Singletrack

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**Singletrack**

Singletrack is a podcast covering the professional trail and ultrarunning scene.

Latest Episodes:

Tom Evans | 2023 Western States 100 Pre-Race Interview Jun 17, 2023

Show notes

Tom Evans returns to the podcast to discuss his preparation for the 2023 Western States 100.
Timestamps:

(1:53) - what Tom is optimizing for at this year's Western States
(5:40) - liquid calories, high carb, high caffeine
(8:30) - heat protocols
(13:15) - course strategy, pace charts
(22:57) - race goals, expectations
(26:12) - race psychology

Sponsors:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
Feetures - use code Singletrack20 at checkout on their website (https://feetures.com/) to get 20% off your next order)
Hoka - check out the new Tecton X2 and Zinal 2 (https://www.hoka.com/en/us/)
Maurten - head over to their website (https://www.maurten.com/) and shop for gels, bars, and drink mixes.

Additional Links:

Follow Tom Evans on Instagram and Strava
Follow Singletrack on Instagram, Youtube, and Patreon

Additional Episodes You May Enjoy:

#50 - Tom Evans | Pro Ultrarunning Playbook, UTMB 2022, Trail Running Teams

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Broken Arrow Sky Races & Western States 100 Coverage Announcements Jun 13, 2023

Show notes

I am joined by co-host Brett Hornig to announce the details of our coverage for the 2023 Broken Arrow Skyrace series and Western States 100.
Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Feetures - use code Singletrack20 at checkout on their website (https://feetures.com/) to get 20% off your next order)
Maurten - head over to their website (https://www.maurten.com/) and shop for gels, bars, and drink mixes.

Additional Links:

Follow Finn on Instagram, Strava, Twitter, Youtube, and Patreon
Follow Brett on Instagram, Strava, Youtube, and The Feed

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Eric LiPuma | 2023 80K World Trail Championship Recap Jun 13, 2023

Show notes

Eric LiPuma returns to the show to debrief his 7th place finish 80K world trail championships in Innsbruck, Austria this past week and discuss the next moves for his racing season.

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Feetures - use code Singletrack20 at checkout on their website (https://feetures.com/) to get 20% off your next order)
Maurten - head over to their website (https://www.maurten.com/) and shop for gels, bars, and drink mixes.

Additional Links:

Trail Runner Magazine Feature
Follow Eric on Instagram, Strava, Website, Coaching
Follow Finn on Instagram, Strava, Twitter, Youtube, and Patreon

Additional Episodes You May Enjoy:

#207 - Eric LiPuma | Canyons 100K Outlook, World Championships Influence, East vs West Coast Trail Scenes
#156 - USA Men's 80K Team | 2022 World Trail Running Championships Gold Medal Recap

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Allison Baca | 2023 80K World Trail Championship Recap Jun 12, 2023

Show notes

Allison Baca is an ultra-trail runner based in Golden, CO who took 6th overall and top American at the 80K world trail championships in Innsbruck Austria this past week. She joins the show to debrief the race and discuss her background in trail running.
Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Feetures - use code Singletrack20 at checkout on their website (https://feetures.com/) to get 20% off your next order)
Maurten - head over to their website (https://www.maurten.com/) and shop for gels, bars, and drink mixes.

Links:

Additional Episodes You May Enjoy:

#218 - 2023 80K Trail Championships Preview | Analysis, Storylines, Predictions

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2023 80K Trail Championships Preview | Analysis, Storylines, Predictions Jun 06, 2023

Show notes

Brett Hornig and Leah Yingling return to the podcast to preview the 80K Trail Running Championships happening this Friday in Innsbruck, Austria.
We analyze the course, talk about what it's going to take to be successful, note some of the interesting storylines around the event, and make our predictions for the female and male podium finishers this year.
Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Feetures - use code Singletrack20 at checkout on their website (https://feetures.com/) to get 20% off your next order)
Maurten - head over to their website (https://www.maurten.com/) and shop for gels, bars, and drink mixes.

Links:

WMTRC Livestream
Follow Brett on Instagram and Strava
Follow Leah on Instagram and Strava
Follow Finn on Instagram and Strava
Follow AS Fireball on Twitter

Support the show

JT Service | Pro Runner Advice, Dean Karnazes Stories, Trail Running Event Management May 26, 2023

Show notes

JT Service is the Founder of Soul Focus Sports and Run Local Events.
In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community.
Timestamps:

(3:35) - representing Dean Karnazes
(15:45) - the long tail of professional running
(23:08) - managing innovation versus tradition in events
(36:12) - more event management, growth discussion
(48:06) - whether trail running is ready for Netflix
(55:26) - assuming more leadership, responsibility in the community
(60:26) - miscellaneous questions

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

Soul Focus Sports
Connect with JT on LinkedIn or email (jt@soulfocussports.com)
White Mountains Endurance Races
2023 Aravaipa (NE Region) Racing Team Application

Additional Episodes You May Enjoy:

#215 - Abby Levene | Trail Running Media Reflections
#214 - Doug Mayer | The Inside Story of UTMB
#213 - Matt Feldhake | Cocodona 250 Reflections, Aravaipa Running, Livestreaming Trail Races
#204 - Brian Metzler | Trail Running Journalism, Sports Marketing Changes, UTMB Evolution
#184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint

Support the show

Leah Yingling | Lululemon Partnership, Western States 100 Prep, FURTHER Initiative May 24, 2023

Show notes

Leah Yingling returns to the podcast to discuss her new partnership with Lululemon, the FURTHER initiative, as well as her training and expectations heading into the Western States 100.
Timestamps:

(0:51) - Lululemon partnership announcement and details
(2:38) - backstory on how the opportunity came about
(6:07) - Lululemon's "whole human" approach to athlete sponsorship
(9:51) - rollout week in Vancouver
(13:40) - research for women's ultrarunning
(19:33) - FURTHER initiative, world record attempts
(26:14) - Western States 100 training, race strategy
(34:08) - thoughts on a possible Western States-UTMB double

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

Support the show

Abby Levene | Trail Running Media Reflections May 19, 2023

Show notes

Abby Levene returns to the show to discuss all things trail running media.
Timestamps:

(2:35) - perspective from pro athlete background and working in outdoor media
(7:48) - reflecting on the norms and the line for outspokeness among pro athletes
(16:50) - athlete rivalries in endurance sports
(20:32) - outsourcing athlete social media
(34:21) - analyzing trail running films and storytelling, being critical of content creators
(52:50) - athlete experiments in going social media dark
(57:28) - whether the state of outdoor media is bleak
(69:01) - running media tradeoffs

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

Freetrail Memorial Day Fundraiser
Tempo // Movement In The Mountains - Kyle Richardson
Follow Abby on Instagram, Strava

Support the show

Doug Mayer | The Inside Story of UTMB May 11, 2023

Show notes

Doug Mayer is an author, journalist and founder of the trail running tour company, Run the Alps and past producer of the NPR show Car Talk. Doug lives in Chamonix, France, has run the UTMB race twice, and recently wrote a book titled “The Race The Changed Running: The Inside Story of UTMB".
In this conversation, we discuss the nature of soul sports, the founding story of the UTMB, the background and ambitions of the Polettis, common criticisms about the race, the power it has over athletes, operators, and other organizations in our world, and whether there is such a thing as a “trail running industrial complex”.
Timestamps:

(1:08) - trail running is a soul sport
(9:05) - man in the arena quote, UTMB origin story
(19:04) - background of the Polettis
(33:01) - Mike Ambrose story, influence of content
(43:21) - the jump of UTMB and the Polettis to international influence
(52:35) - financial misunderstandings about UTMB and the Polettis
(59:30) - Ironman partnership
(66:59) - concerns about monopolization, etc
(82:11) - the real or imagined power of UTMB over pro athletes
(94:29) - feasibility of being a global and local event

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

Additional Episodes You May Enjoy:

#210 - Catherine and Michel Poletti | UTMB World Series, Ironman Partnership, Future of Trail Running
#183 - Caleb Efta - High Lonesome 100 | UTMB Policy, Trail Running Values, Grassroots Races

Support the show

Matt Feldhake | Cocodona 250 Reflections, Aravaipa Running, Livestreaming Trail Races May 09, 2023

Show notes

Matt Feldhake is the Marketing Director for Aravaipa Running. Matt joins the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.
Discounts:

Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.
Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

(1:37) - vision for the Cocodona 250
(7:44) - fan interest in 200+ mile race
(15:44) - early lessons from the Cocodona 250 livestream
(21:32) - Flagstaff livestreaming scene
(30:31) - the rewards, complexity of Cocodona 250 livestream
(34:28) - why Aravaipa is excied about and invested in livestreaming events
(44:29) - guessing at the future of trail running livestreams
(48:53) - trail running media inspiration
(53:01) - UTMB discussion, trail running events landscape
(60:50) - marketing the sport of trail running

Links:

Additional Episodes You May Enjoy:

#184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint
#60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans
#26 - Sam Parsons | How To Build A Trail Running Team

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