Start With A Win

Quick Wins: The Key To Transformation Sep 25, 2020

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Connect with Adam:

https://www.linkedin.com/in/abby-lee-2a530428

Communicating Empathy in Marketing with RE/MAX Senior Vice President of Marketing and Communications, Abby Lee Aug 26, 2020

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This episode of the Start With A Win podcast might as well be a masterclass taught by RE/MAX Senior Vice President of Marketing and Communications, Abby Lee. Abby is an industry leader not only due to her experience and vast knowledge but also because she is not insulated from what other companies are doing. She is constantly learning by watching others and shifting RE/MAX’s approach to fit the market.

Reports have shown that 75% of businesses stopped marketing altogether after the COVID-19 pandemic hit. Meanwhile, a large portion of organizations that continued to market delivered tone-deaf messaging to its audience. Both of these are the wrong responses. RE/MAX’s consumer research early in the pandemic found that people want to hear comforting messages from the brands they support during this time. The goals of marketing have never changed — to differentiate your company and communicate with empathy to your customers. This empathetic communication requires a feedback loop with your customers, finding out how they are doing, what they need from you, and how you can provide them with more value.

When looking at marketing campaigns during the summer of 2020, some businesses are not making use of their feedback loops. They are putting out very tone-deaf messages, focusing solely on sales or getting people into their stores. They say things like “don’t worry,” or do not mention any precautions they are taking to keep customers safe. People want to know, first and foremost, that you are there for them and that we are all going to get through this together, and a great platform to convey this message is video content in the digital space. Everyone is craving a personal connection rather than social distancing, and video is the next best thing to face-to-face interactions.

Connect with Abby:

https://news.remax.com/bio/abby-lee

Connect with Adam:

https://www.garyvaynerchuk.com/

Leave us a voicemail:

888-581-4430

The Influence of Transparent Leadership with Gary Vaynerchuk Aug 19, 2020

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Gary Vaynerchuk (Gary Vee) has built his personal brand on authenticity and industry knowledge that has brought him unparalleled name recognition and opportunities to share his insights in the business world. It is an honor to have him here on Start With A Win to discuss his perspectives on leadership during a pandemic and beyond.

Gary has been leading by example during COVID-19 when it comes to being present, providing valuable content, and being transparent even in the midst of uncertainty. Many leaders across the industries have backed away from sharing their thoughts publicly or with their internal teams because they just don’t know what they should be saying. However, Gary emphasizes the importance of being visible, being transparent, and being consistent. Even if you feel like you don’t have anything to say, be present, encourage your people to stay safe, and keep up hope. Reaching out for help if they need it is enough for your employees, customers, and other stakeholders to see you as an authentic leader.

A key component of this transparent leadership is emotional intelligence, particularly awareness, empathy, compassion, and humanity. Many leaders have been hesitant to say anything regarding the pandemic or the recent racial justice uprising because they don’t feel like it is their place. However, your followers appreciate contextual messages that tell them how you feel about important topics, and this will likely lead them to become more brand loyal in the future. While Gary recommends LinkedIn as the best platform to garner organic reach that will spur on the most engagement, he points out that every leader should be self-aware enough to choose the platform that will be best for their personality. How do you work best? Which medium is the best host for this method? Choosing the right platform will allow you to be your best self and promote consistency.

Connect with Gary:

https://twitter.com/garyvee

https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw

https://www.instagram.com/garyvee/

https://www.linkedin.com/in/garyvaynerchuk

Connect with Adam:

https://www.brevardelite.com/heather-holliday/

Leave us a voicemail:

888-581-4430

Social Media Insights and Best Practices with RE/MAX’s Social Media Socialites Jul 29, 2020

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In this episode of Start With A Win, Adam talks with RE/MAX social media experts Heather Holliday, Michele Bellisari, Rebecca Steinhouse, and Inmar Barrera. They discuss how they use social media and their advice to agents looking to enhance their digital presence.

Heather Holliday is from RE/MAX Elite in Melbourne, Florida, and her main focus is informing agents of the tools available to them through RE/MAX and training them on effective implementation of these tools. Social media can be overwhelming when you jump in headfirst with no direction. Heather helps agents take their social media platforms step-by-step, setting smaller goals to keep them motivated. Heather recommends that agents mention their listings on social media. However, their primary engagement on social media should be involved in groups and talking about their passions.

Michele Bellisari is located in Boca Raton, Florida, and she will be the first to tell you her business is driven solely through social media and referrals. Michelle created the hashtag #soooboca, which also has its own Instagram account. She maintains a personal Instagram account, YouTube, TikTok, Facebook, Snapchat, a blog, and a podcast, so she is fully embracing the digital experience. To agents looking to get started on social media, Michele’s advice is to start on Facebook and get involved in groups. Or, start your own group and then branch out to one or two more platforms where you feel comfortable.

Rebecca Steinhouse is also located in Boca Raton, Florida, and serves as the Director of Marketing. She mainly mentors agents by teaching them to start with one social media platform and master it before moving on to the next one to build a presence. She advocates for maintaining your personal Facebook page rather than creating a business page because you should go where your audience is. She says that the biggest challenge agents face is finding the time to maintain their social media platforms and being consistent.

Inmar Barrera is with RE/MAX in Tracy, California, and he is a big proponent of using video on social media. Inmar combines his business and personal pages to maintain one personal brand. He focuses his efforts on Facebook and Instagram posts and stories. He says that video is the best way to connect with your family, friends, clients, and leads because it is more personal. People feel like they know you before you have even met in person because you feel familiar with them through video. He says the best thing you can do is be genuine and publish content even if you are nervous about it, and people will gravitate towards you.

Contact Heather:

http://socialmarketingnut.com/about-smn/

Contact Michele:

https://michelebellisari.remax.com/

https://www.facebook.com/MicheleBellisariRealtor/

https://www.youtube.com/channel/UClnHkZc-r_4eTTBtXbtEc9g

https://soooboca.com/

Contact Rebecca:

https://www.facebook.com/rebecca.steinhouse

https://www.linkedin.com/in/rebecca-steinhouse-marketingguru

Contact Inmar:

https://inmar-barrera.remax.com/

https://www.inmarsellshomes.com/

Connect with Adam:

https://www.ryanharris68.com/

Leave us a voicemail:

888-581-4430

Discussing the Impact of Financial Literacy with Ryan Harris Jul 15, 2020

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Our guest on this episode of Start With A Win is Ryan Harris, a 10-year veteran of the NFL, Super Bowl champion, author, thought leader, and motivational speaker. Ryan has been a guest on the show before, discussing mindset and leadership. Today he joins us to discuss financial literacy. He addresses how most children are not taught how to handle money when they are growing up. So, when they grow up and have money of their own, they don’t know what to do, and they could potentially end up in trouble. You may have heard the statistics about the number of professional athletes and lottery winners who end up bankrupt within a few years of acquiring their wealth.

Ryan says that widespread financial literacy would change education, make our communities safer, increase homeownership, create a happier workforce, increase social justice, and reduce mass incarceration. Ultimately, positively impact the number of Americans with savings, and help more people experience the emotional aspects of having purchasing power. Regarding savings, in particular, Ryan says:

Saving money is the hardest thing you will have to do as an adult.
If you want something, delay your purchase for at least three months, and you might find that you don’t want it anymore, or you can get a much better deal.
Understand the difference between price and cost based on your budget.

In addition to the books listed below, Ryan recommends that you learn about financial literacy by reading about wealthy people and by looking around you. If you are considering buying a home, talk to a real estate agent about the tax advantages and to understand how it could positively impact your financial well-being. If you have some money and you want to learn more about the stock market, the best way is to invest a little bit and learn as you go.

Links:

“Think and Grow Rich”: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

“Rich Dad, Poor Dad”: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

“Millionaire Next Door”: https://www.amazon.com/Millionaire-Next-Door-Surprising-Americas/dp/1589795474

“The Richest Man in Babylon”: https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111

Connect with Ryan:

https://www.youtube.com/channel/UCMeTDEXXqzpFVbT4SUq5O4A

https://www.instagram.com/ryanharris_68/?hl=en

https://twitter.com/salaams_from_68

https://www.facebook.com/ryanharris68/

Connect with Adam:

https://www.nar.realtor/coronavirus

Leave us a voicemail:

888-581-4430

Creating Opportunities for the Future of Real Estate with NAR President, Vince Malta Jun 17, 2020

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Our guest on this episode of the Start With A Win podcast is Vince Malta, President of the National Association of Realtors. Vince is a real estate broker in the Bay Area who volunteers as the NAR President. He was voted California’s Realtor of the Year in 2007. Under Vince’s leadership, NAR created new mission and vision statements and reaffirmed their commitments to their realtors and homeowners across America by extension. During this pandemic, Vince has seen the great resolve and agility of realtors all over the country who have kept their clients safe while still getting more work done than anyone could have predicted.

In most states, real estate was deemed an essential business function, perhaps thanks to the efforts of NAR to publicize their national guidelines about the necessity of realtors in providing shelter for so many Americans. Realtors are real estate agents who have aligned themselves with the NAR code of ethics in efforts to serve their clients with the highest levels of integrity, and they have lived up to their name these past few months. Vince has seen first-hand the ingenuity and resilience of realtors as they quickly adapted their normal business practices to handle most of the real estate transaction process virtually while still achieving high levels of engagement with their clients.

Vince shares the current opportunities for realtors in this market, including differentiating yourself as an agent and realizing people are looking at their properties differently now. Perhaps people are investing in home improvements to either make their house meet their needs or to prepare it for selling. If you have had your own thoughts about your current living situation after spending three months at home, hopefully, you have a realtor in your corner to help you navigate your questions and any next steps.

June is National Homeownership Month. Vince encourages realtors and other listeners of the podcast to check out and share the posts from the Homeownership Matters accounts, as well as share your own stories about home using the hashtag #createhome.

Connect with Vince:

https://www.nar.realtor/

Connect with Adam:

Leave us a voicemail:

888-581-4430

Quick Wins: Be Happy, Make Great Decisions Jun 05, 2020

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Connect with Adam: