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The Evolution of the Virtual Agent with Tony Giordano Jan 20, 2021

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Our guest on this episode of Start With A Win is Tony Giordano. He is an author, speaker, coach, and realtor out of the Los Angeles area. Tony got into real estate at a young age, and he quickly achieved success. During the market collapse of 2008-2009, he lost everything—literally. In October of 2009, he decided to start back at the bottom and reinvent himself as a real estate agent, recognizing that sometimes winners lose games, but they don’t have to stay down.

He started experimenting with building up his online presence in 2010, and he has never looked back. He says being a digital agent means looking at social media as the “new front door” where you will meet new leads, connect with people, and close deals. Two of the mantras of being a digital agent are “contacts = business” and “virtual = video,” meaning the more contacts you have online, the more business you will attract. If you are going to connect with people, you have to utilize video. You have to practice the habit of getting in front of the camera to create content and correspond with people over text and video.

Regarding social media itself, Tony believes that you should be where the people are, having a presence on every platform but prioritizing where you spend most of your time and energy. Despite many people getting wrapped up in the technology and every iteration of changes to the algorithm, human interaction of social media never changes. Tony concentrates on connecting with people. He provides the example of being at the dinner table with a couple of people you know and a couple of people you don’t. If one of the people you don’t know says something funny, you don’t ignore them or try not to laugh—you react honestly and make a connection with them in the process. The same should be true on social media. Tony says he uses his tagline “like them, tag them, and add them” regarding interaction with new people on social media. Think of social media as a never-ending networking event, and you will succeed.

Connect with Tony:

https://www.risemastery.com/

https://www.amazon.com/Social-Agent-New-Era-Networking/dp/1466317272

https://www.amazon.com/social-agent-2-0-update-evolution/dp/1982051833

https://twitter.com/tony_giordano/media

https://www.facebook.com/GiordanoIntl/

https://www.facebook.com/giordano.global

https://www.instagram.com/tony_giordano/?hl=en

https://www.instagram.com/tonygiordanoteam/?hl=en

https://www.linkedin.com/in/thesocialagent

https://www.youtube.com/c/TonyGiordano/playlists

Connect with Adam:

https://www.instagram.com/cheplaklive/?hl=en

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888-581-4430

How to Set Yourself Up for Success in 2021 with Jon Cheplak Jan 06, 2021

Show notes

While the last episode of Start With A Win focused on recapping 2020 and gleaning lessons learned from past experiences, this episode jumps into setting yourself up for success in 2021. Jon Cheplak joins Adam again on this episode to share his insights and provide a bit of long-distance coaching to Win Nation at the dawn of the new year. Jon talks about the difference between innovation and mastery, saying that while innovators receive praise in our society, they are not known for consistency or follow-through. To achieve mastery, you must have the discipline to handle the monotony that comes with immediate action, personal responsibility, and consistency. He says freedom comes from putting restrictions on yourself to make you stay focused and not be distracted by novelty.

To become excited about the process instead of the outcomes, Jon says you should be mission-based and have clarity on your relationship with money. When you understand these two things about yourself, you feel the weight of the requirement to perform, and you are well on your way to setting up micro-commitments to reach your goals. Tiny hinges swing big doors.

When it comes to finding alignment and knowing where to start, Jon walks through three topics:

What makes you happy? – Spend some time writing down your thoughts.
What is the smallest step you can take to move yourself towards that happiness? – Be conscious of the positive triggers, including the things you should say “no” to reach happiness. If you are struggling to see the next step, extend love to other people and see where that gets you.
What are the people, places, and things that do (or do not) support your mission? – Take inventory and let go of the judgment of others and the fear of their opinions. Trust is built on consistency. Leaders are the people who stand out regardless of the judgments of others.

Jon encourages listeners to think of gratitude as an action word and to see everything as a privilege. Consider whether you are demonstrating gratitude in your daily life and interactions with others.

Connect with Jon:

https://cheplaklive.com/

https://podcasts.apple.com/us/podcast/cheplak-live/id934537153

https://www.linkedin.com/in/joncheplak

Connect with Adam:

https://www.facebook.com/KatieLanceConsulting/

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Get Social Smart with Katie Lance Dec 09, 2020

Show notes

Our guest on this episode of the Start With A Win podcast is Katie Lance, CEO and Owner of Katie Lance Consulting, and industry expert on integrating social media acuity into real estate. In the midst of turbulent 2020 we have all experienced, Katie observed a lot of real estate professionals trying to “set it and forget it” regarding their social media, posting things that may or may not be relevant and not engaging with followers. She said some people tend to communicate the bare minimum, such as logistical information about their hours, safety procedures, or their adherence to local ordinances. This practice creates missed opportunities for connecting with audiences on a personal level and being authentic about the state of things.

For 2021, Katie’s primary tips for being social smart are to get intentional about how to connect with people and to concentrate on building up a content library that exists outside of social media and can be repurposed for multiple channels. By focusing on these two pointers, real estate professionals can transition from chasing leads to attracting business. The content you create should provide value to your audiences – which could be different depending on the platform – and it should communicate your commitment to serving your clients and prospects, so they want to keep in touch with you.

Katie is an avid user of an editorial calendar, a straightforward way to plan and be intentional with your messaging. Sitting down at the end of the year and brainstorming a list of the most commonly asked questions, most engaged with topics, and most common email topics is a great way to jumpstart your editorial calendar for next year. Take a look at your calendar and plot where the topics should go. Consider your business goals and the frequency you’re aiming for, and then leave room for time-sensitive or current events related posts along the way, being conscious of how and where each piece of content can be shared or repurposed. Remember that consistency builds trust.

Connect with Katie:

https://katielance.com/

https://www.linkedin.com/in/katielance

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Top Five Ways to Engage with Customers Dec 02, 2020

Show notes

Our topic on this episode of Start With A Win is the top five ways to engage with customers, starting with the simplest and moving up to the methods that make a lot of people squirm. All of these methods will achieve more customer engagement by allowing you to be more present in the minds of your customers and leads.

Phone calls – This is the traditional method of engagement, which was the only option before the technological advances of the past few decades, and it remains the foundational component of the customer experience. Even if you initially reach out to customers through a different method, the ultimate goal is to connect with them over the phone. This personal conversation creates an emotional commitment.
Email – This is the next level of communication because it allows you to scale your message, reaching more people in less time. With email, your subject line and subhead are crucial for achieving a desirable open rate, so consider using a “listicle” or a group of three. Analysis after the fact is very important in determining why more people didn’t engage and how you could improve the next email or campaign.
Video – Video is the way to scale your message and still be present with each customer. In 2020, more than ever before, video is playing a huge role in business and relationships. Evergreen videos have a long shelf-life because people like to see how things are done rather than just reading articles about it. Studies have shown that most executives prefer video to text.
Storytelling – By nature, people are attracted to and fascinated by stories. The chemicals and hormones released by this type of connection and engagement create action and lead to loyalty and long relationships. If you take people on the hero’s journey, presenting a problem, agitation, and a solution facilitated by a guide, they will stick with you and want to hear more.
Live streaming video – All of the other methods have been building up to this moment, this opportunity, this unnecessarily terrifying action: combining public speaking with video. Rather than letting the fear of public speaking overcome you, be confident and put yourself out there through live streaming video that is dynamic, authentic, and engaging. Facebook, Instagram, Twitter, YouTube, and LinkedIn all offer live video options, so go for it!

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Quick Wins: The Power Struggle Nov 06, 2020

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https://calgaryyycrealestate.com/

Finding a Point of Differentiation with Brad McCallum of RE/MAX First in Calgary, Alberta Sep 09, 2020

Show notes

On this episode of the Start With A Win podcast, our guest is Brad McCallum of the McCallum Group in RE/MAX First Calgary. Brad started in renovation and design, but he pivoted about three years ago to get his GED and his real estate license and has never looked back. Entering the Calgary real estate industry, which is comprised of more than 5,000 agents, Brad knew immediately that he needed to find a way to differentiate himself in order to generate leads.

Brad knew that clients expect a high level of service as well as superior value and that he would need high exposure to rise above the other agents in the area. He soon found that publishing video content was the most personal way to connect with prospective clients and gain referrals because of the level of authenticity he was able to provide through this medium. Video provided Brad an avenue for reaching beyond his sphere of influence and to gain followers who became fans, people genuinely excited to work with him who would tell their friends to work with him too.

When it comes to creating the type of content that is engaging and could help drive business your way, Brad recommends that you document your day. He recommends you practice by recording videos on your phone and then watching them back to see how you need to improve and then post the content, pushing past the fear. Know that you have knowledge that needs to be shared and by publishing video content, you are making personal connections to people who feel like they know you before they ever pick up the phone to give you their business. Brad says that the keys to effective videos are to be, "you times two," when it comes to your excitement level, and to commit to learning one new video skill per week. He also recommends posting good content on multiple platforms: Facebook, YouTube, Instagram, and LinkedIn, but with different focuses and/or captions based on the audiences.

Connect with Brad:

https://www.facebook.com/brad.mccallum.remax/

https://www.instagram.com/brad.mccallum.remax/?hl=en

https://www.youtube.com/channel/UCvyPq6HwC332dfjW8DPuoKQ

https://ca.linkedin.com/in/brad-mccallum-08a8ab1b

https://podcasts.apple.com/us/podcast/the-bob-brad-show/id1509311462

Connect with Adam:

https://www.viewfromthetop.com/startwithawin

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Investing in Personal Growth Through Mastermind Groups with Aaron Walker, Founder and President of Iron Sharpens Iron Sep 02, 2020

Show notes

Our guest on this episode of the Start with a Win podcast is Aaron Walker (“Big A”), Founder and President of Iron Sharpens Iron Mastermind groups. Big A started his first business at age 18 and sold it 9 years later to a Fortune 500 company, essentially setting him up to be retired before most people have even found their careers. In the 42 years since, he has launched 14 businesses and attempted to retire 3 times, all the while participating in mastermind groups.

After his most recent unsuccessful retirement attempt, Aaron was encouraged by the members of his mastermind group, Dave Ramsey in particular, to launch his own coaching platform to help ordinary people become extraordinary. And Iron Sharpens Iron was born. The goal of any mastermind group, but specifically ISI is to buy into a group of unbiased and trusted advisors who can provide encouragement and accountability. This is not a place to come to be comfortable and sip coffee, but rather a battleground intended to eliminate your bad ideas, shape your good ideas, and be spurred on to pursue new ideas. Big A believes that if you are breathing, you belong in a mastermind group. He says that the structure provided in these groups thrives on authenticity and transparency and cultivates a willingness to learn and listen to different perspectives.

When you are looking for a mastermind group to join, Aaron says that it is of utmost importance that you vet and research the leader of the group as well as the stated mission and format of the group before committing to applying or becoming a part of it. Don’t rush into this decision but wait for the group that is the best fit for you and then commit to it fully. If you are interested in starting your own mastermind group, listen to Mastermind Playbook podcast as you walk through the process and you can find out more about the Iron Sharpens Iron Mastermind groups on his website.

Connect with Aaron:

https://www.viewfromthetop.com/

https://www.amazon.com/View-Top-Inside-People-Power/dp/111890110X

https://podcasts.apple.com/us/podcast/the-mastermind-playbook-with-aaron-walker/id1348461120

Connect with Adam:

Leave us a voicemail:

888-581-4430

Quick Wins: Fall in Love with a Journey Aug 14, 2020

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Connect with Adam:

https://www.amazon.com/Habits-Champion-Dana-Cavalea/dp/1641840382

Habits for High Performance and Success with Coach Dana Cavalea Aug 05, 2020

Show notes

In this episode of Start With A Win, high-performance coach, Dana Cavalea, talks with Adam about the habits, routines, and planning that set people up to reach their goals and optimize their potential. Dana was working as a trainer for the University of South Florida football team when the New York Yankees came to Tampa for spring training. One day he was watching the Yankees play as a spectator, and the next, his boss at USF asked him if he was interested in a trainer job for the Yankees. Before long, he packed up and moved to New York, where he had a front-row seat to the lives of professional athletes.

Over the years, he has coached dozens of professional athletes by helping them set up the right habits and routines to get them the results they desired. He says everyone should come up with the 3-5 non-negotiable daily habits that will lead them to greatness and take a hard look at the bad habits in their lives and take the necessary steps to eliminate them. One of the biggest indicators of your performance and effectiveness is how you spend your time. Ask yourself what you are trying to achieve and what is stopping you from getting there.

Establishing and maintaining healthy routines is reliant on proper planning. Dana says if you own your schedule, you will own your life and your results. He recommends that you split up your day into blocks, starting with self-care and exercise, working for a few hours, blocking out time for lunch, working for a few more hours, taking a snack break, working for a few more hours, and then having a hard stop for dinner and family time. He also talks about focusing on your income-producing activities (IPAs) versus your energy-draining activities (EDAs), particularly aiming to get one big thing done per day. Taking charge of your schedule is a process, and you will find that success and failure travel together. The most accomplished people in the world would tell you that they got where they are because of their experiences with failure and overcoming adversity.

Connect with Coach Dana:

https://danacavalea.com/

https://twitter.com/danacavalea

https://www.instagram.com/therealcoachd

https://linkedin.com/in/danacavalea

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