Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims Dec 21, 2022

Show notes

Join me as I chat with Steve Sims, the author of "Bluefishing" and "Go For Stupid," about traditional book publishing. During this interview, we discuss Steve's experience with publishing his first two books, what he learned from book one to book two, and the mistakes he made with his first book when traditionally publishing.

Steve also shares why he chose self-publishing for his second book and which publishing path he plans to take moving forward. We also talk about the pros and cons of recording your audiobook, with Steve sharing his personal experience of it being the worst day of his life.

In addition, we delve into how to use your book to grow your speaking business and author-ity, what "Go For Stupid" means, and how you can use it to be more successful as an author. We also discuss how to be authentic in your life and with your book.

This episode is packed with valuable insights and humor, and you don't want to miss out. If you're interested in traditional book publishing, Steve's experiences and advice will be sure to entertain and inform you.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch Dec 14, 2022

Show notes

If you're interested in launching a speaking career, this podcast interview is a must-listen. Join me as I chat with Dr. Guy Winch, the author of three books and a three-time TED speaker with over five million views on just one of his talks. In this episode, we discuss how to turn your book into a TED or TEDx talk and book your first speaking gig to promote your book.

During the interview, we cover a range of topics, including what Guy learned from ten years of writing screenplays and how he used it to write better non-fiction books. We also explore whether the book or the TED talk came first and how writing a book can help you give a better TED talk.

Additionally, we delve into how to come up with a big idea for your TED talk, how to get your first "yes" for a TEDx talk, and how to increase the virality of your talk with a specific technique. Guy also shares his advice on getting PR and publicity for your TED talk and why and how you should get on podcasts to promote your book and TED talk.

This episode is jam-packed with valuable insights on launching a speaking career and promoting your book. If you're interested in building your author-ity and growing your speaking career, don't miss this content-rich episode.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams Dec 07, 2022

Show notes

If you're an author interested in affiliate marketing, this podcast interview is a must-listen. Join me as I chat with my longtime friend, Matt McWilliams, "The Affiliate Guy," and the author of "Turn Your Passions Into Profits." During this interview, we cover a variety of topics related to affiliate marketing for authors.

First, we discuss whether to write your passion book or your business book first, with Matt sharing his perspective. We also explore writing in public, what it looks like, and how to do it to get your book done. Additionally, we delve into whether you can really write a book in just 17 minutes per day, with Matt sharing his personal experience of doing it in 98 days using this method.

We then shift our focus to affiliate marketing and how you can use it to sell more copies of your book. We cover the three steps to successful affiliate marketing, how to find your first affiliates, and the 4/4/4 Promo, which you can use to make more sales using affiliate marketing.

If you want to turn your passion into a profit or use affiliate marketing to sell more books and grow your business, you won't want to miss this episode. Matt is a wealth of knowledge on these topics, and his insights will be sure to inform and inspire you.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger Nov 30, 2022

Show notes

If you're an author looking to achieve viral book marketing, you won't want to miss this podcast interview. Join me as I chat with Jonah Berger, the author of "Contagious: Why Things Catch On," The Catalyst, and other books. With over 1 million copies sold and in print in over 35 countries, Jonah is a true expert in viral marketing.

During this interview, we discuss why things go viral and how Jonah's first book caught on. We also explore the importance of pain pills vs. vitamins in your marketing and book topic, and the six key S.T.E.P.S. that make your book contagious. Jonah shares how he used these steps to promote his own book.

We then delve into the difference between paid media and earned media, and which one you should choose. Additionally, we explore "Trojan Horse Stories" and how you can use them to make your book more contagious. Jonah also shares his insights on using stories and frameworks in your book and what Taylor Swift can teach you about marketing your book.

Finally, we cover how to make your book cover "Contagious." If you're interested in getting your book to catch on in a big way, don't miss this episode. Jonah's expertise and insights will be sure to inspire and inform you.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni Nov 23, 2022

Show notes

If you're interested in writing a fable, this podcast interview is a must-listen. Join me as I chat with Patrick Lencioni, the G.O.A.T of business fables and the author of 12 books that have sold over 7 million copies. During this interview, we discuss the ins and outs of writing great fables.

First, we explore how Patrick's experience writing screenplays helped him get started as an author and write better fables. We also delve into why you should write a fable instead of a traditional non-fiction book.

Additionally, we cover the five core elements of writing great fables, including how to do character development and structure your characters to be realistic. Patrick also shares his advice on anticipating the objections of your readers and answering them in a fable through your characters.

We then discuss the difference between plotters and pantsers and which one Patrick identifies with. Finally, we explore Patrick's newest book, "The 6 Types of Working Genius," and how you can use your genius to write and publish a better book.

If you're interested in writing a fable, Patrick's insights and expertise will be sure to inform and inspire you. Don't miss this content-rich episode, and be sure to let us know what you think in the reviews!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof Nov 16, 2022

Show notes

If you're a pastor or church leader considering writing a book, this podcast interview is a must-listen. Join me as I chat with Carey Nieuwhof, the author of "At Your Best" and "Didn't See It Coming," as well as the host of the Carey Nieuwhof leadership podcast. During this interview, we discuss a variety of topics related to writing a book as a pastor.

First, we explore the question of whether it's too late to write your first book at 45. Carey shares his personal experience of writing the draft of his first book between Christmas and New Years, and whether it's possible for you to do the same.

Additionally, we cover the idea that writing a book gets harder the more books you write, and how to create better frameworks for your book. We also delve into the differences between self-publishing and traditional publishing, and what Carey has learned from doing both.

We then discuss how to make sure you retain ownership of the intellectual property of your book, as well as the opportunities and traps of writing a book as a pastor. Finally, Carey shares his advice on managing the finances of your book and your church, drawing on his experience as a former pastor and lawyer.

If you're writing a faith-based book or considering writing a book as a pastor, you won't want to miss this episode. Carey's insights and expertise will be sure to inform and inspire you.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee Nov 09, 2022

Show notes

If you're considering writing a memoir, this podcast interview with Mary Lawless Lee is a must-listen. Mary is an inspiration, and during our conversation, we cover a range of topics related to memoir writing.

First, we explore the difference between the highlight reel of social media and the vulnerability required to write a memoir that truly matters. Mary shares her insights on how to balance the head and the heart in your writing, and how to be more vulnerable.

Additionally, we discuss the question of whether therapy can help you write a better memoir, providing some unconventional advice. We also delve into the issue of whether to include pictures in your book, and how to decide how many images are enough but not too much.

Finally, Mary shares the top three things she's doing to launch and market her memoir, providing invaluable advice for anyone looking to get their book out into the world.

If you're a woman considering writing a memoir or self-help book, you won't want to miss this episode. Mary's experience and insights will be sure to inspire you as you embark on your own memoir writing journey.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis Nov 02, 2022

Show notes

If you're considering writing a children's book, this podcast interview with Dave Hollis is a must-listen. Dave is the author of "Built Through Courage" and his upcoming children's book "Here's To Your Dreams." During our conversation, we cover a range of topics related to children's book writing.

First, Dave shares how he has used books to launch his brand and better understand himself. We also discuss the therapeutic benefits of writing real and raw books about tough life experiences like divorce or loss, reflecting on the lessons learned.

Additionally, we delve into the issue of managing expectations around your book launch, including the dangers of having high expectations as an author. Dave also shares why he and his daughter decided to write a children's book and provides his method for outlining and creating a successful children's book.

Finally, we explore how marketing and selling a children's book is different from traditional non-fiction, providing valuable insights for anyone looking to break into the children's book market.

Overall, this episode provides an honest and insightful look at the world of children's book writing. If you're interested in writing a children's book, or just curious about the process, you won't want to miss this episode.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin Oct 26, 2022

Show notes

In this podcast episode, I sit down with Grant Baldwin, the CEO of The Speaker Lab and author of "The Successful Speaker," to talk about hiring a ghostwriter. We dive deep into his experience hiring Jeff Goins as a ghostwriter, the structure of their contract, and whether or not you should consider hiring a ghostwriter for your book.

We also discuss how Grant was able to buy back the rights to his book from the publisher, as well as whether or not having a book is necessary to be a successful speaker. Finally, we share the top 3 questions you need to ask to get booked for more speaking engagements.

If you're an author or speaker considering hiring a ghostwriter, or just want to learn more about the process, you won't want to miss this episode. Tune in for all this and more on this episode of the podcast!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall Oct 18, 2022

Show notes

In this interview, bestselling author Perry Marshall joins us to discuss how to increase book sales. We cover a range of topics, including:

Crafting a compelling book that resonates with readers
Staying relevant when writing about rapidly changing topics
Perry's strategy to land clients worth over $250,000 from his niche book
Using the 80/20 Principle to drive book sales
Pricing strategies, including selling your book for a penny
The importance of copywriting in boosting book sales

Don't miss this informative and entertaining conversation with Perry Marshall! If you're an author looking to sell more books, this episode is packed with valuable insights.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

Our TOPPODCAST Picks

Follow Us

Stay Connected

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Related Podcasts

Links

Stay Connected