Social Media Marketing Podcast

Latest Episodes:

The Secrets of Human Behavior Applied to Social Ads Oct 22, 2026

Show notes

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
Decide How to Deliver the Ad Message Using the Valence and Intensity Model
Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model

Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741

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Making Instagram Reels Easier, Faster & Scalable Oct 15, 2026

Show notes

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time

How to Make Instagram Reels Faster Without Sacrificing Quality
How to Use the Instagram Edits App as a Reels Production Workspace
How to Analyze Instagram Reels Performance With Edits Insights
How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content
How to Use Automatic Reels Translations to Reach New Audiences

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers Oct 08, 2026

Show notes

Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.

Opening With a Banger Hook and Building Intrigue
The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching
Generating Engagement That Builds Trust and Reach
Ending in Momentum to Drive Binge-Watching

Guest: Adam Ivy | Show Notes: socialmediaexaminer.com/739

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Use AI on LinkedIn While Sounding Human Oct 01, 2026

Show notes

Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.

The Ideation-Expertise-Polish Model for AI-Assisted Content
LinkedIn's AI-Powered Live Stream Tools
LinkedIn's AI Ad Creative Tools and the Variation Trap
LinkedIn Video Format and Aspect Ratio Performance
LinkedIn Comments as a Strategic Growth Channel
LinkedIn Posting Frequency and Timing That Maximizes Engagement

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Unpolished Reels Win: An Instagram Growth Strategy for Business Sep 24, 2026

Show notes

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.

Why Unpolished Content Outperforms Polished Production on Instagram
Find the Intersection of Expertise and Enthusiasm
Use Identity-Based Hooks to Stop the Scroll
Write Hooks Built on Specificity and Perspective
Visual and Editing Techniques That Boost Reel Retention
Test Reels Content With Instagram Trial Reels Before Publishing to the Feed

Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meta Wants to Run More of Your Marketing — But Should They? Sep 17, 2026

Show notes

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does
The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever
How the AI-Enhanced Pixel and Product Catalogs Change the Data Game
Using Meta AI at Meta.ai for Account Analysis and Strategy
Meta Business Agent and the Rise of AI-Powered Customer Interactions

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/736

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How YouTube's Algorithm Can Find Your Customers for Free Sep 10, 2026

Show notes

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.

Why Most Businesses Get YouTube Strategy Wrong
How to Target the Viewer, Not the Customer
How to Use a Curiosity Gap to Earn the Click
How to Build Know, Like, and Trust Before Selling
How to Use Find an Authentic Voice
How to Choose the Right YouTube Video Format and Engagement Mechanism
How to Use YouTube Analytics to Analyze and Adjust Your Content Strategy

Guest: Derral Eves | Show Notes: socialmediaexaminer.com/735

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is AI Making It So Anyone Can Run Effective TikTok Ads? Sep 03, 2026

Show notes

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.

TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management
AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management
Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential
Content Suite's AI Search Simplifies Competitive Research and Creative Ideation
How to Structure Short-Form Video That Outperforms AI-Generated Content

Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating a Video Series: Why Your Business Needs One Aug 27, 2026

Show notes

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

Why Video Series Content Matters
The 4H Formula for Structuring Individual Videos for an Educational Video Series
How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking
The Golden Series Formula for Creating a Video Series
How to Choose a Repeatable Video Series Format

Guest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New Ways to Expand Reach and Engagement on Instagram Aug 20, 2026

Show notes

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.

Instagram's TV App Expansion and What It Means for Marketers
Using AI-Powered Stories Effects and Keeping Stories Authentic
Swapping Audio on Published Posts and Carousels
How Adding Music to Instagram Carousels Unlocks the Reels Feed
Creating Multi-Caption Carousels and Strategic Carousel Content

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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