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    Business

    Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you’re in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!

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    Latest Episodes:
    How HVAC Contractors Are Making More Money with Duct Sealing Technology Feb 25, 2026
    Show notes

    Most HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork. In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage. They also discuss commercial and multifamily applications, how to think about static pressure, and why tighter buildings must still breathe through controlled mechanical ventilation.

    What You Will Learn in This Episode

    • How internal duct sealing works using physics and pressure • The difference between duct sealing and duct encapsulation • How precise sealing improves airflow and energy efficiency • How much leakage the system can realistically seal • Whether sealing ducts raises static pressure • Why responsible contractors think holistically before sealing • How tight buildings must be paired with mechanical ventilation • The ROI case for apartment complexes and commercial buildings • How duct sealing reduces callbacks and boosts customer satisfaction • How to turn efficiency upgrades into a competitive advantage

    Timestamps

    00:00 How sealing ducts from the inside works 01:14 The physics behind internal duct sealing 04:22 How large of a leak can be sealed 06:08 Static pressure concerns and responsible installation 08:47 Why buildings must breathe mechanically 10:05 ROI for sealing apartment and commercial HVAC 12:28 Cure time and odor concerns 13:58 Water-based sealant and fire safety 16:03 Reducing callbacks and increasing customer satisfaction 17:29 Turning duct sealing into a competitive advantage Follow the Host and Guest

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Jarrod Scott: https://www.linkedin.com/in/jarrod-scott-06573835/ Aeroseal: https://www.aeroseal.com Connect with Us

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast 👉 Enroll Today - https://bit.ly/3CZTDte🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod This episode is kindly powered by: UpFrog: https://upfrog.com MarketStorm: https://marketstorm.ai/ CallRail: https://www.callrail.com/ CompanyCam: https://companycam.com/


    How Service Businesses Can Use AI to Convert More Leads Feb 18, 2026
    Show notes

    AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But here's the real question:

    How do you use AI to convert more leads without losing the human touch?

    In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down what's actually working in AI-driven lead conversion right now.

    They dive into:

    • Why speed to lead still wins (and why seconds matter)

    • How one word in your follow-up could be killing 90 percent of your conversions

    • Why most contractors misuse AI for sales emails

    • How to "download your brain" into systems using AI

    • Why tools are becoming commodities and experience is becoming king

    • How AI agents are replacing static drip campaigns

    If you're a service business owner trying to figure out how to adopt AI without sounding robotic, this episode will give you clarity, strategy, and practical application.

    What You Will Learn in This Episode

    • Why speed to lead still dramatically impacts booking rates • The difference between static drip campaigns and dynamic AI follow-up • How AI can analyze hundreds of millions of messages to improve conversion • Why empathy in messaging increases response rates • How to use AI as an editor instead of a ghostwriter • How to turn 20 years of experience into systems and training using AI • Why the future of software is outcome-based, not tool-based • How to evaluate tech partners based on deployment experience, not features • Why humans will still matter even if AI becomes indistinguishable

    Timestamps

    00:00 The AI arms race and what's changed 03:00 Why speed to lead still dominates 08:00 The future of AI in sales and follow-up 12:20 Why humans will still matter in the age of AI 21:20 Download your brain using AI 22:11 How to use AI to write better sales emails 27:24 Why experience matters more than software features 33:02 The single word that could be killing your sales 36:00 Is there such thing as responding too fast? 40:57 AI agents replacing static drip campaigns 49:00 What contractors should stop doing immediately

    Follow the Host and Guest

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Ryan Fenn: https://www.linkedin.com/in/ryan-fenn-76568b165/ CHIIRP: https://www.linkedin.com/company/chiirp/

    Connect with Us

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    👉 Enroll Today - https://bit.ly/3CZTDte🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod This episode is kindly powered by: UpFrog: upfrog.com MarketStorm: https://marketstorm.ai/ CallRail: https://www.callrail.com/ CompanyCam: https://companycam.com/


    Scaling Your Home Service Business with Jen McKee Feb 11, 2026
    Show notes

    Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust.

    In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today's market.

    Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought.

    They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth.

    If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need.

    What You Will Learn in This Episode

    • Why video is one of the biggest marketing advantages in home services right now • How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube • The simple checklist that helps your videos show up in search • Why your social media bio must clearly say what you do and where you do it • How to scale with profits, not just revenue • Why every owner should be building a business asset, not just a job • The real value of conferences, networking, and being vulnerable in the right rooms • Why you should seek advice from contractors who have actually done the thing • How to build your presence as a leader, brand, and business in your market

    Timestamps

    00:00 Google is indexing all your videos now 03:10 Who Jen McKee is and what Kee Hart Marketing does 04:03 The Growth Experience conference (profits, people, presence) 10:55 Why great conferences avoid sales pitches 15:53 Why contractors should learn marketing from contractors 24:05 The mindset of continuous growth and not settling 25:17 Build an asset, not a job 26:34 The real value of conferences is your network 30:36 Stop having imposter syndrome (everyone has value) 36:16 Should contractors use AI for content? 43:18 How to get your videos indexed by Google right now 48:22 The Growth Experience details and how to get tickets

    Follow the Host and Guest

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/ Kee Hart Marketing: https://keehartmarketing.com/ Kee to Growth Podcast: https://www.youtube.com/@KeetoGrowthPodcast

    Connect with Us

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    👉 Enroll Today - https://bit.ly/3CZTDte

    🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod This episode is kindly powered by: UpFrog: upfrog.com MarketStorm: https://marketstorm.ai/ CallRail: https://www.callrail.com/ CompanyCam: https://companycam.com/

    Why AI Won't Replace Your Leadership Skills in the Trades Feb 04, 2026
    Show notes

    AI is transforming home services. It is changing dispatching, marketing, scheduling, follow-ups, and even customer communication.

    But there is one thing AI still cannot do.

    Build a real team.

    In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Scott Stolze, from GrwX Labs, to break down the human side of leadership and communication. These are the skills that separate average service businesses from elite ones.

    You'll learn why authenticity is becoming the new competitive advantage, why leaders must create psychological safety, why quiet technicians need "energetic permission" to speak up, and why asking better questions builds trust faster than any script or automation.

    If you are using AI in your business, this conversation will help you use it the right way, without losing the human connection that actually builds culture.

    What You Will Learn in This Episode

    • Why communication is becoming more important as AI grows • What AI still can't replicate in leadership and team culture • How to get quiet techs and staff to speak up in meetings • The leadership framework Scott calls "energetic permission" • How better questions improve trust, learning, and likability • Why people crave authenticity in a world of AI-generated content • How prompting AI correctly makes you a better communicator (and delegator) • What GrowX Labs does and how they help businesses solve bottlenecks Timestamps

    00:00 Communication that AI can't replace 03:33 Why authenticity matters more than ever 08:39 The "3 wins" of asking better questions 11:14 Better questions that build real connection 13:38 Why people stay silent in groups (and how to fix it) 16:26 How asking "stupid questions" accelerates learning 19:58 Energetic permission: the leadership skill that builds teams 25:38 AI is training you to be a better communicator 32:00 What GrowX Labs is and who it helps 37:03 How to connect with Scott 38:45 Final lesson: help people succeed through connection

    Follow the Host and Guest

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Scott Stolze: https://www.linkedin.com/in/scott-stolze/

    Connect with Us

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    Sponsors

    This episode is kindly sponsored by: UpFrog MarketStorm CallRail CompanyCam

    Learn how to automate tasks, save time, and increase your profit. No coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod

    Subscribe now to stay updated with Service Business Mastery on YouTube!


    Why Contractors Who Don't Own Their Customer List Will Lose Jan 28, 2026
    Show notes

    Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk.

    In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade.

    Joshua Crouch and Tersh Blissett sit down with Peter Murphy Lewis, founder of Strategic Pete, to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and using AI driven systems without giving control to platforms they do not own.

    Search is changing. Ads are getting more expensive. Algorithms decide who wins and who disappears.

    If you do not own your audience, you are renting your business.

    This conversation explains exactly why owning your list matters more than ever and how contractors can start taking control now.

    What you will learn in this episode

    • Why contractors who rely only on ads and search are at risk • How AI is accelerating changes in customer acquisition • Why owning your customer list creates long term stability • How client loyalty protects your business during market shifts • The difference between renting attention and owning relationships • How to use content and systems to stay in front of your audience • Practical ways contractors can start building their list today

    This episode is for contractors and service business owners who want predictable growth, lower marketing risk, and long term control over their business.

    Timestamps

    00:00 Why owning your customer list matters now 02:10 How AI is changing search and digital marketing 05:30 Why contractors lose when they rent attention 09:40 Client loyalty and long term business survival 14:30 Fractional leadership and strategic marketing explained 19:45 Why content builds ownership not dependence 25:20 Using systems to stay in front of your audience 31:40 How contractors can start owning their list 38:00 LinkedIn, partnerships, and direct relationships 43:10 Final lessons for contractors

    Follow the Host and Guest:

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Peter Murphy Lewis: https://www.linkedin.com/in/petermurphylewis/ Strategic Pete: https://www.linkedin.com/company/strategic-pete/

    Connect with us on:

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    This episode is kindly sponsored by:

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • priceguide

    Learn how to automate tasks, save time, and increase your profit. No coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod

    Subscribe now to stay updated with Service Business Mastery on YouTube!


    How Contractors Can Automate Their Business Without Losing Control Jan 21, 2026
    Show notes

    In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn's disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner involvement. This conversation dives deep into automation for service businesses, decision-making systems, and what it really means to become a replaceable founder.

    In this episode, you'll learn:
    • How to identify automation opportunities in your service business

    • Why automating decisions is more powerful than automating tasks

    • The "Replaceable Founder" mindset every business owner needs

    • How automation reduces stress and increases scalability

    • Real-world systems for reclaiming time without sacrificing growth

    If you're an HVAC, plumbing, electrical, or home service business owner feeling stuck in daily operations, this episode breaks down practical automation strategies, how to identify repetitive work, and how small system changes compound into massive time freedom. Timestamps ⏰

    [00:00] "Ari's Impact on Email Automation"

    [06:15] "Masonry, Hardship, and Health Struggles"

    [07:25] "Optimize, Automate, Outsource Strategies"

    [12:32] Building Sustainable Generational Businesses

    [15:45] "Optimize, Automate, Outsource Effectively"

    [19:43] "Prioritizing Revenue in Business"

    [22:24] "Automation Enhances the Human Element"

    [25:52] "Asynchronous Communication Explained"

    [29:20] "Benefits of Solo Voice Recording"

    [30:46] "Creativity Comes with Movement"

    [36:38] Flexible Work Beyond Boundaries

    [39:12] iPhone Screenshot Automation Exploration

    [41:32] "Apps I've Used for Years"

    [46:54] Building Apps and Voice AI

    [47:38] "Switching to MEM AI Tools"

    [52:05] "Retirement via Automation Skills"

    [54:53] "Connect with Ari for Insights"

    Follow the Host and Guest: Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Ari Meisel: https://www.linkedin.com/in/productivity-coach-entrepreneur/

    Connect with us on:

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    This episode is kindly sponsored by:

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • priceguide

    Learn how to automate tasks, save time, and increase your profit. No coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod

    Subscribe now to stay updated with Service Business Mastery on YouTube!


    What Homeowners Actually Want From Contractors Jan 14, 2026
    Show notes

    If you're in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with "Hey, my system isn't working," this episode of SBM, "What Homeowners Actually Want" with Zachary Dearing, co-founder of Mantel, breaks down real homeowner insights pulled directly from Mantel's survey data. The conversation translates the findings of the Mantel's survey "Homeowner Shopping Attitudes Report 2025" (https://www.usemantel.com/survey) into practical takeaways, making it a cheat sheet into how homeowners think, choose, and spend.

    Here's why you should listen, especially if you:

    • Want to make more from every visit (yes, without feeling like a pushy home comfort advisor).

    • Are stuck trying to grow your business, because you keep hearing "You're too expensive" or "Let me think about it."

    • Need clarity on what ACTUALLY matters to modern homeowners. Spoiler: it's not just the dollar amount.

    • Are tired of home comfort "gurus" who can't back up their advice with hard data.

    If you want real, actionable ways to improve your process before, during, and after the visit grab the report the team discusses at usemantel.com/survey. It's built on actual fieldwork, not fantasy.

    Timestamps ⏰ [00:00] "Service Business Growth Strategies"

    [04:52] "Self-Discovery in Decision-Making"

    [08:57] "Persistence and Overcoming Dyslexia"

    [10:48] "Overcoming Fears Through Automation"

    [16:22] "Customer Obsession and User Focus"

    [18:52] "Research-Driven Innovation and Giving Back"

    [24:00] "Homeowner Priorities vs. Contractors"

    [27:24] "Homeowners' HVAC Knowledge Gap"

    [30:18] "Call Tracking for Smarter Marketing"

    [31:30] "How Homeowners Find Contractors"

    [36:00] "Trust and Reviews Drive Choices"

    [40:52] "Home Recording Insights & Sales"

    [43:26] "Homeowners Struggle to Find Clarity"

    [47:46] "AI, Trends, and Future Insights"

    [49:52] "Empowering Contractors to Boost Sales"

    [51:55] Empowering Homeowners Through Visibility

    [57:29] "Embrace Change and Adaptation"

    [58:30] "Service Business Mastery Insights"

    Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Zac Dearing: https://www.linkedin.com/in/zachary-dearing-b761b825/

    Connect with us on:

    • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast • Mantel Website - www.usemantel.com Homeowner Shopping Attitudes Report 2025: • Full Survey - https://www.usemantel.com/survey

    This episode is kindly sponsored by:

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • priceguide

    Learn how to automate tasks, save time, and increase your profit. No coding required! 👉 Enroll Today - https://bit.ly/3CZTDteGet Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod Subscribe now to stay updated with Service Business Mastery on YouTube!


    Why Promoting Your Best Technician Almost Always Backfires Jan 07, 2026
    Show notes

    Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    🚀 Get Your 14-Day Free Trial with CallRail!

    👉 Visit: https://www.callrail.com/sbmpod In this episode of the Service Business Mastery Podcast, we sat down for an insightful discussion with Justin Deese, host of the Freedom Blueprint podcast and creator of the Service Manager Academy. We talked about how to turn top technicians into effective service managers.

    Here's what we cover in this episode:

    • Common mistakes we see when promoting technicians to managers

    • How to set boundaries with coworkers, friends, and even spouses

    • Leadership and communication tactics that actually work in the trades

    • Essential tools and systems for running a high performing service team

    • Creating a culture of accountability without micromanaging

    If you run a home service business like HVAC, plumbing, or electrical, this episode is packed with practical strategies and insights to help your managers succeed and your business grow.

    Timestamps ⏰(Video) 00:00 Leadership, Delegation, and Growth

    04:06 Veteran in Home Service Industry

    06:27 Life's Many Conversations on Walks

    12:00 Boundaries Between Work and Life

    14:18 Date Night Struggles

    19:04 Leadership and Business Growth

    19:51 Service Manager Academy Creation

    25:13 Promoting Top Talent Pitfalls

    28:47 From Chaos to Leadership

    31:28 Encouraging Problem-Solving Independently

    35:18 Streamlined One-to-One Accountability

    36:32 Addressing Persistent Performance Issues

    39:32 Exceptional Communication Drives Success

    42:46 Service Business Mastery Advice This episode is kindly sponsored by:

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • priceguide

    Connect with us!

    • Tersh Blissett

    • Josh Crouch

    • Join the Service Business Mastery Facebook group for more updates!

    • Visit our website: www.servicebusinessmastery.com

    Affiliate links:

    • Castmagic

    • StreamYard

    • IfTTT

    Zyra Talk


    Google vs ChatGPT in Local Search and What Actually Ranks in 2026 with Darren Shaw Dec 31, 2025
    Show notes

    Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    🚀 Get Your 14-Day Free Trial with CallRail!

    👉 Visit: https://www.callrail.com/sbmpod

    __________________________________________

    Welcome to the Service Business Mastery Podcast!

    Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

    In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Darren Shaw. He is the founder of Whitespark, a company specializing in local SEO software and services, and a recognized local SEO educator with more than 45,000 newsletter subscribers, 10,000+ YouTube subscribers and 3,000+ email course sign-ups. He leads the annual Local Search Ranking Factors Survey, one of the most frequently cited resources in local SEO, and regularly speaks at local search conferences worldwide while contributing to leading SEO publications. With 27 years of experience in web development and SEO, his career began well before Google existed.

    In this episode, here's what you can expect to learn:

    1. How Darren helped businesses improve local search rankings through reviews and content.

    2. Why customer reviews and video content are essential for standing out online.

    3. How AI tools are transforming local SEO and saving time on content creation.

    4. Why backlinks are becoming less important and reviews are gaining more focus.

    5. Practical tips for using smart marketing strategies to boost your business's growth.

    Timestamps ⏰

    [00:00] - Recap

    [02:11] - Episode Introduction & Meeting Darren Shaw

    [03:02] - Darren Shaw's Background and 25+ Years in Local SEO

    [06:79] - Importance of Review Recency in Local SEO

    [09:69] - The Decline of Backlinks in Local SEO

    [10:71] - Review Diversification and Google's Role in Reviews

    [18:10] - The Future of Search: Google vs. AI-driven Tools

    [20:47] - Content Relevance in the Age of AI and Google AI Integration

    [22:61] - The Role of YouTube in Local Search and Content Strategy

    [27:42] - Using Content, AI, and Videos for Effective Local SEO

    [35:67] - The Role of Email Marketing and Lead Magnets in Local SEO

    [46:20] - The Future of Local Search and Google's AI Integration

    If you found this conversation with Darren Shaw helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References:

    LinkedIn:

    • Darren Shaw

    • Whitespark

    Website:

    • Whitespark

    Youtube:

    • Whitespark

    This episode is kindly sponsored by:

    • Sera

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • priceguide

    Connect with us!

    • Tersh Blissett

    • Josh Crouch

    • Join the Service Business Mastery Facebook group for more updates!

    • Visit our website: www.servicebusinessmastery.com

    Affiliate links:

    • Castmagic

    • StreamYard

    • IfTTT

    • Zyra Talk


    2025 Recap for Service Business Owners to Learn Real Growth Wins and Apply Them in 2026 Dec 24, 2025
    Show notes

    Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

    🚀 Get Your 14-Day Free Trial with CallRail!

    👉 Visit: https://www.callrail.com/sbmpod

    __________________________________________

    Welcome to the Service Business Mastery Podcast!

    Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

    In this episode of the Service Business Mastery podcast, Tersh Blissett, Co-Founder & Chief Experience Officer at Trade Automation Pros, CEO of Service Emperor, Co-Host & Founder of Service Business Mastery Podcast, and Josh Crouch, Founder of Relentless Digital Marketing Solutions & Co-Host of Service Business Mastery Podcast, talk about the key strategies that can drive success for home service businesses. They share how pricing transparency, strong community connections, and effective marketing help businesses stand out and grow. They also discuss the role of AI tools in improving operations, saving time, and creating more content. Tune in to learn how to simplify your business focus and make smarter decisions for long-term growth.

    In this episode, here's what you can expect to learn:

    1. Why pricing transparency and clear estimates can drive more leads and build trust.

    2. How community involvement and networking help businesses grow.

    3. The importance of focusing on one thing and avoiding distractions for success.

    4. Why AI tools and automation are key to saving time and improving operations.

    5. How simplifying your marketing strategy can lead to better results.

    Timestamps ⏰

    [00:00] - Recap

    [02:36] - Episode Introduction

    [05:48] - Building Strong Customer Relationships

    [06:29] - Avoiding Information Overload & Staying Focused

    [10:08] - 20+ Events, Hosting Their Own, and Keynote Training

    [11:47] - Standout Events: BDR Spark, Branding & Differentiation

    [13:49] - AI Trend Fatigue & Contractor Skepticism

    [17:26] - Wearable AI 'External Brain' & Personal Productivity

    [20:25] - First Major Keynote: Nerves, Preparation & Delivery

    [23:01] - Speaking on Stage vs. Breakouts & Audience Dynamics

    [26:55] - Biggest Interview Surprises & Data from Homeowner Surveys

    [30:04] - Recommended Starting Episode for New Listeners

    [34:11] - Industry Challenges: Tariffs, Regulations & Consumer Shifts

    [37:34] - Embarrassing Moments On-Air & On Stage

    [40:11] - Favourite Podcast Moments & Listener Reflections

    [42:45] - Looking Ahead to 2026 & New AI Product Direction

    [46:18] - What Topics Should We Cover in 2026?

    [48:09] - Your 2026 Business Changes? Scaling Up or Down

    If you found this conversation helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References:

    LinkedIn:

    • Tersh Blissett

    • Josh Crouch

    • Trade Automation Pros

    • Service Emperor

    • Service Business Mastery Podcast

    • Relentless Digital Marketing Solutions

    Website:

    • Trade Automation Pros

    • Service Emperor

    • Service Business Mastery Podcast

    • Relentless Digital Marketing Solutions

    Youtube:

    • Service Business Mastery Podcast

    This episode is kindly sponsored by:

    • Sera

    • UpFrog

    • CallRail

    • CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

    • MarketStorm

    • Lace.ai

    • priceguide

    Connect with us!

    • Tersh Blissett

    • Josh Crouch

    • Join the Service Business Mastery Facebook group for more updates!

    • Visit our website: www.servicebusinessmastery.com

    Affiliate links:

    • Castmagic

    • StreamYard

    • IfTTT

    • Zyra Talk


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