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    Business

    Specialty Coffee Association Podcast

    A podcast series from the Specialty Coffee Association presenting stories, lectures, and debates from the SCA’s global events. The SCA is a non-profit organization that represents thousands of coffee professionals, from producers to baristas all over the world. Learn more at www.sca.coffee.

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    Copyright: © Specialty Coffee Association

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    Latest Episodes:
    #91 | A Sixth Era of Coffee? Specialty and Sustainability in Historical and Anthropological Perspective | WOC Lectures 2019 Mar 09, 2020
    Show notes

    This session brings together recent work on the history and anthropology of coffee in the context of a discussion about the role of specialty in rebalancing the fundamentals of the market. Professor Jonathan Morris presents an overview of the history of price volatility across the five eras of coffee history he has identified, with some suggestions as to how this might be resolved in a sixth era as producer countries start consuming their own coffee. Sabine Parrish focuses on Brazil where this has already occurred, discussing the overall growth in consumption, and relating this to a specialty culture that has to operate within constraints imposed by Brazil’s primacy in the field of production.

    Relevant Links:

    • Listen to other episodes of the SCA Podcast
    • Read "Vessels Through the Ages" by Jonathan Morris in Issue 4 of 25


    Lecture Handout:
    A Sixth Era of Coffee?

    Specialty and Sustainability in Historical and Anthropological Perspectives
    Jonathan Morris (j.2.morris@herts.ac.uk) Sabine Parrish sabine.parrish@anthro.ox.ac.uk

    Situating Sustainability in the Six Eras of Coffee History - Jonathan Morris

    Coffee. A Global History, Reaktion Books, £10.99use code COFFEE20 for 20% discount ;

    Available US via University of Chicago Press US$19.95 – check Amazon for offers inc e-book.

    • Distribution of Global Coffee Production 1700-2015 Coffee. A Global History, p.8
    • Characteristics of the Five Eras (Author’s copyright, Do NOT cite without permission)
    • Distribution of Global Consumption 2014-2018 calculated from ICO data, April 2019


    Specialty Coffee Consumption in Brazil – Sabine Parrish

    • Brazil is the world’s largest producer of coffee (28% of world total production in 2018), and one of the largest consumers (largest by volume; second-largest per capita).
    • Ethnographic research conducted in São Paulo between June 2017 and July 2018 in order to understand how consumers in a nation typically classed as ‘producing’ engage with specialty coffee as a transnational commodity-specific consumer culture.
    • São Paulo population = 12.18 million people; metropolitan area = 21.57 million people
    • June 2017, 32 specialty shops in São Paulo
      • (= 1 shop per every 386,625 inhabitants)
    • May 2019, 51 specialty shops in São Paulo
      • (= 1 shop per 238,823 inhabitants)
      • For loose reference (based on European Coffee Trip data) there are 61 shops in Berlin, or 1 per every 58,606 people.
    • Key experiential difference in producing countries: much more difficult to obtain international coffees.
    • Flexible definitions of ‘origin’ and where coffees can be from; strategies to partake in international specialty coffee discourse.
      • Origin of raw material does not always outweigh added production input.
      • United States, Italy, and Germany as examples of coffee origins
      • An expanded understanding of what is involved in the work of production (e.g. production not exclusively confined to agricultural work, but instead also encompassing things like roasting and barista-craft) highlights that labor is located in many spaces throughout the supply chain.
    • Valorization
      • From the Portuguese ‘valorização’; first introduced in Brazil in 1906 to stabilize falling coffee prices.
      • What of specialty coffee and the secondary definition of valorize? What else do we assign value to and what are the possibilities when we valorize different forms of labor as part of the production process?

    #90 | Trends in the European Coffee Market | WOC Lectures 2019 Mar 02, 2020
    Show notes

    Consumer-driven changes will reshape the global coffee world. To help companies throughout the coffee value chain prepare for the future, today’s presenters - Maria Catroviejo and Michaël de Groot - look ten years ahead at key change they expect to stir up the coffee market, offering a TED-style discussion about how changes in consumer preferences, their perspective on coffee, and their buying behaviors will change the global coffee world.

    Related Links:

    • Learn about the SCA's 2017 Western Europe Coffee Market Size Report
    • Read the updated 2018 Report
    • Listen to other episodes of the SCA Podcast
    • Learn more about this year's World of Coffee in Warsaw

    #89 | Cutting-Edge Coffee Science: A Report from the SCA Research Center | WOC Lectures 2019 Feb 24, 2020
    Show notes

    The SCA has a history of investigating the scientific principles of coffee, from chemistry to physics to agronomy and sensory perception; this research is then used to develop education, standards, and best practices. In today's lecture, learn about the science driven by the SCA's Research Center, with reports on projects and outputs of our research streams in sensory science, coffee extraction, coffee freshness, and more. Many of these projects are still ongoing, so this is a chance to get a sneak-peek of soon-to-be-published studies, including the first-ever update of the brewing control chart, and work that's just starting.

    Related Links:

    • Read the coffee freshness methods paper by Chahan Yeretzian and his team at ZHAW's Coffee Excellence Center
    • Read the "warm-up" study for the UC Davis brewing control chart research on basket geometry in Food Science
    • Read "Flat vs. Cone: Basket Shape is as Important as Grind Size in Drip Brew Coffee" in Issue 8 of 25
    • Read "Less Strong, More Sweet" in Issue 11 of 25
    • Read "Using Single Free Sorting and Multivariate Exploratory Methods to Design a New Coffee Taster's Flavor Wheel" in Food Science
    • Learn about the International Multilocation Variety Trial, undertaken by World Coffee Research

    #88 | The SCA’s Price Crisis Response: How Did We Get Here and How Can We Ensure It Doesn’t Happen Again? | WOC Lectures 2019 Feb 17, 2020
    Show notes

    In December of 2018, the SCA launched its Coffee Price Crisis Response Initiative to develop alternative economic models for the specialty coffee sector. In today's lecture, recorded at World of Coffee in Berlin, representatives from the SCA Sustainability Center and Board of Directors identify factors that contributed to the wholly unsustainable economic position facing many coffee producers, discuss the limitations of current coffee purchasing practices, and explore actions that industry actors can take to address the crisis in the short term while building a sector that truly benefits the entire value chain in the long term.

    Related Links:

    • Learn more about the current coffee price crisis
    • Read Vera Espindola's feature on increasing domestic consumption in Issue 10 of 25
    • Listen to other episodes of the SCA Podcast

    #87 | Negotiating Place and Taste: How Coffee Becomes “Glocal” | WOC Lectures 2019 Feb 10, 2020
    Show notes

    Throughout its long history, coffee has been cast in very different roles: exotic beverage, colonial good, global commodity – but also as a staple of the local cuisines of the countries where it was produced. Leaning on an ongoing Sociological study conducted in Paris, today’s lecturer - Noa Berger - will show how specialty coffee changes and adapts to the culture of the countries in which it is introduced, and exploring what it means for coffee, a global commodity, to become “local.”


    According to Noa, the local specialty coffee market increasingly mobilizes the past and local traditions through aesthetic choices, in what not only allows it to reach a larger audience, but also serves as means to extract and create value, in line with contemporary tendencies in global capitalism. But while doing this, the local specialty coffee market also puts the geographical provenance of coffee at its center. As Noa wrote in Issue 9 of 25, this combination of approaches makes it a “glocal” movement, constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.


    Related Links:

    • Follow along with Noa's lecture slides
    • Read Noa's piece in Issue 9 of 25
    • Learn more about this year's World of Coffee in Warsaw
    • Submit a lecture proposal
    • Listen to other episodes of the SCA Podcast
    • Subscribe to Recap



    Meet Recap: Recent Developments in Coffee Feb 03, 2020
    Show notes

    This week, the SCA Podcast is taking a quick break while we put the finishing touches on an upcoming lecture series recorded at last year’s World of Coffee event in Berlin. In the meantime, I’d like you to meet Recap. It’s our newest podcast! Every two weeks, Recap offers a brief overview of recent coffee developments in less than five minutes. If you like what you hear, subscribe by following the link in the show notes.

    Related Links

    • Listen to the first episode of Recap
    • Recap's RSS Feed
    • Subscribe to Recap on Spotify
    • Subscribe to Recap on iTunes
    • World of Coffee Warsaw
    • Get in touch with us


    Full Episode Transcript

    Hi there! I’m Richard Stiller, a community manager at the SCA, and you’re listening to the SCA Podcast. This week, the SCA Podcast is taking a quick break while we put the finishing touches on an upcoming lecture series recorded at last year’s World of Coffee event in Berlin.

    In the meantime, I’d like you to meet Recap. It’s our newest podcast! Every two weeks, Recap offers a brief overview of recent coffee developments in less than five minutes. If you like what you hear, subscribe by following the link in the show notes.

    Welcome to Recap, a new podcast from the Specialty Coffee Association offering a brief overview of recent coffee developments every two weeks.

    The monthly materials science journal, Matter, just published a study suggesting a new mathematical model for repeatable espresso extraction. Focused on the computational and physical attributes of espresso, the authors suggest that, if widely implemented, the protocol outlined in the study could significantly reduce coffee waste. Remarkably, the study was co-authored by Brisbane baristas Michael Cameron and Deschen Morisco, who tested the techniques of the study in a coffee shop. This study has already received significant attention from popular media outlets in the US and Australia. The study’s co-author, the computational chemist Christopher Hendon, will present the work at the SCA’s Specialty Coffee Expo in Portland this April.

    Meanwhile, across the Pacific in the Philippines, the Taal volcano has erupted, covering coffee trees in thick volcanic ash. The ash causes the leaves of coffee trees to wither, effectively starving them of energy which in turn reduces their ability to mature fruit. To assist, the Philippines’ Department of Agriculture distributed water power sprayers to help remove the ash. It’s not a perfect solution: the intense spray sometimes removes flowers and nearly-mature coffee cherries. Although Taal’s eruption has caused considerable damage to many high-value crops in the area, coffee is reported to be the most affected. This will be a difficult harvest year for the affected Phillipino farmers, so the Department of Agriculture is also offering up to the equivalent of a million US dollars to affected farmers through a combination of cash aid and zero-interest loans. The effects of the eruption are likely to impact the country’s recent growth in specialty coffee production. A long-time producer of coffee, this is not the first time the Philippines’ coffee production has been decimated by environmental changes: a widespread influx of coffee rust at the turn of the twentieth century led local farmers to favor Robusta, Liberica, and Excelsa.

    A recent feature in the New York Times explores a culture-shift in Saudi Arabia through the lens of coffee shops. In December, the government announced it would no longer require businesses to segregate their customers by gender. Since the law passed, some specialty coffee shops already pursuing a more inclusive vision can now continue to do so without fearing a visit from the country’s law enforcement. Reports suggest Saudi Arabia is the Middle-East’s fastest-growing coffee market and, in December 2019, the country held its first-ever sanctioned national barista championship. Ahmed Bahaa of Camel Step Coffee Roasters will fly to Melbourne, Australia to represent Saudi Arabia for the first time at the World Barista Championships in May.

    If you want to dive deeper into anything you heard today, check out the links in the description of this episode. Recap will be back in two weeks’ time. Thanks for listening and have a great week!

    You can also find Recap on iTunes, Spotify, or Transistor by searching for “Recap: Recent Developments in Coffee.” Have a story you think might be a good fit for Recap? Drop it into our contact form at scanews.coffee/contact or email us at editor@sca.coffee.

    Thanks for listening! We’ll see you again next week, when we kick off the 2019 World of Coffee Lecture Series.

    Recap Links

    • Espresso variability and repeatability research in Matter
      • https://www.cell.com/matter/fulltext/S2590-2385(19)30410-2?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2590238519304102%3Fshowall%3Dtrue#%20
      • https://edition.cnn.com/2020/01/22/us/how-to-make-brew-better-espresso-study-scn/index.html
      • https://www.wired.com/story/the-science-behind-crafting-a-perfect-espresso/
      • https://www.vice.com/en_us/article/884q8v/materials-scientists-learn-weve-been-brewing-espresso-all-wrong
      • https://arstechnica.com/science/2020/01/the-math-of-brewing-a-better-espresso/
    • Taal Volcano Eruption
      • https://www.cnnphilippines.com/business/2020/1/17/Coffee-Batangas-Cavite-recovery-Taal.html
      • https://newsinfo.inquirer.net/1218876/farmers-pray-for-rain-to-wash-ash-from-farms
      • https://www.theatlantic.com/photo/2020/01/colorless-landscape-around-taal-volcano/605266/
      • https://www.gmanetwork.com/news/money/economy/722106/coffee-most-affected-commodity-in-taal-volcano-eruption-da/story/
      • https://time.com/5763630/philippines-taal-volcano-eruption-lava/
      • https://scanews.coffee/25-magazine/issue-11/english/from-road-to-cup-a-glimpse-into-philippine-coffee-25-magazine-issue-11/
    • “Saudi Society Is Changing. Just Take a Look at These Coffee ...

    #86 | Elucidating the Bitter Taste of Coffee | Expo Lectures 2019 Jan 20, 2020
    Show notes

    Coffee shows an appealing bitterness when properly roasted and prepared. But how do the compounds that make coffee taste bitter develop during roasting and how do you analyze and identify them? What lessons can be learned from academic research on coffee roasting to make coffee even more pleasantly bitter-tasting? And after a century of intensive research, why does research still not know exactly what makes coffee bitter at all?

    Learn more as Dr. Sara Marquart, curator of the “Cosmos Coffee” exhibition at the Deutsches Museum, shares excerpts of her academic research into bitterness during her Ph.D. at TU Munich in Food Chemistry focused on the highly sophisticated elucidation of reaction pathways and kinetics leading to bitter tastants in roasted coffee.

    Also, I will jump in occasionally to help you follow along.


    Special Thanks to Softengine Coffee One, Powered by SAP

    This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.


    Related Links

    • Read a full transcript on SCA News
    • Listen to other episodes of the SCA Podcast
    • Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo


    Episode Table of Contents

    0:00 Introduction
    2:00 An overview of coffee’s sensory universe
    8:15 The different types of bitterness and Sara’s work discovering what bitter compounds are in a cup of coffee
    19:15 How to control for bitterness during roasting
    24:30 Audience Questions


    #85 | How to Maximize the Flavor Potential of Your Brewed Coffee | Expo Lectures 2019 Jan 13, 2020
    Show notes

    The original brewing control chart is overlaid with acceptability zones describing cup flavors. However, these terminologies (strong, bitter, weak, over, and under-developed) are outdated and their definitions are not standardized in the industry. In this lecture, the newest results from the UC Davis Coffee Center will be presented, which used the WCR Sensory Lexicon in order to elucidate new flavor attributes related to coffees of different strengths and extractions. The experiment evaluated a single origin coffee roasted to three different development times in order to assess the importance of roast on the flavor at different strengths and extractions. The position of the coffees on the brewing control chart was modified by using a programmable batch brewer. A descriptive analysis panel was used to capture the sensory profile of these coffees. The results presented will be used to update the descriptive zones of the new brewing control chart.

    In today’s lecture by Dr. Scott Frost, you’ll learn all about how flavor can be modified through the brewing process, and how the control chart can be used to create different flavors for a specific coffee.

    Scott received his Master of Science in Viticulture and Enology and Ph.D. in Agricultural and Environmental Chemistry from the University of California, Davis. His graduate research focused on evaluating the sensory and chemical changes in wine as a result of specific enological practices. At the time of the recording, Scott worked at the UC Davis Coffee Center as a Postdoctoral Scholar. His project applies quantitative sensory methods to capture the sensory profile of brewed coffee.


    Special Thanks to Softengine Coffee One, Powered by SAP

    This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.


    Related Links

    • Read a full transcript of this episode on SCA News
    • See examples of the Lockhart Brewing Control Chart
    • Listen to other episodes of the SCA Podcast
    • Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo


    Episode Table of Contents

    0:00 Introduction
    3:20 The methodology and results of Scott Frost’s experiments
    36:15 Audience questions
    41:15 Outro


    #84.1 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019 Jan 06, 2020
    Show notes

    Last April, much of the discussion - at Expo and Re:co Symposium - was centered on the Coffee Price Crisis and the future of specialty. In a special episode to kick off the new year, we’re releasing a two-part lecture on the C market that sought to provide clarity and actionable data for the specialty industry.

    Over the past few years, many began to question coffee’s ability to provide a sustainable household income to smallholder producers. Although there’s still much to learn about the full cost of producing specialty coffee around the world, a widely-acknowledged hypothetical benchmark of US$1.40 per pound demonstrates how current levels of productivity and market pressures continue to fail smallholder producers. Throughout all of 2018 and 2019, the C market, the main price discovery mechanism and clearing house for coffee, has been below this hypothetical price of US$1.40. As a result, our industry has been questioning the value and existence of the C market as well as expressing concern over the multi-dimensional costs to producers, countries, and the environment.


    Special Thanks to Softengine Coffee One, Powered by SAP

    This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.


    Related Links

    • Read a full transcript of this episode, including an English translation of the Spanish discussion, on SCA News
    • Listen to other episodes of the SCA Podcast
    • Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo
    • Listen to Part 2 of A Two Part Arc About the C Market and the Future of Specialty
    • Learn more about the coffee price crisis


    Episode Table of Contents: Part 1

    0:00 Introduction
    2:30 Colleen Anunu introducing the speakers, anti-trust considerations and the issue of low prices for coffee producers
    10:30 Ed Canty on how specialty coffee buyers can support producers with contractual floor prices while offsetting risks with futures and options contracts
    28:15 Rene Leon Gomez of Promecafe on the human and environmental costs of low prices in ten coffee producing countries
    43:45 Juan Esteban Orduz of the Colombian Coffee Federation on the World Producer Forum, its mission and its role on the international scene and the relationship between costs and low prices for World Coffee Producer Forum members
    1:06:15 Outro


    #84.2 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019 Jan 06, 2020
    Show notes

    Last April, much of the discussion - at Expo and Re:co Symposium - was centered on the Coffee Price Crisis and the future of specialty. In a special episode to kick off the new year, we’re releasing a two-part lecture on the C market that sought to provide clarity and actionable data for the specialty industry.

    Over the past few years, many began to question coffee’s ability to provide a sustainable household income to smallholder producers. Although there’s still much to learn about the full cost of producing specialty coffee around the world, a widely-acknowledged hypothetical benchmark of US$1.40 per pound demonstrates how current levels of productivity and market pressures continue to fail smallholder producers. Throughout all of 2018 and 2019, the C market, the main price discovery mechanism and clearing house for coffee, has been below this hypothetical price of US$1.40. As a result, our industry has been questioning the value and existence of the C market as well as expressing concern over the multi-dimensional costs to producers, countries, and the environment.


    Special Thanks to Softengine Coffee One, Powered by SAP

    This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.


    Related Links

    • Read a full transcript of this episode on SCA News
    • Listen to other episodes of the SCA Podcast
    • Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo
    • Listen to Part 1 of A Two Part Arc About the C Market and the Future of Specialty
    • Learn more about the coffee price crisis


    Episode Table of Contents: Part 2

    0:00 Introduction
    1:40 Colleen Anunu introducing the panel speakers
    6:15 Kim Elena Ionescu on the SCA’s response to the coffee price crisis
    23:30 Juan Esteban Orduz of the Colombian Coffee Federation on the response he received when asking coffee chain actors for help addressing the coffee price crisis
    32:15 Ben Zwerling Baltrushes on how Fair Trade USA is trying to address coffee price crisis
    35:50 Audience questions
    1:03:30 Outro


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