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    Business

    Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions for Canadian and American Nonprofits

    Welcome to Small Nonprofit, the podcast designed for leaders, fundraisers, and advocates in the nonprofit sector who want to create real change. We provide small nonprofit organizations with strategies to enhance their fundraising campaigns, improve nonprofit governance, and implement ethical fundraising practices that resonate with today’s values-driven donors. 

    Hosted by an experienced nonprofit consultant, Maria Rio, this show delves into the unique challenges of nonprofit fundraising and community-centric fundraising, providing tools for donor engagement and major gifts fundraising.

    👤 Who Should Listen?

    This podcast is perfect for anyone involved in a small nonprofit seeking practical advice on fundraising strategy, nonprofit leadership, and board accountability. Whether you’re looking for innovative fundraising ideas for nonprofit organizations or trying to create an impact measurement framework that demonstrates your organization’s value, Small Nonprofit is here to guide you.

    🎤 Core Topics We Cover

    Community-Centric Fundraising: Learn how ethical fundraising practices can strengthen donor relationships, enhance donor engagement, and align your organization with values-based major giving principles. We’ll help you shift from a donor-centric model to one that prioritizes the community.

    Systemic Change and Governance: From participatory budgeting to nonprofit board of directors best practices, we explore how to navigate the nonprofit industrial complex and embrace structures that foster diversity in nonprofit leadership and board accountability.

    Preventing Nonprofit Burnout: Tackle topics such as nonprofit burnout prevention and learn how to cultivate a healthy, anti-oppressive work culture that supports your team’s well-being.

    Nonprofit Storytelling: Understand how to measure your nonprofit’s effectiveness through nonprofit impact measurement strategies and leverage nonprofit storytelling to create compelling narratives that attract donors.

    📣 Engaging Conversations and Real-World Advice

    In each episode, we bring you insights from experts in fundraising consulting, nonprofit grant writing, and capital campaign strategies. From interviews with fractional fundraisers and major gift officers to deep dives on fundraising tips and innovative fundraising ideas, we offer actionable advice that you can implement immediately to strengthen your organization’s impact.

    💰 Learn How to Build a Sustainable Nonprofit

    Every nonprofit leader faces the challenge of achieving financial sustainability. Our episodes address critical fundraising strategies for nonprofit organizations, providing insights on volunteer management, capacity building, and nonprofit marketing strategy. Gain access to tools that help you execute successful fundraising campaigns and build a foundation for long-term growth.

    🤝 Join the Movement for Systemic Change

    At The Small Nonprofit, we’re committed to transforming the nonprofit sector from the ground up. Our focus on systemic change and community-centric fundraising aligns with our mission to support nonprofits in creating equitable, sustainable communities. By addressing topics like values-based decision making and nonprofit transparency, we’re working to build a more ethical, inclusive sector.

    ❤️ Stay Connected

    Subscribe to Small Nonprofit on Apple Podcasts, Spotify, YouTube, or your preferred podcast platform. Don’t miss an episode as we explore everything from fundraising tips to nonprofit social media strategy, and learn how you can become a stronger advocate for your organization’s mission.

    Advertise

    Copyright: ℗ & © 2019 The Small Nonprofit

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    practicing community centric fundraising with Maria Rio Jan 17, 2023
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    “Community-Centric Fundraising is about reimagining how we engage our communities, so whether that's our service users or volunteers, our donors, to make everyone feel really valued and invested in the work. - Maria Rio”

    practicing community centric fundraising with Maria Rio

    You may have heard of a growing movement called Community Centric Fundraising (CCF) but have lots of questions of how it works and how you might apply it to your organization.

    Maria Rio, joins me in this conversation today on The Small Nonprofit Podcast. She has been working in nonprofits for ten years, has personal experience as a service user, and has spent the last year and a half testing out various CCF approaches. Maria is going to talk about how community-centric fundraising works—and how it can enable your fundraising program to raise money AND fulfill your mission at the same time.

    Highlights:

    • What is community-centric fundraising and what makes it different?
    • Equitable donor stewardship
    • Building non-transactional relationships in fundraising events
    • Community Advocacy and public policy work
    • Collective mission

    Connect with Maria:

    LinkedIn: https://www.linkedin.com/in/mariario/

    Resource:

    FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

    Support the show


    in between asks - with Mike Duerksen Jan 10, 2023
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    Sometimes fundraising in a small nonprofit can feel start-stop. You put in effort and maybe see results, but then as soon as you slow down, the money stops coming in.

    But on today’s podcast, guest Mike Duerksen, Founder and CEO of BuildGood, shares with us his “flywheel” method for creating a fundraising program that operates on momentum, so that the longer you fundraise, the less effort it takes to grow.

    Sounds dreamy, right? Mike covers:

    • The Flywheel analogy of fundraising for small nonprofits
    • Five parts of Flywheel analogy
    • Listening to donors
    • How to engage donors through virtual and in-person events
    • The tactics of a good “ASK”

    Connect with Mike:

    LinkedIn: https://www.linkedin.com/in/mikeduerksen

    Website: https://buildgood.com/

    Resources:

    5minutefundraisingfix.com

    FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

    Support the show


    direct mail isn’t dead with John Lepp Dec 12, 2022
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    And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Lepp

    direct mail isn’t dead with John Lepp

    In today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity.

    Highlights:

    • The role of creative design in fundraising
    • The importance of direct mail in fundraising, despite the common belief that it is no longer effective.
    • The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.
    • Debunking myths about direct mail in fundraising
    • How can small nonprofits stand out in direct mail to raise more money

    Connect with John:

    • Website: https://agentsofgood.org/creative
    • LinkedIn: https://www.linkedin.com/in/johnlepp/
    • Instagram: https://www.instagram.com/johnlepp_aog/
    • Twitter: https://twitter.com/johnlepp

    Resources:

    • The Good Partnership - FREE Fundraising Strategy Guide

    Support the show


    networks for impact with Michelle Shumate Dec 05, 2022
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    “Your first goal is let's create a win where we can begin to work on these relationships, where we can begin to build some trust, and then we're going to come back and we're going to see what the next step is. ” - Michelle Shumate

    networks for impact with Michelle Shumate

    In today’s episode, we are joined by Michelle Shumate from Northwestern University and the author of Networks for Social Impact. If you’ve ever wondered about working in partnership with other organizations, Michelle shares her experience and framework to help that go smoothly so that everyone benefits.
    Highlights:

    • How small nonprofits can benefit from collaboration
    • How to make partnerships work for your organization without depleting your resources
    • Two paths of sharing vision and goals in partnerships
    • Implementing an equitable collaboration
    • Managing collaborations during unexpected circumstances

    Connect with Michelle:

    • Website: https://nnsi.northwestern.edu
    • Twitter: https://twitter.com/ProfShumate
    • LinkedIn: https://www.linkedin.com/in/michelleshumate

    Resources:

    • The Good Partnership - FREE Fundraising Strategy Guide

    Support the show


    optimizing your event revenue in surprising ways with Rebecca Alfred Nov 28, 2022
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    "What are those moments where we can captivate our audience in a different way, because otherwise, they would just be standing around. And how can we use those moments to also encourage donations in giving?” — Rebecca Alfred

    Optimizing your event revenue in surprising ways with Rebecca Alfred

    Fundraising events can be hard for small organizations. The time and effort to get it off the ground and make it “profitable” doesn’t often work out. But if you are going to host an event or have a legacy event that is profitable, our guest for this episode will make sure you achieve maximum results. Join Rebecca Alfred, Charity Relationships Lead, Trellis Social Enterprise Inc. to learn how to raise more money and have a bigger impact with your events.

    Highlights:

    • Optimizing fundraising events for meaningful giving opportunities
    • Fundraising drivers that are helping organizations hit and succeed their fundraising goals at their events
    • The future of fundraising events - hybrid, online, in-person
    • Creating better donor experience at events

    Connect with Rebecca Alfred:

    • https://trellis.org/
    • LinkedIn: https://ca.linkedin.com/in/rebecca-alfred
    • Facebook: http://www.facebook.com/trellis.org
    • Instagram: https://www.instagram.com/trellisorg
    • Twitter: https://www.twitter.com/trellis_org
    • YouTube: https://www.youtube.com/channel/UCegTxlyqGK8R3lxMn7sA0pw

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    from a plan to implementation with Deborah Gold Nov 21, 2022
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    There's more fear than there was courage. We had to sort of change into, you know what, we're trying something new. We are not asking the clients to give to their own campaigns or to give to anyone else's campaign. We are asking them to tell their story to their friends and family and invite their friends and family to support us. — Deborah Gold

    From a plan to implementation with Deborah Gold

    Planning to change the world might seem daunting. Getting help with your fundraising - maybe even more daunting! Today’s podcast is a conversation with one of our clients about how she made the leap to hiring a fundraising consultant, what she learned along the way, and what’s working for them now. On today’s podcast, join Deborah Gold to dive deep into all things fundraising for BALANCE for Blind Adults.

    Highlights:

    1. Making a decision to seek fundraising help
    2. Behind the scenes, challenges and wins in implementing a fundraising plan
    3. Raising funds and awareness through peer-to-peer campaign
    4. How the campaign evolved over time, including lessons learned about what works and what doesn't

    Connect with Deborah Gold:

    • https://www.balancefba.org/
    • LinkedIn: https://ca.linkedin.com/in/deborahgold
    • Facebook: https://www.facebook.com/balanceforblindadults/
    • Instagram: https://www.instagram.com/balanceforblindadults/
    • Twitter: https://mobile.twitter.com/balancefba

    Support the show


    get those grants with DeaRonda Harrison Nov 14, 2022
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    "Grant writing is one of those things that small organizations love and hate. I would say the idea of grant funding, that is, funding programs that feels like large amounts of money coming in and one ask is really a dream for so many small organizations, but they struggle with how to do it.” — DeaRonda Harrison

    get those grants with DeaRonda Harrison

    Are you still hesitant to hire a grant writer for your organization? Maybe you’ve had great success with grants and the portfolio has become time-consuming and too large to handle. Or, maybe your sending out applications left, right, and centre and still not having any luck. Join DeaRonda Harrison to deep dive into all things grant writing - from benefits, challenges and the importance of it!

    Highlights:

    • How can grants help small organizations
    • How to get started with grant writing
    • Guide to hiring grant support and internal training
    • Outreach and networking for grants
    • Managing relationships after getting the grant

    Connect with DeaRonda:

    • https://junefirstfirm.com/
    • LinkedIn: https://www.linkedin.com/in/DeaRondaharrison
    • Instagram: https://www.instagram.com/DeaRondah/?hl=en
    • Twitter: https://twitter.com/DeaRondah
    • YouTube: https://www.youtube.com/channel/UC3zRU5o_FjbL3P4BDpQx16w

    Support the show


    the secrets to successful emails with Ben Johnson Nov 07, 2022
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    “And number one question I would get usually is how many emails should I send in a year? So if you're starting from that big picture and I was like, oh, great, great, and I want to write a book, how long should it be? And you get why is that an appropriate response? And it's like, well, you shouldn't write bad content. And it turns out you can write seven books about a middle school kid who's a wizard. And it's like, if we do great content that's really engaging, keep going, please.” — Ben Johnson

    the secrets to successful emails with Ben Johnson

    Email marketing is the most effective way to engage your supporters. But how do you leverage it for maximum impact? In this episode, we'll discuss how to use email marketing to maximize your nonprofit's fundraising efforts in a way that is aligned with your values and mission. .Join Ben Johnson as he deep dives into the successful ways and strategies to engage community and raise more money for your nonprofit.

    Highlights:

    1. Trends and best practices of email marketing for small nonprofits
    2. Benefits of email list segmentation for fundraising
    3. How to leverage email marketing tools and funnels to raise more money
    4. How you can communicate effectively with donors using email

    Connect with Ben:

    • https://www.frontier.io/
    • LinkedIn: https://ca.linkedin.com/in/mrbenjohnson

    Support the show


    tending the seeds that you sew with Patrick Rodriguez Oct 31, 2022
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    “Patience is getting beyond yourself. If there's a lack of patience, it's because you're putting yourself as a priority to any situation that there is.” - Patrick Rodriguez

    tending the seeds that you sew with Patrick Rodriguez

    In our work in the nonprofit sector, it often feels like things need to happen right away - the needs are, after all, urgent. But today on the podcast we’re talking all about patience - the ability to play the long game to have a greater impact. I’m joined by first-time ED and formerly incarcerated Patrick Rodriguez, from the Georgia Coalition for Higher Education in Prison. Patrick’s journey from inmate to ED along with his deep reflections and patience, teaches us how to look beyond the immediate needs to a more strategic long-term vision.

    Highlights:

    • The benefit of having patience for long-term growth and mission fulfilment
    • How to take time to do things well to set your organization up for success
    • The role of relationships to get buy-in for patience and long term planning

    Resources Mentioned In This Episode:

    • Georgia Coalition for Higher Education in Prison
      • Website
    • Good Partnership

    Connect with Patrick:

    • Instagram
    • Twitter
    • Email: patrickleerod@gmail.com
    • Outlook: patrickleerod@outlook.com

    Support the show


    leveling up your leadership with Danielle Rocheleau Oct 24, 2022
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    “I'll talk often to clients about the idea of building a culture of succession so that we know from the get go that when we hire someone into the organization, that our hope is to offer development pathways. It doesn't necessarily mean climbing the ladder, but an opportunity for professional growth and naturally with professional growth, we need to be open and honest around feedback.“ Danielle Rocheleau

    leveling up your leadership with Danielle Rocheleau

    Your employees are your BEST asset when it comes to having an impact, yet it’s also one of the most under invested in resources. In today’s episode, we have Danielle Rocheleau from Laridae sharing ways to support your employees in honing their skills and empowering them as leaders.

    Highlights:

    • The reason why investing in your team is important for your organization
    • Identifying opportunities and providing support to employees
    • The importance of onboarding process for internal candidates

    Resources Mentioned In This Episode:

    • Laridae Website
      • Website
      • LinkedIn
      • Facebook
    • The Good Partnership

    Connect with Danielle:

    • Email: danielle@laridaemc.com

    Support the show


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