Smart Annual Giving Connection

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Episode 05: Donor Segmentation Infrastructure Jun 09, 2016

Show notes

Episode 5, the fourth installment in our series on segmenting and managing your donors, discusses the infrastructure you’ll need to support, organize, and manage your donor segments and communications.

Links mentioned in the podcast: www.smartannualgiving.com/dsstools

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Episode 04: The Donor Funnel Feb 26, 2016

Show notes

This is the third episode in our series on building a donor management (or “moves management”) process that began in episode 1. In step 2 of this process, we’ll dive deeper into the “donor funnel,” exploring this concept and how to go about building a donor action plan for each step in the funnel – from prospective donor all the way to major donor.

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Episode 03: 7 Beyond-the-Basics Tips for a Successful Year-end Campaign Oct 14, 2015

Show notes

In Episode 3 of The Smart Annual Giving Connection, I share 7 of my favorite, “beyond-the-basics” quick tips for a successful year-end campaign.

The post Episode 03: 7 Beyond-the-Basics Tips for a Successful Year-end Campaign appeared first on .

Episode 02: Donor Segmentation Jul 27, 2015

Show notes

Donor segmentation is an essential part of a healthy annual fundraising program and plays a key role in moves management. In this episode of the Smart Annual Giving Connection, we discuss why many nonprofits still pursue a one-size-fits-all approach rather than consciously and strategically managing their donors in small, logical groups. We explore the many different ways nonprofits might choose to segment their donors, how to prioritize segments, and share how your nonprofit can improve donor retention and loyalty through segmentation.

This is Part 2 of our series on Segmenting and Managing Your Donors

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Episode 01: Getting Started with Moves Management Jun 25, 2015

Show notes

Moves Management is a concept that sometimes feels out of reach for many small nonprofits. Yet it is a crucial element of a strong annual fundraising program. In this episode, we discuss what moves management actually is, why it is important, why it is often neglected and how small to mid-size nonprofits can get started implementing some basic moves management activities without becoming overwhelmed.

This is Part 1 of our series on segmenting and managing your donors.

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