Stay ConnectedThe Side Hustler’s Perspective Podcast is fuel for your mind and creative grind.
Each week, Coach Scotty Russell puts you in a position to get paid to play creating work that lights you up…
All while navigating a day job, family life, the inner critic, and more.
This is for those who want to master the art of healthy hustling while growing their creative business.
You can follow Scotty on Twitter @ScottytheCoach and IG @CoachScottyRussell for all things coaching and art.
Copyright: © All Rights Reserved 2020
Life has been a rollercoaster since shit started hitting the fan in early March.
If you’re like I am, your entire routine was tossed to the curb, flattened by an 18-wheeler big rig truck, and then washed into the sewers with rats and poop.
You’ve had to learn how to respond, adapt, and evolve when this adversity caught you with a Mike Tyson uppercut to the chin.
There are 3 crucial lessons I’ve learned during quarantine that I know you’ll be able to relate to.
*The goal is to: *
No. 3 has been my biggest weakness that I’m working on the most moving forward.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
*Retro Supply *(affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode.
My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).
Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.
They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.
Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.
NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.
In this episode, we also talk about:
If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
There are 3 important lessons I’ve learned along my creative grind:
If you can embrace these truths, then you have a wildly successful creative career ahead of you.
Today’s guest, James Lewis, is a prime example of someone who’s embraced these 3 lessons and is tapping into new breakthroughs year after year.
As I record this, he’s amassed an Instagram following of just shy of a million followers and a massive following of 2 million on TikTok..
Safe to say, James knows what he’s doing when it comes to creating engaging content that gets shared like wildfire.
Take notes as we’re about to dive deep on:
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Whose path are you following right now:
No doubt, success leaves clues...but I’d advise you to steer away from building your creative empire based on the coattails of someone else’s achievements.
You can take inspiration and learn from others all day, but inject your secret sauce and make it unmistakably your own.
That’s why I respect today’s guest so much—he’s a rising juggernaut you should take notice of in the creative realms.
I’m talking about my brother, Josh Sullivan, slaying design dragons out of Springfield, Missouri (Not Illinois)...
He operates under the identities of:
Not only is Josh a G with his design/illustration skills, but he’s a straight-up nerd with the business side of things too (you know, the things most of us struggle with).
Take notes as we’re about to dive deep on:
If you’re ready to take the next steps in growing your creative business, this episode was made for you.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
It’s extremely hard to gain traction and see progress if you’re not sure:
Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.
These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.
Luckily, today’s guest is a wizard in this world.
I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.
She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.
Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.
Get ready to take notes and we dive deep into:
This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Meg Lewis is a rad freelance brand designer, motivating mentor, creative cheerleader, and wicked dancer who injects fun into whatever she touches out of Minneapolis, MN.
I respect and admire the impact she’s making on the world through her books, videos, workshops, and talks titled Full Time You...and a new workshop called Find Your Personal Style.
Today, Meg and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more!
Stick around to the end to find out how you can win a Digital Version of the Full Time You Self-Discovery Workbook and Video Series!
View the full show notes: https://www.perspective-collective.com/166
CONNECT WITH MEG
► Instagram https://www.instagram.com/darngooood/?hl=en
► Website https://darngood.co/
► Twitter https://twitter.com/darngooood
FULL TIME YOU WEBSITE
https://www.fulltimeyou.co/
LISTEN TO MEG’S PODCASTS | Dribbble Overtime | Sit There & Do Nothing
► https://dribbble.com/overtime
► https://sitthereanddonothing.com/
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DOWNLOAD YOUR FREE GUIDE TO SIDE HUSTLE FREEDOM
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://sidehustlefreedomguide.com/
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PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://sidehustlershandbook.com/
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BECOME LISTENER OF THE WEEK
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast
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GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty
Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com
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JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook
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STAY CONNECTED
Instagram ► http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
TikTok ► https://bit.ly/PCTikTok
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter
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CREDITS
Music ► Blookah (https://soundcloud.com/blookah)
Executive Assistant ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist ► Greg D'Amico (https://www.instagram.com/gmdamico)
Have you ever been so passionate about something that no type of struggle, rock bottom, or gutter can keep you from pursuing it?
That’s how it played out for today’s special guest, Adam Schmalholz aka In-Q, a national award-winning poet, spoken word juggernaut, storytelling savant, and multi-platinum songwriter for artists like Selena Gomez, Miley Cyrus, Mike Posner, and Foster the People.
I’ve witnessed the profound impact his stories, poems, and even witty humor can make on us hungry humans who desire to create change...especially on someone like you.
I wanna see your notes on this one as In-Q goes deep on: celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact.
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CONNECT WITH IN-Q
Instagram ► https://www.instagram.com/inqlife/?hl=en
Web ► https://in-q.com/
Shows ► https://love.consciouscityguide.com/inq
BUY HIS BOOK
Amazon ► https://amzn.to/2WctJe3
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DOWNLOAD THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://bit.ly/SHHBLearnMore
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DOWNLOAD YOUR FREE SIDE HUSTLER’S WAR CHEST
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://bit.ly/SideHustlersWarChest
-
BECOME LISTENER OF THE WEEK
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast
-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook
-
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty
Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com
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STAY CONNECTED
Instagram ► http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter
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CREDITS
Music ► Blookah (https://soundcloud.com/blookah)
Executive Assistant ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist ► Greg D'Amico (https://www.instagram.com/gmdamico)
Picking up where we left off last week, we close out this Side Hustler’s Program Student Spotlight Special with part 2 of the coaching call.
For those who missed last week’s episode, I suggest listening to that first because I break down what the 3-Month Side Hustler’s Coaching Program is all about.
Just know it isn’t a cakewalk, as these hand-selected students have made significant investments in their time, energy, and finances to tap into the next level of their creative career potential. The results they're getting speak for themselves!
There’s a ton of actionable steps and takeaways baked in throughout our chat, so I hope you’re taking notes!
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I have another Side Hustler’s Program Student Spotlight Special in store for you today that’s coming atcha in 2 parts.
First off, what is the Side Hustler’s Coaching Program?
This is a 3-month Group Coaching Mastermind between a select handful of applications all across the world. This is a premium program that requires a significant investment of your time, energy, and yes, money...but you get back what you put in and more!
The 2 main goals of the program are:
That’s what this two-part series is all about. There’s no fancy mics or planned agendas. It’s just 12 hungry creatives (minus Paul Douglas, Russell Wyatt, and Nathaniel Ong who couldn’t make the call) making time to meet outside of jobs and families to grow and work together toward unlocking their creative breakthrough.
More specifically, we are going to go deep and cover pressing topics like:
If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.
If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com to be notified of the Fall 2020 third installment.
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Are you tired of hearing me say that relationships are everything?
Even if you are, I’m going to continue to beat this drum, especially in terms of getting out of your bubble and doing everything in your ability to attend a conference.
I started doing some research on this thing called Creative South. I was a year into Perspective-Collective, and my audience was growing quickly...but I still felt stuck, and this conference felt like something that could give me a new spark (not to mention it’d get me out of Iowa).
I came home from Creative South on fire and started my blog. It helped me find my voice and build some tiny amount of authority in the form of encouraging creatives. Little did I know, this spark would lead me to speaking on the Creative South big stage the next year.
One of them more specifically was Mike Jones, who just so happens to be today’s guest. This man gave me the opportunity of a lifetime out of nowhere. I don’t know where I would be had he not given me the call to speak well before I was ready.
Mike is the definition of a side hustler. He not only runs Creative South (a highly renowned creative conference in the States) but also runs his own design studio called Serve Studio. If that isn't enough, he still has a day job, four kiddos, and an incredible wife named Karen.
Take some notes as Mike and I are about to dive deep into:
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