Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

1096: Living with Zebras: Navigating and Humanizing the Jungle of Digital Marketing with Peter Murphy Lewis Nov 04, 2024

Show notes

Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect.

Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day.

In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.”

Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand.

- Why marketing should be led by strategic, actionable insights instead of only focusing on data.

- How a company can increase its value through marketing strategies such as podcasts and partnerships.

- Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste.

- How starting employees as interns allows them to nurture critical thinking and problem-solving skills.

Connect with Peter:

Guest Contact Info

LinkedIn: https://www.linkedin.com/in/petermurphylewis/

Links Mentioned: https://strategicpete.com/

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1095: Negotiating Divorce with Dignity with Katherine Miller Oct 30, 2024

Show notes

Katherine Miller is an attorney on a mission to change how people divorce and help them divorce with dignity. She is the founder of the Miller Law Group and a Director and Trainer with the Center for Understanding in Conflict. She has been working in the field of family law for more than 35 years as a mediator as well as an advocate.

Listen to this informative Sharkpreneur episode with Katherine Eisold Miller about transforming the divorce process.

Here are some of the beneficial topics covered on this week’s show:

- How negotiation skills in divorce proceedings are crucial to creating win-win outcomes.

- Why mediation can be a more productive way to handle family law cases.

- How it’s a misconception that divorce has to be an "Armageddon" style event.

- What makes divorce an opportunity for personal growth and reflection.

- Why empathy plays a role in resolving disputes in a divorce.

Connect with Katherine:

Website: https://miller-law.com/

X: @millerlaw_ny

Instagram: @millerlaw_ny

Facebook: https://www.facebook.com/MillerLawGroupNY

LinkedIn: https://www.linkedin.com/company/2945754

Links Mentioned:

https://www.miller-law.com/

https://understandinginconflict.org/

https://www.amazon.com/New-Yorkers-Guide-Collaborative-Divorce/dp/0692496246

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1094: Brewing Success: Energizing the World with Bizzy Coffee with Alex French Oct 28, 2024

Show notes

Brewing Success: Energizing the World with Bizzy Coffee

– The Sharkpreneur podcast with Seth Greene Episode 1094 Alex French

Alex French is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenge and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries.

Listen to this informative Sharkpreneur episode with Alex French about creating a fast-growing cold brew brand.

Here are some of the beneficial topics covered on this week’s show:

- How identifying a personal pain point led to Bizzy Cold Brew and its product market fit.

- Why understanding and engaging with your customers is crucial for your business.

- What strategies a company can use to differentiate itself in a competitive market.

- How to overcome the challenges of a consumer-packaged goods (CPG) brand.

- What marketing campaigns helped Bizzy Cold Brew increase brand awareness.

Connect with Alex:

Instagram: @bizzycoldbrew

Facebook: https://www.facebook.com/bizzycoldbrew

LinkedIn: https://www.linkedin.com/in/alexjfrench/

Links Mentioned:

https://www.bizzycoldbrew.com/

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1093: Revolutionizing Direct Mail with Wilson Zehr Oct 23, 2024

Show notes

Wilson Zehr is the founder of Zairmail, a company revolutionizing direct mail services by making mailing campaigns as easy as sending emails.

Wilson is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.

Listen to this informative Sharkpreneur episode with Wilson Zehr about the evolution of direct mail marketing and how Zairmail makes it more accessible for businesses of all sizes.

Here are some of the beneficial topics covered on this week’s show:

- Why integrating traditional mail with modern technology helps marketing campaigns

- What types of businesses benefit from using direct mail as a tool for businesses

- How Zairmail can help your business save time and money with software leveraging

- Why using first-class stamps and color in direct mail can increase engagement rates

- How Zairmail’s Speedy app simplifies the mailing process for even single letters

Connect with Wilson:

Website: https://www.zairmail.com/

LinkedIn: https://www.linkedin.com/in/wilsonzehr/

Links Mentioned:

https://www.zairmail.com/speedy

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1092: Marketing Mastery: Chick-fil-A’s Rise from Fast Food to Global Phenomenon with Steve Robinson Oct 21, 2024

Show notes

Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales.

Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success.

Here are some of the beneficial topics covered on this week’s show:

- How valuable a marketing department can be when growing a business

- Why it is critical to move from transaction-focused to brand-focused marketing

- What goes into brand building and defining a corporate purpose

- How Chick-fil-A developed its unique operator model that impacts service quality

- What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition

Connect with Steve:

Guest Contact Info

LinkedIn: https://www.linkedin.com/in/srobinsonconsulting

Links Mentioned:

https://srobinsonconsulting.com/

https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull

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1091: The Secrets to Financial Planning Success with. Brian Preston Oct 16, 2024

Show notes

Brian Preston is the founder and host of The Money Guy Show and Managing Partner and co-founder of Abound Wealth Management. He started podcasting as a passion project in 2006 out of pure excitement to share the good news of financial strategy with the masses. Fast forward to today, and The Money Guy Show is its own enterprise, helping millions of individuals build wealth and own their time. When he’s not busy making the wonderful world of finance accessible to the public, you can find him spending time with his wife and two daughters, watching the latest movies, traveling with family and friends, and cheering for the University of Georgia Bulldogs.

Listen to this informative Sharkpreneur episode with Brian Preston about the secrets to financial planning success.

Here are some of the beneficial topics covered on this week’s show:

- How crucial it is to work with a financial advisor who has successfully applied their methods

- Why giving away valuable information for free builds trust and creates an abundance cycle

- How everyone should have access to financial education

- How forced financial scarcity is a strategy to automate saving and investing to avoid lifestyle inflation

- How there is a psychological aspect to spending and saving and why clients should find joy in their expenditures

Connect with Brian:

Guest Contact Info

X: @moneyguyshow

Instagram: @moneyguyshow

Facebook: facebook.com/themoneyguyshow

Links Mentioned: aboundwealth.com

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1090: Mastering Mindset: Unlocking Your Potential with Kelly Resendez Oct 14, 2024

Show notes

Kelly Resendez is an executive at Good Leap, a leading solar financing company, and a co-owner of Go Abundance Women, a mastermind community for ambitious female business owners and leaders.

Listen to this informative Sharkpreneur episode where Kelly Resendez discusses the origins and mission of Go Abundance Women, the importance of mindset in personal and professional growth, and the challenges faced by female entrepreneurs. She shares insights on maintaining work-life balance and overcoming self-sabotage

Here are some of the beneficial topics covered on this week’s show:

- Why vulnerability, accountability, and support are vital for female entrepreneurs

- What type of value you can gain from joining a Mastermind community

- How much mindset impacts growth and abundance in your life

- Why you need to practice having a positive mindset in order to see results

- Why having a vision can help you accomplish everything you want in life

Connect with Kelly:

Website: https://kellyresendez.com/

Instagram: https://www.instagram.com/kelly_resendez/

Facebook: https://www.facebook.com/kellyresendezofficial/

LinkedIn: https://www.linkedin.com/in/kellyresendez

Links Mentioned:

https://gobundancewomen.com/

https://www.downloadthepod.com/

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1089: Live Abundantly: The Path to Spiritual and Financial Success with Preston Smiles Oct 09, 2024

Show notes

Live Abundantly: The Path to Spiritual and Financial Success

The Sharkpreneur Podcast with Seth Greene Episode 1089 Guest: Preston Smiles

Preston Smiles is an abundance coach and spiritual coach who helps people step into their most abundant life and heal their trauma. He is a best-selling author, podcaster, and has hundreds of thousands of followers on social media with millions of views on his life-changing content.

Listen to this informative Sharkpreneur episode with Preston Smiles about achieving abundance and healing trauma.

Here are some of the beneficial topics covered on this week’s show:

- Why deciding change is possible is the first step toward transformation and alignment

- Why failure stems from bodies holding onto fear, scarcity, and trauma

- How to upgrade your infrastructure to handle and sustain abundance

- What practical steps you can take to build a somatic body to sustain abundance

- How Preston's approach helps overcome limitations and achieve true abundance

Connect with Preston:

Website: https://prestonsmiles.com/

Instagram: https://www.instagram.com/prestonsmiles/

Facebook: https://www.facebook.com/PrestonSmilesSpeaks

LinkedIn: https://www.linkedin.com/in/prestonsmiles/

Links Mentioned:

https://bridgemethod.org/

https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878

https://prestonsmiles.com/book

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1088: The Secrets Schools Never Taught You with Matt DiMaio Oct 07, 2024

Show notes

Matt DiMaio is an expert in learning strategies and memory techniques, known for his engaging presentations that empower individuals to master their learning process and retain information effectively.

Listen to this informative Sharkpreneur episode with Matt DiMaio about enhancing your learning skills and utilizing memory techniques to achieve your personal and professional goals.

Here are some of the beneficial topics covered on this week’s show:

-How to learn things quickly and effectively and understand how you learn best

-Why you should break down learning practices into digestible steps to improve absorption at any age

-What one of the biggest misconceptions about memory improvement is

-Why overcoming common obstacles leads to effective learning

-How DiMaio's methods have made a profound impact on individuals across various professions, enhancing their learning and memory capabilities

Connect with Matt:

Website: http://www.BeSmarterFaster.com

YouTube: https://www.youtube.com/BeSmarterFaster

Instagram: @besmarterfaster

LinkedIn: https://www.linkedin.com/in/mattdimaio/

Links Mentioned:

http://AnIncredibleMemory.com

http://amazon.com/author/mattdimaio

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1087: Revolutionizing Leadership: How Fractional CMOs are Changing the Business Landscape with Joseph Frost Oct 02, 2024

Show notes

Joseph Frost is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work. As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients.

Listen to this informative Sharkpreneur episode with Joseph Frost about how fractional CMOs are changing the business landscape.

Here are some of the beneficial topics covered on this week’s show:

- How many businesses hit a growth ceiling because they lack strategic marketing skills.

- Why business owners should avoid relying on tactical marketers or biased agency strategies.

- How the fractional model offers an affordable solution for businesses needing high-level strategic guidance.

- Why word-of-mouth and referral-based marketing is important for professional services.

- How yorCMO acts as the first strategic marketing leader for its clients, setting the foundation for future growth.

Connect with Joseph:

Guest Contact Info

@yorCMO

Instagram

@yor.cmo

Facebook

facebook.com/yorcmo

linkedin.com/company/yorcmo

Links Mentioned:

yorCMO.com

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