Stay ConnectedThe Side Hustler’s Perspective Podcast is fuel for your mind and creative grind.
Each week, Coach Scotty Russell puts you in a position to get paid to play creating work that lights you up…
All while navigating a day job, family life, the inner critic, and more.
This is for those who want to master the art of healthy hustling while growing their creative business.
You can follow Scotty on Twitter @ScottytheCoach and IG @CoachScottyRussell for all things coaching and art.
Copyright: © All Rights Reserved 2020
Enrollment for Lauren Hom's Passion to Paid is now open (July 29th-August 5th). Visit p2pscotty.com to learn more, lockdown her BONUS offers, and save 10% with PERSPECTIVE10.
Feeling overwhelmed that freelance is the only path to creative success?
It’s easy to feel that way based on the many stories from those crushing it in the creative industry.
But what if...there were other paths you could take or create on your own terms?
Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.
Get ready to take a shit ton of notes as we chat about:
If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.
CONNECT WITH LAUREN
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
*Retro Supply *(affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Sadly, breakthroughs don't magically manifest in 2 minutes like those 10 for $10 Frozen Banquet TV Dinners (those are gross BTW).
Yet, so many creatives want immediate results when they haven't paid their dues.
And that’s what today’s episode is all about:
True growth and success come from putting in the work.
We’re driving home the importance of persistence and patience with this one.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
So many creatives want a get rich quick pill or a hack to overnight stardom. There are no cheat codes, and today’s guest is living proof that good things take time.
I’m talking about one of my new BFFs and logo legend, James Martin. He’s known for his one-of-a-kind hand-drawn logo concepts and the visual delivery behind his uplifting design and thought process.
On today’s episode, we chat about:
He’s got an insanely valuable resource called the Logo Black Book he’s giving away for free over at LogoBlackBook.com. More on that later.
If you’re ready to play the long game and reap the rewards along the way then this episode was crafted for you.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Today, we’re joined by two marketing wizards who thrive on helping creatives like you and me get strategic about what we’re passionate about.
I’m talking about Tom Ross and Mike Janda of the Biz Buds Podcast. On their podcast, they share their journeys from struggling to freelance to running multi 7-figure businesses, and the lessons picked up along the way.
Get ready to take some notes as today, we chat about:
If you’re ready to put in the work to create an impactful, sustainable, and successful creative career, then this episode is for you.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Are you fed up with being creatively stuck?
Are you ready to stop consuming and take massive action?
If so, today’s episode is all about staying active and open on your creative grind, so you can get that breakthrough you’ve been wanting for a hot minute now.
They’re the two catalysts for the type of success you deeply desire, and both have been pivotal for any type of creative biz breakthroughs I’ve had.
My goal today is to get you creatively unstuck by getting you to:
Before we dive deep, I want to preface this upfront:
Taking breaks along the way is hella important to avoiding burnout, staying out of creative funks, and throwing in the towel on your pursuits.
Staying active is important, but so is pacing yourself—it’s a slow and steady grind when you’re working on your dream.
With that being said, staying active means consistency and taking initiative in my world.
To me, being consistent versus going hard AF in short bursts of intensity is far more beneficial.
The latter leads to burnout and long gaps of inactivity (inactivity is horrible for building a name for yourself).
Consistently showing up (even if it’s just 15 minutes to an hour a day) generates small wins and mini-milestones.
When you string these W’s together, you generate momentum.
Momentum over the years is what leads to those huge career-shifting breakthroughs.
An important reminder you may need to hear today is: You don’t need anyone else’s permission to chase what you want.
If I had waited for permission to share my work, blog, speak, teach, podcast, or coach, I’d still be at a day job complaining about how unfulfilled and how broke I was.
My biggest regret is not taking massive action sooner.
If you’re creatively stuck right now, I encourage you to:
No one is going to hand your dream to you, so it’s on you to make it happen.
If you’re struggling to take the first step, try this effective, yet morbid exercise:
Simply imagine yourself on your deathbed...yup.
While you’re lying there, look back on this very moment of uncertainty.
Is this going to be something you regretted never pursuing?
That usually can help reframe the petty reasons holding you back from taking your shot.
Maybe you’re in the position where you’ve been active, yet you’re seeing little-to-no traction over time?
Or maybe you’re the type of person who is so dead set on one path that you’re missing the signs that you’re meant to do something else?
Staying active is hella important, but staying open for unexpected opportunities, new relationships, and uncomfortable risks are the catalyst for shit to really pop off.
It’s easy to get shiny object syndrome. You bounce around from one thing to the next without fully committing and giving the one thing that had promise time to grow during a season (aka niching down).
It’s also easy to get so far pigeon-holed and too comfortable in what you’re doing that you’re blinded to the big opportunity in front of you.
I’ve been on both sides of the fence over the years, but learning to actively embrace and welcome the unexpected is what surged my creative career forward—especially 2019 through 2020.
After an injury robbed me of my football career in college, I’ve been tirelessly searching for my identity as a creative.
I pretty much have tried everything: drawing tattoos, starting a clothing brand, designing logos/branding, website design, calligraphy/wedding chalkboards, selling my own products/merch, creating digital goods, blogging, teaching, speaking, podcasting, affiliate marketing, and now coaching.
Even when quitting seemed like the best option, I constantly stayed active and open to testing and experimenting with new creative paths until something stuck.
When shit wasn’t popping off, I continued to share my work and push forward even if I didn’t have my style, voice, and groove mastered (which I still don’t today).
Staying open and actively pursuing new opportunities to quickly fail, grow, and learn helped me:
The biggest thing I’ve learned over my 10 years of finding my groove after college and 6 years of doing Perspective-Collective is this:
The more you consistently show up, take initiative, and stay open to the unexpected, the answers will reveal themselves over time.
The answers will come in the form of opportunities, risks, and relationships that unlock the next level for you to conquer.
It’s on you to show up when it’s not convenient, be aware of the signs/omens, and have the heart and guts to act in the direction your intuition is guiding you.
You don’t need someone’s permission to make shit happen in your life.
Stay open to:
Once you find the next path, take massive action with no regrets.
Get that breakthrough you’ve been wanting but never gave yourself the chance to chase it.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
It’s extremely hard to gain traction in your creative pursuits if you don’t connect with what you create.
How can you attract your ideal client or connect with your true tribe if you don’t show up as yourself both in-person AND online?
Today, I’m stoked to share the story of my friend Zulfa. You may know her as The Cosmic Feminist.
She’s a badass illustrator based in Washington D.C.
Her coined term Cosmic Feminism refers to her fascination with the Universe & her support for women’s rights and empowerment on a cosmic proportion.
I’ve watched her Instagram blow up over the past year because she’s tapped into her voice and artistic style.
She’s now crushing it in the merch game through her cosmic shop and working with socially conscious organizations that align with her values and beliefs.
On today’s episode, we chat about:
If you’re tired of playing it safe and ready to connect with your true self so you can connect with others, then this episode was made for you.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
For those just tuning in and aren’t in the loop with the last two weeks, I’m currently in the middle of a mini-hiatus with the birth of our daughter!
Today, you’re hearing the final conclusion of Part 3 of The Coffee Caffeinated Kick Series!
This series is the perfect brew to keep you grounded and ready to take your creative pursuits to the next level.
I highly recommend checking out Part 1 and 2, but if you don’t wanna, this one is still a killer episode on its own!
We’re back on next week with episode 173 featuring the incredibly talented Zulfa, AKA The Cosmic Feminist!
So here we go with Pt. 3: Stop Brewing a Latte Excuses & Make it Happen.
Note: Read the full original episode as a blog post here.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
If you’re just tuning in and missed last week’s announcement, my daughter has been born!
I’m taking 3 weeks off from kicking out new content for the podcast.
Instead of radio silence, I’m running one of my favorite 3-part solo episodes called The Coffee Caffeinated Kick Series.
This series is just as timely as ever while people slowly put their lives and creative pursuits back together.
So here we go with Pt. 2: Espresso Yourself By Any Beans Necessary.
Note: Read the full original episode as a blog post here.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
Let’s keep it real, transparent, and punchy!
As I prep this, my daughter could be here any day now! Dope, right?
Honestly, I’ve been busting my biscuits day-in and day-out since I’ve started doing my thing full-time in 2020—all with the mindset to grind to provide for my family until Little Pizza Roll #2 is born.
I decided, once she was born, I could pump the brakes, rest, and soak up some family time.
Which is EXACTLY what I’m doing: I’m taking 3 weeks off from kicking out new podcast content.
HOWEVER, I didn’t want to leave people hanging. So, I’m dipping into the archives and re-sharing a popular 3-Part episode series I dropped in late 2018 called The Coffee Caffeinated Kick Series!
It’s punchy, raw, and extremely action-oriented...perfect for those who are finding their creative groove again due to The ‘Rona.
The podcast will be back and better than ever with new material late June!
Thanks for your understanding and continued support.
In the meantime, here’s Part 1: Good Things Happen to Those Who Grind.
Note: Read the full original episode as a blog post here.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
What works for someone else...may not work for you.
You have to constantly keep experimenting and not be afraid of failing.
Failure leads to progress.
Today’s guest is someone who has constantly experimented and finally found the thing that works best for his creative pursuits.
I’m talking about my homie, Lord of Ludicrous Letterforms, with the loveliest locks of hair...Jimbo Bernaus!
Jimbo is a lettering artist, designer, and half of Shout Bam, a creative business with his partner Tea. He also happens to specialize in blasting people’s eye sockets with wide ranges of colors.
He’s made a name for himself in the past year in the Procreate and Affinity Brush world with heavy-hitting products like the Rough & Raw Brush Set, Fade & Shade Brush Set, The Kickoff Lettering Toolbox, and more.
On today’s episode, we chat about:
If you’re curious about how you can diversify your income and offerings and serve your audience, then this episode was made for you.
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
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