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    Business

    She Slays the Day

    You didn’t go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you’re a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you’re not broken. You’re just underleveraged.

    She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger.

    Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version.

    This isn’t motivational fluff. This is tactical, direct, and built for action. Whether you’re a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you’ll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane.

    Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor.

    With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off.

    New episodes drop every Sunday morning everywhere you listen to podcasts.
    If you’re done being bored, broke, or burnt out — and you’re ready for Rich Doc Energy — hit subscribe and start building.

    Follow Dr. Lauryn B:
    Instagram: @drlaurynb
    YouTube: @dr.laurynb

    Advertise

    Copyright: © 2019 Lauryn Brunclik and Kirby Brunclik All Rights Reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Most Controversial Word in Chiropractic: Crack (She Slays Replay) Apr 23, 2025
    Show notes

    In this She Slays Replay, Dr. Gena Bofshever Alon and Dr. Lauryn tackle one of the most controversial words in chiropractic—crack. They dive into why some chiropractors cringe at the term while others embrace it, and whether patient language really matters when it comes to delivering great care. If you’ve ever debated the right way to talk about adjustments, this segment will give you plenty to think (and laugh) about.

    Listen to the full episode with Dr. Gena: Spotify | Apple

    Follow Dr. Gena: LinkedIn | Facebook | YouTube

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    309 - From Belief to Buy-In: How to Create Content That Converts feat. Molly Cahill Apr 20, 2025
    Show notes

    Do people really understand what you offer—or are you just shouting into the void? In this follow-up episode, Dr. Lauryn and marketing expert Molly Cahill move from theory to tactics, revealing the real reasons most healthcare providers struggle to create content that drives action. From patient psychology to platform strategy, this is your roadmap to building a personal brand that actually sells.

    They explore why talking about symptoms isn’t selling out, how to validate patient experience without pandering, and what it really takes to build trust online. Lauryn shares her go-to strategy for converting small audiences, why opinion-sharing is a brand-builder, and why waiting for more followers is the worst strategy of all. If you’ve ever felt stuck between being helpful and being “sales-y,” this episode is your blueprint for finding the sweet spot.

    Key Takeaways:

    • Stop avoiding symptom-based content. Speaking directly to patient concerns is how you change beliefs—and convert them into care.
    • Trust isn’t built when you sell—it’s built when you share. Posting your honest opinions consistently trains your audience to value your voice.
    • Authority grows from authenticity. You don’t need a massive following to make sales—you need engaged, aligned people who trust what you say.
    • Start now, not later. If you’re waiting to “look like an influencer” before showing up, you’re missing the point—and the opportunity.

    About the Guest:

    Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.

    Get Molly’s free guide on how to pick pinned posts.

    Learn more about Molly’s services.

    Follow Molly: Instagram | Facebook

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Grab Lauryn’s free “Sexy Niche Checklist” from her website.

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    Bridging the Philosophical Divide in Chiropractic (She Slays Replay) Apr 16, 2025
    Show notes

    In this She Slays Replay, Dr. Jamal Früster unpacks the deep philosophical divide in chiropractic and what it means for the profession’s future. He explores how chiropractors have become disconnected from their roots, why understanding chiropractic history matters, and how to bridge the gap between differing perspectives. If you’ve ever felt frustrated by the identity crisis within chiropractic, this segment will challenge you to think differently about its past, present, and future.

    Check out the full episode with Dr. Jamal Früster: Spotify | Apple

    To learn more about Dr. Jamal and everything he has to offer, visit his website.

    Listen to Soul Coffee: Spotify | Apple

    Follow Dr. Jamal: Instagram | TikTok | YouTube

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    308 - Building Beyond the Clinic: Creating a Personal Brand for Real Impact feat. Molly Cahill Apr 13, 2025
    Show notes

    Can your personal brand actually become a second source of income—or is it just more work with no reward? In this episode, Dr. Lauryn flips the script as she's interviewed by marketing expert and returning guest Molly Cahill. Together, they unpack the biggest mindset and strategy mistakes healthcare providers make when trying to grow online and reveal why blending your clinic’s brand with your personal brand could be costing you both growth and clarity.

    Lauryn shares her latest venture, Beyond Brick and Mortar, and breaks down the real reason chiropractors and other providers struggle to make online content “click.” They dig into the profit pitfalls of practice ownership, how to find a niche people actually want to pay for, and why building a personal brand requires more than just repurposing clinic content. Plus, a preview of what’s coming in Part 2: actionable marketing tips, content clarity, and how to talk about symptoms without selling out.

    Key Takeaways:

    • Your clinic brand and your personal brand are not the same. Trying to grow both on one account often creates confusion and limits growth—learn when and why to separate them.
    • Healthcare professionals can build profitable online brands—without going viral. It’s about clarity, community, and content that sells, not follower counts.
    • Niche statements must speak to desire, not just qualifications. If your niche doesn’t make your audience say “that’s me,” it’s probably not specific enough.
    • Brick-and-mortar practice has profit limits—and vulnerability. Personal brands offer margin, flexibility, and a chance to diversify income without more overhead.

    About the Guest:

    Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.

    Learn more about Molly’s services.

    Follow Molly: Instagram | Facebook

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    Ego vs. Fulfillment: Finding Your True Path in Chiropractic (She Slays Replay) Apr 09, 2025
    Show notes

    In this She Slays Replay, Dr. Tom Waller and Lauryn dive into the harsh realities of entrepreneurship, ego, and self-awareness in chiropractic. They discuss why not everyone is meant to run their own practice, the dangers of chasing a vision that doesn’t truly align with your values, and how to redefine success on your own terms. If you’ve ever questioned whether you’re on the right path, this segment will help you find clarity and confidence in your next move.

    Check out the full episode with Dr. Tom Waller: Spotify | Apple

    Follow Tom: LinkedIn | Facebook | Instagram

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    307 - Building Custom AI Systems to Automate and Accelerate Your Business and Life feat. Callan Faulkner Apr 06, 2025
    Show notes

    What if AI could think like you—and free up your time in the process? In this episode, Dr. Lauryn welcomes back Callan Faulkner, founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs, for a mind-expanding conversation on using AI to transform not just your business, but your entire life. From saving time and scaling smarter to aligning tech with your intuition, Callan breaks down exactly how to move from AI curiosity to awakened, empowered implementation.

    Together, they explore the difference between dabbling in AI and building custom systems that truly serve your vision. You’ll learn how to create your own virtual sales assistant, brand copywriter, business coach, meal planner, and even spiritual guide using tools like ChatGPT and Claude. If you’ve been overwhelmed by the AI conversation—or just want to make it actually useful—this is your roadmap to building tools that think, sound, and act like you.

    Key Takeaways:

    • AI isn’t just for automation—it’s a tool for alignment: Callan shares how to create AI systems that reflect your values, voice, and vision so you can scale your business and still feel like you.
    • The difference between a prompt and a project is everything: Learn how to move beyond one-off prompts and instead build custom, reusable systems that save time and increase consistency.
    • Your business deserves a custom AI dream team: From a sales assistant to a brand copywriter, Callan reveals the 3–5 AI projects every entrepreneur should build now.
    • AI can support your personal growth too: Callan discusses how she uses AI as a spiritual coach, a journaling prompt generator, and even a relationship support tool.

    Guest Bio:

    Callan Faulkner is the founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs. She’s helped over 500 businesses—from solo practitioners to 9-figure enterprises—use AI to scale smarter, reduce stress, and reclaim their time. Known for making complex technology feel human and actionable, Callan is passionate about building systems that support both business success and personal alignment. Her unique approach blends strategy with soul, helping leaders automate without losing their voice.

    Enroll in Callan’s course, Foundations of AI, and transform how you work in just 10 days (or less!)

    Join The Effortless Business Bootcamp to automate your systems, multiply your output, and reclaim your freedom!

    Follow Callan: Instagram | LinkedIn

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    Distinguishing Between Evidence Based and Evidence Informed (She Slays Replay) Apr 02, 2025
    Show notes

    In this She Slays Replay, Dr. Amy Haas breaks down a crucial distinction in healthcare—evidence-based vs. evidence-informed care. She explains why chiropractic research doesn’t always fit traditional medical models and why observational and clinical experience still matter. If you’ve ever struggled to defend chiropractic in a debate or wanted a better way to explain its impact, this segment will give you the confidence and clarity to do just that.

    Check out the full episode with Dr. Amy Haas: Spotify | Apple | YouTube

    Follow Dr. Amy: LinkedIn | Website

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    306 - Breaking Free from the System: Reclaiming Health, Autonomy, and Purpose feat. Amanda Wilcox Mar 30, 2025
    Show notes

    What happens when a nurse starts questioning the very system she was trained to serve? In this episode, Dr. Lauryn sits down with Amanda Wilcox—better known online as The Uncensored Nurse—to hear her powerful story of breaking away from conventional healthcare, discovering holistic alternatives, and reclaiming autonomy for her family and community. From burnout and bureaucracy to belief-shattering realizations, Amanda’s journey is one that will challenge your thinking and ignite your curiosity.

    Together, Lauryn and Amanda explore the deep cracks in our current healthcare system, the rise of chronic illness, and how toxic everyday products could be harming our families. Amanda shares how she built a six-figure business through education and online wellness advocacy, and what she’s learned about affiliate marketing, functional health, and freedom of speech along the way. Whether you’re in healthcare, burned out, or simply looking for a different way forward, this conversation will leave you both fired up and deeply reflective.

    Key Takeaways:

    • Why the healthcare system is pushing out its most passionate providers: Amanda shares her first-hand experience of trying nearly every form of nursing before realizing that systemic dysfunction—not her role—was the true issue.
    • The overlooked impact of toxic products on health and immunity: After watching her daughter’s health improve dramatically from swapping out common household products, Amanda dug into the hidden dangers of everyday toxins—and never looked back.
    • From burnout to business: how she built a freedom-based online career: Amanda explains how she transitioned from nursing to full-time wellness entrepreneurship by educating others and leveraging a values-aligned affiliate model.
    • Dispelling the myths of MLMs and network marketing: In a frank and eye-opening breakdown, Amanda demystifies what makes some models toxic, why others actually work, and how to evaluate a legit business opportunity.

    About the Guest:

    Amanda Wilcox, widely known as The Uncensored Nurse, is a former RN turned holistic health advocate, educator, and entrepreneur. She’s the co-founder of The Break Free Project, a movement helping families detox their homes, reclaim their health, and build financial freedom through values-aligned business opportunities. After years of witnessing systemic dysfunction from inside the healthcare system, Amanda stepped away from nursing in 2019 to fully pursue her passion for health sovereignty and freedom-based living. Her online platform now empowers tens of thousands to think critically, shop consciously, and explore alternative paths to wellness and work.

    Follow Amanda: Instagram | Facebook

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    -- -- -- -- --

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    The Equation for Joy (She Slays Replay) Mar 26, 2025
    Show notes

    In this She Slays Replay, Naketa Ren Thigpen shares her powerful formula for joy—one that goes beyond self-improvement and into deeper, more fulfilling relationships. She breaks down how balance, boundaries, and intimacy all play a role in creating true happiness, and why personal growth isn’t just about you. If you’re looking for a fresh perspective on how to build a life that feels both successful and deeply joyful, this segment is for you.

    Check out the full episode with Naketa Ren Thigpen: Spotify | Apple | YouTube

    Follow Naketa: LinkedIn | Instagram

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    305 - From Chiropractor to Clothing Creator: How Dr. Emily Marshall Turned a Clinic Problem Into a Clothing Brand Mar 23, 2025
    Show notes

    What happens when a chiropractor, mom of four, and former world-level gymnast realizes her clinic wardrobe doesn’t fit her body—or her lifestyle? In this inspiring conversation, Dr. Emily Marshall shares how a simple, persistent problem sparked the creation of Frexy, a fashion brand built for strong, athletic women. If you’ve ever felt boxed in by your career title or overwhelmed by your next big idea, this episode will light a fire under you.

    Dr. Lauryn and Dr. Emily dive into the messy, real-life process of launching a clothing company from scratch—without a fashion background. They unpack everything from sourcing sustainable materials and testing garment designs to navigating imposter syndrome and investing $100K before a single sale. Along the way, they explore balancing motherhood and entrepreneurship, embracing multipassionate identities, and why creative energy might be the missing ingredient in your professional life.

    Key Takeaways:

    • Entrepreneurship can start with solving your own problem. Dr. Emily Marshall didn’t set out to launch a fashion brand—she just needed a jacket that fit her body and her lifestyle as a chiropractor. Her story shows how frustration can spark innovation.
    • You don’t need experience to start—you need vision, grit, and resourcefulness. With no fashion background, Dr. Emily built a clothing brand from the ground up by researching, cold-calling suppliers, and trusting her instincts.
    • Balancing business, family, and creativity requires intentional trade-offs. Dr. Emily shares how she transitioned out of full-time practice to create space for raising her kids and building something new, proving that seasons of life shape our professional paths.
    • Slow fashion is hard—but it’s worth it. From sustainable sourcing to boutique sales strategies, this episode offers a behind-the-scenes look at building a brand with integrity and purpose in an industry dominated by fast fashion.

    About the Guest:

    Dr. Emily Marshall is the host of the Fresh and Fired Up podcast and the founder and CEO of Frexy, a fashion brand designing stylish, well-fitting jackets for athletic women. A former world-level gymnast, chiropractor, wife, and mom of four, Emily is on a mission to inspire women to be who God meant them to be: beautiful, strong, and courageous. She brings passion, grit, and creativity to everything she does—from patient care to entrepreneurship to parenting.

    Follow Dr. Emily: Instagram

    Check out Frexy for your new jacket obsession

    Tune in to the Fresh and Fired Up Podcast on YouTube

    Resources:

    For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

    Sign up for the Weekly Slay newsletter!

    Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook

    Sign up here to receive our monthly associate job postings email.

    -- -- -- -- --

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


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