Show notes
Think of Pinterest's home feed like a TV channel.
Pinterest's job is to keep people watching. Not just for five minutes today — but coming back tomorrow, next week, next month. So they've spent years building a system that figures out the best mix of content to show each person.
Here's what they learned and changed:
Variety keeps people watching. Repetition drives them away. They actually tested this. When they showed people more of the same type of content (even stuff the person seemed to like), engagement went up for one day — then tanked. People got bored and left. So Pinterest now actively mixes things up in your feed on purpose, even if you've been saving a lot of one thing.
What this means for you: If you're posting a lot of pins that look nearly identical — same image style, same topic, same colors — Pinterest is going to spread them way out or stop showing them altogether. Not because they're bad, but because showing ten of the same thing in a row is bad for the viewer.
Pinterest got a lot smarter about what "similar" means. It used to mostly go by topic category (like "home decor" or "recipes"). Now it looks at the actual image, the words in your description, and the topic — all at the same time. So you can't just change the caption and call it a different pin. If it looks the same, Pinterest knows.
New pins get evaluated almost instantly now. In the past, a brand new pin might take a while to get "understood" by Pinterest. Now it's nearly immediate. Good news if you're posting fresh, varied content. But it also means a low-quality or repetitive pin gets flagged just as fast.
Borderline content doesn't just get removed anymore — it gets quietly pushed down. If a pin doesn't fully meet Pinterest's quality standards, instead of just deleting it, they now space it way out in feeds so it rarely shows up. It's still there, but it's basically invisible.
The big takeaway: Pinterest is rewarding accounts that post a good variety of content consistently over time. Not flooding the platform with 50 nearly-identical pins. Think of it like setting a dinner table — you want a mix of things, not the same dish in every spot.
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Here are some helpful links from the podcast:
Medium Article
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