So Money with Farnoosh Torabi

Latest Episodes:

Bonus: From College Dropout to "Most Admired" CEO, In Conversation with Kirk Simpson, CEO of Wave Financial Apr 22, 2021

Show notes

We are in conversation with an entrepreneur named Canada’s Most Admired CEO in the growth sector. Kirk Simpson, is the co-founder and CEO of Wave Financial, an accounting software business, that was recently acquired by H&R Block for over $500 million CAD.

Like many founders, Simpson's journey didn’t come without its share of struggles and financial hardships. And today in this climate of economic difficulty and struggle for small businesses, his lessons can hopefully shed some optimism and insight to what it takes to see a business through to an acquisition. But that’s not to say that Simpson's work and his team’s work at Wave Financial is complete.

This episode is brought to us by Wave Financial at waveapps.com.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1189: The Brain Science of Branding and Spending Triggers with Leslie Zane Apr 21, 2021

Show notes

What compels us to spend on certain brands over others? Guest Leslie Zane runs Triggers Brand Consulting, the first female-founded brand consultancy in the U.S..

A Harvard Business School graduate, Leslie is known in the industry for her expertise in applying brain science to branding. She was the first person to include a man in an advertisement for a baby care product. Farnoosh and Leslie discuss the "triggers" that get us to spend on certain products and services over others. Plus, Leslie's advice for women workers in today's rough job market, her own upbringing as the daughter of a Holocaust survivor and the biggest investing mistake she made.

Helpful links:

Triggers® Brand Consulting – https://triggers.com/
Leslie's article in Harvard Business Review - https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1188: The New Economics of Dating and How to Measure Your "Match" Apr 19, 2021

Show notes

We're discussing dating, finding love and the economics of today's modern romances with Jon Birger, author of Make Your Move: The New Science of Dating and Why Women Are In Charge. Farnoosh and Jon discuss the perils of dating apps, the best places to find love today and why we ought to redefine the idea of an "equal" partner.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1187: Ask Farnoosh: The "Struggles" of an Overnight Tech Millionaire Apr 16, 2021

Show notes

Did you read the article in New York Magazine this week about the young woman who made $6 million in her start=up company's IPO? And how she's very, very troubled by it? Farnoosh and co-host Georgia Lee Hussey, founder of Modernist Financial, analyze the situation! And answer your money questions including: Should I finance IVF? and What's the best investment for a 20-something earning a steady paycheck?

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1186: Jannese Torres-Rodriguez, Financial Freedom for Latina Women Apr 14, 2021

Show notes

Jannese is a nationally-acclaimed Latina Money Expert, Educator, Speaker, Writer and Business/Wealth Coach. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog,Delish D’Lites. Now, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom. Jannese is on a mission to educate marginalized communities on topics like entrepreneurship, investing, and building generational wealth through her personal finance podcast, “Yo Quiero Dinero.” The podcast has been featured by BuzzFeed, Business Insider, NextAdvisor (Time), Grow Magazine (CNBC), Bankrate and more.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1185: Writer Rachel Sklar Talks Single Motherhood, Selling Her Company and Bitcoin Apr 12, 2021

Show notes

Entrepreneur and writer Rachel Sklar joins the podcast to share the behind-the-scenes of selling her company The Li.st, a global community of high impact women in media, technology & entrepreneurship, why being a single parent has proven to be her greatest joy in life and Rachel's experience buying and selling bitcoin.

Learn more about Rachel and her work at RachelSklar.com. You can follow her on Twitter and IG @rachelsklar.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1184: Ask Farnoosh: How to Be a Better Spender, Affording City Living and Life After Student Loans Apr 09, 2021

Show notes

Listeners ask about how to best afford moving to a more expensive city, splitting rent when you earn less than your partner and how to get more comfortable with spending. Guest co-host is Brittney Castro, CFP and Founder of Financially Wise Inc.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1183: Think Like a Breadwinner with Jennifer Barrett, Author and Money Expert Apr 07, 2021

Show notes

Though nearly half of working women in the United States are now their household's main breadwinner, most women still aren't raised to think like breadwinners. Financial expert Jennifer Barrett wants to change that. In her new bookTHINK LIKE A BREADWINNER Barrett aims to break barriers down and help close the gender gaps—in wages, wealth and leadership—for good.

More about Jennifer: She is the Chief Education Officer at Acorns, a financial wellness app with more than 8 million users, and the founding editor of its popular money site, Grow.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1182: The Lost Art of Connecting with Susan McPherson Apr 05, 2021

Show notes

At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life? Guest Susan McPherson is the author of THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships.

In the book Susan argues that we need to foster value-based connections by going back to basics. Technology she says, is a tool, not a means to an end. To forge lasting relationships, we need to reconnect with people as human beings—especially right now. Making a genuine connection sparks learning, knowledge sharing, reduces burnout, spurs innovation, and creates a sense of purpose and well-being. The book offers a practical three-step framework to harness our shared humanity and shape our interactions daily—whether on Zoom or in real life.

More about Susan: She has a lifetime of experience building genuine connections in and out of work. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has contributed to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

Visit www.thelostartofconnecting.com to learn more about Susan and her book.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

1181: Ask Farnoosh: Leasing a Car, Investing in Crypto, Paying off $80k in Student Loans Apr 02, 2021

Show notes

This week's Ask Farnoosh answers listeners questions related to paying off student loans and whether it's OK to invest at the same time, what to do with a $10,000 cash bonus from work, maybe invest in crypto? And what's wise: buying or leasing a car? Farnoosh weighs in.

How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.

Hosted on Acast. See acast.com/privacy for more information.

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