Side Hustle to Small Business

Latest Episodes:

How past injuries inspired Bobby Aldridge’s business journey Apr 09, 2025

Show notes

Bobby Aldridge, a sports kinesiologist based in California, has been an athlete and has worked with athletes for as long as he can remember. After having two hip replacement surgeries, Bobby was inspired to create his business BAMmetrics Systems, and within that, “The Bobby Aldridge Method”, a method he uses to help athletes alleviate pain, avoid injury, increase mobility, and improve functional movement.

-Chapters-

00:00 - Intro

4:30 - First entrepreneurial experience

9:36 - Starting BAM metrics

12:28 - Managing your time with a side hustle

14:51 - Exercise and wellbeing

16:05 - Details of BAM Metrics

20:34 - Marketing the business

22:45 - Moving the business online

24:35 - Building partnerships in business

25:45 - Overcoming nerves

28:00 - Reflecting on the business

32:38 - Closing and contact

Maintaining effective leadership during challenging times Apr 02, 2025

Show notes

As an experienced marketer, Amy Moudy Comeau has seen her fair share of marketing emergencies. However, when the COVID-19 pandemic hit while Amy was working in health care marketing, it seemed like every day brought a new crisis. It was at this time that Amy started sending out weekly inspirational emails to her team, which lead to her writing the book Every Storm Runs Out of Rain, which offers a peek behind the curtain of these challenging times.

Chapters

00:00 - Intro and background

7:23 - Making the leap into entrepreneurship

16:08 - Building a personal brand

19:42 - Avoiding a personal crisis when leaving your company

21:31 - Overcoming nerves

23:15 - Dealing with self-doubt

26:07 - Advice for leading through a crisis

29:14 - Closing and contact

How to use sketching to make your meetings more effective Mar 26, 2025

Show notes

00:00 - Intro

7:38 - Entrepreneurial History

8:51 - Transition into a full-time business

10:56 - Finding your first customers

12:40 - Overcoming nerves

14:54 - Hiring staff members

18:47 - Balancing speed and creativity

21:23 - Implementing sketching into your business

23:24 - William’s favorite stories

26:12 - Work-life balance

28:10 - Technology recommendations

30:12 - What would you do differently?

31:54 - Advice for other entrepreneurs

33:44 - Closing and contact

Mastering nonprofit fundraising with Grace Nelson Mar 19, 2025

Show notes

With a background in the nonprofit and fundraising space, Grace Nelson was pursuing her MBA when she started taking on consulting jobs on the side. After graduating, what started as a few side projects quickly grew into a full-fledged business. Now she is the CEO of Magenta Strategy, a consulting firm that specializes in helping nonprofits develop strategic, sustainable fundraising solutions that drive long-term impact.

00:00 intro

3:09 - entrepreneurial background

11:09 - Navigating the nonprofit world

13:35 - Challenge Forecast

17:25 - Nonprofits vs. For profit’

22:20 - Reflecting on entrepreneurial journey

24:38 - Growing as a leader

26:20 - Establishing boundaries

28:30 - What is one thing you would do differently?

30:20 - Advice for other entrepreneurs

32:34 - Closing and contact

How to leverage AI for your small business Mar 12, 2025

Show notes

Joselyne Walter has seen her fair share of corporate jobs. In these environments, even with large budgets, she found that there was a gap in resources. It was then that she got the idea for The Digg Agency, a marketing agency that helps organizations execute high scale projects. By leveraging AI, Joselyne efficiently scaled her business during its early stages, paving the way for long-term success.

Chapters

00:00 - Intro

4:44 - Starting the Digg Agency

9:03 - Managing work-life balance

10:12 - Maintaining exercise practices

12:17 - The impact of AI

13:52 - Challenges of incorporating AI

14:58 - Upcoming trends and tools in AI

16:10 - Impact of AI on teams

17:18 - Reflecting on past mistakes

18:18 - Advice from Jocelyn

20:45 - Encouraging words

21:53 - Closing and Contact

Candess Correll's pandemic pivot from NFL Cheerleader to Realtor Mar 05, 2025

Show notes

Candess Correll started her career as a Software Engineer by day, and NFL cheerleader by night. However, when the COVID-19 pandemic hit, Candess found she was ready to retire from cheerleading. Around the same time, inspired by the reality television series “Selling Sunset”, she decided to make the leap into entrepreneurship by launching her real estate career. Now, Candess is a successful realtor with over $6 million in sales and mentors other young realtors. - Chapters -

00:00:00 Introduction and Background

00:02:55 Computer Science to Cheer Captain

00:06:25 Transparency for Flexibility

00:08:53 Selling Sunset

00:11:03 Confidence in Corporate

00:14:44 Security in the Unknown

00:18:08 Building Hustle with Brand

00:19:56 Empowering Young Women

00:21:52 Opportunities Worth Chasing

00:24:34 Managing Expectations

00:26:58 Define Your WHY

00:28:38 Closing

Ready to accelerate your business growth? Learn how from expert Diane Helbig Feb 26, 2025

Show notes

Diane Helbig, the Founder of Helbig Enterprises and host of the Accelerate Your Business Growth podcast, specializes in helping small business owners achieve success. As an expert in business growth, Diane helps businesses that struggle with sales, accountability, systems and productivity. Tune is as she joins Sanjay to explore common business mistakes, how to decide whether to expand your business, hiring the right help, and more. - Chapters -

00:00:00 Introduction and Background

00:03:55 Facing a Startup Head on

00:06:07 Systems and Structure for Growth

00:12:24 Common Revenue Mistakes

00:15:06 How to Let Go of the Reigns

00:17:14 Market Expansion 101

00:21:10 Slow-Walk Responsibilities

00:26:26 Be Particular with Partnerships

00:30:55 Closing

Building community and connection for seniors through music Feb 19, 2025

Show notes

In 2007, Sarah Martin McConnell founded Music for Seniors, a Nashville-based nonprofit, inspired by her mother’s diagnosis with Alzheimer’s disease. Recognizing that older adults often experience greater isolation than other groups, Sarah, a musician herself, saw an opportunity to make a difference. The organization offers live, interactive music programs designed to engage, entertain, and educate seniors, fostering health and well-being. - Chapters -

00:00:00 Introduction and Background

00:03:09 Writing with Walter Hyatt

00:06:22 Caroling for Profit

00:08:17 Tumbling Staircases

00:14:28 Charge for Your Creativity

00:18:13 Follow Your Bliss

00:21:24 Support of Music City

00:25:27 COVID Courtyard Concerts

00:28:45 Finding the Experts

00:31:00 Closing

Navigating work-life balance: Advice for entrepreneurs and beyond Feb 12, 2025

Show notes

Today we are joined by two entrepreneurs to discuss work-life balance. Dr. Alice Rizzi is a Psychologist based in New York City, specializing in helping individuals overcome fear and self-doubt, manage their stress, and gain confidence. Adam Walker is a long-time entrepreneur, having founded multiple companies over his career. Join us as we discuss determining your values, setting boundaries, and useful tips on achieving work-life balance.

- Chapters -

00:00:00 Introduction and Background

00:04:58 Defining Work-Life Balance

00:06:33 Personal Values Impact Life

00:08:38 Getting Out of Sync

00:09:41 Physical Health Issues

00:12:52 Does Tech Affect Work-Life?

00:15:03 Finding Balance in Busy-ness

00:17:22 Tools for Task Management

00:19:55 Less Work = Higher Quality

00:20:38 Reflect for Successful Balance

00:21:36 Closing

The importance of failure within business with Kevin Sandlin Feb 05, 2025

Show notes

Kevin Sandlin is a Serial Entrepreneur based in Atlanta, Georgia. Over the course of his career, he has started eleven businesses, and as a result, is no stranger to failure. Currently, Kevin is the Chief Operating Officer of Transcend LV, a low-voltage wiring and cabling business. In today’s episode Sanjay and Kevin take a deep dive into what failure means for an entrepreneur, how to overcome it, and mistakes to avoid going forward.

Chapters

00:00 - Introduction and Entrepreneurial Background

3:33 - History of Failure

10:14 - Changing outlook on failure

13:15 - An investor's role in overcoming failure

18:00 - Support for entrepreneurs around failure

22:36 - Managing risk

27:03 - Closing and contact