Specialty Coffee Association Podcast

Latest Episodes:

#55 | Re:co Podcast - Peter Roberts on Empowering Specialty Coffee to Look Beyond the “C” Jun 10, 2019

Show notes

Today, we’re very happy to present the second episode of the “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. We are pleased to welcome Peter Roberts, Professor of Organization and Management at Emory University and Academic Director of Social Enterprise at Goizueta. Producers of specialty coffees face serious questions about whether and how the market values their products. These questions are symptoms of long-term, structural problems rooted in inequality and information asymmetry. For the specialty coffee industry to survive, these questions need to be answered. In this episode, “Empowering Specialty to Look Beyond the ‘C’,” Peter introduces The Specialty Coffee Transaction Guide, which relies on an expanding group of roasters, importers, exporters, and others who donate contract data covering specialty coffee transactions from recent harvests. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links: - Read a full transcript on SCA News: https://www.scanews.coffee/podcast/55/reco-podcast-peter-roberts-on-empowering-specialty-coffee-to-look-beyond-the-c/ - Read more about our 2019 speakers: https://www.recosymposium.org/2019/speakers Table of Contents 3:10 The story behind how Peter came to realize Central American coffee producers were not earning sustainable prices for their coffees 8:25 Specialty coffee needs a pricing benchmark for paying coffee producers, but it can’t be the C price. 11:55 Why the American Blue Book for comparing used cars prices is a good model for comparing specialty coffee premiums paid to farmers 20:15 Future considerations once the specialty coffee industry has this pricing data --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#54 | Re:co Podcast - Hanna Neuschwander on Unlocking Coffee’s Flavor Code (S5, Ep. 1) Jun 03, 2019

Show notes

Today, we’re very happy to present the first episode of “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. How does a living thing get to be the way it is? How does a coffee come to taste the way it tastes? How does the plant's blueprint for what's possible—its genetics—interact with complex and changing environments to produce flavor in the cup? In today’s episode, Hanna Neuschwander, Director of Communications at World Coffee Research, describes a major global trial underway designed to help us understand how coffee genetics interact with the environment, and a new study that will let us see how these things impact coffee flavor and chemistry. You'll also hear an exciting announcement by SCA's Chief Research Officer, Peter Guiliano, which ties into the big question this episode explores: How can we harness scientific understanding to “make coffee better” and open up new avenues for farmer profitability? Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/54/reco-podcast-hanna-neuschwander-on-unlocking-coffees-flavor-code-s5-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/XDeqekdV6-A - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction Peter Giuliano Introduces the Coffee Science Foundation 3:00 The story of how scientific research in mushrooms and communication with the mushroom industry led to increased demand for mushrooms 9:00 Why the specialty coffee industry needs the Coffee Science Foundation 12:00 How the Coffee Science Foundation will function and what it needs from the specialty coffee industry Hannah Neuschwander on Coffee Flavor 15:45 An explanation of Genetics-by-Environment Interaction (GEI): How the genetic potential of a coffee bean is expressed in its environment and why it matters 21:30 How does GEI interaction affect cup quality? 26:50 Explaining the global GEI trial to get this data 31:30 How the trial will measure flavor differences by measuring volatile organic compounds and by using WCR’s sensory lexicon 34:15 How this trial and the academic research will be coordinated across the world 39:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#53 - A Scientific Approach to Coffee Freshness | Chahan Yeretzian | Expo Lectures 2018 May 27, 2019

Show notes

Since the early days of the specialty coffee movement, freshness has been one of its central pillars. It is best defined as having its original unimpaired qualities and is often understood, in coffee, as freshly roasted, ground within a few days, immediately extracted and consumed. In spite of this pivotal role of freshness for high-quality coffee, the scientific measurement of freshness has been vague and elusive. In today’s recorded lecture, Chahan Yeretzian outlines two approaches. One is based on the degassing of the freshly roasted coffee - Chahan discusses the link between CO2 content and degassing to freshness, processing, and cup quality - while the other approach looks into the evolution of the aroma profile during storage. Related Links - Read the full transcript or view Chahan's slides on SCA News: https://scanews.coffee/podcast/53/a-scientific-approach-to-coffee-freshness-chahan-yeretzian-expo-lectures-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://www.worldofcoffee.org/ Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 3:00 How freshness forms part of the specialty coffee story 9:00 How do we define freshness? 12:00 How to measure the freshness of roasted coffee through CO2 34:45 How does Co2 release affect processing and the cup 49:00 How to measure the freshness of roasted coffee through volatile aroma compound 1:06:00 Presentation conclusion Audience questions 1:10:15 Is flushing freshly roasted coffee bags with nitrogen a waste of money? 1:11:00 With different CO2 values from different roast values, which is more important: the absolute CO2 concentration or the percentage loss? 1:13:15 During the CO2 experiments, what purging testing through a GCMS was done to see they were getting any of the VOCs out, or is the weight is solely CO2? 1:15:45 Once a coffee’s temperature was dropped to reduce the CO2 release in the freezing experiments, were experiments done studying the what happens when temperature is increased again. 1:18:15 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#52: Tracking and Tweaking Your Extraction | Dr. Marco Wellinger | Expo Lectures 2018 May 20, 2019

Show notes

Today’s lecture explores the different chemical and physical markers that characterize espresso extraction. By using TDS, acidity, caffeine and chlorogenic acids extractions of different grinders, machines and brew ratios can be compared to each other. Recent studies by Dr. Marco Wellinger’s lab have demonstrated that for a given roasted coffee TDS, as measured by a refractometer, correlates well with the content of a range of components in the coffee brew, such as caffeine, chlorogenic acids, and titratable acidity. Dr. Marco Wellinger is a Q Arabica Grader and research fellow in the group of Chahan Yeretzian at the Institute of Chemistry and Biotechnology at ZHAW Wädenswil in the field of chemistry, technology, and sensory analysis. His fields of research include: instrumental analysis of volatile aroma compounds from coffee (gas chromatography and mass spectrometry), espresso machine and grinder technology as well as sensory analysis of coffee. He was the lead author in the heritage SCAE water chart published in 2016. Related Links - Read the full transcript or follow along with the slides on on SCA News: https://scanews.coffee/podcast/52/tracking-and-tweaking-your-extraction-dr-marco-wellinger-expo-lectures-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://www.worldofcoffee.org/ Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:00 Introduction to the presentation and Dr. Marco Wellinger’s background 7:30 The most important markers that characterize extraction (Total solids, Total Dissolved Solids, Chlorogenic Acids, Caffeine) 11:45 How to apply chemical markers to study extraction 22:00 An exploration of what is espresso, from the point of view of the coffee industry and consumers 26:40 How to combine the brewing control chart with other chemical markers 39:00 Conclusions of these experiments and outlook for Marco’s future experiments Audience questions 46:30 When plotting out TDS samples by the second, what physical methods did Dr. Wellinger use to gather this data? 47:30 Why did Dr. Wellinger choose calcium carbonate to express acidity in coffee? 49:50 What type of software did Dr. Wellinger choose to express the correlation curves? 50:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#51: Using Your Coffee Data as Business Intelligence to Deliver Quality, Consistency & Control May 14, 2019

Show notes

Specialty coffee’s artisanal and handcrafted customer face is real and supported by a complex supply chain and highly specialized production. These two things create and collect lots of information. Understanding what can be collected and how it can help coffee businesses is simpler than people think and is also the first step towards gaining real benefits. What’s more, “business intelligence” is already accessible to businesses of all sizes and is easy to use and inexpensive. It helps remove guesswork for beginners and delivers new insights for experts. In today’s lecture, Andreas Idl presents how this can be done with a focus on roastery information. Andreas Idl a socially minded entrepreneur, is the founder and CEO of Cropster GmbH. As a software developer with a degree in Information Systems he has focussed on using his technological experience in socially positive ways. This focus led him to Cali, Colombia and the Research Center CIAT. His work there focussed on helping small farmers in developing countries through research and development projects, specifically in coffee. As the project came to an end, Cropster was created to continue the work in 2007. Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/51/using-your-coffee-data-as-business-intelligence-to-deliver-quality-consistency-and-control-expo-2018-lectures/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://www.worldofcoffee.org/ Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY 0:00 Introduction 2:00 Introduction to the presentation and Andrea Idl’s background 4:40 What is data and why it’s important to delivering a great cup of coffee 10:30 The importance of data collection when roasting 13:30 What a business intelligence solution can look like for a roasting department 22:30 An explanation of the Wisdom Pyramid and how it underpins business intelligence systems 28:10 Applying the Wisdom Pyramid to a coffee roasting department 34:20 Applying the Wisdom Pyramid when buying green coffee 42:20 How a business intelligence system helps make sense of coffee business data Audience questions 46:50 What is the Rate of Rise in the observable data and who owns this data - Cropster or the roaster? 48:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#50: Development from the Bottom-Up | Expo Lectures 2018 May 06, 2019

Show notes

Straddling the humanities and sustainability, the panellists of today’s episode discuss how understanding culture and context improves approaches to sustainability. Drawing on experiences in Vietnam, Mexico, and beyond, they describe setbacks arising when producers and buyers speak different languages of sustainability, data collection is incomplete, and development “top-down.” This episode, "Development from the Bottom Up: Speaking the Language of Sustainability Across Cultures and Contexts to Improve Your Specialty Coffee Business," shares tips to guide industry actors to think about sustainability differently, ending with steps for how companies can approach system change, improve their business, and create a stronger specialty coffee future. Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/50/development-from-the-bottom-up-speaking-the-language-of-sustainability-across-cultures-and-contexts-to-improve-your-specialty-coffee-business-expo-2018-lectures/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://www.worldofcoffee.org/ Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 1:45 Introduction to the panelists and an introduction to sustainability 8:15 Sarah Grant on how to understand the language of sustainability across cultures and why it’s important to be a sustainability translator from a Vietnamese coffee perspective 21:00 Lucia Solis on how specialty coffee failing to translate the language of science and quality to the local context we end up not empowering producers. 36:30 Kate Fischer on how to build better projects that focus on quality by collaborating with and listening to producers 46:00 Nora Burkey on why not focusing on the local context and focusing on true sustainability from the ground up can lead to catastrophic effects for the coffee industry 56:30 José Luis Zárate on how it can still be sustainable to be a small producer in Mexico if we focus on understanding the concept in their language and helping them drive sustainability through their own organizational development Audience questions 1:05:45 How do we balance bottom up development with interrogating power structures that are in each place that we work? 1:09:45 Why can’t specialty coffee buyers pay sustainable prices for coffees that aren’t top specialty lots? 1:14:15 Mentorship and a succession plan is important for keeping impactful projects at origin going after the western Program Manager leaves 1:17:30 To what extent are organizations supporting producers at origin changing unhelpful power structures or reinforcing them? 1:22:20 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#49: Beyond Heirlooms & Hybrids: Breaking Down the Coffees of Ethiopia & East Africa | Expo 2018 Apr 29, 2019

Show notes

World Coffee Research (WCR) and Counter Culture have both independently been working on better more up-to-date reference guides on the coffee varieties and research that has been done, and currently being done, in Ethiopia and East Africa. Counter Culture will present on their newly published material, that for the first time consolidates over 50 in-depth descriptions on the varieties of Ethiopia. In this episode, WCR presents on their newly published African Variety Intelligence Report outlining the varieties and research of coffees from Kenya and other East African countries. This unique collaboration hopes to be for people a much needed missing puzzle piece of information, on some of the most beloved and misunderstood origins in the world. Join moderator Hanna Neuschwander (WCR) as she leads a panel of Dr. Benoît Bertrand (CIRAD), Christophe Montagnon (WCR), Getu Bekele Gedefa (Counter Culture Coffee), Jeff Koehler, and Timothy Hill (Counter Culture Coffee) in this fascinating discussion! Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/49/beyond-heirlooms-hybrids-breaking-down-the-coffees-of-ethiopia-east-africa-expo-lectures-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:00 Introduction to the topic and the panelists 6:00 Jeff Koehler, author of Where Wild Coffee Grows, on the story of Arabica coffee in Ethiopia’s forests 12:15 Benoît Georges Bertrand on what is a variety, especially in the context of Ethiopian coffee 20:00 Getu Bekele on what Ethiopian coffee growing looks like today 30:45 Timothy Hill on how he navigates the genetic complexity of Ethiopia’s coffees as a green buyer 35:00 Christophe Montagnon on the variety landscape across Africa generally 46:45 Benoît Georges Bertrand on what global breeding work is taking place using coffee trees from Ethiopia 53:00 Timothy Hill on how he, as a green buyer, buys and markets coffees 55:45 Where are we now in understanding coffee’s genetic varieties and what we can look forward to in the future? Audience Questions 1:07:40 If a farmer has two stable populations of a particular variety and are close enough to each other to cross, will these varieties cross genetically by themselves naturally? 1:12:00 How confident are we that there are different varieties of coffees in different Ethiopian coffee forests? 1:16:30 How participatory was the Ethiopian government when it came to creating the books on Ethiopian coffee varieties 1:18:20 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#48: Managing Conflict and Emotional Labor | Dr. E. Michele Ramsey | Bloom Providence 2018 Apr 22, 2019

Show notes

At Bloom Providence, Dr. E. Michelle Ramsey gave a talk about managing conflict and emotional labor in the coffee workplace. Discussion focused on misconceptions about conflict, the role of power in conflicts and how we can better balance power between people, the impact of emotional labor on coffee professionals, and ways to manage oneself and others to help mitigate the impact of emotional labor. Dr. E. Michelle Ramsey is an associate professor of Communication Arts & Sciences and Women's Studies. She teaches a number of classes at the college, including Conflict Management, Gender and Communication, Women’s Public Address in the United States, Public Speaking, The Rhetoric of American Horror Film, Issues in Freedom of Expression, Contemporary American Political Rhetoric, and Black American Political Rhetoric. Her research interests include representations of gender in the media, political communication, with a focus on women’s rights rhetoric and social movements. She’s currently working on a co-authored book titled, “Back to the Humanities: College, Career, and Community in the Modern and Future Economy.” Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/48/managing-conflict-and-emotional-labor-dr-e-michele-ramsay-bloom-providence-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents: 0:00 Introduction 1:45 Introduction to what is conflict and conflict management 3:45 Conflict is normal, there will always be a power imbalance and describing what is emotional labor. Women and minorities have a higher burden. 9:00 How does not managing these things affect you psychologically? 12:15 What can baristas do to relieve emotional labor? 17:30 What can managers and supervisors do to relieve the emotional labor of their staff? 21:00 What can owners and upper management do to help relieve the emotional labor of their staff? 24:15 Summary of the talk Questions 25:15 What is an alternative to bottling up your emotions when you can’t leave the cafe floor? 27:00 What sorts of questions should you ask when hiring people for emotional intelligence? 27:45 What are strategies for dealing with burnout? 29:30 Are there specific strategies for specific situations of misgendering? 31:30 Tips for managing the emotional states of your customers 34:45 Suggestions for getting management on board with emotional labor and helping you deal with it 36:15 If you’re in a leadership person and you have had negative interactions with a person you manage, but must stay friendly and professional, what strategies do you recommend to handle the emotional burden of that? 38:50 What can management do to minimize the emotional labor of woman and people of color, who feel it most acutely? 42:00 Some staff are good at not showing emotional labor. They “tough it out.” Is there a way to better recognize this in your staff and helping them be vulnerable? 44:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#47: How the Coffee Industry Can Make Successful Refugee Resettlement Possible | Expo 2018 Lectures Apr 15, 2019

Show notes

It goes without question that the US is currently locked in a very public debate over what type of country we want to be for refugees. The US has a long tradition of welcoming refugees, but is at a crossroads of what that will look like in the future. The coffee industry is uniquely positioned as a major influencer in American society that can create structures to both welcome refugees and promote their acceptance in our local communities. As coffee companies and their customers increasingly demand that humanity is valued across the entire supply chain, integrating recently arrived refugees in our businesses is another way we can continue our global impact here in the US. Though our intentions may be in the right place, the realities of running a customer-facing, profitable business can raise questions on the realities to take part in this mission. Today’s episode was a safe-space conversation to provide lecture attendees with practical information on how to hire and work with refugees in their community and allowed the opportunity to ask hard questions. Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/47/how-the-coffee-industry-can-make-successful-refugee-resettlement-possible-expo-2018-lectures/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:15 Introduction by Rachel Tabor, introducing speakers and 1951 11:15 What is the refugee challenge across the globe? How big is it? What does the word ‘refugee’ even mean? 15:30 Meg’s journey as a refugee in Nepal and moving to North America and finally in coffee 31:30 Doug Hewitt on the process of settling refugees in the US and the realities of working with refugees in the coffee industry 46:45 Practical steps for cafe owners who are interested in hiring refugees 56:00 Audience questions 1:11:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

#46: The Potential of Controlled Fermentation Through Yeast Inoculation | Expo Lectures 2018 Apr 08, 2019

Show notes

Join us today for an exciting panel made up of microbiologists working to develop strains of yeast specifically designed for coffee fermentation and leading coffee producers. In this discussion, they deep-dive into the ongoing research in coffee processing using selected cultures and the analog between scaling microbiological technology in the traditional worlds of wine and coffee. This panel discussion recounts the experiences of panellists Aida Batlle, Rachel Peterson, and Tim Hill in France in October 2017, when they spent a week exploring yeast selection, production, and characterization in an effort to improve global knowledge on the organism, and also get alignment with the application in coffee (such as timing, preparation, sensory demands, waste streams, etc.). Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/46/the-potential-of-controlled-fermentation-through-yeast-inoculation-panel-discussion-expo-lectures-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 Introduction to yeast inoculation and the panelists 8:00 A discussion on what are your sensory goals when working with coffee and how yeast plays a part in that. 10:45 What work has been done to explore different flavor characteristics of coffee using yeast? 24:30 What strains of yeast are being explored at the moment? 26:35 What coffee defects can be avoided using yeast inoculation? 30:30 Is there a difference in the fermentation process for coffee produced according to different agronomic practices? 39:30 Audience Q&A 59:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

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