Stay ConnectedBuild your career as a sound engineer.
The podcast for live audio professionals. Interviews with the leading innovators in concert, theatre, and corporate production. Submit your questions: http://buff.ly/Nwpsf0
Nathan Lively is a Career Coach for Audio Professionals, Podcast Consultant for Small Businesses, and Author.
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Welcome to Lesson 9! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - So you've made it through the first half of this course. You've verified your positioning statement with me, you have a solid vision of what you want, and now we're ready to talk about how to get it. - You need to know where the money comes from so you can clearly direct your efforts. Who is signing the checks and why? Homework 1. Identify the key people who will do the hiring for the kinds of work that you are interested it. 2. Figure out, through 6 degrees of Kevin Bacon, how you're connected to those people. Congratulations on completing lesson 9! -Nathan
Welcome to Lesson 8! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - At this point, you should have scheduled a check-in call with me to verify your position statement and make sure you are on track for the rest of the course. If you haven't done that, yet, please go back to lesson 7 and schedule that call before going any further. - At the beginning of this course, we talked about what you want and you told me that you wanted to tour with rock bands and start your own studio and grow your rental business. We all want to get lots of new clients, work on fun projects, and make lots of money. Now I want to know why? Why this? Why now? Because if we can connect with a greater purpose in our life, then we can move from ambition to meaning. And when we are deeply connected to the meaning our work has for us, we become unstoppable. - Lots of things are going to change in this new city. Maybe you were planning on starting a business renting high-end wireless mic kits, but then find out that there's no demand for it. I'm planning on teaching about sound system tuning and business in Minneapolis, but maybe after a while, I'll discover that there is a greater need on another subject. Anything could change, but because I'm deeply connected to the meaning of my work to pursue learning, I stay flexible and committed every day, not matter what. Homework 1. Write out these statements in order and put them near your computer or wherever you will see them daily. Read them every day before you start work. a. Goal from Lesson 2: I am creating... b. Financial and time needs from Lesson 3: I am earning... c. Position Lesson 7: I help... d. Purpose: Above all else... 2. Where does the money come from? Who is going to hire you? For the job or business that you want to create in this new city, who is going to pay you for it, or who makes the decision to hire you? Congratulations on completing lesson 8! -Nathan
Welcome to Lesson 7! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - I help [ideal client] [create valuable outcome or solve primary expensive problem]. Unlike other [job title], [unique]. Homework 1. Schedule a check-in call with me to make sure your positioning statement is solid. https://nathanlively.appointlet.com/s/positioning Congratulations on making it half way through the course! -Nathan
Welcome to Lesson 6! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - Sometimes it can be easier to describe what you do by talking about how you are different. Homework 1. Come up with 5 things that make you unique and memorable. Research this by looking at colleague's LinkedIn pages, websites, and talking to your clients. 2. Who are you? Do you consider yourself a sound engineer, sound guy, A1, or something different? What do your clients call you when they talk about you with other people? Great job on completing your sixth lesson and I'll see you tomorrow! -Nathan
Welcome to Lesson 5! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - The better we understand how we fit into our client's business, the easier it will be for us to explain that to potential clients in the future. - This can seem very abstract for sound engineers. Do you create an amazing show? Provide risk mitigation? Bring in new fans? - The best verification would be to have conversations with our clients about this. - If the question seems too obtuse, just tell me what you like doing the most. Homework 1. What is the valuable outcome or result or solution that comes from your work? BONUS: Talk about this with 5 clients. 2. Tell me something unique about yourself. What makes you special? Great job on completing your fifth lesson and I'll see you tomorrow! -Nathan
Welcome to Lesson 4! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - The more clear you are about what you want, the easier your marketing will be and the easier will be for people to help you. - Your ideal clients are current clients who are receiving the most benefit from working with you, or previous clients who loved working with you -- and you with them. Or they could be friends or acquaintances who aren't clients yet but you believe would gain a lot from your services. -George Kao - It's your responsibility to find your ideal client. Homework 1. Brainstorm a list of qualities and characteristics based on people you know already: Who drains the life out of you? Who do you enjoy spending time with in general? Which of your current clients do you look forward to seeing? Pick the top 5 qualities that define your ideal client. 2. Who are you? Do you consider yourself an audio engineer, AV technician, business owner, freelancer, all around badass? Hit reply and let me know. Great job on completing your fourth lesson and I'll see you tomorrow! -Nathan
Welcome to Lesson 2! If you missed the first lesson, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - Be intentional about what you are creating in your new city. - Don't just tell people that you are looking for work. What kind of work? - Up until now, you may have created a career on accident. That won't work fast enough in your new city. Luck is not a strategy. Homework 1. Look at what you've created in your life. What's in your life now that was once a dream? Write down a list of 5. 2. Now look at what you wrote for the last homework assignment and commit to creating it in the new city that you're moving to. Email your new commitment to the 5 people you selected in the last lesson. 3. What are your financial and time needs in this new city? Said another way, how much money do you need to pay the bills and survive? And how often do you want to work? Hit reply right now and let me know. Great job on completing your second lesson and I'll see you tomorrow! -Nathan
Welcome to Lesson 3! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - Clarifying your financial and time needs is important in guiding you towards the opportunities that are the best fit in your new city. - Example: If I need $3500/month, then I need $875/week, then I need to shoot for a day rate of $438, but I can go as low as $175. Homework 1. Estimate how much your life will cost in your new city per month. I know this kind of research could take a long time, but just come up with a reliable number as quickly as possible. You can refine it later. 2. Estimate how many days/month you want to work, minimum and maximum. Use that to calculate a range for your day rate or hourly rate, as you prefer. 3. Who is your ideal client? Who do you enjoy working with? Who are you most skilled at serving? Hit reply and let me know. Great job on completing your third lesson and I'll see you tomorrow! -Nathan
Sign up here - http://sounddesignlive.com/from-the-sound-up/ Welcome to your first lesson for From the Sound Up ✈️! Watch the lesson and do the homework. Notes - What normally happens is that you naturally build a local network over your lifetime. The audio industry is based on referrals from that network. - When you move, it disappears. - This course has two parts: 1. What do you want? 2. How do you get it? - What I need from you: Take action on every lesson. Give me lots of feedback. Homework 1. I’m going to be sending you a lesson every day for the next two weeks, so right now, open up your calendar and find 15 minutes every day where you will plan to work on it. 2. Email 5 friends. Tell them that you are working on this and ask them to check in on you in 1 week. (This is where is starts to get uncomfortable. Push through!) 3. What do you want? If you could just wave a magic wand and create your ideal in the new city that you're moving to, what would you create? Hit reply right now and be as specific as possible. Great job on completing your first lesson and I'll see you tomorrow! -Nathan
Sign up here - http://sounddesignlive.com/from-the-sound-up/ In one month I will be arriving in Minneapolis with my wife and a moving truck. I’ll have nothing but my wits and a Leatherman to build a new career, from the ground up. I’ve moved 7 times before, but starting over is never easy. Being a sound engineer is not a portable career and I’ll have to build my network all over again. One thing does get easier, though, and that’s my strategy. At this point, I’ve made enough wrong turns that I’m pretty familiar with the path to getting set up again quickly with new gigs, clients, and opportunities. If you’re like me and have recently moved or are considering a move that will take you out of your comfort zone and away from your established network, sign up for this free two-week course where you will discover: - How to position yourself for maximum impact - How to grow your network exponentially and attract your ideal clients - How to get your first gig before you even roll into town Why is it free? This is the knowledge that I want to share before I die. If I get hit by a bus tomorrow, I don’t want these lessons to be lost that could save you some time and pain.
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