Standing Ovation

Latest Episodes:

Why It's Critical to Use Examples The Audience Has Never Heard Aug 24, 2020

Show notes

Unless you are just an extraordinary motivator on stage, at some point all speakers must provide EVIDENCE that the recommendations they are making to the audience actually work.

Legendary speaker Zig Ziglar used to say that the similar situation is the best way to make a sale. Show me somebody in my scenario who has benefitted from this solution, and I’m more likely to buy it, right?

Keynote speaker, author, entrepreneur, marketing consultant, and podcast host Mitch Joel includes a lot of evidence in his presentations, including a closing story about a man who was so successful in following Mitch’s advice, he changed his entire business model. You’ll hear all about this win in this episode of Standing Ovation!

Find out about:

Hear Mitch’s signature story about how a rare guitar shop went viral on YouTube
How Mitch came across the star of his signature story
How Mitch integrates this story into his keynotes
Why it’s important to tell stories that the audience can see themselves in
How Mitch uses visualization to remind him about his stories
Why speakers need to build their personal brand as a speaker
How Mitch uses other forms of his content as trial runs for his stories
The importance of preparing for your keynotes
How Mitch injects humor in his stories to let him know if the audience is really with him
Mitch shares his number one criticism for other speakers

Key Quotes:

“I collect stories…and integrate them into my master keynote”

“I like stories that are quirky, weird, and different, but also have the same message that a massive IT association event needs to hear”

“You need moments in your presentation to let you know the audience is really with you”

Connect with Mitch Joel

Please Support Our Show Sponsors:

The sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.

How to Tie the Story Back to the Audience's Needs Aug 17, 2020

Show notes

What do you think is possible in your speaking career? Could you do 40 paid events per year? Could you speak at the biggest events in the world? Could you have a hugely popular TED Talk? Could you make one million dollars a year as a speaker?

All of that is possible, and more.

Our guest on this episode of Standing Ovation is Hall of Fame keynote speaker and leadership expert, Mark Sanborn. Mark uses an outstanding closing story to demonstrate to his audiences that when it comes to what’s possible, they too often are living with artificial constraints.

Some of Mark’s best stories are best told over a beer or a bourbon, but he tells some good ones while on stage with a mic in hand too. This one is all about speed, and the nature of true potential!

Find out about:

Hear Mark’s fascinating signature story about speed and why most people never come close to their true potential
How Mark came up with this signature story
How Mark contextualizes his material and draws connections to his audience
How Mark would change his story if he was doing a 60-minute presentation
Why Mark enjoys getting the audience involved in his presentations
How audiences’ expectations from a keynote speaker have evolved over time
Why Mark decided to be a speaker at such a young age
How Mark finds new material for his stories

Key Quotes:

“A really good story transcends audiences and audience members.”

“We have not come close to our true potential and we are limited by our thinking because we look backwards instead of forwards.”

“When there’s a story that’s big enough to carry an entire concept or speech, those are the goldmines.”

Connect with Mark Sanborn

Please Support Our Show Sponsors:

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.

How to Make it All About the Audience Aug 10, 2020

Show notes

What is your actual job as a speaker and as a brand? To educate? To inform? To entertain? To make the audience feel good? Or, is it to make the audience feel good about themselves?

Hall of Fame Keynote Speaker, author, and acclaimed branding expert Bruce Turkel would probably say the latter, and he tells a story on stage to back it up. Like all good stories, this one raises the stakes, because it involves Bruce’s wife!

Bruce Turkel is a master at telling stories and observing the truisms of life and business and tying them back to his audience. You’ll hear this signature story and gain lots of great insights into the life of a Keynote Speaker on this episode of Standing Ovation.

Find out about:

Bruce shares his signature story that teaches a valuable lesson for brands and speakers alike
How Bruce develops the on-stage structure of his stories
How to put the audience at ease
Bruce shares his opinion on stories in books vs stories on stage
How Bruce uses sequences of his stories for his presentations
Why it’s important to find a way to keep track of the stories you share with different audiences
How Bruce started ‘The Marketing Minute’ on Instagram
Bruce shares how he stores ideas and moments of inspiration for great stories

Connect with Bruce

Please Support Our Show Sponsors:

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.

Differentiation Strategies from Lady Gaga Aug 03, 2020

Show notes

What are you willing to do to stand out? How many chances will YOU take? Will you reinvent an entire product category, just to be different?

Lady Gaga would and she did. And keynote speaker and author Jackie Huba tells the story of the most unusual Lady Gaga perfume in her presentations.

You’ll hear all about it on this glamorous episode of Standing Ovation as Jackie Huba takes the stage to share a story about Lady Gaga and her ground-breaking product.

Find out about:

Hear Jackie’s signature story about Lady Gaga’s perfume
Why Jackie leaves the stage and goes into the crowd during her keynotes
What Lady Gaga can teach you about customer loyalty and standing out
How Jackie engages with her audience and gets people talking
How Jackie’s story performs with different audiences and countries
How Jackie uses a prop (the perfume) on stage
How Jackie captures new stories to add to her keynotes
The challenges that come when you tell personal stories on stage

Key Quotes:

“We need to create things worth talking about”

“I spent months preparing (for TEDx) because I had to learn how to speak about these things without looking like a blubbering mess”

Connect with Jackie

Watch Jackie’s TEDx Talk – Unleash the power of your inner drag queen

Please Support Our Show Sponsors:

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.

The Magic of Being YOU on stage Jul 27, 2020

Show notes

Some of the most effective and impactful stories from speakers are when they are the butt of the joke; when their own foibles and uncertainties make the speaker more relatable to the audience, who can envision themselves doing the exact same thing.

Meredith Oliver is a Keynote Speaker, author, and sales and digital marketing expert, who often works with homebuilders and their teams. She’s been around a construction site or two in her day, and knows how things work (which is what makes her signature elevator story even funnier).

On this episode of Standing Ovation, you’ll hear Meredith’s hilarious story whereby she almost stripped herself naked at the National Speakers Association annual conference – INFLUENCE.

Find out about:

Hear Meredith’s funny story about the elevator at the National Speakers Association annual conference
How Meredith encourages her audience to participate during her presentations
A sneak peek into another hilarious signature story from Meredith
Why you should try to be more vulnerable and relatable on stage
How Meredith decides where to place her signature stories in a keynote
The benefits of building a speaker mastermind group and getting feedback from other professional speakers
Why Meredith is a big believer in scripting her keynotes

Key Quotes

“I didn’t understand how people reacted to my material…until you get a sample of all types of thought-processes, you don’t know what people are hearing”

“I’m a big believer in scripting out the beginning and end of a story”

Connect with Meredith

Please Support Our Show Sponsors:

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

Our sponsor, Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

For more information and to explore the show click here.

How to Add Bold Texture to Your Presentation Jul 20, 2020

Show notes

Is it possible that your comfort zone is actually your danger zone? How willing are you to push it up, take a risk, and break through whatever stands in your way? Those are the questions Rob “Waldo” Waldman asks his audiences.

Rob is a Hall of Fame Keynote Speaker, and retired Air Force Lieutenant Colonel and Fighter Pilot who has flown 65 combat missions. But even someone who has made a living being courageous and adventurous has to overcome very real fears.

You’ll hear what scared him, and what he did about it, as motivational keynote speaker Waldo Waldman takes the stage on this episode of Standing Ovation.

Find out about:

Hear Waldo’s signature story of how he overcame his worst fear
How setbacks can be blessings in disguise
Why Waldo decided to share the scuba diving story on stage
How Waldo adds more ‘texture’ to his stories
Why speakers must emulate the same philosophies they share on stage
What to look for in a speaking coach
Why you shouldn’t practice in front of your audience
How (and why) Waldo changes his rate of speaking and volume throughout his presentation
How to pick up tell-tale cues from the audience to help direct your presentation and keep the audience engaged

Connect with Waldo

We have two sponsors of the show this week!

Brand Builders Group is a personal brand strategy firm for influencers and entrepreneurs. Their unique services are designed to help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

The second sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

For more information and to explore the show click here.

How to Tell Your Audience the Future Without Scaring Them to Death Jul 13, 2020

Show notes

As speakers, we spend a lot of time and energy trying to get known and stay known. Websites, demo videos, outreach to meeting planners, search engine optimization, email newsletters, writing books - It’s a lot. And, maybe none of it matters very much?

Keynote speaker, author, and marketing consultant, Mark Schaefer, calls today’s relationship between companies and customers the ‘Third Rebellion’, and it changes everything about how organizations – even speakers – find and gain more customers.

You’ll hear about the Third Rebellion and a terrific example of how it works day-to-day on this episode of Standing Ovation.

Find out about:

Hear Mark’s Third Rebellion story
Why great marketing is actually about telling great stories
The power of having a powerful story to share with your audience
The challenges that come with telling a story that didn’t actually happen to you
How Mark takes stories from his book and converts them into a keynote
How Mark injects laugh lines into his speeches
Why you need to be willing to learn from others as a professional speaker
How being more ‘theatrical’ on stage has helped Mark become a better teacher

Connect with Mark

Please Support Our Show Sponsors:

We have two sponsors of the show this week!

For more information and to explore the show click here.

How to Use a Prop the Right Way Jun 29, 2020

Show notes

Speakers are on the road a lot, which naturally means that speakers often spend a great deal of time alone.

This solitude can produce several “interesting” superstitions, preferences and proclivities. By her own admission, Keynote Speaker Laurie Guest has a thing like that. She is an unabashed bottled water expert and takes her bottled water very, very seriously.

Laurie Guest tells the story of her obsession with a particular brand of water in her presentations, and we talk about her unique signature story all about water and how we package and position our products on this special episode of Standing Ovation.

Find out about:

Hear Laurie’s famous story about bottled water and the power of good packaging
How Laurie uses her natural personality quirks in her presentations
Why you need to tighten your stories where possible
How Laurie introduced certain elements and ‘bits’ into her keynote
How to make the most out of a prop
Why speakers need to be open to new experiences
The value of coaching for professional speakers
How Laurie plans the different modules of her talks and presentation
Advice for speakers on finding the right pricing for their services

Connect with Laurie Guest

Please Support Our Show Sponsors:

We have two sponsors of the show this week!

For more information and to explore the show click here.

How to Tie a Story Back to the Audience's World Jun 22, 2020

Show notes

When you tell a story, how often does the lightbulb go off in the heads of your audience?

Stephen Shapiro is a master at this. He speaks about innovation, but he doesn’t get bogged down in futurism like so many others. Instead, his stories of innovation are refreshingly relatable to the audience.

Hall of Fame Speaker, Stephen Shapiro, takes the stage on this episode of Standing Ovation and shares a signature story about the nightmare that is baggage claim at airports. He also shares his best tips to help clappers ‘keep it real' on stage.

Find out about:

Hear Stephen Shapiro’s story about problematic baggage claim at airports
How to keep you audience present
How to craft a story that you didn’t experience personally and make it your own
How Stephen keeps track of all of his stories
Technology that helps Stephen deliver incredible keynote presentations
How the expectations of audiences and event planners has changed
Why Stephen’s baggage claim story is so effective
Stephen shares his philosophy on coaching for speakers
How Stephen writes his books in relation to his speeches
How to know it’s time to write a new speech

Connect with Stephen Shapiro

Please Support Our Show Sponsors:

Standing Ovation is sponsored by Prezi Video and Content 10x.

For more information and to explore the show, click here.

How to Spend 35 Years Perfecting a Story Jun 15, 2020

Show notes

Well-traveled keynote speakers have a tendency to complain about the trials and tribulations of life on the road. You know, trivial things like dirty bed sheets, a poor Wi-Fi connection, blue cheese on your salad (even though you asked for none).

However, a few speakers have overcome so much more than mundane travel misfortunes. Some speakers, such as Hall of Fame keynote speaker Captain Charlie Plumb, have overcome real-world challenges that are almost unimaginable for the rest of us.

Captain Charlie Plumb is a Former Fighter Pilot, six-year prisoner of war and a Keynote Speaker who was ejected from his plane behind enemy lines and spent six long years in a Vietnamese prisoner of war camp. Hear his life-changing story about a man who had a very special role to play in that fateful flight as legendary speaker, Charlie Plumb, takes the stage on this episode of Standing Ovation.

Find out about:

Hear Captain Charlie Plumb’s ‘Packing Parachutes’ story
How to take your stories and apply them to your presentation
What holds speakers back from believing in their stories
Why it’s important to move the action along in a story and make it as concise as possible
How Charlie keeps his story fresh - even after 35 years of telling it!
Tips for tying your story back to the audience
Why Charlie became a keynote speaker
How Charlie integrates new stories into his presentations

Connect with Captain Charlie Plumb:

Please Support Our Show Sponsors:

Standing Ovation is sponsored by Prezi Video and Content 10x.

For more information and to explore the show, click here.

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