Shoe-In

Latest Episodes:

#238 Don't Panic! - Cutting cost within your supply chain with Kerry Rasmussen from Farrow Oct 26, 2020

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In 2020 we are seeing the lowest footwear prices we've seen in a very long time! Kerry Rasmussen, Manager, Major Accounts at Farrow joins us this episodes because her career has been dedicated to helping businesses save money which most companies are in serious need of now! Listen to today's episode as Kerry explains a little about the services Farrow provides, how they are managing clients now, and her advice to companies.

#237 JUST RELEASED Holiday Shoe Shopper Data & Insights Just In Time for the Now 3 Month Holiday Season! Oct 19, 2020

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Ho Ho Ho! Before Halloween? Yep! According to our just released national survey shoe buyers are looking for the best deals NOW! Don't miss this fun look at exclusive data on shoe shoppers nationwide - sure to help you better market and increase sales. We asked consumers across the US where they were buying this year (online or in-store), what and when they were going to buy, how much they are going to spend and what they are looking for!

#236 The Power of Packaging Oct 12, 2020

Show notes

This week we have Ryan Gaither, International Sales Executive at BillerudKorsnäs join us to talk about packaging trends, sustainable packaging, the responsibility brands have on supply chain, and how cost will be impacted going into the new year.

#235 How The Foundry is Helping Brands Digitize One Step At A Time Oct 05, 2020

Show notes

This week we take a look at software and digital tools changing how shoe companies are designing and developing shoes to even how they are selling shoes online. The Foundry is well know for their visual tools and Jenna Villa joins us to talk about how shoe companies are using different tools to optimize remote workflows, cut costs, speed up processes and provide some amazing visuals to help engage customers! This is a great conversation for anyone looking for simple steps to a new digital future!

#234 Reblazing Trails with Sean and Shannon Scott of COMUNITYmade Sep 28, 2020

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Shoe-blazers Sean and Shannon Scott drop by Shoe-In to discuss the concept and mission of COMUNITYmade -- an LA-based shoe company making high-quality footwear in the U.S. and giving back to the local community. Jasmine jumps in to discover the shoes on the Scott's feet and what they plan to purchase in her world-famous Whatcha Got? Whatcha Gettin'? segment.

#233 The Real Economics of the Shoe Marketplace From Shoe Sales and Shoppers to The Politics of The Needed Federal Stimulus Sep 21, 2020

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This is a must listen for everyone in footwear. In this episode FDRA deep dives into real time marketplace dynamics impacting shoe brands and retailers - from shoe sales numbers to how higher costs in the supply chain against rising discount demands from consumers are putting a historic squeeze on retail profits. We also discuss how the Fed is pumping money to prop up markets against the politics behind the next stimulus needed to help prevent a consumer disposable income crisis in Q3 and Q4. We also do a Holiday sales preview through 2021.

#232 Fighting Footwear Fakes with Vi3 Sep 14, 2020

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Vi3's own Paul Foley stops by Shoe-In to discuss the latest technologies being deployed by Vi3 to help track and stop the flow of counterfeit goods and the diverting of legitimate product to unauthorized channels. With an extensive background working for brands like NIKE, Converse and Reebok, Paul knows the industry in-and-out. Find out even more information at fightfootwearfakes.com.

#231 Trans Atlantic Shoe Marketplace Update Sep 07, 2020

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This episode we talk to Lucy Reece-Raybould, The British Footwear Association's newest leader about the retail environment in the UK, footwear manufacturing, e-commerce, and upcoming joint briefing between the two associations.

#230 Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in, and New Style Success Aug 31, 2020

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Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.

#229 The Way Ahead with Ed Rosenfeld Aug 24, 2020

Show notes

The Shoe-In Show team listens in on Matt's recent conversation with Steve Madden Chairman and CEO Ed Rosenfeld at the Footwear News digital summit. Topics on the agenda include the overall economy, COVID consumer behavior, the US China trade war, get-out-the-vote efforts, social change and more!

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