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    Business

    She Slays the Day

    You didn’t go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you’re a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you’re not broken. You’re just underleveraged.

    She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger.

    Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version.

    This isn’t motivational fluff. This is tactical, direct, and built for action. Whether you’re a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you’ll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane.

    Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor.

    With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off.

    New episodes drop every Sunday morning everywhere you listen to podcasts.
    If you’re done being bored, broke, or burnt out — and you’re ready for Rich Doc Energy — hit subscribe and start building.

    Follow Dr. Lauryn B:
    Instagram: @drlaurynb
    YouTube: @dr.laurynb

    Advertise

    Copyright: © 2019 Lauryn Brunclik and Kirby Brunclik All Rights Reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    160 - Growing Your Team - The Secrets to Getting, and Keeping, an Associate feat. Dr. Jessica Richards Jun 12, 2022
    Show notes

    Dr. Lauryn welcomes her associate Dr. Jessica Richards. Lauryn and Jess talk about why she chose to associate, why she said yes to me specifically, the pros and cons of associating, how to handle relationships with CA’s and your owner doc, and whether to keep associating or go open your own clinic. Whether you’re a student, current associate, or owner, this episode has some killer info!

    Join the brand new Patreon! https://www.patreon.com/sheslayspodcast

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    159 - How to Start a Non Profit Without Getting Arrested feat. Kirby Jun 05, 2022
    Show notes

    Dr. Lauryn has Kirby back on the podcast because he knows all the boring business stuff! They team up to help a write-in question about how to discount care for patients and potentially start a non-profit without running afoul of the law. They discuss setting up a non-profit, board structure, conflict of interest, and so much more.

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    158 - Would You Let Patients Pay What They Want? Dr. Rachel Whaley Did May 29, 2022
    Show notes

    Dr. Lauryn welcomes Dr. Rachel Whaley on the podcast to talk Box-On-The-Wall practices. They discuss philosophy, fees, costs, hiring/associates, how it’s evolved, not being taken advantage of, and everything else you’d want to know about a “pay what you can” approach to the profession. If you’ve ever been curious about this style of running a practice, this is a can’t miss.

    Get more Dr. Rachel by checking out her website: http://chiropracticwellnesscafe.com/

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    157 - The 4 Crucial Instagram Mistakes to Avoid So Your Practice Can Succeed feat. Molly Cahill May 22, 2022
    Show notes

    The IG Genius is back! Dr. Lauryn welcomes Molly Cahill back on the show to talk Instagram mistakes. They cover topics like: your idea of Instagram success is probably wrong, having no clear goal in mind, getting caught up in getting it “right”, getting distracted by new trends/analysis, and so much more! If you have even considered doing marketing on Instagram, this is a must listen!

    Get More Molly, for her freebies go here: Mollycahill.com/sheslaysig

    And for her holistic marketing hub and a major She Slays discount go here! Or message me on IG for more info: Mollycahill.com/sheslayshmh

    To book a Discovery call with Molly go here: https://calendly.com/mollycahill/15min

    Make sure to mention/use code SHESLAYS

    Also follow Molly on insta @mollyacahill

    Or Hear More of Molly on the podcast:

    How to Measure if You’re Successful on Instagram feat. Molly Cahill

    Episode 89 – Putting the Insta Back in Instagram

    And if you’re looking for the cold-brew maker Lauryn talks about it’s HERE.

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    156 - Is Patient Communication the Key to Retention and Growth? May 15, 2022
    Show notes

    Dr. Lauryn is riding solo and talking about all things patient communication. She digs into over/under communicating, tailoring communication to your audience, communicating to a patient in pain, explaining extensive care plans, talking about money/insurance, and so much more.

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    155 - Are You What's Holding Your Business Back? Growing Your Business Feat. Brandy Mabra May 08, 2022
    Show notes

    Dr. Lauryn welcomes business expert Brandy Mabra on the show to talk growth and mindset. They talk about hiring, firing, delegating, systems and procedures, CEO and employee burnout, creating a team that feels they can push back, and so much more.

    For more of Brandy follow @savvyclovercoaching

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    154 - Want to Go All Cash? The Essentials of Running a Killer Cash Practice May 01, 2022
    Show notes

    Dr. Lauryn talks about running a cash practice! She shares with a student group about the benefits of a cash practice, transitioning out of network, how you might be running a pain-based clinic without knowing it, not adjusting day 1, and so much more.

    To learn more and get a discount on INSiGHT Scanners visit https://insightcla.com/psa/ promo code SHESLAYS

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    153 - CDC Fail - Childhood Development and Milestones feat. PT Dr. Emily Heisey Apr 24, 2022
    Show notes

    Dr. Lauryn has Dr. Emily Heisey from Kinactive Kids on to discuss the CDC’s recent changes to developmental milestones. They talk about how kids develop, how PTs and chiros can work together, the shortcomings of the medical only model, barefoot vs shoes, and so much more.

    To learn more about Dr. Emily, follow her amazing Instagram @kinactive_kids and check out her courses here: https://kinactivekids.com/

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    152 - Date Night with Stew and Hillary Bittman Apr 17, 2022
    Show notes

    Dr. Lauryn and Kirby welcome the first boy on the podcast! Dr. Stew and his wife Hillary join the Bruncliks for a date night to talk about their amazing life of running a chiropractic practice, church, and speaking/consulting business. They talk about maintaining balance in their marriage, a box on the wall donation based practice, communication, self-care, and so much more!

    To connect with Hillary and Stew check out their website or podcast.

    http://www.bittmanbliss.com/coaching.html

    https://stewonthis.buzzsprout.com/

    Rate & subscribe wherever you get your podcasts!

    Join the Weekly Slay mailing list HERE

    To get the exclusive sheslays savings go HERE

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    How to Measure if You’re Successful on Instagram feat. Molly Cahill Apr 13, 2022
    Show notes

    In this special mini-episode Dr. Lauryn has Molly Cahill to talk Instagram insights! They sort out what are the “general advice” vs what actually works for brick-and-mortar practitioners. They talk reach, engagement, time of day, hashtags, Reels, call-to-action, and so much more!

    If you just want some free quick advice check out her 5 Content Pillars here: https://drbrunclik.krtra.com/t/nDeHNWuSBsa4

    If you’re ready rock-and-roll on social media sign up for her Holistic Marketing Hub here: https://drbrunclik.krtra.com/t/hxZQWeuE7PXc

    Use SHESLAYS as a coupon code to save $100 on the Holistic Marketing Hub!

    Get bonus content on Patreon

    Hosted on Acast. See acast.com/privacy for more information.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


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