Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

704: Lessons Learned from Billions of Data Points with Neil Patel Oct 12, 2021

Show notes

Lessons Learned from Billions of Data Points

Neil Patel, NP Digital

– The Sharkpreneur podcast with Seth Greene Episode 704 Neil Patel

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Listen to this illuminating Sharkpreneur episode with Neil Patel about lessons learned from billions of data points.

Here are some of the beneficial topics covered on this week’s show:

● How many people underestimate what they can accomplish in 5 to 10 years.

● Why businesses need to know what is causing people to convert or not.

● How businesses can’t just spend money to gain customers.

● Why content marketing needs to be updated to maintain traffic levels.

● How the best way to grow your company is word of mouth and doing what’s best for your customers.

Connect with Neil:

Guest Contact Info

Twitter

@neilpatel

Instagram

@neilpatel

Facebook

facebook.com/neilkpatel

LinkedIn

linkedin.com/in/neilkpatel

Links Mentioned:

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703: Collaborcate! with MaxineShapiro Oct 11, 2021

Show notes

Maxine Shapiro

Collaborcate!, MaxineShapiro.com

– The Sharkpreneur podcast with Seth Greene Episode 703 Maxine Shapiro

Maxine Shapiro is a dynamic facilitator, speaker, and coach who’s acting and improv background at the Second City Improv Lab merges with 25 years in the business world and financial industry. She has been the host of two financial radio shows and was a weekly financial guest commentator for NPR's "Marketplace," one of the most widely listened to business broadcasts in the country.

She brings her outrageous blend of humor and business savvy to organizations: from The Federal Reserve System to FOX, Amway to Zappos, and biotech to Higher Ed, using one of the most exhilarating forces in business and leadership development today – the application of improvisation!

Maxine's passion and deep belief are that any Audacious Outrageous and Legendary Customer Experience (CX) must begin with a Bold, Sincere, and Engaging Employee Experience (EX). Her goal is to empower all Employers to empower their employees through her highly interactive and successful Collaborcate!™ process.

Listen to this illuminating Sharkpreneur episode with Maxine Shapiro about empowering employees using Collaborcate!.

Here are some of the beneficial topics covered on this week’s show:

● How being yourself is extremely important part of the customer experience.

● Why organizations must tap into the dormant talent of their employees to survive.

● How no one graduates from college thinking they want to be micromanaged.

● Why it’s important to be agile when working in a customer service environment.

● How “Yes and…” should be borrowed from improv and used by businesses when talking with customers who are upset.

Connect with Maxine:

Guest Contact Info

Twitter

@MaxineShapiro

Facebook

facebook.com/MaxineShapiroOfficial

LinkedIn

Linkedin.com/in/maxineshapiro

Links Mentioned:

maxineshapiro.com

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702: ConnectAndSell with Chris Beall Oct 08, 2021

Show notes

ConnectAndSell

Chris Beall, ConnectAndSell

– The Sharkpreneur podcast with Seth Greene Episode 702 Chris Beall

For the past 35 years, Chris Beall has been participating in software startups as a founder or at the very early stages of development. His focus has been on consistently creating and taking to market simple products that can be used successfully the first time they are touched, without taking a course or needing to read a manual.

Chris fully believes that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well in order to free up human potential.T he reality of serial dialing is that the average person can’t make more than 75-100 outbound dials a day to their intended targets, which may result in 6-8 conversations with decision-makers.

ConnectAndSell can make that same number of dials in less than an hour. The result? Within 2-5 minutes ConnectAndSell allows you to speak with one of your intended targets: Conversations On Demand.

The process of finding these solutions is more one of discovery than invention, and it has been a joy to have been lucky enough to have stumbled on a few of them.

Listen to this illuminating Sharkpreneur episode with Chris Beall about how ConnectAndSell connects you with your intended target.

Here are some of the beneficial topics covered on this week’s show:

● How ConnectAndSell helps salespeople get through the gatekeeper to the target.

● How ConnectAndSell uses its own technology to make sales.

● How ConnectAndSell helps get salespeople off the phone.

● How it takes seven seconds to gain the trust of a potential customer on a call.

● Why you shouldn’t care what other people think when you start a business.

Connect with Chris:

Guest Contact Info

Twitter

@ConnectAndSell

LinkedIn

Linkedin.com/showcase/connectandsell-outboundondemand/about

Links Mentioned:

ConnectAndSell.com

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701: TopGun Audit School with Ernie de los Santos Oct 07, 2021

Show notes

TopGun Audit School ,

Ernie de los Santos, TopGun Audit School

– The Sharkpreneur podcast with Seth Greene Episode 701 Ernie de los Santos

Ernie de los Santos is Faculty Chair and Founder of Appeal Academy, and the popular online talk show, "Finally Friday!", and TopGun Audit School. He writes regularly for Appeal Academy and provides marketing strategy and lead generation for vendors and consultants, producing well over 2,500 webinars. Before entering the healthcare industry in 2006, he spent over 20 years in research and development and process improvement, working on projects for Fortune 100 corporations, including Coca-Cola, Kodak, and the International Olympic Committee. Before that, he spent 10 years in B2B sales and marketing for his own company, plus holding national positions at SONY and Panasonic. He holds a BA in Anthropology and Computer Science.

Appeal Academy, founded in 2011, is the home of the popular online talk show, "Finally Friday!" After producing over 250 free live webinars since 2013, the show’s regular panel of revenue cycle professionals now focus on processes and solutions to compliance and appropriate reimbursement that can be used as preventive, proactive measures with conservative, sensible approaches to the numerous regulations and rules that plague providers today, rather than the commonly seen clean-up or reactive measures to boost reimbursement. The overall approach in the shows could be described as “agnostic,” not beholding to any specific products or vendors, always pointing in the direction of solutions.

TopGun Audit School is a new venture, devoted to teaching documentation and communication improvement in healthcare, based upon what payers and reformers look for in the medical record, for both quality and payment integrity. TopGun coaches focus on improvements to processes and reduction of administrative burdens, supporting both the quality of patient care, and the financial health of the hospital. The structure of TopGun’s business model is based upon Ernie’s study how the Allies won WWII, and translation of those forces and weapons into business products and services.

Listen to this illuminating Sharkpreneur episode with Ernie de los Santos about the TopGun Audit School.

Here are some of the beneficial topics covered on this week’s show:

● Why doctor’s need to learn the documentation the auditors are looking for.

● How many patients die because of poor communication in healthcare.

● Why it’s not the best practice to put a lot of text on the screen during a webinar.

● How 85% of denials for payments happen in hospitals because of poor documentation.

● Why you should focus on the KPIs that make a difference and help earn money.

Connect with Ernie:

Guest Contact Info

Twitter

@ernieswebinars

LinkedIn

linkedin.com/in/erniede

Links Mentioned:

topgunauditschool.com

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700: Bringing Passion and Innovation into Estate Planning with Lori Vella Oct 06, 2021

Show notes

Bringing Passion and Innovation into Estate Planning

Lori Vella, Law Office of Lori Vella

– The Sharkpreneur podcast with Seth Greene Episode 700 Lori Vella

Lori Vella loves what she does, and it shows in her daily life and work. She takes pride in being an attorney and takes her professional duties seriously. Lori is a native of Rochester, New York (think snow and white hots!). She is the daughter of Sicilians, being a first-generation Italian American as well as the first lawyer in her family.

Lori is truly passionate about assisting hard-working people to ensure they protect their assets. She attended University of Rochester (B.A. Political Science 1996) and Albany Law School of Union University (J.D. 2000). She was 25th in her class after the first year. She attended Stetson Law School for her senior year and decided to permanently leave the snow behind for the sunshine state. Nowadays she travels to and from her offices in Rochester NY and Tampa FL and helps other "snowbirds" with their estates.

Listen to this illuminating Sharkpreneur episode with Lori Vella about bringing passion and innovation into estate planning.

Here are some of the beneficial topics covered on this week’s show:

● How estate planning is for everyone, not just the very wealthy.

● Why avoiding probate is important for your remaining family members.

● How people need a durable power of attorney that is very robust.

● Why beneficiary designations help people avoid probate.

● How many people drag their feet when it comes to estate planning.

Connect with Lori:

Guest Contact Info

Twitter

@lori_vella

Instagram

@attorneylori

Facebook

facebook.com/LawOfficeLoriVella

LinkedIn

linkedin.com/in/lori-vella-3520744

Links Mentioned:

lorivella.com

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699: Advice Only with Julia Chung Oct 05, 2021

Show notes

Advice Only

Julia Chung, Spring Plans

– The Sharkpreneur podcast with Seth Greene Episode 699 Julia Chung

Julia Chung is a team builder, a leader, an author, and public speaker. As CEO of two women-owned and women-led companies, Spring Plans, an advice-only financial planning firm, and Admin Slayer, a successful virtual assistant company, she focuses on providing the tools and resources needed to create success - whatever that looks like for each individual and business.

Julia has co-authored three ebooks: The Art of Delegation, Women & Money, and The Entrepreneur’s Survival Guide - and has more in the works. She’s also Vice President of the Financial Planning Association of Canada and a Board Director at Family Enterprise Canadas. Julia’s unique ability is manifesting the improbable. She loves a challenge that starts with someone saying: you can’t do that.

Listen to this illuminating Sharkpreneur episode with Julia Chung about advice only financial planning.

Here are some of the beneficial topics covered on this week’s show:

● How advice only financial planners are on the same side as their clients.

● Why people have a hard time defining what a great life looks like for them.

● How people shouldn’t make decisions based on tax implications.

● Why it’s important to say no to people and not take on every client.

● How surrounding yourself with the right team can help you grow your business.

Connect with Julia:

Guest Contact Info

Twitter

@SpringPlans

Facebook

facebook.com/springplans

Links Mentioned:

adminslayer.com

springplans.ca

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698: The Intersection of Family and Business Law, Kristina Feher, Feher Law Oct 04, 2021

Show notes

The Intersection of Family and Business Law

Kristina Feher, Feher Law

– The Sharkpreneur podcast with Seth Greene Episode 698 Kristina Feher

Kristina Feher is the managing member of Feher Law, P.L.L.C. in St. Petersburg, Florida. Kristina practices in the areas of bankruptcy and family law. Kristina received her B.S. in Criminology from Barry University and her law degree from Thomas M. Cooley Law School in Lansing, Michigan. Kristina is a St. Petersburg native.

Kristina serves as a Trustee to the St. Petersburg Bar Foundation. She is currently the Chair of a 6th Circuit Grievance Committee reviewing attorney discipline matters. She serves as a 6th Judicial Circuit Representative for The Florida Bar’s Voluntary Bar Liaison Committee. She is also an Adjunct Professor for St. Petersburg College’s Paralegal Studies Program. She served as a Secretary for the Florida Association for Women Lawyers Board of Directors (FAWL), a Chapter Representative, representing Pinellas County, on the FAWL Board of Directors for 2019-2020. She served as President of the Pinellas County Chapter of the Florida Association for Women Lawyers from 2018-2019. She previously served as a 6th Circuit Representative for The Florida Bar Young Lawyers’ Division Board of Governors.

Listen to this illuminating Sharkpreneur episode with Kristina Feher about the intersection of family and business law.

Here are some of the beneficial topics covered on this week’s show:

● How many people plan for what they want to happen and need help planning for what could happen.

● Why many businesses aren’t being bought by new owners right now.

● How business stress can contribute to marital stress and vice versa.

● Why the biggest mistake a business owner can make while closing a business is closing the door and walking away.

● How people are still liable for their business debts even if they close their business.

Connect with Kristina:

Guest Contact Info

Facebook

facebook.com/feher-law-217298365289233

LinkedIn

linkedin.com/in/Kristina-feher-98a0a120

Links Mentioned:

feherlaw.com

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720: Fast Growth Principles , Tim Cakir, SquadOne.io Oct 03, 2021

Show notes

Fast Growth Principles

Tim Cakir, SquadOne.io

– The Sharkpreneur podcast with Seth Greene Episode 720 Tim Cakir

Tim Cakir is the founder of SquadOne.io. He is half French, half Turkish and lives in Barcelona. He's a growth consultant, professor and entrepreneur. He loves discussing startups, personal growth, tech and SaaS.

Listen to this illuminating Sharkpreneur episode with Tim Cakir about fast growth principles.

Here are some of the beneficial topics covered on this week’s show:

● Why you want your sales and marketing to be looking at the same metrics.

● How basing commission off of different goals can rile up your employees.

● Why you and your team should be more data informed instead of data driven.

● Why it’s important to document every single one of your ideas.

Connect with Tim:

Guest Contact Info

Twitter

@CakirTim

Facebook

facebook.com/TimBCN

LinkedIn

es.linkedin.com/in/timycakir

Links Mentioned:

timcakir.com

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697: Search Engine Optimization with Kris Reid Oct 01, 2021

Show notes

Search Engine Optimization

Kris Reid, Ardor SEO

– The Sharkpreneur podcast with Seth Greene Episode 697 Kris Reid

Originally from Brisbane, Australia. Kris Reid studied Software Engineering at the Queensland The University of Technology. Pretty much, as soon as graduated, Kris moved to London to work in Finance for some very big names including Euroclear and Visa Europe.

When the financial crisis hit, Kris lost his job as near everyone in finance and headed back to Australia with tail between legs. Kris had always built desktop applications, so he wanted to learn web programming. He decided to build a simple online game called Mob Warrior. As the game came to fruition, Kris thought about how to get people to the website to play the game. Kris started to learn about search engine optimization. This marked the inception of what will be Ardor SEO.

Listen to this illuminating Sharkpreneur episode with Kris Reid about search engine optimization.

Here are some of the beneficial topics covered on this week’s show:

● How many entrepreneurs make the mistake of building themselves a job.

● Why it’s important to build a business that doesn’t revolve around your work.

● How the riches are in the niches.

● Why podcast appearances can help with your SEO rankings.

● How having a higher price point attracts better clients.

Connect with Kris:

Guest Contact Info

Facebook

facebook.com/ardorseocom

Links Mentioned:

ardorseo.com

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696: Virtual Events with Arianna Rehak Sep 30, 2021

Show notes

Virtual Events

Arianna Rehak, Matchbox Virtual Media

– The Sharkpreneur podcast with Seth Greene Episode 696 Arianna Rehak

Arianna Rehak is the CEO and Co-Founder of Matchbox Virtual Media, which is a virtual production company passionate about hosting conversations that matter. Her humble entrepreneurial spirit blossomed at the young age of 7 when she earned $1.15 USD (adjusting for inflation is $1.74) renting out art supplies to her underwhelmed neighbors.

Fast forward a few years, and life plopped her into the ever-welcoming arms of the association community. She grew a digital publication and online community for association professionals, and in this context created her first virtual conference. Her passion lies in bringing people together to co-create, so much so that she might have named her company Gestalt (had “gestalt” been a more attractive word.)

Listen to this illuminating Sharkpreneur episode with Arianna Rehak about virtual events.

Here are some of the beneficial topics covered on this week’s show:

● How many conferences became virtual events due to COVID-19.

● Why putting together teams can be incredibly important when working virtually.

● How virtual events aren’t just moving everything onto Zoom, they are more complicated than that.

● Why virtual events are less distracting for people attending the events.

● Why many people prefer virtual events as opposed to in-person events.

Connect with Arianna:

Guest Contact Info

Twitter

@matchboxvirtual

LinkedIn