Stay ConnectedThe Side Hustler’s Perspective Podcast is fuel for your mind and creative grind.
Each week, Coach Scotty Russell puts you in a position to get paid to play creating work that lights you up…
All while navigating a day job, family life, the inner critic, and more.
This is for those who want to master the art of healthy hustling while growing their creative business.
You can follow Scotty on Twitter @ScottytheCoach and IG @CoachScottyRussell for all things coaching and art.
Copyright: © All Rights Reserved 2020
Everyone’s paths are different.
Sometimes you have to do things your own way and go against the grain.
It doesn’t have to be pretty or perfect—it just has to work for you.
Today’s guest has been blazing his own trail for quite some time by landing killer gigs working with Lollapalooza, Bones Coffee Co, Dickies, and a ton of your favorite bands.
I’m talking about Joshua Noom—illustrator, designer, and creative dad—who's slanging dope work out of Florida.
Today, Josh and I go deep into:
This episode is going to give you permission to do things your own way and embrace your story and unique style.
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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Aristotle said, “The whole is greater than the sum of its parts.”
We, as a creative community, can accomplish some incredible things when we teach, collaborate, and encourage each other rather than bullying, undermining, and tearing people down.
Back in episode 104, I strongly voice my opinion on creative copy cats and stress the importance of creating your own waves. However, at the end of the day, we're all recycling the ideas that came before we did. We can never claim we are the true OG's of making dope shit in whatever style or medium we work in because someone has dipped their toes in it well before we did.
Instead of publicly attacking someone and sending your social mobs to do your justice, use competition as fuel to motivate you to constantly step up your game and evolve.
Doing this not only raises the bar, but it pushes our whole industry forward.
When get so focused on what everyone else is doing and how it can affect us, we undermine our own potential.
In my mind, there's enough room at the table for everyone to eat and thrive.
Micro vs Macro
MICRO
MACRO
It's like working on a mural—you're up close and obsessed with all the tiny minor details. Yet, when you step back, you begin to see the bigger picture of what you're creating. The step back allows you to let go of the tiny details and focus on the whole sum.
Short Game:
You have to operate in the micro every day by keeping your head down and playing the short game. It's a day-by-day grind, no doubt about it.
Long Game:
At the same time, you have to be able to look up and see what lies ahead of you from a macro perspective. That's where a vision and goals can guide you to play the long game at the same time.
My goal is to create waves that have an effect far after my finite time on this planet expires.
I define impact as anything that allows someone listening to tap into their potential and use their gift to impact others.
I admit, chasing the glory and praise gives you a pretty wicked high. At the same time, though, it can become toxic and hella exhausting.
Since I've made this mental shift to chase the impact in October 2018, the fulfillment I get far outweighs the features, likes, comments, or new followers.
I'd rather get one DM telling me how the podcast rekindled their love for creating and helped them hit publish. That shit is dope.
So I ask you: how can you play the micro short game while keeping in mind the macro long game for impact?
Here are a few scenarios to noodle on:
Other Ways to Make an Impact and Build Community:
Life is pretty rad when you're surrounded by people who are aligned to your beliefs and have your back.
Creating for impact takes one person at a time, and anyone can do it.
You don't need the largest audience or resume to contribute to the bigger cause.
By all means, you're important. Take care of your well-being to be an example of others to do the same.
However, at the end of the day, it's bigger than you in the grand scheme of life.
Be a small part of something bigger than yourself.
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“The best way to predict your future is to create it.” Abe Lincoln
I’m fired up for this punchy solo episode today. I’ve been answering a lot of questions via IG DMs or in my Private Facebook Community, and there seems to be a theme in a lot of my responses.
I compiled a lot of the pattern answers together and crafted this little diddy to help you know what you want out of life and how to make a game plan to go get it.
Today, I'm giving you a 6 Step Game Plan for Finding Clarity to Create Your Own Future.
I want this to be an episode you can easily go back and reference when you’re lacking clarity or need that spark to keep pushing forward.
1. HAVE A VISION
Lockdown these 3 things and be as specific as possible:
Action Step: Write down a detailed answer for each of the 3 aforementioned areas and note if this vision pertains to the short term (this year) or longer term (3, 5, or 10 years from now).
2. BUILD A GAME PLAN
Action Step: What’s one thing you want to accomplish in 2019? How can you break it down into a SMART goal?
3. TAKE ACTION
Action Step: With your previously created SMART goal, what’s the first step you should take? Act on it today if you’re able to.
4. BUILD RELATIONSHIPS
Action Step: Inject yourself into a community of like-minded people who are all working towards similar visions as you.
5. BE CONSISTENT
Action Step: I recommend a minimum of putting art or content onto the interwebs at least once a week.
6. BE PERSISTENT
Action Step: Hoard your victories.
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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I thrive when I’m able to engage with other creatives, and I pride myself in building my brand and reputation around serving others.
I really vibe to others who approach life and their business in the same way—which is why today’s guest is hella special and a perfect fit for what I want to share with you.
Today we have on Tom Ross, CEO of Design Cuts, Co-Host of the Honest Designers Podcast, and the zero bullshit content creator machine with his personal brand The Honest Entrepreneur Show.
He's an expert in the online marketing space when it comes to email list growth, website strategy, brand messaging, as well as an expert in growing an audience and boosting engagement. I've mentioned he's been consulting me with a lot of these, too, as I elevate my brand and business in 2019.
Get your note-taking utensils armed and ready because Tom’s gonna school you in:
This episode will no doubt position you to take your brand and side hustle to the next level now and into the future.
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
Shownotes
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"Doubt kills more dreams than failure ever will." -Suzy Kazzem
The following concept is from a talk Lewis Howes gave at his Summit of Greatness last October 2018.
He mentioned that the 3 causes of self-doubt that hold us back from starting and chasing our creative dreams fall into these buckets of fear:
Imagine a 3-ring Venn diagram with each fear located in a circle. At the overlapping center is the feeling of "I'm not enough."
In today's episode, I'm giving you 3 reasons to overcome your fear of getting started now, so that your future self will thank you.
In the book The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bonnie Ware, the number one regret from those on their deathbed was, "I wish I’d had the courage to live a life true to myself, not the life others expected of me."
Bonnie states, “This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made or not made. Health brings a freedom very few realize until they no longer have it."
Final thoughts:
Don't let the thoughts and influences of family, friends, or acquaintances deter you from pursuing your calling—don't settle for an average life!
Don't ignore the omens and signs—the more of them you ignore, the less they'll come your way; and you'll give up on your dream
Avoid the trap of tomorrow, I'll start this when I:
My Biggest Regrets
My biggest regrets have never been, "Damn, I never should've attempted that."
My biggest regrets have always been, "Damn, I wish I would've started doing that sooner."
Take Action
Action leads to failure, which is necessary for growth.
"Do what you fear, and fear disappears." - David Joseph Schwartz
What is the one thing that's holding you back from chasing your creative dreams?
By the end of the day of when you first hear this episode, I challenge you to get uncomfortable and take that first step toward attacking that fear.
This could be having that hard conversation with a loved one about your dream, sharing your work on social media for the first time, or signing up for that workout class. Whatever it is, take action and don't fall into the trap of tomorrow.
Don't go to your deathbed regretting the action you never took. You deserve to be happy.
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
Previous episode references on overcoming fear
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Today, we have on a special guest who epitomizes everything I stand for: serving and empowering creatives while putting my unique work and message into the world.
I’m talking about James Victore who’s been kicking ass and taking names from his pocket of the planet in Texas.
He’s won an Emmy, been featured in the Museum of Modern Art multiple times, and has received a ton of accolades as an artist and designer. However, his biggest impact, in my opinion, is his role teaching us to live a bold life as creatives.
He’s got a killer podcast called Dangerous Ideas on Patreon and Youtube that’s sure to light a fire under your ass.
He’s also one of the Keynotes at CROP Conference coming up on April 18-19 in Baton Rouge, so snag your tickets ASAP and use promo code PIZZA at checkout to have a chance to win a free Pop-Up Crop ticket.
Buckle in as James as I charge head first into rough-terrain topics like:
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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Our incredibly talented guest today is Maggie Enterrios of Little Patterns.
She’s an illustrator, packaging expert, and author of both the Nature Observer Journal and Gather Foraging Journal.
Her incredibly-detailed style has landed her clients like Apple, Instagram, and the Chicago White Sox. Soon, she's gonna drop a project with Champagne Pappi...listen to the end, or Google it if you don’t know who that is!
While her work is out of this world, I most admire her business chops and willingness to share her knowledge.
Today, Maggie doesn’t hold back as we go deep into:
If you enjoyed and found this episode value, we need your help spreading it. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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Today's guest has done work for juggernauts like Target, Netflix, Starbucks, Adobe, and Facebook to name a few—and he’s only 25 (but remember, we’re all on our own paths now, so kill the comparison). I’m talking about my brother, Scott Biersack aka Youbringfire, on social media.
He’s a legend-in-the-making with his style, craft, and creativity; but what I admire the most is the attitude and self-awareness that he approaches life with. It’s truly inspiring and makes you think of the bigger picture.
In today’s episode, Scott and I talk about:
Overall, we get stupid deep and transparent in today’s conversation about things like pricing and life. Scott doesn’t hold back, and I think you’re really going to appreciate it like I did.
If you enjoyed this episode, let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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I used to be the kind of person who was always waiting for good things to happen to me. I used to be the kind of person who was always waiting for good things to happen to me. It felt like the world was against because it felt like the ball never bounced my way. I expected these things, but I damn sure didn’t deserve them with how I selfishly acted.
What I learned over the years is you have to play aggressively instead of sitting passively on the bench and not getting into the game—the game of love (lol jk)...but seriously.
ACTION STEP #1: 5 x 5 Engagement Challenge
For the next 5 days, slide into 5 people’s DM’s or comment on a post of theirs to show them some love and appreciation or tell them how their work has made an impact on you.
ACTION STEP #2: Show Some Love Instagram Challenge #showsomelove2019
Create a piece with your own rendition of Show Some Love and tag your top 1-3 creators on Instagram. Use #showsomelove2019 and tag me on my PerspectiveCollective or Perspective Podcast IG to make sure I see it. I’ll be re-sharing my favorites on my stories for the first week.
Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com
LISTENERS OF THIS EPISODE GET 15% OFF CHOMP MERCH BY USING PROMO CODE PERSPECTIVE at Chompbrand.com.
Back in episode 104 titled Don’t Die a Creative Copy Cat, we talk about stealing waves, riding waves, and making waves of your own.
Not stealing waves is a given. Riding waves is a little more tricky, especially when you’re starting off. Then you have the wave-making mavericks in the game. These are the creatives who tenaciously find ways to be different, even if it means going against the grain.
They take risks. They expect failure and welcome it with open arms. Most importantly, they bet on them themselves, take initiative, and make things happen.
One of the biggest wave makers I’ve gotten to know in 2018 is Joshua Ariza who works full-time freelancing with the biggest brands in the world like Facebook, Nike, Red Bull, Disney, Star Wars, and Taco Bell.
That’s pretty rad and all, but you have a legend in the making when you realized he's rocking his surf/skate apparel brand Chomp and while making time to be a family man and taking care of his earthly being and health.
Josh and I talk about:
Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
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