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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Why Failing Fast Is Stupid in Social Media Oct 06, 2015
    Show notes

    Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Medi [...]


    How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media Sep 29, 2015
    Show notes

    Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)
    • Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11)
    • Affinio (Psychographic insights + segmentation for digital strategists:

    Which Makes Social Work: Inspiration or Perspiration? Sep 22, 2015
    Show notes

    Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work. Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)
    • Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11)
    • Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9)
    • Cision (2015 Global Social Jo [...]

    How HP Balances Social Marketing With Social Customer Service Sep 15, 2015
    Show notes

    Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it's so important to embrace global social customer service.


    How Qantas Uses Employees to Tell the Brand Story Sep 08, 2015
    Show notes

    Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)


    How to Sell on Social When You're Not Trying to Sell Sep 01, 2015
    Show notes

    Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organization.

    Special thank [...]


    How to Give the Best Presentations of Your Life, Onstage and Off Aug 25, 2015
    Show notes

    Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)
    • Formstack (Using Web Forms to Build a Killer Content Marketing Strategy:

    A Mathematical Model to Pick the Right Marketing Tactics Aug 18, 2015
    Show notes

    Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book "Traction."

    Special thanks to our sponsors:
    • Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)

    How to Use Social Media to Delight Current Employees Aug 11, 2015
    Show notes

    Chris Ebbeler, Senior Manager of Workplace Community at Brinker International, joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate between HR and marketing teams to promote your brand internally and externally.


    Podcasts and Facebook Groups Are the New Community Levers Aug 04, 2015
    Show notes Jason Keath, Founder & CEO of Social Fresh, joins the Social Pros Podcast this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success. Read the highlights:

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