim demonstrates how to use LAMIK's Revelation Brow Due while chatting with us - awe*mazing! https://lamikbeauty.com/collections/b...
To learn more about LAMIK Beauty and to purchase products, please visit: https://lamikbeauty.com
Please follow LAMIK Beauty on social:
Facebook: https://www.facebook.com/LAMIKCosmetics
Instagram: https://instagram.com/lamikbeauty
Twitter: https://twitter.com/lamikbeauty
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥

EP 256 Amplifying Queer-Owned Brands and Inspiring LGBTQ+ Entrepreneurs Jan 20, 2023

Show notes

Who’s ready for some tea from the leading source for LGBTQ+ business news, served with dignity and depth?
Our guest, Travers Johnson (he/him), is the Founder & CEO of Queerency, an award-winning LGBTQ+ business media startup, and the Creator of LGBTQ+ Business Week, an annual 7-day celebration of queer-owned small businesses.
The winner of the Google News Initiative Pitchfest and the Maynard Institute Media Entrepreneurship Award, Travers’ delicious delivery of the queer economy news through Instagram and TikTok reels has made him a worldwide favorite media founder!
An award-winning content strategist and editor with 15 years of experience in digital media, book publishing, and email marketing with companies including Penguin Random House, Edelman, Mailchimp, and Scholastic, Travers was trained at Morehouse College and Georgetown University, and is passionate about helping people tell their stories across various mediums.
To learn more about Queerency, please visit: https://www.queerency.com Follow Queerency on social media here:
TikTok: https://www.tiktok.com/@queerency
Instagram: https://www.instagram.com/queerency
Subscribe to Queerency's Newsletter here: https://www.queerency.com/newsletter
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥ https://andelyons.com #bestpodcastlforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE: https://twitter.com/AndeLyons https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

EP 255 Supporting Worldwide Innovation for Living Longer and Aging Better Jan 17, 2023

Show notes

You’re never too old to realize a new dream and build an innovative tech business.
Our guest, Danielle D. Duplin, is the Founder and President of FreeWind Productions, an award-winning public speaking coach, and an executive producer of strategic innovation programs.
She’s also a beloved Mentor and Pitch Coach to hundreds of startups and scaleups via MassChallenge, FinTech Sandbox, Leading Cities Accelerator (Smart CitiesTech), TechStars, JETRO (Japan’s BioTech), AGENCY (AgeTech), and AARP AgeTech Collaborative – many of which have raised millions of dollars and won ‘best in show’ challenges.
Danielle’s latest entrepreneurial venture is Founder of AGENCY: Worldwide Innovation for Living Longer and Aging Better, a global community of innovators focused on improving the aging journey; as well as Cofounder of the Founders Over 55+ Collective to help “late in life” founders grow their companies and signal a counternarrative to ageism.
Please reach out to Danielle via email: danielle@freewindproductions.com
You can learn more about launching a business after 55 by visiting: https://www.agencytoinnovate.com and connecting with them online via:
LinkedIn: https://www.linkedin.com/company/agency-cic/ Twitter: https://twitter.com/AGENCYCIC
Connect with Danielle on these social platforms:
LinkedIn: https://www.linkedin.com/in/danielledduplin/ Twitter: https://twitter.com/DanielleDDuplin
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com
bestpodcastforstartups #startupstories #proaging #livelonger
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

EP 254 Changing the Social Conversation Around Menstrual Health Jan 13, 2023

Show notes

Menstruation is one of the many bodily issues women have been taught to suppress.
Our guest, Rachael Kim, said “enough with the silence,” and is actively changing the social conversation around menstrual health.
She’s the Co-Founder and CEO of My Comma—an organic period care subscription platform amplifying women/BIPOC led brands to menstruators, and powering new routines.
My Comma represents the pause to take care of oneself, acknowledge the different facets of you, and the fact that it takes more than yourself to change the social conversation around menstrual health.
This work gave rise to the Femtech Salon series taking place in LA, ATL, MIA with other high growth cities — to support and amplify diverse femtech founders by creating more connected ecosystems in their respective local cities.
A Forbes Trailblazer, Rachael is a Northwestern and London School of Economics alum who spent 10 years working for Strategy, Risk, and Analytics in Accenture. As an ex-corporate intrapreneur turned social impact entrepreneur, after experiencing health issues, she uses her superpowers for gender equity, particularly period equity while supporting overlooked businesses.
To learn more about My Comma, please visit: https://mycomma.life/
Newsletter subscription link: https://mycomma-news.beehiiv.com/subscribe
The Quarterly box subscription link: https://mycomma.life/products/the-quarterly.
Follow My Comma on:
Instagram: https://www.instagram.com/mycommalife/
LinkedIn: https://www.linkedin.com/company/mycomma/
Connect with Rachael on LinkedIn: https://www.linkedin.com/in/rachael-m-kim or via email here: rachael@mycomma.life.
Check out Shine Registry for your business shower or to gift a founder: https://www.shineregistry.com/
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥ https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. Ande ♥

EP 253 Revolutionizing the Way Households and Businesses Use Everyday Essentials Jan 10, 2023

Show notes

What do you get when you combine beautiful dispensers, a sanitizer people love to use, and a commitment to doing business in a better way?
A hand sanitizer system that prevents more plastics from polluting our planet and helps to remove existing plastics too! Our guest, Ashley Wayman, is the Founder of Shimmy – a customizable and eco-friendly hand sanitizer system elevating the way businesses provide this necessary consumable to their employees and customers.
Built to last, Shimmy’s impeccably designed containers are made with as little plastic as possible, and all refills are packed in easy-to-recycle aluminum. They also partner with Climate Neutral and Plastic Bank® to offset their carbon emissions and plastic footprint.
Prior to founding Shimmy, Ashley led Integrated Promotions for Wayfair through their IPO in 2014, and led the mobile marketing team at Rue La La during the flash sale site craze.
To learn more about Shimmy, please visit: https://getshimmy.com and follow Shimmy on Instagram here: https://www.instagram.com/getshimmy/
Inquire for your business to have Shimmy for your sanitizing needs! Visit: https://getshimmy.com/#contact_form
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. Ande ♥

EP 252 Ending Healthcare Disparity with Wigs for Women of Color Jan 06, 2023

Show notes

Every woman, regardless of hair texture, deserves a wig that resembles the hair that she lost.
Our guest, Pamela Shaddock, is Co-Founder and COO of Coils to Locs, a social impact, for-profit enterprise that addresses a healthcare disparity: the lack of coily, curly, ethnically inspired wigs at cancer center hospitals and medical hair loss salons that can be purchased with health insurance reimbursement if applicable.
Pamela and her Co-Founder (and sister!) Dianne Austin are intimately aware of how dehumanizing fighting cancer and traction alopecia can be, even with the best efforts and the most compassionate care. Hair loss adds to the feeling of powerlessness and loss of control, especially when you can’t find a wig that resembles the hair you lost.
A professional film, TV and stage actress with a strong background in nonprofit, Pamela co-leads the company’s free health, wellness and beauty workshops for cancer patients, survivors and caregivers.
Add wind to Coils to Locs Equity Crowdfunding Campaign on Wefunder here:
https://wefunder.com/coilstolocs
To learn more about Coils to Locs, please visit: https://coilstolocs.com
To purchase a Coils to Locs wig, please visit: https://coilstolocsstore.com
Follow Coils to Locs on Social here:
LinkedIn: https://www.linkedin.com/company/coils-to-locs/
Instagram: https://www.instagram.com/coilstolocswigs
Facebook: https://www.facebook.com/CoilsToLocs
Twitter: https://twitter.com/CoilstoLocs
Pamela's LinkedIn: https://www.linkedin.com/in/pamelashaddock
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com
#bestyoutubechannelforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

EP 251 Solstice and Holiday Celebration for Startups Dec 22, 2022

Show notes

Are you ready to say Hasta Luego to 2022 and Hello Gorgeous to 2023?
Our guest, seasoned founder, mouthy activist, super opinionated blogger and Host of the popular $h!t We Don’t Talk About Podcast, Mia Voss, joined us again on the 3rd Annual Andelicious Startup Life LIVE Holiday and Solstice Celebration!
Mia and I touch on so many topics, including:
• Mia’s Year in Review – WOWZA • Glorification of entrepreneurship • White supremacy and capitalist hustle culture based on slavery per our friends at The Nap Ministry
• Musk + Elizabeth Holmes + what happens to unicorn founders
• Ageism in the startup ecosystem (and everywhere!)
• The blame/shame game… Founders feeling shame for: bad hires, not raising $$$, not being a Unicorn, etc.
• CU BYE Clubhouse
• funding female founders
• women’s rights
To learn more about Mia's extraordinary work in the world, please visit: https://miavoss.live/
May 2023 be structured enough for success and achievement and flexible enough for creativity and fun.
Waving from Boston and wishing you a Happy, Joy-Filled Holiday Season!
Ande ♥
TMC Services - Founded in 2001, Mia has been the HBIC (head broad in charge) on so many commercial & multi-family projects as the Quality Assurance/Punch List Management Inspector - making sure that things are up to high quality standards for the end user. It can be a thankless job since she basically gets paid to boss construction teams around. She is also a co-founder and brand ambassador for Inspect.com - an online search engine for finding the perfect inspector.
Host of the Popular Podcast Shit We Don't Talk About. Launched in 2021 this podcast is for everyone. Mia covers topics including Anxiety, Suicide, Racism, Breast Cancer, Childless Matriarch, Neurodiversity and the list continues.
Mia Voss Live - offering her opinionated opinion on brands & products including cars, green lifestyle products and more. Since women make over 85% if not more of overall buying decisions, we need to know what great products can be trusted!
Mia On The Go - luxury travel blogging was the name of the game until March 2020 - before that, Mia had been collaborating with numerous travel agencies and marketing agencies to showcase various city and countries including Denver, Chicago, New York, Boston, Lake Tahoe and more. Country adventures included Italy, Zimbabwe and South Africa.
https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife #startupstrategies
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/ Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

EP 250 Producing Million Dollar Events Dec 13, 2022

Show notes

Events are a great way to bring people together, and share a moment, message or idea with a captive audience. They do, however, take considerable time, effort, and organization to execute successfully.
Our guest, Dr. Shanna M. Scott, has fine-tuned the art of event planning with her business, Shanna Scott PR & Events, removing the stress and effort from her clients’ shoulders.
For 18 years Dr. Shanna and her team have produced luxury lifestyle and transformational events and messaging that leave their clients delighted from the experience and thrilled with the results.
To learn more about Shanna Scott PR & Events, please visit: https://www.shannascott.com/
Connect online with Dr. Shanna via LinkedIn: https://www.linkedin.com/in/shannamscott/
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better.
Waving from Boston – cheers!
Ande ♥
https://andelyons.com
#startupstories #startuplife #startupstrategies #eventplanner
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons
ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

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