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    Business

    Selling the Couch

    With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.*

    You’ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop “trading time for income.” Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, YouTube, writing, online courses, masterminds, investing, etc) and the tips and tools he uses to grow STC from a single-person business to the CEO of a 6-figure business.*

    Featured in Psychology Today, Good Therapy, and Psych Central

    ****Get show notes and even more good stuff at sellingthecouch.com/stcpodcast*

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears) Nov 17, 2022
    Show notes

    Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!

    Our Featured Guest for today’s coaching call:

    Nikki Sewell, LCSW

    Nikki Sewell was part of our beta group for Online Course School’s eight-week live experience where we went through each step from start to finish in setting up your online course. Nikki is ready to get her pilot students into her course, but she has encountered a lot of fear around charging her worth for her grief course for therapists. Nikki built a successful private practice focusing on the niche of grief counseling, motivated by losing her father to suicide during her grad school years and suddenly losing her husband at age 41 back in 2013. Join the coaching call with Nikki and Melvin!

    Nikki Sewell

    You’ll Learn:

    ● How Nikki found her niche in grief counseling with widows, suicide survivors, and orphaned adults

    ● Why Nikki views her grief counseling work as something beautiful that empowers people to see “what’s lost, what’s left, and what’s possible”

    ● How Nikki decided to create her online course to help other grief and trauma therapists

    ● Why the best online courses combine clinical training with personal experience–like Nikki is doing

    ● How money blocks, shame, and internal voices get in the way to create imposter syndrome for Nikki

    ● The new perspective: Nikki’s course is helping clinicians to become better clinicians, help their clients more fully, and become better business owners (who make more money)

    ● Why we struggle with shame in charging what we are worth because we are a “helping profession”

    ● How Nikki can implement the same steps in charging for her online course that she employed in establishing her private practice

    ● How to take a “ladder view” of our expertise and experience, realizing that there are always people on lower rungs who need your help

    ● Why it’s better to take the tortoise approach and pace yourself in launching a course

    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

    Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):


    ?️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    ? How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


    MY FREE GUIDES:


    ? Start your Podcast: The QuickStart Guide

    ?️ The A To Z Online Course


    MY COURSES:


    ? The Healthcasters (A podcasting course + community for helpers/healers):

    ? Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):


    MY FAVORITE SOFTWARE:


    ? My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

    ? My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

    ? What I Use For Evergreen Webinars (Easy Webinar)

    ? My Website Host (SiteGround-Includes Discount)

    ? My WebSite Theme (Divi)


    MY FAVORITE GEAR:


    ❤️ STC Home Office Tour!

    ? My Online Counseling + Coaching Gear

    ? My YouTube + Live Streaming Camera Gear


    SUBSCRIBE TO THE STC PODCAST:


    Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

    The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

    You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

    Or simply click below for ease =).

    SUBSCRIBE HERE


    LET'S BE FRIENDS:


    ? Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

    ? My website / blog

    ? Instagram (I mainly post "behind the scenes" stuff about my life and business)


    WHO'S THIS GUY?


    Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

    In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

    This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

    I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    ENCORE: Where Should I Focus My Online Course Marketing? Nov 10, 2022
    Show notes

    One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses.

    Our Featured Guest for today’s coaching call

    Heather McKenzie, LCMHCS

    Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!

    McKenzie Counseling

    You’ll Learn:

    • How to handle logistical challenges in the online presentation of your course
    • Why Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skills
    • How marketing options for an online course can be overwhelming for most people
    • How to pinpoint your own superpowers in teaching and the style that works best for you
    • How to structure the content levels for promoting your course in six-month blocks:
    • Start with webinars, both free and paid.
    • Offer a downloadable guide or cheat sheet.
    • Use a core blog post as a stand-alone feature that blows people away.
    • Tips from Melvin about content levels:
    • Offering too many things can confuse people, so stick with one core webinar.
    • Less is more!
    • Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.
    • Link your blog post videos to YouTube to drive more traffic back to your webinar.
    • Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.
    • How podcasting can help with future promotion by giving a call-to-action to your webinar
    • Why you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinars
    • In summary, five tools to market an online course that have evergreen potential:
    • Webinar (start with live ones and then transition to evergreen ones)
    • Downloadable guides or cheat sheets
    • Core blog post
    • Select podcast episodes
    • Mini-podcast

    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

    Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)

    💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)

    MY FREE GUIDES:

    🎤 Start your Podcast: The QuickStart Guide

    🖥️ The A To Z Online Course

    MY COURSES:

    🎧 The Healthcasters (A podcasting course + community for helpers/healers):

    💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):


    MY FAVORITE SOFTWARE:


    🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

    🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

    🤖 What I Use For Evergreen Webinars (Easy Webinar)

    🌐 My Website Host (SiteGround-Includes Discount)

    🎨 My WebSite Theme (Divi)


    MY FAVORITE GEAR:


    ❤️ STC Home Office Tour!

    📔 My Online Counseling + Coaching Gear

    🎥 My YouTube + Live Streaming Camera Gear


    SUBSCRIBE TO THE STC PODCAST:


    Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

    The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

    You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

    Or simply click below for ease =).

    SUBSCRIBE HERE


    LET'S BE FRIENDS:


    💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

    🌍 My website / blog

    📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)


    WHO'S THIS GUY?


    Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

    In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

    This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

    I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    ENCORE: 10 Lessons Learned from a Successful Cohort-Based Course Launch Nov 03, 2022
    Show notes

    Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode.

    You’ll Learn:

    ● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice

    ● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group

    ● Ten lessons learned from my CBC launch:

    ○ Get your beta students through your email list, previous courses, and Mastermind class colleagues.

    ○ Screen the participants well. (I did this through one-on-one Zoom calls.)

    ○ Do welcome calls with breakout rooms, so the students get to know each other.

    ○ Keep the CBC length around 6-8 weeks, or structure a break after a few weeks if it is longer.

    ○ Have an assistant with you on all workshops.

    ○ Tier your support for students at multiple levels.

    ○ Start with the “I do/we do/you do” framework for teaching.

    ○ Prep your lessons ahead of time before the cohort begins–not at the same time.

    ○ Don’t get too high with the highs or too low with the lows.

    ○ Charge your worth.

    Resources mentioned:

    Accelerator programs through Maven

    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

    Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


    MY FREE GUIDES:


    🎤 Start your Podcast: The QuickStart Guide

    🖥️ The A To Z Online Course


    MY COURSES:


    🎧 The Healthcasters (A podcasting course + community for helpers/healers):

    💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):


    MY FAVORITE SOFTWARE:


    🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

    🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

    🤖 What I Use For Evergreen Webinars (Easy Webinar)

    🌐 My Website Host (SiteGround-Includes Discount)

    🎨 My WebSite Theme (Divi)


    MY FAVORITE GEAR:


    ❤️ STC Home Office Tour!

    📔 My Online Counseling + Coaching Gear

    🎥 My YouTube + Live Streaming Camera Gear


    SUBSCRIBE TO THE STC PODCAST:


    Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

    The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

    You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

    Or simply click below for ease =).

    SUBSCRIBE HERE


    LET'S BE FRIENDS:


    💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

    🌍 My website / blog

    📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)


    WHO'S THIS GUY?


    Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

    In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

    This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

    I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).


    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    329: 7 Questions to Ask Before Launching an Online Course Oct 27, 2022
    Show notes

    This episode is the last one before I take an extended break for a few months. The plan is to be back in April 2023, with exciting, brand-new STC episodes. I think rest is important in the human journey AND the entrepreneurial journey, so I’m looking forward to some extra downtime after podcasting regularly for seven years and hitting the 1.5 million download mark. Unbelievable! Thank you from the bottom of my heart! This is my life’s work and my great privilege to serve you, my colleagues.

    Today’s episode takes a closer look at a major passion of mine: online courses. Let’s talk about the important questions to ask–and answer–before launching an online course. Join me!

    You’ll Learn:

    • How online courses can help fill in the gap for those who need mental health services
    • 7 Questions to Ask Before Launching an Online Course:
    • Have people paid me one-on-one for this course idea?
    • Can I see myself being in this space for 10+ years?
    • Is this course idea confronting a “massive pain” vs. an “annoying inconvenience” for my audience?
    • Can this population afford the course I’m selling? Do they have purchasing power?
    • Is this a population that is easy to target and find online?
    • Is my course idea a growing concern/need for my audience?
    • Are there others out there creating information products for this niche?
    • Further details about the STC Elite Mastermind for therapists who are creating online courses (The next launch is scheduled for Spring 2023.)

    If you aren’t ready for the mastermind-level commitment, check out my FREE Webinar about creating online courses.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    328: Mental Roadblocks Of Going From Clinician To Coach with Angela Williams, LCSW Oct 20, 2022
    Show notes

    Today’s topic is very relevant in our post-pandemic world. Many clinicians are left wondering if their best work lies in the clinical field or the coaching/consulting arena. I’ve felt this dilemma myself, pondering how to balance my interests, endeavors, and the evolution of family life. I realized that I couldn’t sustain multiple paths, and I made the hard decision to give up my clinical work.

    If you are struggling along those same lines, I hope today’s show gives you insights, clarity, and encouragement. Join us to learn more!

    Our Featured Guest

    Angela Williams, LCSW

    Angela Williams is a Licensed Clinical Social Worker in Orlando, Florida. She has made the transition from clinician to coach, and she now works with other therapists who are making the same change in their lives. Angela shares her thoughts about why so many clinicians are leaving for the world of coaching, along with the biggest roadblocks that may come up on this path. She gives her best tips for overcoming those big roadblocks and recommends several books as helpful resources.


    Website


    You’ll Learn:


    • Why so many therapists are becoming coaches
    • How the therapy field, with its inherent regulations, contains many barriers to providing services to clients—and coaching is different
    • The biggest mental roadblock for Angela in moving from clinician to coach
    • Why each clinician feels like the “insecure expert” and has to intentionally build up their confidence
    • Why it’s challenging to become an online, visible brand rather than a care provider
    • What holds clinicians back the most and presents the biggest roadblocks
    • How a mindset coach can help us rewrite our roadblocks into our success story
    • How perfectionism, fear of failure, and standards of success can prevent us from taking action
    • Why money blocks and financial literacy play into our beliefs about money
    • Why the fear of success can be just as crippling as the fear of failure
    • Books recommended by Angela: The Big Leap by Gay Hendricks, Get Rich, Lucky Bitch by Denise Duffield-Thomas, and You Are a Badass at Making Money by Jen Sincero




    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    327: An Easier Way to Refer Out Clients with Anna O’Brien and Jim Pasquarella Oct 13, 2022
    Show notes

    I think often about legacy in providing STC as a resource for our field and being of service to our colleagues. The same desire for a lasting legacy drives me to connect with good people who are doing great things in the world, which is what this podcast is all about. Today’s conversation, with two of those good people, focuses on a common issue for clinicians in referring out clients. If you are looking to do referrals in a better way, this session will give you valuable information. Join us to learn more!

    Our Featured Guests

    Anna O’Brien

    Jim Pasquarella

    Anna O’Brien and Jim Pasquarella live and work locally in the Philly area as a clinician and commercial real estate developer, respectively. They have created a resource called The Consult List, which addresses a common problem for clinicians. “Referring out” clients to other colleagues is something every clinician faces, but what’s the best way to do it?

    Anna and Jim will share with us how they created The Consult List for clinicians to use in making sure the clients we serve are getting appropriate and helpful referrals. This resource allows clinicians to harness the power of their community and streamline the referral process. They will explain how the resource handles issues like data privacy and protection, and we will discuss how they are monetizing this free resource.

    Website

    You’ll Learn:


    • The story behind The Consult List and how it came to be as Anna and Jim teamed up to improve access to mental health services
    • How Jim’s efforts are inspired by the memory of his mom’s tireless dedication in caring for others
    • How Anna and Jim met through the shared vision of making a vacant building into an affordable wellness center to serve the local community
    • What The Consult List is and how it helps clinicians with referrals
    • How the client can interact with The Consult List
    • What a prospective clinician would have access to on The Consult List in keeping safety and privacy in mind for the prospective client
    • How the location parameters are set for clinicians and clients on The Consult List
    • Why The Consult List is free in its essential version and offers a premium membership with extra features
    • How data is protected on this referral platform

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    326: Standing Out On Twitter-3 Lessons Learned From 0 to 200k Followers with Aadit Sheth Oct 06, 2022
    Show notes

    I still call myself a Twitter newbie because I haven’t been there for very long, but I’ve been honored to connect with amazing people holding full and varied skill sets. I’m chatting with one of them in today’s session, someone who has helped me learn what I was doing wrong on Twitter and how I can improve. If you need Twitter help, too, join us to learn more about standing out on Twitter!

    Our Featured Guest

    Aadit Sheth

    Aadit Sheth is a 21-year-old engineering student who started on Twitter only a couple of years ago. He has built a following of over 200,000 by focusing on the life optimization habits of top entrepreneurs. Aadit shares with us about Twitter threads and how they work to make this social media platform one of the top ways to network and stay current with technology, productivity, and business.


    Website


    You’ll Learn:


    • How Aadit decided that Twitter would be his “place”
    • How Aadit began by engaging with people he admired on Twitter and finding ways to provide value to them
    • How to build strong connections through a “permission-less action” approach
    • A basic understanding of Twitter threads vs. single tweets
    • Aadit’s best tips for writing threads and hooks on Twitter–”80% of the performance of a thread is driven by the hook.”
    • Why you should identify the emotion you want to evoke and the purpose of your thread hook (i.e. counterintuitive, suspenseful, successes, novelty)
    • An example of a thread idea in a specific niche for mental health providers
    • How to use templates to help find a balance between perfectionism and spontaneity in writing Twitter threads
    • How to combat the crippling pressure to write the perfect Twitter thread by repurposing your content
    • An overview of Aadit’s work, including the Maker’s Mark agency and course on audience building for creators and founders


    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    325: 7 Ways That Shifting To A 4 Day Work Week Made Me A Better Entrepreneur Sep 29, 2022
    Show notes

    Today’s topic is inspired by a Twitter thread I wrote about a life-changing event in our family when our daughter began preschool recently. Since she was born prematurely, going through the NICU experience four years ago coupled with the demands of entrepreneurship brought me to the realization that things had to change. The season of life that was one of the hardest things became the best thing to help me reevaluate and realign my life and goals. As much as I love my work, I wanted my life to be about much more than my work. Join me to learn how shifting my work week has made me a better entrepreneur, husband, father, and person.

    You’ll Learn:


    • Business becomes more complicated with more time.
    • “You don’t have to suffer in order to succeed.”
    • For any task, look to automate, delegate, eliminate, or systemize.
    • There are more metrics than money.
    • “Not everything that counts can be counted.”
    • The time I’ve spent and the memories I’ve made with my daughter are priceless.
    • Creativity time is essential.
    • Time to explore and be curious should be an intentional part of the day/week.
    • Giving your mind time for creativity and play will help you make better business decisions.
    • Business doesn’t have all the answers.
    • Work will not fulfill you in every aspect of life.
    • “Don’t build your life around your business; build your business to support your life.”
    • Simplicity is key.
    • Concise communication is essential for people to understand you.
    • “Be clear, not clever.”
    • Seasons don’t last.
    • Entrepreneurship is a roller coaster ride, but time will pass quickly.
    • “Focus on the present and be grateful for now.”
    • The courage of a child is inspiring.
    • Be resilient like a child, and get back up when you fall down.
    • “The only way to fail in building a business is by refusing to get back up.”


    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    324: How To Grow A New Podcast with Jeremy Enns Sep 22, 2022
    Show notes

    “Will anyone listen to it? How can I grow my audience?” These are the questions that badger everyone who starts a podcast, and even though I am a veteran podcaster of several years, I know there is a lot of room to grow. The good news is that there are people who can help us learn by sharing their knowledge and experience. My guest today has answers to your biggest questions about growing and marketing your podcast. It’s easier than you think! Join us!

    Our Featured Guest

    Jeremy Enns

    Jeremy Enns is a podcast marketing strategist for scrappy brands, networks, and creators who are looking to punch above their weight. He has helped his clients generate over 50 million podcast downloads and millions of dollars in revenue. By working with many different podcasters, Jeremy has learned what works best in podcast growth, and he’s here to share his top tips for growing a podcast strategically and intentionally.


    Website


    You’ll Learn:


    • Jeremy’s outlook on the fate of the podcasting industry–Is podcasting here to stay?
    • Why people from different platforms are getting into podcasting to build long-term engagement
    • Jeremy’s tips for beginning podcasters:
    • Have realistic expectations. “The root of unhappiness is misaligned expectations.” Think of podcasting as a five-year plan for learning a new skill—and appreciate the intangibles.
    • Think of marketing as just another way of creatively communicating ideas to help the people you want to serve. Find ways to make marketing fun for you.
    • Use the writing methods that work best for you.
    • Be an active participant in communities where you feel comfortable and always look for one-on-one conversation opportunities. “Go live in the world where your people already are.”

    An overview of Jeremy’s upcoming workshop, The Minimalist Podcast Marketing Method, and his flagship course, Podcast Marketing Academy

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


    323: 3 Tips To Become An Awesome Storyteller Online Sep 15, 2022
    Show notes

    Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!

    Our Featured Guest

    Kieran Drew

    Kieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a copywriter/storyteller. My first connection to Kieran came through the viral story he wrote about his unique medical experiences as a teenager. He is a talented storyteller who has helped my writing immensely, and I know his insights will be helpful to anyone looking to improve their writing.


    Website


    You’ll Learn:

    • Why Kieran made the unconventional transition from dentist to copywriter/storyteller
    • An overview of Kieran’s spinal issues involving a tumor, surgeries, and titanium rods—this is the experience that helped him discover storytelling and a new love for life
    • 3 tips to become a better storyteller:
    • Make a story bank by writing down everything that happens to you with specific details.
    • Cut through the noise to impart a lesson.
    • Even in sales, start every point with a story.
    • How specific details make your stories more impactful
    • How to draw a “lesson” from each story
    • How storytelling breaks down skepticism and improves your selling ability
    • How storytelling can be your differentiator in the online world
    • A storytelling template: what happened/the lesson, why people should care, and a call to action
    • How Kieran reviews his story bank to choose his next story

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.


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