Business

Starting from Nothing – The Foundation Podcast | Building your business ENTIRELY from scratch.

How do you start a business when you have no money? No experience? No credibility? Or even no idea? This podcast will show you how. Every week successful entrepreneurs share the strategies of how they built their businesses entirely from scratch. No silver spoons. No magic bullets. No monkey business. Just hustling and using strategies that work. And the best part? For each episode we create a custom Action Guide so you know EXACTLY what action steps to take when you’re done listening. You can download each Action Guide for free at www.thefoundationpodcast.com.

Latest Episodes:

SFN157: Get Better Results By Doing the Right Things – with Adrienne Dorison May 20, 2016

Show notes

Adrienne Dorison is a no-nonsense success expert for online entrepreneurs helping them get better results in less time by doing the right things. She is also the host of the daily podcast The School of Mastery, a national triathlete, and passionate dog mom.

Adrienne never thought she'd become an entrepreneur; however when she was able to pay off over $40k in debt from the income she earned on the side through her blog, she finally took the leap and left her corporate job to work full time for herself.

In This Interview You'll Learn:

5:35 - About Adrienne and her early career as a consultant for a fortune 500 company.

10:47 - How to avoid the "leaving too early syndrome".

15:08 - How to balance the distinction between your full time job and your side hustle, as well as how to handle the fear of being "found out" by your boss.

19:38 - How to use your corporate experience to your advantage towards your entrepreneurial endeavors.

23:20 - How to use the S.I.M.P.L.E system to overcome common entrepreneur obstacles.

41:02 - How Adrienne defines success.

Show Notes:

Adrienne's website: AdrienneDorison.com

SFN156: Startup Advice From Award-Winning Serial Entrepreneur Dan Martell May 10, 2016

Show notes

Dan Martell is an award-winning Canadian serial entrepreneur, and the founder of the recently acquired Clarity.fm, a venture-backed startup that makes it easy to connect with top business minds over the phone. In 2012, he was named Canada's top angel investor, having completing over 33 investments with companies like Udemy, Intercom, and Unbounce.

Dan is back on the podcast giving us actionable steps on launching a startup from scratch. He shares why it's easier to start a company today than ever before, how to determine your most important tasks as a CEO, and the common mistakes to avoid when launching your first startup.

In This Interview You'll Learn:

2:08 - How Dan uses the seven pillars to measure his life, and orient his actions to get what he wants.

6:37 - How to focus on high-income tasks with the entrepreneur scorecard.

12:59 - Why the opportunity for anyone with a great idea to start a company is greater than ever.

18:46 - The truth about what it takes to become part of the one percent in America.

19:30 - Why you need a M.E.V.O (Minimum Economical Viable Offer), and not an M.V.P (Minimum Viable Product).

24:45 - How Dan went from 0 to 50,000 customers in 16 months by using content marketing.

32:32 - The most common mistakes new founders make.

Show Notes:

Dan's Blog - danmartell.com

Dan's Previous Episode - thefoundation.com/podcast/episode12

Dan's Course - IdeatoExitOnline.com

SFN155: How to Become Who You Are - with Jules Schroeder May 06, 2016

Show notes

At the age of eighteen, Jules Schroeder ran her first six-figure business teaching other college students how to run their own businesses. Four years later, at age 22, she co-founded a publishing company that made seven figures its first year in business, specializing in making books #1 Best Sellers on the Amazon Kindle platform. Today Jules runs CreateU, a one-year online education program that focuses on learning the specific skills you need to create the career & lifestyle you want.

In this episode, we talk to Jules briefly about her company CreateU, and some lessons she's learned from her experience running three businesses. Then we go in depth to break down the three parts of becoming who you are. Jules shares her insights on relationships, creativity, and improving your skills.

In This Interview You'll Learn:

2:08 - About CreateU.

10:21 - How to determine if you should go to college.

12:40 - Why you should get hands on experience and limit your consumption of how-to information.

15:33 - How to learn from failure, and what Jules learned from her failures.

20:00 - What success means to Jules.

22:43 - Part 1 of Becoming Who You Are: How to Maintain Close Relationships.

28:31 - Part 2 of Becoming Who You Are: How to Cultivate Your Own Creativity.

33:02 - Part 3 of Becoming Who You Are: What's One Area of Your Life You're Actively Improving?

37:09 - How to relax from your business without feeling guilt.

Show Notes:

Jules' Website - julesschroeder.com

CreateU - createu.life

Unconventional Life Show - unconventionallifeshow.com

SFN154: Selling on Amazon - with Cliff and Jessica Larrew Apr 29, 2016

Show notes

Cliff and Jessica Larrew are partners in business and in life. Better known as The Selling Family, Cliff and Jessica teach others how to start selling on Amazon.

In This Interview You'll Learn:

0:37 - About Cliff and Jessica

7:04 - The difference between retail arbitrage and Amazon FBA

9:00 - What you can expect when transitioning from a hobby to real business

14:21 - How to define roles in a husband/wife business partnership

16:33 - What mistakes to avoid when you first get started with Amazon

28:17 - How to keep up with Amazon's constant changes

34:24 - The mistakes people make with retail arbitrage

39:11 - How Amazon is like modern day treasure hunting

Show Notes:

Their Website – TheSellingFamily.com

SFN153: Using Sexual Energy To Grow Your Business - with Jordan Gray Apr 26, 2016

Show notes

Jordan Gray has built an amazing business over the past two years coaching and consulting entrepreneurs in relationships. He's been one of the most consistent people who publishes steady content over and over and over. Not many people can create content like he does. In this interview we talk to about his creative process and the incredible momentum he's had over the past two years.

In This Interview You'll Learn:

1:43 - About Jordan

10:33 - The difference between Jordan's online and offline income

14:48 - How Jordan went from fighting for coaching clients to getting millions of hits on his website

18:53 - How Jordan was able to stay persistent with his goals

24:20 - The balance between discipline & structure, and whimsical play

30:00 - How to use sexual energy to fuel your purpose, your business, etc.

38:02 - What Jordan would have improved if he could go back in time

Show Notes:

Jordan's Consulting Website - JordanGrayConsulting.com

SFN152: Company Culture & Communication - with Tom Tancredi Apr 22, 2016

Show notes

Tom and his brother run a development company called DomAndTom, which provides mobile apps and UX experiences for iOS, Android, and Web.

In This Interview You’ll Learn:

2:11 - What expertise you need in a particular area to start a company

8:22 - What to look for in an ideal client

22:05 - How to effectively communicate with clients

25:49 - How to think about company culture

34:53 - Biggest lesson learned

Show Notes:

Dom and Tom domandtom.com

SFN151: The First Step Towards Success Is Action - with Jay Scott Apr 15, 2016

Show notes

Jay Scott who is a personal trainer who battled food addiction, obesity, a binge eating disorder, and overcame it all. He’s helped hundreds of people do the same with his information training. Jay is the founder of iScienceFit personal training, and host of the Full Disclosure Fitness Podcast. He has written for sites like the Good Man Project and Mind Body Green, and he’s had over 30 TV appearances on ABC, NBC and CBS.

In This Interview You’ll Learn:

1:25 - About Jay’s upbringing

12:07 - How Jay started building his personal training business

25:30 - The biggest challenge in growing a business

27:00 - The process Jay puts in place to get better at networking on a regular basis

31:30 - How Jay positioned himself for 30+ tv appearances

34:10 - What Jay would do differently if he were to start over today

“The specific outcome of something is not that big of a deal. Action comes before anything. It comes before motivation, it comes before momentum. One thing leads to another.”

Downloads:

MP3

Transcript

Show Notes:

iScienceFit - isciencefit.com

Full Disclosure Fitness - fulldisclosurefitness.com

SFN150: Owning Your Entrepreneur Status - with Danielle Tate Apr 08, 2016

Show notes

Danielle Tate is the founder and CEO of MissNowMrs, a multi-million dollar online name change company. As a female founder in her 20s, she noticed that few businesses offered step-by-step advice to smart, but inexperienced entrepreneurial women. This void inspired Danielle to author Elegant Entrepreneur, the female’s founder’s guide to starting and growing your first company.

In This Interview You’ll Learn:

1:35 - How Danielle went from aspiring cardiologist to launching her first company
4:09 - Factors that played a role in Danielle’s leap into entrepreneurship
7:54 - How Danielle found and hired her CTO
10:45 - How Danielle acquired her first customer
14:16 - One way Danielle felt she limited the company’s growth in its first few months of business
15:37 - Danielle’s giveaway with David’s Bridal
17:35 - What Danielle would go back and do differently
18:48 - The importance of finding a mentor
19:29 - About the Elegant Entrepreneur and the first few steps of what people should be thinking about when they’re starting a business
21:29 - Questions to ask yourself when going through the innovation gauntlet
32:30 - About owning your entrepreneur status

Show Notes:

Danielle’s Name Change Company - MissNowMrs.com
Danielle’s book - ElegantEntrepreneur.co

SFN149: Using Adversity To Transform Your Mind and Empower Others, with Mike Pisciotta Apr 01, 2016

Show notes

Mike Pisciotta is an online marketing strategist, funnel fanatic, and business coach, whose no nonsense, results-driven approach has helped thousands of entrepreneurs grow their businesses. Mike is no stranger to failure and adversity. While spending 10 years in a Florida prison, Mike used his time there to transform his mind, and he emerged as a new man with a mission and purpose to empower others.

In today’s show, we’re going to talk about Mike’s transformation, and the tactics he used to crush it in business.

In This Interview You’ll Learn:

2:05 - Mike’s prison story
6:45 - How Mike met his wife, and how they started getting active in their business community
8:58 - How Mike bootstrapped his business by selling trash
11:40 - The importance of focusing on and mastering one social media tool at a time
18:00 - Mike’s simple strategy he used to get leads
27:30 - How Mike and his wife validate their business ideas for less than $100
38:43 - Creating successful Facebook ads

Downloads:

Show Notes:

Mike’s Private FB Group - com
Mike’s Upcoming Book - com

SFN148: Building Your Own Affiliate Network & Scaling Your Course, with Caitlin Pyle Mar 25, 2016

Show notes

Caitlin Pyle is student The Foundation, and the founder of Proofread Anywhere and Transcribe Anywhere. In less than a year, she grew her business from $47k to $680k. In today’s show, we’re going to talk about the evolution of both of Caitlin’s companies.

In This Interview You’ll Learn:

4:20 - How Caitlin turned Proofread Anywhere from a blog to a course
14:19 - Tips on Building Your Own Affiliate Network
21:58 - How to Scale Your Course
25:06 - On Dealing with Haters and Trolls
35:30 - Components of Caitlyn’s 7 Day Intro Course / Value-Added Sales Funnel
43:50 - How Caitlin is monetizing someone else’s genius with Transcribe Anywhere
47:25 - Building a business while traveling, AND getting a tax break

Downloads:

Show Notes:

Caitlin’s previous SFN episode com/podcast/episode107
Proofread Anywhere com
Transcribe Anywhere com
Caitlin’s Blog com

Our TOPPODCAST Picks

Follow Us

Stay Connected

Starting from Nothing – The Foundation Podcast | Building your business ENTIRELY from scratch.

Related Podcasts

Links

Stay Connected