Starting a Counseling Practice Success Stories

Latest Episodes:

Security and Flexibility in Private Practice vs. Agency Work with Alicia Mar 23, 2020

Show notes

We spoke with Alicia about whether agency work is truly reliable (spoiler - it's not!), and she shared the details of her transition from a no-good website to a full family AND full practice that operates on an optimal schedule for her.

Learn more about Alicia at http://www.ranchocounseling.com/

Mentioned in this episode:

Part 3: Pandemic, Private Practice, and Masterclass Mar 22, 2020

Show notes

Pandemic, Private Practice, and You Part 3:

We planned this Masterclass series for therapists months ago with NO idea that there would be a pandemic in progress when it come up. We thought long and hard about whether we should cancel or reschedule. Ultimately, we realized that the thousands of therapists who registered needed support, direction, and community now more than ever. We extended Q & A time each week and answered people's questions as the situation changed. We are sharing this here to provide support to our audience. With just responding to people and pivoting to the needs of our community, we apologize that updating our podcast escaped our attention. But, we are proud to say that our blog has been viewed by almost 40,000 therapists in the past week. You can make a difference. People need you!

Today we talked about marketing plans during a pandemic with an amazing panel of therapists!

We heard from Cyndi Doyle who owns a group counseling practice in Denton, TX and is a law enforcement couples expert.

We talked to Joanne Kim an amazing therapist in San Jose, CA who is on Shelter in Place and just started her practice a few years ago.

We talked to Shon Howell a therapist in Illinois talking about how to market as an introvert, women of color, and moving to all virtual work.

Monday March 23rd is our LIVE launch party where wil be giving away a lifetime enrollment in Business School Bootcamp for Therapists and everyone who attends will get a code for 3 Free CE units that includes NBCC and APA CE Units.

Resources:

Covid19 Scripts, Templates, Resources, and Trainings

Homework: Private Practice Analysis

Video replay of all Masterclass trainings

Mentioned in this episode:

Part 2: Pandemic, Private Practice & Masterclass Mar 21, 2020

Show notes

Pandemic, Private Practice, and You Part 2:

Today we talk about how to use the outcomes conversations to create a marketing message, then we talk marketing plans during a pandemic with a great panel of therapists next time, and then Monday March 23rd is our LIVE launch party where wil be giving away a lifetime enrollment in Business School Bootcamp for Therapists and everyone who attends will get a code for 3 Free CE units that includes NBCC and APA CE Units.

Resources:

Covid19 Scripts, Templates, Resources, and Trainings

Homework: Authentic Transformation Proposition

Video replay of all Masterclass trainings

Mentioned in this episode:

Pandemic, Private Practice, and Masterclass Mar 21, 2020

Show notes

Pandemic, Private Practice, and You

Today we talk about Outcomes Converations with Clients, next episode how to use those to create a marketing message, then we talk marketing plans during a pandemic with a great panel of therapists, and then Monday March 23rd is our LIVE launch party where wil be giving away a lifetime enrollment in Business School Bootcamp for Therapists and everyone who attends will get a code for 3 Free CE units that includes NBCC and APA CE Units.

Resources:

Covid19 Scripts, Templates, Resources, and Trainings

Homework: Outcomes Script and Free Community

Video replay of all Masterclass trainings

Mentioned in this episode:

Reverse Bucket List: Creating Your Private Practice Vision Mar 18, 2020

Show notes

The work you do as a clinician is sacred. For all the studying we do and the techniques we refine, at its core the magic lies within the relationship you have with clients.

But running the business side of way can prove to be a distraction from the awe of the work sometimes. You get bogged down in the to-do's of running your business, seeing your clients and trying to meet the demands of your personal life as well.

But if you are watching this, you have an opportunity to take just a few minutes and reflect.

What have you accomplished? What are you proud of? What do you know now more deeply than ever?

Now is the time to create your Reverse Bucket List.

It is from this list that you can move into your visioning for the new year. We have a whole challenge on creating your vision. It's perfect for planning, or when you feel stuck or when you need to get the creative juices going.

Mentioned in this episode:

Establishing Pace and Longevity in Private Practice with Megan Mar 16, 2020

Show notes

Burnt out, unhappy, and taking action that didn't align with her vision, Megan realized she needed a change. Now, she values the growth of her practice day-by-day and sets aside more time for the things that matter most. Small steps culminate in long-term goals, which allow longevity in your practice!

More about Megan's trauma psychology practice at https://www.meganscarney.com/

Mentioned in this episode:

The Costs of Starting a Private Practice Mar 12, 2020

Show notes

Let's talk about the cost of starting a private practice and why we think it's the most affordable business model you can do.

Get free resources on starting your practice in our FREE online community

Mentioned in this episode:

Building a Private Practice in a Saturated Market with Amy Mar 10, 2020

Show notes

We invited Amy on to talk with us about the tricks she used to allow her practice to flourish in a saturated market. She talks about getting her Psychology Today profile seen, SEO, and sticking to your guns!

Check out Amy's website at https://www.thrivetherapyla.com/

Mentioned in this episode:

Building Processes and Systems in Private Practice Mar 07, 2020

Show notes

Processes can seem soooooo boring but they are critical to your business running smoothly.

It doesn't help anyone if everything it takes to run a private practice is sitting up in your brain. It's gotta be documented, thorough and systematized so you can delegate and refine what you do.

Getting your systems and processes organized and refined is another way of how you show up for you business is out of respect for yourself, your clients, and your staff. Systems move the business out of the way of the clinical work, so it can flourish.

Processes to look at in your private practice:

Marketing Processes - how you get your message out there, consistently and aligned with your mission and values.
Intake Process - how you communicate the therapeutic process, ensure clinical fit, allow for ease of accessibility and set the framework for all clinical work moving forward
Outcomes Process - how you measure and know what you are doing works with clients
Financial Processes - payroll, budgets, cash flow, projections, fee setting, investing and growth
Clinical Supervision/ Case Consultation - processes to ensure development and growth of clinical skills along with improved outcomes with clients
HR Processes - hiring, onboarding, management, employee development
Business Planning Process - evaluation, visioning, planning, delegating

Each of these areas have a direct impact on clinical outcomes as well. They provide a win-win for you and your clients, whether you are a solo practitioner or a group practice owner.

How you organize these processes can vary - there are online tools for collaboration such as asana, trello or slack as well as google suite apps to get you organized.

Need more help in your private practice? Get on the interest list for Business School Bootcamp

Mentioned in this episode:

Private Practice Marketing Plan: How do you know it's working? Mar 04, 2020

Show notes

How do you know if your marketing plan is working?

I remember what it is like to be on the hamster wheel. Trying everything to see what sticks. Coffee dates, networking meetups, blogging, social media, website copy updates, directory listings, conferences....🤪

Truth is, you can get so busy that you forget the most important part of any marketing plan - the planning!

A true plan means you are intentional about the strategies you implement in your marketing AND those strategies must be measurable.

🌟And a plan that works is one that allows you to work with the clients that you know you can help, so they get great outcomes and you stay inspired doing the work you love. 🌟

Planning is not a day by day thing. We recommend our bootcampers to sit down quarterly and lay out everything. But in order to plan you have to analyze what has worked before.

Check out some measurements to take into consideration if you want to know how your marketing is working for your business.

You know your marketing plan is working if you have your ideal clients calling and you are doing great work that provides great outcomes..

Take the Private Practice Challenge today so you can provide better outcomes, have better income and make mental health care accessible.

Mentioned in this episode: