Social Pros Podcast

Latest Episodes:

How One Creator Reached 800K Followers on Organic Alone Apr 28, 2023

Show notes

We're thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Have you ever spent hours trying to magic up your next big social media idea? You're definitely not the only one, but sometimes it's worth going back to basics. That's how this week's Social Pros guest found success.

Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.

Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.

Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It's certainly a Social Pros first!

In This Episode:

0:00 – Introduction
5:11 – Here's Marilyn Mena-Scott
5:32 – An overview on Marilyn's career
6:56 – How Marilyn was invited on the show
8:42 – How she got started on TikTok
13:27 – Anna on how she met Marilyn
17:10 – Why she keeps things simple
18:19 – Marilyn's thoughts on possible TikTok bans
21:37 – Shadow banning experiences and algorithm challenges
25:24 – Marilyn's TikTok strategy
29:39 – Engaging with your audience
32:22 – How Marilyn treats Instagram
35:30 – Tips for social marketers becoming solo creators
37:59 – Dealing with negative comments
39:44 – Final two
45:29 – Outro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

How Golin Goes All-in on Breaking New Social Ground Apr 21, 2023

Show notes

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

When McDonald's brought back their All-Day Breakfast, a simple press release or social media post wasn't enough…but how did Golin and their team mastermind a mammoth relaunch campaign?

On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald's All-Day Breakfast campaign.

Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.

In This Episode:

0:00 – Introduction
4:26 – Introducing Josh Rangel
4:55 – How social has evolved at Golin
6:13 – Unpacking Golin's McDonalds campaign
14:27 – Would they pull it off now?
16:41 – Earned media and authenticity
21:13 – Guiding clients through social challenges
24:15 – How to deal with burnout
28:20 – How Josh staffs teams at Golin
32:32 – Influencers changing the face of social
36:06 – Josh's final two
41:13 – Outro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer on Why Now Is the Time to Win Apr 14, 2023

Show notes

We're delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

We love when things come full circle on Social Pros!

On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!

Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.

He gives expert advice on social teams' responsibilities, the role of social in business and navigating changes on channels.

Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!

Oh, and there's plenty of Jay Baer-isms too!

In This Episode:

0:00 – Introduction
4:43 – Introducing Jay Baer
6:25 – What Jay is up to now
11:03 – Download Jay's report, The Time to Win
11:50 – Unpacking social customer care in 2023
14:42 – Benefits and drawbacks of live chat
19:22 – How social pros can enact his advice
25:06 – Future book plans
27:09 – Jay's foray into creating tequila content
30:20 – What he's learned from working with brands
33:46 – Coping with shadow banning on social
35:29 – How can creators take control of data?
37:46 – Trademark Jay Baer-isms!
38:59 – Jay Baer's final two!
42:41 – Outro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

See How Creativity Flies High with Songfinch Apr 07, 2023

Show notes

We're delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Songfinch is revolutionizing the custom gift industry, creating personalized songs with people's unique stories. But how do they convey that magic on social?

Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.

Brandon's a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!

Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.

A fascinating interview that becomes a bit of a brainstorming session!

In This Episode:

0:00 - Introduction
3:47 – Introducing our guest
4:01 – Introducing Songfinch
6:05 – Joining an established social team
8:57 – Leveraging UGC
11:16 – Pitching new ideas among an established team
13:46 – Songfinch's artists
15:27 – Creative briefs
18:52 – Using different channels
21:44 – Leveraging underused platforms
27:10 – Pay to play on social
29:10 – Looking for a new role
33:47 – Brandon's final two
35:18 - Outro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

How to Elevate and Empower Your Social Team Mar 31, 2023

Show notes

Looking to level up your social team?

We're delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.

Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.

Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.

Plus, Robert reveals the stories behind his new book, 'Elevate Your Team', linked below. Robert's previous Social Pros appearance from November 2018 is also linked.

In This Episode:

0:00 – Introduction
2:08 – Let's introduce Robert Glazer
5:25 – What Robert's been doing since his last appearance
6:40 – Robert on writing books
10:44 – Focusing on teams in social media
13:35 – Where are social media teams today?
16:28 – Have social media teams been too reactive?
19:37 – Why are core values so important?
22:48 – You're the same person at work and at home
24:16 – Unicorns, The A-Team and underperformers
31:38 – You first or organization first?
37:56 – It's OK to not want to lead
44:01 – Where to find Robert
45:25 – Robert's final advice for social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Why Cashing In on Social Is Easier Than You Think Mar 24, 2023

Show notes

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Are you looking to cash in on social but you're worried about how much time it could take?

Well, tune in to today's episode for something truly eye-opening!

Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It's not something we've covered a lot on Social Pros, so listen for some fascinating insights!

Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.

Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!

Oh, and there's a fair few mentions of Daniel's scarf.

A mind-blowing episode…in the best way possible!

In This Episode:

0:00 - Introduction
3:39 – Let's meet Lauren
6:18 – Benefits of brutal honesty
7:56 – Lauren's 50,000ft view on social commerce
12:32 – Dialling up your social commerce
17:19 – Social commerce skeptics
21:18 – Analyzing data
23:26 – Unsung hero channels for social commerce
28:18 – Dealing with trust issues
31:45 – Regaining data power
37:49 – Lauren's parting advice for social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Why Every Brand Should Follow in Lululemon's Social Footsteps Mar 17, 2023

Show notes

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Social is changing every day. But one thing that never changes is the importance of being authentic.

Today's guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.

Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.

Plus, Ravi explains why he views constraints as opportunities.

In This Episode:

0:00 – Introduction
4:11 – Introducing Ravi
6:32 – How Ravi contributes to social
9:46 – How Lululemon represents their community
16:31 – Carrying brand purpose across channels
27:24 – Ambassadors keeping it authentic
41:46 – Ravi's final two

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

How Quality Content Consistently Pays Off Mar 10, 2023

Show notes

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people.

But consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It's a must-listen!

In This Episode:

0:00 – Introduction
3:37 – Let's introduce Jacob Shipley
4:48 – Jacob's day-to-day at Tyson Foods
6:51 – First party data tools 101
10:00 – Tapping into niche audiences
13:59 – Follower growth the right way
17:55 – Keeping consistent on social
22:01 – Jacob's advice for budding social pros

Resources

Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Follow Tyson Foods on Twitter
Tyson Foods
Follow Jacob on Twitter
Follow Jacob on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

Clutch Gets Crazy-Transparent about Working with Creators Mar 03, 2023

Show notes

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success. She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets. Plus, she shares her views on why influencers aren't the only creators to consider and how to leverage short-form video. In This Episode:

0:00 – Introduction
2:39 – Introducing Madison Long
4:09 – Explaining Clutch
5:34 – How their process works
9:33 – Managing engagement expectations
11:55 – Questions brands should bring to the table
16:15 – Helping brands and creators measure success
19:34 – What should brands/creators have in place first?
26:32 – Helping brands identifying their TikTok strategies
31:19 – The final two: Madison's advice for social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

How Beyond Identity Delights B2B Audiences Feb 24, 2023

Show notes

Striking the right balance between fun and serious on social is the key to success. That's why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

In This Episode:

When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there's no perfect brand voice.

But today's Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke!

Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan.

He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok.

Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book.