Small Farm Nation

Latest Episodes:

Farm Logo design mistakes Oct 29, 2018

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What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

One-Page Farm Business Plan Oct 22, 2018

Show notes

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way. Yes, there is a better way, and in this episode I'll walk you through how to create an actionable one-page business plan.

10 Reasons Farms Struggle Selling Product Oct 15, 2018

Show notes

Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I've created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

12 Fatal Flaws of Most Websites Oct 08, 2018

Show notes

Okay, so it’s Online Marketing week here on the Small Farm Nation podcast, and we’re gonna discuss the dirty dozen...the 12 Fatal Flaws of Most Farm Websites. I'd say at least 90% of farm websites commit these sins. Do you?

How to Choose a Name for Your Farm Oct 01, 2018

Show notes

One of the most common things new farmers stress over is what to name their farm business. Well, in this week's episode I'm going to tell you there are lots of WRONG names to choose, and give you a tool for choosing the right name for your farm. We'll also cover how to choose product names and taglines.

Wal-Mart’s NOT the problem. Your business model is! Sep 24, 2018

Show notes

Farmers love to blame Wal-Mart, regulations and unpatriotic consumers as reasons why their farms struggle. But is that really the case? In this episode I explain why it is not the case, and I also share some structural changes I'm making to upcoming podcast episodes.

Talking Farm Marketing on the Modern Acre Podcast Sep 19, 2018

Show notes

This week I'd like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven't heard their podcast, here's your chance. Then hit their site and subscribe.

Talking Pastured Poultry with John Suscovich Sep 10, 2018

Show notes

In this episode, I talk with John Suscovich of Farm Marketing Solutions. We discuss John's new book on Marketing Pastured Poultry, how to start a pastured poultry business, the critical success factors to achieving profitability and much more. And, of course, we discuss what Howard Stern has in common with pastured poultry.

Random Acts of Farm Marketing Sep 03, 2018

Show notes

Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business. I’m talking about Random Acts of Marketing.

Announcing the Small Farm Nation Academy Aug 27, 2018

Show notes

Where oh where can you go to learn all the skills you need to market your farm business? Today I’m going to tell you about the greatest farm tool you can invest in this year, the one that will help you to get growing! A membership site full of training videos, Mastermind interviews and resources to teach you how to market your farm business.

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