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    Business

    Short Term Rental Management

    Welcome to Short Term Rental Management. The show about managing your short term rental from anywhere in the world. Tips and tricks to become a better host. With your host, Luke Carl, a real estate professional that began his career buying short term rentals in vacation markets in order to use the cash flow to purchase long-term rentals. Luke is the proud owner of the longest running “Airbnb” in the Smoky Mountains, and has hosted over 4000 stays in his career. He owns hundreds of units with no partners -including multi-family, single-family long terms, and of course, short term rentals.

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    Latest Episodes:
    It's Not a Slot Machine Jun 10, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke emphasizes that buying a short-term rental is not a get-rich-quick scheme. He compares unrealistic expectations in real estate to gambling, warning against the “slot machine mentality” of hoping to strike it rich with one or two properties. Instead, he advocates for long-term wealth building through hard work, patience, and realistic expectations—reminding listeners that real estate is slow, steady, and most rewarding when treated as part of a broader, disciplined financial strategy.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    STR Photographs with Mike Sutton Jun 03, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke talks with photographer Mike Sutton about what makes great short-term rental photos, especially in the competitive Smoky Mountains market. They discuss the evolution of the vacation rental photography space, how to vet and select a photographer, what types of shots matter most (like twilight, drone, and 3D floor plans), and why authenticity in staging is more important than over-styling. Mike also shares personal insights into raising eight kids, his journey from IT to photography, and how hosts can prepare for seasonal and update sessions the right way.

    Check out Mike's portfolio:

    https://mikesuttonjr.com/

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Think Bigger May 27, 2025
    Show notes

    On this week’s episode of Short Term Rental Management, Luke urges listeners to stop sweating the small stuff and start thinking bigger when it comes to real estate. He challenges the mindset that sees individual homes as overwhelming burdens, encouraging investors to reframe their approach, embrace growth, and chase larger opportunities like hotels or syndications instead of fixating on minor maintenance issues.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    You're Losing Money Because Your Couch is the Wrong Color May 20, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke emphasizes that poor bookings aren't due to superficial issues like couch color, but rather a lack of attention to pricing strategy and calendar management. He encourages hosts to stop blaming external factors like Airbnb updates and instead adopt “extreme ownership,” taking responsibility by learning proper pricing tools and consistently optimizing their listings.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Open Mic May 13, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke responds candidly to some negative Facebook comments, defends his commitment to helping others succeed, and champions positivity over online drama. He shares personal stories, rental management lessons, and reflections on property investing trade-offs—emphasizing patience, consistency, and mindset when pursuing real estate deals, especially in the vacation rental space.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Build a Dam with Your Money May 06, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke emphasizes the importance of proactive involvement in both real estate and personal finances. He urges listeners to avoid waiting for crisis moments—like missed mortgage payments or dwindling bank accounts—before taking action, drawing parallels between property management, money habits, and even relationships. Using a blend of personal anecdotes, quotes, and motivational energy, Luke encourages consistent attention and effort to "build a dam" before problems arise.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Cleaner Pod 2 Apr 29, 2025
    Show notes

    On this week’s episode of Short Term Rental Management, Luke Carl brings together four professional short-term rental cleaners from diverse markets—Smoky Mountains, Gulf Shores, and Panama City Beach—to dive deep into the challenges and systems behind running successful cleaning operations. The conversation explores boundaries between cleaning and property management roles, scaling pains, communication systems, expectations from hosts, and the importance of deep cleans and trust.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Cleaner Pod 1 Apr 22, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke hosts a dynamic panel of experienced short-term rental owners to explore the crucial role of cleaners in vacation rental operations. The discussion covers how panelists find and retain reliable cleaners, the pros and cons of small operators versus large cleaning companies, deep clean schedules, linen systems, and how to keep cleaners happy—often with performance bonuses and thoughtful gestures. The episode also features a round of wild cleaner horror stories, leading into next week’s follow-up: interviews with actual cleaners.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    How Gideon Spencer Added $200K in Value with a $50 Valve Apr 15, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke chats with tech professional turned real estate investor Gideon Spencer. Gideon shares his journey from renovating a San Antonio fourplex with his wife to acquiring a 24-key boutique hotel in Solvang, California. He dives into why he favors short-term rentals over long-term tenants, why he hired a VA with a smaller portfolio, and details the structure of his recent $6 million hotel syndication deal. They also discuss raising capital through a 506(b), the operational turnarounds he’s implementing, and his dream of acquiring a nature-immersed landscape hotel next.

    How to connect with Gideon:

    @gideonspencer_

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group

    Check out the Short Term Shop on YouTube

    For more information on how to get into short term rentals, read Avery’s books:

    Smarter Short Term Rentals - Buy it on Amazon
    Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon


    Current Market Conditions Spring 2025 Apr 08, 2025
    Show notes

    On this week's episode of Short Term Rental Management, Luke dives into the current real estate market conditions in spring 2025, highlighting a significant slowdown in home sales, particularly in the vacation rental space. He shares personal insights from his recent property shopping experiences, noting that many 2021-era "COVID hosts" are looking to sell, often at a loss, while new buyers are hesitant due to economic uncertainty and interest rate fluctuations. Luke emphasizes that while the market is slow, this presents a prime opportunity for savvy investors to acquire properties at a discount. He also reassures hosts that competition is decreasing as more short-term rental owners exit the market, making management easier for those who remain.

    How to connect with Luke:

    The Short Term Shop - https://theshorttermshop.com/

    Follow us on Instagram

    Follow us on TikTok

    Join the Short Term Shop Facebook group!

    Check out the Short Term Shop on Youtube


    For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties

    - https://amzn.to/3Adg6PA


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