Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

SPS 283: How I Sold 12,000+ Copies & Generated $2M+ From My Book with Brad Hart Oct 30, 2024

What if you could transform a simple book into a $2 million business empire? Join us for an enlightening conversation with Brad Hart, the innovative mind behind Build A Mastermind and author of "The 8-Minute Mastermind." Brad's passion for writing and facilitating masterminds has not only shaped his career but also cultivated a thriving global community. Here, he shares his journey of participating in over 50 masterminds, the unique value of the "hot seat" experience, and how a catchy book title can spark worldwide interest.
Brad unveils the mastermind behind his book funnel strategy, which cleverly captures potential readers through strategic free value offerings. By thinking in numbers and focusing on relationship-building, Brad demonstrates how providing valuable resources from the start can lead to meaningful customer engagements. These insights are drawn from his finance background, emphasizing the long-term profitability of nurturing connections with readers. Through thoughtful follow-ups and refined offerings based on feedback, Brad showcases how a book can evolve to better serve its audience over time.
Dive into the art of pricing and converting leads with Brad's expert advice on optimizing sales funnels. Discover the power of free plus shipping offers, order form bumps, and one-time offers that keep customers engaged and coming back for more. Brad explains the psychology behind pricing and the importance of testing different points to find what works best for your audience. With a keen focus on maintaining a sustainable balance between advertising costs and sales outcomes, this episode wraps up by highlighting the innovative use of book funnels for self-liquidating customer acquisition, urging authors to see their publications as powerful lead generators.

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SPS 282 Scaling Faith Based Businesses & Running Massive Live Events with Nick Unsworth Oct 23, 2024

Ever wondered how an entrepreneur seamlessly pivots between industries while aligning business with personal faith? Get inspired as Nick Unsworth shares his incredible journey from San Diego to Texas, navigating the worlds of telecom, real estate, and Facebook marketing. Having sold his first business by age 30, Nick reveals the secrets of timing and the power of being an igniter. His story is a masterclass in leveraging past successes and failures to fuel future growth, all while integrating his profound journey of faith into his business endeavors.
Discover how Nick’s transformative experience as a born-again Christian shaped a business model that intertwines spiritual growth with entrepreneurial success. By sharing his personal testimony and incorporating faith into his company's mission, Nick has built a community rooted in shared values, leading to explosive growth among Christian entrepreneurs in real estate. Learn how this faith-driven approach not only connects business goals with community building but also supports charitable causes like Tim Tebow's foundation through strategic partnerships.
Experience the power of authenticity and strategic event planning as Nick explores successful virtual events and influencer marketing. From securing notable speakers to enhancing engagement through creative incentives, Nick and his wife Megan showcase the importance of passion and mission alignment. By embracing transparency and the law of reciprocity, they have created an impactful high-ticket coaching program and community events that resonate with their audience, ensuring long-term success and meaningful client relationships. Listen in for actionable insights and connect with Nick for more inspiration on living your own life on fire.

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SPS 281 Selling, Prospecting, And Growing Your Income As An Authorpreneur with Wendy Weiss Oct 16, 2024

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SPS 280 Reclaiming Time: From Struggles to Success, Building a Business You Love with Dan Martell Oct 09, 2024

What if you could reclaim hours of your day to focus on what truly energizes you? Join us for an enlightening conversation with Dan Martell, celebrated SaaS visionary and author of "Buy Back Your Time." Dan shares his journey from a challenging past to becoming a successful entrepreneur dedicated to empowering others to create businesses they love. We explore the serendipitous events that shaped his path, including a life-changing snowboarding trip and a transformative conference encounter.
Uncover the secrets behind Dan’s innovative "buyback principle," a game-changer for entrepreneurs facing the complexities and pressures of business growth. Discover how conducting time and energy audits can help you identify and delegate low-value tasks, paving the way for a more fulfilling and sustainable business environment. You'll hear compelling stories and actionable strategies that highlight the importance of reclaiming your time, preventing burnout, and focusing on high-value activities that truly inspire.
Dan reveals practical approaches to efficient calendar management and delegation, drawing inspiration from successful figures like Richard Branson. Learn about the "replacement ladder" strategy and the powerful "camcorder method" for seamless training and process documentation. Plus, Dan offers access to his exclusive 42-page Executive Assistant playbook, a valuable resource for enhancing productivity. Tune in to discover how you can build a thriving business without losing your passion or sacrificing your well-being.

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SPS 279 From Disney Photographer to Inspirational Leader: Harnessing Positivity with Jess Ekstrom Oct 02, 2024

Ever wondered how a simple act of kindness can spark a movement? Join us as we welcome the inspiring Jess Ekstrom, entrepreneur and author, who shares her journey from a Disney World photographer to an impactful motivational speaker. Jess's story begins with a heartfelt experience at the Make-A-Wish Foundation, where she witnessed the power of storytelling through a young girl named Renee. This pivotal moment fueled Jess's passion for helping children with cancer, leading her to establish Headbands of Hope, a business that thrives on spreading joy through small, meaningful actions.
Discover how Jess turns every challenge into an opportunity by embracing the power of optimism and action. By shifting her approach to public speaking, Jess has moved from seeking the spotlight to becoming a lighthouse of inspiration, guiding audiences to new insights and perspectives. Her approach to storytelling is not just about entertainment; it's a transformative tool that can reshape lives and drive positive change. With her book, "Chasing the Bright Side," Jess encourages others to harness positivity and turn their dreams into reality.
Our conversation doesn't stop there. Jess shares her insights into the evolving landscape of book publishing and the strategic advantages of self-publishing. We explore the art of scaling speaking engagements, from leveraging referral networks to crafting compelling marketing materials. As we celebrate upcoming collaborations, Jess reminds us of the power of teamwork and shared goals, leaving us with practical tips and a renewed appreciation for the stories we all carry within us. Tune in for an episode brimming with inspiration and actionable insights.

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SPS 278 Building a Business Empire: From Wine Enthusiast to Marketing Maverick with Gary Vee Sep 25, 2024

Ever wondered how a wine enthusiast could transform into a global business mogul? Join us as Gary Vee, the trailblazing entrepreneur and marketing genius, shares his incredible journey from the "wine guy" to a powerhouse in the business world. Discover the pivotal role his book "Crush it" played in this transformation and learn why integrating book publishing with social media is a game-changer. Gary’s expertise in spotting trends and adopting emerging platforms promises a treasure trove of insights for anyone looking to stay ahead in the ever-evolving marketing landscape.
Managing successful ventures is no easy feat, but Gary makes it sound almost effortless. Dive into his unique leadership style at VaynerX, where he balances roles across VaynerMedia, The Sasha Group, and more. Learn how Gary prioritizes personal happiness over financial gain, ensuring that each business under his umbrella receives the attention it needs. His passion for fostering deep relationships within his organizations and maintaining his roots at Wine Library offer a masterclass in balancing professional and personal commitments.
For those aiming to scale their businesses to new heights, Gary’s strategies are invaluable. Discover why having a reliable right-hand person and a tenacious attitude are essential for growth. Gary shares his wisdom on the importance of patience, innovation, and mastering organic social media to scale from millions to even greater financial success. He also emphasizes the importance of focusing on your supporters rather than skeptics, drawing from his own experiences to inspire resilience and conviction. Tune in for practical advice and timeless insights from one of the most influential voices in business today.

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SPS 277: Speaker 201 Masterclass: Building An 8 Figure Speaking Business with Josh Shipp Sep 19, 2024

Ready to unlock the secrets of building an eight-figure speaking business? Join us as we sit down with Josh Shipp, an inspiring former at-risk foster kid turned celebrated youth advocate and speaker. With his incredible journey from adversity to success, Josh shares his expert insights on everything from booking speaking gigs and refining your presentation skills to scaling your business to monumental heights. You'll hear about his career milestones, including viral video success and major media appearances, and learn why some common myths, like the necessity of media kits, might not hold you back as much as you think.
Ever wondered what makes a demo video truly stand out? We'll guide you through the process of crafting the perfect demo video, spotlighting its crucial structure and elements. Discover why a strong introduction with a credibility montage, showcasing your best content, and authoritative testimonials are essential. Plus, we'll provide valuable advice on creating a compelling speech with a clear, impactful message, perfect for authors and speakers aiming to book more gigs and refine their presentations. This episode is packed with practical tools to help you elevate your speaking business.
Scaling your speaking business is no small feat, but Josh breaks it down with advanced strategies for securing referrals, rebooking engagements, and engaging with decision-makers effectively. Learn the importance of audience reactions, client feedback, and post-event surveys in measuring success and maximizing opportunities. We'll also discuss the benefits of partnering with reputable speaker bureaus and the significance of building an internal team for managing leads. Plus, elevate your speech presentation skills by drawing inspiration from renowned preachers. Tune in for actionable advice and inspiration from Josh Shipp to transform your speaking career.

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SPS 276: Building A Writing Empire: From Struggling Entrepreneur To Bestselling Author with Dean Graziozi Sep 15, 2024

Unlock the secrets to turning your writing into a flourishing business with our special guest, Dean Graziosi, a seasoned entrepreneur and bestselling author. Dean reveals invaluable insights on how to harness your personal experiences and passions to create transformative content, including books, courses, and workshops. He underscores the essential elements of belief, perseverance, and strategic mentorship, all while juggling multiple companies, family life, and his collaboration with Tony Robbins at Mastermind.com.
Dean's journey from a collision shop owner to a successful information products seller is nothing short of inspiring. He shares the pivotal moment that changed his life – discovering Tony Robbins and investing heavily in his dreams despite the financial risks and skepticism from others. This chapter delves into the power of determination, how adversity can help you find your true calling, and the profound impact a mentor can have on your life.
If you’ve ever doubted your ability to write a book, Dean’s personal anecdotes will inspire you to push through. From overcoming dyslexia and editor feedback to mastering strategic marketing and building revenue through value ladders, Dean provides a roadmap to success. His story of turning "Millionaire Success Habits" into a revenue-generating powerhouse is a testament to the importance of leveraging your unique voice and experiences. Tune in to learn how to transform your writing into a thriving business and make a lasting impact with your story.

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SPS 275 No Guilt Mom: Publishing A Book & Creating A Business You Love with JoAnn Crohn Sep 05, 2024

Ever wondered how to balance the demands of motherhood with running a successful business? Joanne Krohn, founder of No Guilt Mom, shares her extraordinary journey from starting a mom blog during maternity leave to building a thriving online platform and becoming a published author. Discover how Joanne leveraged her background in behavior and psychology to create meaningful content for parents, and learn about the strategies she used to promote her first book, "Drama-Free Homework," alongside her popular course, Homework 911.
Listen as Joanne opens up about the persistence and resilience it takes to grow a business, including overcoming failures and harnessing personal strengths identified through the StrengthsFinder test. Joanne offers invaluable advice on writing for different audiences, stressing the importance of clear, simple communication, especially when engaging with children and parents. She also provides a behind-the-scenes look at the lengthy process of crafting her "No-Guilt Mom" book and the lessons learned along the way.
In this conversation, we explore Joanne's transition from a fashion-oriented blog to creating impactful online courses for parents. Learn how she identified and addressed real pain points, leading to the successful launch of products like her Homework 911 course. Joanne shares innovative marketing strategies that helped build a strong membership community, including the annual Happy Mom Summit, which has proven to be a key driver of member acquisition and retention. Tune in for a treasure trove of insights on blending motherhood with entrepreneurial success, and the importance of starting imperfectly but with genuine passion.

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SPS 274 7 Figure Social Media, Getting On TV, And Building An Empire with James Tahhan (aka. Chef James) Aug 30, 2024

What if you could turn a passion for cooking into a multifaceted career that spans television, social media, and entrepreneurship? Join us as we chat with the extraordinary James Tehan, better known as Chef James, who shares his journey from telemarketing and cell phone repair to becoming a celebrated TV chef and thriving entrepreneur. Learn how his natural gift for public speaking directed him to culinary school and TV stardom, and how he leveraged vision boards and a keen business acumen to build an influential personal brand.
Chef James takes us back to the early days of social media, recounting the pivotal moment in 2009 when a photographer advised him to join Twitter. Despite initial skepticism from his more established co-hosts, Chef James dedicated time to cultivating a loyal audience, a decision that has paid off with nearly 3 million followers today. We explore his innovative strategies for growing his social media presence and how these tactics transitioned into monetizing his brand, eventually leading to the creation of his own media agency, Create Media Agency.
Managing multiple business ventures is no small feat, especially with ADHD. Chef James opens up about the importance of passion, the critical role of a strong team, and the need for efficient time management. He shares entrepreneurial tips, including collaborating with other companies for unbeatable deals and understanding cash flow. Get a sneak peek into his forthcoming book that encapsulates his journey from overcoming language barriers and ADHD to achieving his dreams. This episode is packed with valuable insights for anyone looking to transform their passion into a successful, multifaceted career.

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SPS 273 Unlocking Positivity: Self-Publishing, Gratitude & Competitive Edge with Jon Gordon Aug 21, 2024

Prepare to be inspired by the incredible John Gordon as we bring you highlights from Author Advantage Live. Imagine transforming your life through the power of positivity—John's journey as a renowned leadership author, speaker, and consultant offers invaluable lessons on how to do just that. We share a personal story that showcases John's character and generosity, setting the stage for his insights on the unparalleled advantages of self-publishing. John candidly discusses how the freedom, speed, and financial benefits of self-publishing can empower you to share your unique story with the world.
Discover the life-changing impact of living with purpose and positivity. A pivotal moment of self-reflection led to a dedication to writing and speaking, shifting the focus from personal success to helping others. This shift resulted in profound happiness and the creation of a weekly newsletter that grew into a platform with over 500,000 engaged readers. Through the perseverance needed to publish "The Energy Bus" despite numerous rejections, John underscores the critical role of maintaining a positive outlook—showing how it provides a competitive edge in both personal and professional arenas.
Feel the power of competition and the transformative effects of gratitude and resilience. Personal anecdotes illustrate how competition fuels improvement and how mindset shifts can lead to remarkable changes, as seen in the story of my wife's athletic transformation. John shares wisdom from his book "The One Truth" and emphasizes the benefits of gratitude walks on well-being. As we wrap up, we celebrate Chandler's recent marriage and anticipate a spirited mixed doubles rematch on the pickleball court, closing the episode with camaraderie and well-wishes. Don't miss this uplifting conversation with John Gordon, packed with insights and inspiration.

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SPS 272 Extreme Revenue Growth From $1M to $25M+ (selfpublishing.com Case Study) with Victor Cheng Aug 15, 2024

What if you could skyrocket your business growth simply by writing a book? Join us as we uncover the transformative power of authorship in the business world with Victor Chang, a former McKinsey & Company strategist turned best-selling author. Victor shares his insights on how his books like "Extreme Revenue Growth" and "Case Interview Secrets" have not only established his credibility but also attracted high-profile consulting opportunities. Discover the unique strategies he employed to balance his professional success with personal fulfillment, particularly during the early years of his children's lives.
Explore the three pillars of successful decision-making: luck, intuition, and analysis. Victor sheds light on how his methodological approach, backed by his McKinsey training, has consistently yielded high returns. Learn how his book "Case Interview Secrets" filled a critical knowledge gap in the consulting industry, leading to its global success. We also delve into effective business growth strategies, emphasizing the importance of identifying a specific problem, developing a unique solution, and implementing a solid distribution strategy that sets you apart from the competition.
Lastly, we tackle the complexities of managing explosive business growth, using real-world examples and case studies to illustrate key challenges and solutions. Victor provides a comprehensive analysis of scaling selfpublishing.com and other businesses from $13 million to $25 million and beyond. We discuss the roles of key leaders, innovative approaches, and the importance of early investments for long-term success. Tune in to gain actionable insights on scaling your business, maintaining operational efficiency, and achieving significant revenue milestones straight from an industry expert.

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SPS 271 Lessons Learned From Traditional Publishing & Editing 150+ Books with Kelly Notaras Aug 07, 2024

Ever wondered which publishing route is right for your book? Join us as we chat with Kelly Notaris, the visionary founder of KN Literary Arts, who breaks down the paths of self-publishing, traditional publishing, and hybrid publishing. Whether you're an aspiring author or a seasoned writer, Kelly's insights will reveal how each option can elevate your status as a thought leader and help you effectively market your book in today's competitive landscape.
Kelly shares the behind-the-scenes magic of book editing, from content to copy editing, emphasizing its critical role in both traditional and self-publishing. We'll discuss the tangible benefits of professional editing and how it can make the difference between a good book and a bestseller. Learn about the advantages of traditional publishing—like professional sales teams and cover designs—and discover how self-published authors can catch the eye of traditional publishers by proving their book's marketability.
Finally, we explore the transformative power of ghostwriting and the potential of AI in the publishing world. Kelly's personal experiences highlight how even moderate successes can pivot an author's career toward greater opportunities. We also touch on leveraging a published book to grow your business, establish expertise, and attract clients. Get ready for a comprehensive guide to navigating the world of publishing and maximizing your book's potential!

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SPS 270: Adapt To AI, Or Die. Why (& How) To Use AI In Your Business And Books with Julia McCoy Jul 25, 2024

What if you could revolutionize your business by harnessing the power of AI? Join us for an enlightening conversation with Julia McCoy, a trailblazing ten-time author and founder of Content Hacker, as she shares her incredible journey from selling her writing agency in 2021 to becoming a visionary in the AI-driven content creation landscape. Julia provides unique insights into how AI tools like ChatGPT have disrupted the industry and underscores the necessity of adapting to these technologies to remain competitive. Discover real-world examples of businesses that have successfully integrated AI to scale their operations, like Editor Ninja, and learn why now is the time to embrace AI in your business strategy.
We dive deep into the world of AI-driven content marketing, discussing the specific strengths and limitations of large language models such as ChatGPT, Claude, and Gemini. Learn how to optimize your content marketing efforts by selecting the right AI tool for each task, from organizing spreadsheets with ChatGPT to utilizing Content at Scale for generating SEO-optimized blog posts. We also explore innovative tools like Opus Clips and AI image generators that can streamline the creation of high-quality, original content, significantly boosting web traffic and engagement.
Turning to business efficiency and idea generation, we uncover the transformative potential of AI tools in enhancing productivity and creativity. Discover how automation can convert long-form videos into perfect short clips and how the Captions app's AI Edit feature can add sophisticated effects to your videos. Julia also shares the innovative process of co-writing a book with AI, blending human creativity with AI's efficiency. Tune in to learn about the upcoming training session on leveraging AI in content creation and marketing, and gain practical tips for integrating AI while maintaining your brand's integrity and human touch.

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SPS 269 The Consistency Pill: The Secret To Growing Your Business with Simon Chan Jul 19, 2024

Unlock the secrets to unstoppable success with Simon Chan, a renowned consistency coach and founder of MLM Nation. Discover how mastering routine and structured daily actions can revolutionize your business and personal life. From cooking to entrepreneurship, Simon's insights from his book, "The Consistency Pill," reveal the seven essential steps to boost sales and transform your business. Inspired by "Rich Dad, Poor Dad," Simon's journey underscores the power of consistency in overcoming overwhelm and achieving extraordinary results.
In this episode, we emphasize the pillars of lead generation and maintaining a steady sales process. Learn practical strategies for consistently reaching potential clients through ads, social media, and phone calls. We share personal anecdotes of building successful businesses by focusing on sales and marketing, stressing the importance of dedicating 80-90% of early efforts to these areas. Keep your processes simple to maintain consistency and avoid the trap of becoming overwhelmed.
We also delve into the dynamic world of social media and its pivotal role in business growth. Explore a five-step approach to leveraging online platforms, from posting value-driven content to transitioning to team-based systems as your business scales. Gain insights into achieving 10X growth through effective delegation, creating robust routines, and fostering accountability. This episode is packed with actionable tips and real-world examples to help you achieve consistent business growth and prevent overwhelm. Don't miss out on these invaluable lessons from Simon Chan!

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SPS 268: How To Make 6 Figures As A Screenwriter / Script Consultant with Derek Rydall Jul 11, 2024

Ever wondered why some screenwriters break through while others struggle? We promise you'll gain invaluable insights from our conversation with Derrick Rydell, an accomplished author and screenwriting consultant. Derrick takes us through his incredible journey from acting to screenwriting and how he finally found his true calling in book writing. Learn from his experiences as he reveals the challenges of the film industry and how turning to books allowed him to create a more direct impact.
We dive into the craft of storytelling across various mediums like stage plays, novels, and screenplays. Derrick provides practical advice on choosing the right format to bring your creative ideas to life and the unique strengths each medium offers. Whether you're struggling to adapt your novel into a screenplay or curious about the differences between fiction and non-fiction writing, Derrick’s insights will help you navigate these complex terrains. He emphasizes the importance of being an avid consumer of diverse content to master the art of storytelling.
The episode also explores the role of script consultants and how they can be game-changers for aspiring screenwriters. Derrick shares how writers can save time and effort by leveraging experienced consultants and even supplement their income by offering consulting services. Finally, we look at the evolving opportunities in the writing industry, from historical spec script booms to today's market dynamics, and how professionals can bring their movie and book ideas to fruition. If you've ever dreamed of a sustainable and impactful career in writing, this episode is a must-listen.

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SPS 267 Becoming Elite: A Decade In The NHL + The Secret To Author Success with Erik Westrum Jul 05, 2024

Eric Westrom, former NHL player and now a successful author, motivational speaker, and coach, joins us for an inspirational conversation. Eric's journey from the ice rink to becoming a formidable force in the self-publishing world reveals the universal principles of success that transcend industries. Discover how personal growth, discipline, and self-investment have guided his path and can steer you towards achieving your own goals. From the transformative experience of writing his book "Becoming Elite" to his impactful role at SelfPublishing.com, Eric shares his wisdom and practical strategies for aspiring authors.
Have you ever wondered how elite athletes maintain their winning mindset off the field? Learn from Eric as he draws parallels between sports and life, illustrating how principles like routine, mindset, and staying grounded can fuel success in any endeavor. As an author strategist at SelfPublishing.com, Eric emphasizes the importance of retaining rights and royalties, offering insights into the rigorous, yet rewarding journey of self-publishing. With anecdotes about overcoming imposter syndrome and the transformative power of taking action, this episode provides a comprehensive guide to tackling your fears and committing fully to your writing projects.
Procrastination may be the thief of time, but the rewards of immediate action are immense. Eric underscores this with personal stories that highlight the importance of seizing the moment, emphasizing that the best time to start was yesterday. From the validation and legitimacy that come with publishing a book to the significant brand expansion it offers, he urges listeners to get off the bench and make their ideas a reality. Tune in for a motivational boost and practical advice that will inspire you to take the next step in your own self-publishing journey.

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SPS Author Success Secrets: 6 Books, 1,455 Coaching Calls & Genre Hopping with Brittany Plumeri Jun 27, 2024

Ever wondered how teaching challenges can turn into storytelling opportunities? Brittany Plumeri joins us to share her incredible journey from being a teacher to becoming a prolific author and coach at SelfPublishing.com. Discover how her experiences in the classroom, coupled with her role as a mother, inspired her first children's book and set her on a path to writing across multiple genres. Brittany opens up about the importance of finding validation and support within the writing community and offers a glimpse into the upcoming Author Advantage Live virtual conference, where she will discuss the power of social media for authors.
In this captivating episode, Brittany recounts how her efforts to teach a lesson on kindness to a challenging class led to her first children's book. With insights drawn from her own life, she emphasizes the role of mentorship and expert guidance in transforming everyday experiences into compelling stories. From incorporating interactive elements to engage young readers to turning ordinary moments into inspiration, Brittany sheds light on how storytelling can be a powerful tool both in and out of the classroom.
Transitioning from teaching to coaching at SelfPublishing.com, Brittany reflects on the differences between writing non-fiction, children's books, and fiction. She shares her rewarding experience of helping authors overcome their fears and reach broader audiences, highlighting the significance of a supportive community. Tune in to learn about overcoming self-doubt, gaining family support, and the traits that successful authors possess. Brittany's journey is a testament to the transformative power of storytelling and the impact of believing in oneself.

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SPS 265 Getting Booked & Paid To Speak with Brittany Richmond Jun 20, 2024

What if your personal struggles could become your most powerful tool for change? Join us as Brittany Richman, a former school counselor turned professional speaker and author, shares her heartfelt journey of overcoming mental health challenges and dedicating her career to advocating for teen mental health. Brittany opens up about her initial hurdles in booking speaking engagements and how the Speaker Lab became her game-changer. Her story emphasizes the importance of building connections with decision-makers and seizing every opportunity to secure speaking gigs.
Ever wondered how writing a book can elevate your speaking career? Brittany delves into the unexpected benefits of authorship, from skyrocketing book sales to enhanced credibility that opens doors to more speaking engagements and higher fees. She offers practical strategies for integrating book sales into speaking contracts and leveraging different organizational budgets. Learn how audiences, especially students, can become brand advocates, and discover the pivotal role social media plays in building a speaker’s brand and increasing book visibility.
Get ready for actionable insights on maximizing your impact as a speaker. Brittany shares invaluable advice on identifying your primary audience, leveraging conferences, and employing creative tactics to connect with decision-makers. We also discuss the significance of relationship marketing and geographical prospecting, providing a roadmap for speakers to enhance their engagement fees and secure more gigs. Whether you're just starting out or looking to refine your speaking career, this episode is packed with strategies to help you grow and succeed.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller Jun 13, 2024

Unlock the future of marketing with Jared Fuller, the mastermind behind the book "Nearbound." Discover why surrounding potential buyers with trusted voices can be more powerful than traditional marketing tactics. Jared shares his groundbreaking approach of leveraging relationships with vendors, partners, customers, and advisors to build trust and credibility. You'll learn how treating marketing like a media company can create exceptional experiences and make those you collaborate with famous.
Take a journey through Jared's process of writing "Nearbound," from the inspiration sparked by his Partner Up Podcast to the launch of the Partner Hacker Daily newsletter. Jared reveals the importance of language and category creation in establishing new market concepts, comparing his strategy to the success of "The Miracle Morning." He also provides valuable insights into integrating curiosity, courage, and conviction into developing a media company, making a compelling case for writing a book as a potent business growth strategy, particularly for software companies.
Gain practical tips and strategies to elevate your marketing efforts through collaboration and trusted networks. Hear Jared's analysis of the contrasting fortunes of Slack and Microsoft Teams, emphasizing the critical role of ecosystem, partnerships, and network effects. We'll also discuss content creation, overcoming writer's block, and executing a successful book launch. By partnering with trusted voices and influencers, you'll learn how to expand your reach and impact, ultimately fostering growth and success. Don't miss this episode packed with actionable insights!

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SPS 263 The Game Has Changed: Virtual Events & Building A Knowledge Based Business with Dean Graziosi May 29, 2024

What if you could transform your personal knowledge and experiences into a thriving business? In this exciting episode, we sit down with Dean Graziosi, a veteran with over three decades of expertise, to uncover the vast potential within the knowledge-based business sector. From sharing personal experiences to blending life and work seamlessly, Dean offers a treasure trove of insights on how to convert your unique skills into impactful and profitable ventures. We also spotlight an upcoming event, “The Game Has Changed,” co-hosted by Dean and Tony Robbins on June 13th, designed to equip you with the tools and strategies to succeed in this ever-evolving industry.
Advancements in technology and AI are revolutionizing how we achieve our goals, making processes that once took months now possible in mere hours. This episode delves into the booming self-education industry, emphasizing the immense value of specialized knowledge today. With personal stories and examples like a hair salon integrating digital products, we illustrate how you can leverage your unique expertise into various formats—be it books, courses, or coaching programs—to significantly enhance business growth and customer engagement. Hear firsthand how self-education can transform your career and create new opportunities.
Finally, we explore the intricacies of creating comprehensive at-home study courses and the advantages of remote delivery. Learn about forging strong partnerships with influential figures such as Tony Robbins and Matthew McConaughey, and gain actionable marketing strategies for virtual events. From leveraging Facebook groups to utilizing ads and affiliates, this episode provides a detailed roadmap for crafting engaging, multi-channel campaigns that deliver real value. Don’t miss this episode packed with actionable advice and inspiring stories to help you succeed in the knowledge-based business realm.

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SPS 262: Ghostwriting 201: Secrets To A Great Ghostwritten Book with Sean Platt May 22, 2024

Discover the hidden world of ghostwriting with the masterful Sean Platt, who brings the curtain up on this mysterious craft. Have you ever considered telling your tale through someone else's pen? Platt, with his vast experience from Sterling and Stone to Invisible Inc Media, joins us to unravel why people choose ghostwriters to share their stories, and how this choice impacts the final narrative. Our conversation promises a deep connection to the art of storytelling, enlightening both budding writers and the simply curious.
Embark on an exploration of the delicate balance between cost, quality, and the ultimate goals of authorship. We confront the tough decisions every potential author faces—when is it worth trading your time for someone else's words, and what are the stakes for your legacy or brand? Sean and I get real about the economics of ghostwriting and the investment in a story that's worth telling, without skirting around the initial doubts one might have about this enigmatic industry.
In this episode, we pull back the curtain on the ghostwriting process, from Sean's three-phase collaboration to the trust that must be the foundation of any ghostwriter-client partnership. Understand the commitment necessary from both parties to craft a narrative that's both authentic and engaging. Whether you're considering hiring a ghostwriter or simply fascinated by the creation of stories, join us for an episode that promises to enrich your appreciation for the written word in ways you've never imagined before.

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SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets May 15, 2024

Unlock the underestimated power of email marketing with Igor Kavets, the highest-paid maestro in the field, as we wander through the digital landscape where an email list triumphs over the flashiest social media presence. Igor, the mind behind "List Building Lifestyle Confessions of an Email Millionaire," shares a riveting case study demonstrating how a well-crafted email campaign can outsell social media on launch day. Our conversation doesn't just unpack the 'how' but the 'why'—revealing that the key to breaking the link between time and income might just lie in your inbox.
Prepare to scribble notes as I recount the triumph of launching a best-selling book against the odds, armed with nothing but a 10,000-strong email list. The tale weaves through strategies that enticed early interest and skyrocketed sales, even pitted against the heavyweights of the literary world. From crafting irresistible offers to choosing the right email marketing software, we lay out the golden path to turning your list into a treasure trove for any new project—big or small.
As our journey culminates, we dissect the intricate dance of email marketing tactics that keep audiences coming back for more. Hear why I swear by the mantra of daily emails and how this relentless rhythm keeps the conversation fresh and subscribers on their toes. We venture beyond the basics into leveraging urgency, scarcity, and the revolutionary potential of AI tools like ChatGPT to personalize your message. Tune in, and transform your email list into a dynamic engine that propels your business into uncharted territories of success.

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SPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker May 03, 2024

From Grammy nods to imaginative storytelling, Princess Booker joins us to share her transformative journey into the world of children's books and culturally inspired fashion. Her debut as an author with "Grandma, What's That?" and the birth of her clothing line, Nine Mile Babies, stem from her Jamaican roots and cherished moments with her grandmother. Uncover how Princess infuses her narrative with diversity and inclusion, striking a chord with young readers and their parents alike. Her tale is not just one of creative pursuit but of thoughtful business strategy, ensuring her brand's resonance and impact.
Princess Booker's artistic shift from crafting lyrics to penning children's stories is a testament to the power of perspective. In our heart-to-heart, we explore the delicate art of engaging a young audience with authenticity and joy, bringing cultural richness to the pages and wardrobes of the littlest adventurers. The journey from melody lines to clothing designs showcases Princess's adaptability and dedication to cultural authenticity. As she shares the challenges and triumphs of her creative process, you'll find encouragement to harness your own experiences in whatever masterpiece you're dreaming up.
Our conversation takes a turn towards the tactical, dissecting the strategies that breathe life into a brand. Princess recounts her experiences with self-publishing, and the innovative pop-up events that propelled her book into the hands of eager readers. We also peek behind the curtain of merging literary characters with tangible toys, a fusion that requires careful collaboration with manufacturers and a keen eye for detail. Whether you're nurturing your own authorial aspirations or simply savor tales of creative entrepreneurship, Princess Booker's insights are a guiding light for forging a path with authenticity and resolve.

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SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders Apr 24, 2024

Unlock the secrets to transforming your manuscript into a masterpiece as Katarina Wonders, circus performer-turned-editor extraordinaire, joins me for a riveting discussion that promises to elevate your writing. With Katarina's vast experience in editing over a hundred books, we tear down the walls of the editing process, revealing why investing in a professional editor is non-negotiable, regardless of where you are in your author journey. Our chat demystifies the editing spectrum, from developmental to proofreading, and addresses why even the most polished writers shouldn't skip this crucial step.
Ever wondered how to scout the perfect editor for your genre, or how to make the most of your budget for editing services? We've got you covered. We dissect the challenges of editor-hunting, sharing strategies to identify and hire the right talent without breaking the bank. Katarina spills her top tips for using beta readers and AI tools to whip your work into shape before it lands under a pro's microscope. We also offer a sneak peek at our Author Advantage Accelerator Elite program, a one-stop shop for author coaching and editing prowess.
The art of editing collaboration takes center stage as we examine the nuances of author-editor relationships. Learn how to come prepared, embrace the collaborative tools like Google Docs, and communicate effectively with your editor to ensure your book's success. Katarina and I stress the importance of trust within this partnership, and we empower you to maintain your unique voice while being open to the transformative power of a well-executed edit. Tune in for this treasure trove of editing wisdom that's sure to sharpen your writing and publishing acumen.

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SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate) Apr 18, 2024

Unlock the secrets to transforming your financial future with Brian Lubin, the mastermind who left the corporate grind to conquer the real estate world and pen the game-changing book "Passive to Passionate." Our enlightening conversation traverses the challenges and triumphs of authorship, offering you a toolkit for crafting your own story of success. From harnessing the craft of concise writing to strategically utilizing a book as a "silent salesman," Brian's insights promise to elevate your entrepreneurial spirit and set you on a course for financial freedom.
Brian's personal journey from a high-flying corporate career to creating wealth through real estate investment and sharing his knowledge via his podcast, The Action Academy, is nothing short of inspirational. His book serves as a beacon for those yearning to merge their passions with profit, detailing the grit and commitment required to produce a valuable literary work. If you're eager to ignite your passion income and carve out a fulfilling path, this episode is your roadmap to begin the adventure.
Wrapping up, we dissect the nuts and bolts of a successful book launch, revealing strategies that can catapult your work to the top of the charts. From the excitement of a pre-launch campaign to the strategy behind texting thousands to rally support, we lay bare the tactics that led to a triumphant debut. This episode is more than an exploration of writing and launching—it's a treasure trove of wisdom on utilizing your book as a cornerstone for business growth and a springboard for speaking opportunities, helping you to not just achieve but sustain lasting revenue growth.

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SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson Apr 11, 2024

Ever feel like the process of getting your book from concept to print is mired in a swamp of software and formatting woes? Enter Dave Chesson, the genius behind Kindlepreneur and Publisher Rocket, who joins us to share the inner workings of Atticus, his latest innovation aimed at streamlining the author's journey. Imagine a world where writing, editing, and formatting are housed under one roof, collaboration is a breeze, and your manuscript is the only version you need to worry about. That's the reality Dave is creating, and we're here to give you the grand tour.
As an author, the tug-of-war between creativity and the technical side of book production can be a major distraction. We dive into the nitty-gritty of how Atticus not only competes with but also plans to surpass established giants like Microsoft Word and Scrivener. Dave gives us the lowdown on making real-time edits without the headache, the upcoming features that will elevate your writing game, and the importance of a seamless formatting experience for both ebooks and print.
Finally, we cast our gaze into the future, discussing how the landscape of ebook formatting is changing and how Atticus fits into this evolving ecosystem. With insights on the delicate dance with AI in publishing, and practical tips straight from our staff member Monique's YouTube tutorials, we're closing the gap between authors and the polished, professional books they dream of creating. If you're ready to discover the marriage of tech and touch in book publishing, Atticus might just be your perfect match.

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SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield Apr 04, 2024

Get ready to revolutionize your creative process and business strategy with the insights of Chris Winfield, the SuperConnector and AI aficionado. Uncover how artificial intelligence is not the enemy of creativity but a catalyst for innovation and productivity. Chris shares an astonishing account of a New York Times bestselling author who cut down his book-writing time from a year to a mere 28 days, thanks to AI. Our conversation dismantles the biggest fears surrounding AI, encouraging you to harness its promise for opportunities rather than being shackled by trepidation.
The AI landscape is bustling with potential, and we're here to guide you through it. From the familiar ChatGPT to the nascent stars like Google Gemini and Claude, we dissect a plethora of tools that are reshaping how businesses operate. Special mention goes to Perplexity AI, a potential game-changer in the realm of search, opening a treasure trove of possibilities for the bold and innovative entrepreneurs ready to integrate AI into their strategies. Whether it's about staying ahead of the curve or transforming job displacement anxieties into entrepreneurial ventures, this episode is your compass in the evolving world of AI.
Last but definitely not least, we spotlight the revolutionary AI-powered tools rewriting the rules of content creation and brand building. Picture a centralized platform like Poe.com, which simplifies access to multiple AI services, or imagine an autonomous GPT creating social media content with precision. We delve into personalized GPTs and resources like Mixo and ScribeHow that hone your operations and branding, setting the stage for growth and success. By the end of our chat, you'll be equipped to not just navigate but to shape the future of your business using AI as your most powerful ally.

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SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey Mar 27, 2024

Embark on a transformative journey with Mary, the visionary behind the Brave Thinking Institute and celebrated author of "Brave Thinking." She's here to reveal how a single book can ignite profound change in both personal and professional realms. As we converse, Mary recounts the remarkable path from publishing her first influential work to sparking an acclaimed PBS special. The evolving landscape of the publishing industry takes center stage, underscoring the pivotal role authors now play in connecting with their readership and the invaluable impact of mentorship, as gleaned from her experiences with icons like Wayne Dyer and Les Brown.
Harness the principles of 'Brave Thinking' to dramatically expand the boundaries of what you perceive as possible. Mary guides us through the essential practice of crafting a lucid vision for our lives, touching on all aspects from career to personal fulfillment. She stresses the power of aligning our thoughts and energy to manifest our desires, interpreting our longings and discontents as vital prompts urging us towards our ultimate potential. Through her enlightening book and the growth of the Brave Thinking Institute, Mary demonstrates how 'Brave Thinking' is more than a philosophy—it's a science of building the life you yearn for.
Dive into the contrasts Mary draws between commonplace thinking, which constrains us within the limits of our current circumstances, and the liberating mindset of 'Brave Thinking' that propels us toward our dreams. As we dissect the institute's distinctive approach to life coaching, Mary delineates the transformational systems that set it apart from more traditional methods. She shares a treasure trove of marketing techniques and client enrollment strategies essential for life coaches, including the four Ps framework. These insights promise to equip aspiring coaches, and anyone eager to make significant life strides, with practical tools to navigate toward success.

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SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell Mar 20, 2024

Have you ever envisioned a life where each pivot leads you to greater innovation and success? Strap in as we chat with Steve Waddell, the visionary mind behind "Value Pernoers," whose journey from authorship to invention is nothing short of a strategic masterstroke. Waddell, a maverick in the business world, pulls back the curtain on self-publishing, revealing the highs and lows of creating a book that breaks the mold. He digs into the aesthetic details that make a book pop for visual learners and unpacks the method to his madness in scaling a business to the Ink 5000 list thrice over. This episode's not just a talk; it's a treasure trove of insider knowledge from a man who's turned every setback into a setup for a comeback.
Prepare to have your entrepreneurial appetite whetted as we step into the realm of creative marketing and strategic alliances. Waddell isn't just an author; he's a seasoned entrepreneur who's danced with reality TV's sharks and emerged victorious in the competitive arena of Steve Harvey's Funderdome. He shares the secret sauce to securing a grand win, including innovative promotion tactics like peer reviews and hosting value-packed summits. Steve translates his business acumen into actionable insights, teaching us to leverage our vulnerabilities into strengths by seeking collaborative expertise. If you're ready to level up your business game and learn from a man who speaks the language of success fluently, this conversation with Steve Waddell is a must-listen.

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SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff Mar 13, 2024

Ever find yourself in awe of a writer's relentless fountain of ideas? That's John A. Cough for you, a literary genius who's mastered the art of never hitting a creative dry spell. Stride into the world of a New York Times best-selling author who's cracked the code to being as prolific as he is humorous. This episode isn't just a chat; it's a voyage through the practices that keep the ink flowing and the pages turning. We don't shy away from the laugh-out-loud balancing act that keeps readers and publishers alike coming back for more. It's a dose of reality, mixed with a shot of inspiration, and a twist of wit, served straight from John's treasure chest of writing wisdom.
Now, imagine having an arsenal of ideas at your fingertips, so much so that writer's block seems like a myth. As we sift through John's creative process, from the seed of an idea to the full bloom of a published book, it's clear that every writer has two best friends: a trusty editor and a detailed letter of intent. It's this dance of collaboration that fine-tunes a manuscript into the kind of story that stays with readers long after the last page. Whether you're a budding author or a seasoned scribe, the pearls of wisdom dropped by John on nurturing your partnership with editors are as golden as they are practical.
Get ready to hold your sides because when John delves into the art of humor and storytelling, it's a rollercoaster of wit that will keep you on your toes. He takes us through the delicate craft of sprinkling laughter through words, making even the driest topics a joy to explore. But it's not all chuckles and guffaws; there's a serious mastery in finding one's unique voice amidst a sea of external influences. John's narrative prowess doesn't just stop at the written word; he's also a maestro of public speaking, weaving a tapestry of anecdotes and insights that will leave you both enlightened and entertained. Buckle up for a ride through the peaks and valleys of captivating an audience, as John shares the harmony of aligning with projects that reflect your true values. This episode, peppered with John's trademark humor, is a lesson in the magic that happens when you hit the sweet spot of engaging storytelling.

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Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese Mar 06, 2024

Embark on a transformative journey through the digital landscape with John Meese, a seasoned entrepreneur and wordsmith, as we unravel the secrets of crafting a compelling online identity. Our candid conversation reveals how a simple exercise in mind mapping spiraled into the acumen-packed "Survive and Thrive," offering entrepreneurs a beacon during the chaotic year of 2020. Uncover John's diverse expertise, from his tenure at Michael Hyatt's company to the intricacies of membership sites, all of which shape the tailored wisdom of his Sold Out Coach Club.
Transitioning from the helm of a vast membership platform to self-publishing an eBook targeting a niche audience has been nothing short of an expedition. You'll hear how seizing the rights to my previous content birthed an illustrated eBook that skyrocketed past expectations in mere weeks. The power of a laser-focused audience, coupled with the allure of custom illustrations, becomes clear as we discuss my upcoming book "Sold Out Coach," crystallizing the essence of precision and depth gained through such a focused entrepreneurial voyage.
Finally, we invite you to join us at the junction where experienced professionals are redefining the online education paradigm. Stepping away from the conventional low-ticket offerings, we discuss the potency of starting with high-ticket coaching programs that align perfectly with the demanding schedules of seasoned experts. The 'serve call strategy,' our linchpin for high-value sales, underscores the significance of a potent promise and the deep understanding of a client's aspirations. Learn how this approach not only funds lifestyles but also fuels investments in future endeavors, reshaping the domain of online education for the adept professional.

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SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann Feb 27, 2024

Ready to catapult your brand's visibility and sales? Dustin Reikman of Seven Figure Leap joins us to reveal his transformative framework for profitable podcast guesting. Whether you're penning a bestseller or seeking to snag high-ticket clients, this episode is your treasure map to success. Dive into the art of forging fruitful partnerships and uncover how to find your voice on the platforms that matter. For authors eager to see their book fly off the shelves, and entrepreneurs ready to widen their circle of influence, our conversation is laden with actionable strategies.
Podcast guesting isn't just about sharing your story; it's a meticulous dance of Purpose, Plan, Pitch, Perform, and Profit. Discover how Pedro and Peter's mastery of this five-step waltz generated a staggering 5 million in sales. And for those just starting out, we share the inside track on making your pitch irresistible and choosing podcasts that turn listeners into fervent followers. When it's time to step up to the mic, we've got your back with advice on nailing your performance and leaving audiences wanting more.
As the curtains close on your guest appearance, the spotlight shines on your call to action. We dissect the anatomy of a message that converts the curious into the committed, drawing from the 'Profitable Podcast Playbook' and my own vault of experiences. It's not just about making an impact—it's about making an income. Tune in and tune up your podcast guesting prowess to see tangible growth in your business's bottom line.

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SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon Feb 21, 2024

Discover the transformative magic of the written word in business as I sit down with the remarkable Ray Higdon, whose expertise as a best-selling author and speaker is unmatched. Throughout our conversation, we uncover how the simple act of becoming an author can drastically shift your personal brand and create lucrative opportunities within the speaking circuit. Ray brings to light the untold stories of his own success, demonstrating that even an untouched book on a shelf can translate into a powerful business tool, from commanding speaking fees to bulk purchases by industry leaders.
We then voyage into the realm of resilience through rejection, where I share a slice of my life's journey, from the highs of network marketing to the stark reality of managing the financial heft of traditional business ownership. Embracing the 'Go for No' philosophy, I found that actively seeking rejection not only fortified my spirit but also opened a floodgate of opportunities. This counterintuitive approach helped catapult my career from the depths of a downturn back to the pinnacle of prosperity.
In the final stretch, we tackle the art of maximizing both your impact and income through the power of speaking. I divulge personal anecdotes on ethical decision-making and professional integrity, before moving on to the nitty-gritty of how to secure those coveted speaking gigs. Finally, to all you aspiring speakers in the network marketing sphere, I offer a treasure trove of tips on how to deliver value that resonates with company leaders and audiences alike, all while staying true to one's faith and principles. Join us for this riveting episode that's bound to inspire and equip you for the next leap in your career.

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SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights) Feb 14, 2024

Unlock the secrets of your writing prowess and elevate your publishing game! I had the privilege to sit with the renowned Dr. Robert Roem, an accomplished author and DISC assessment maestro, to dissect how the intricacies of personality types shape the way we write, communicate, and connect with our readers. Dr. Roem and I embark on a journey that promises to transform your understanding of self and how this crucial insight can powerfully impact your authorial voice and marketing strategies.
Are you harnessing your personal strengths to their fullest potential? This episode is a goldmine for those eager to fine-tune their approach to crafting compelling narratives and fostering genuine engagement. We unravel the core differences between task-oriented individuals and those who thrive on emotional connections, mapping these tendencies to the DISC model's Dominant, Inspiring, Steady, and Conscientious personality types. By grasping these concepts, you'll not only enhance your writing but also master the art of collaboration and empathy in any team or community you're a part of.
But wait, there's more to this than just understanding your writing style. Dr. Roem and I delve into the intricate dance of kindness and efficiency that sits at the heart of life's pursuits and marketing triumphs. With a nod to Dale Carnegie, we explore strategies that resonate with the emotional and rational sides of our audience, striking that perfect chord for success. And for those seeking a harmonious personal life, we share how the DISC model operates as a wellness tool, enriching relationships and communication in every sphere. Don't miss out on this treasure trove of insights that could very well be the key to unlocking your full potential, both on and off the page.

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SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon Feb 07, 2024

In this episode, Paul Scanlon discusses overcoming an abusive childhood, detailed in his book "I Am Not My Father." He explores the healing power of writing and the balance of sharing personal experiences with privacy. We delve into empathic communication, its role in relationships, and community building. The conversation also covers purpose-driven communication, using examples from Airbnb and Apple, emphasizing the importance of authenticity in messaging. This episode is a guide to impactful, empathetic communication and personal transformation.

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SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan Jan 31, 2024

Ever wondered how a $50 investment can blossom into an $80 million empire? That's exactly what Noah Kagan accomplished with AppSumo.com, and he's not shy about sharing the nitty-gritty of his entrepreneurial triumphs and trials with us. Joining us with tales of the market savvy and validation techniques that skyrocketed his business, Noah also gives us a sneak peek into his book, "Million Dollar Weekend." His experience teaches us a valuable lesson about taking the reins on our future, a realization he came to after a couple of hard-hitting career setbacks.
Noah Kagan's Journey: From a $50 investment to an $80 million empire through AppSumo.com.

Insights from "Million Dollar Weekend": Lessons on market savvy, validation techniques, and overcoming career setbacks.

Marketing Mastery: Strategies for launching successful digital products and books.

Content Creation: Crafting captivating content and taking calculated risks for growth.

Audience Building: Techniques for engaging and growing a dedicated audience.

Book Launch Strategies: Effective methods for launching a book, including design and networking.

Overall Takeaway: A blend of inspiration, practical tips, and real-world experiences for success in business and publishing.

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SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear Jan 24, 2024

Ever struggled to transform a fleeting thought into a habit that sticks, or a scribble into a story that sells? We had the pleasure of sitting down with James Clear, the mastermind behind the transformative bestseller "Atomic Habits," who shared his remarkable journey from blogger to celebrated author. James gave us an intimate look at how attentive audience engagement and a steady email list growth were the backbone of his content development, and ultimately, his book's explosive launch.
During our conversation, James peeled back the curtain on his day-to-day writing practices, showing us how the environment around us can foster an outpouring of ideas, which can then be corralled into coherent drafts using project management tools. He discussed the power of the 'Atomic Habits' principles in his own writing routine, affirming that even the most tangled of notes can be sculpted into a narrative that strikes a chord with readers. This episode is a trove of strategies for refining your writing process, whether you're just starting out or looking to sharpen your pen.
But the wisdom didn't stop there. James enlightened us on the meticulous strategies that skyrocketed "Atomic Habits" to enduring bestseller fame. From the initial ignition of a robust email list to the calculated podcast circuit that amplified his reach, James's approach was as methodical as it was inspired. He also touched on the art of topic selection—finding that perfect blend of what readers yearn for and what they need. If you're eager to learn how to grow your online audience and give your own book launch the Clear advantage, this episode is your not-to-be-missed manual.

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SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview) Jan 17, 2024

Have you ever been told that following the beaten path is the safest bet to success? Buckle up as we invite Robert Kiyosaki, the financial guru and author of "Rich Dad Poor Dad," to shatter this myth and share the uncharted routes that led him to self-publishing triumph. From turning a simple game into a bestselling book, to placing his work in a car wash, Robert's journey is a masterclass in ingenuity and resilience. He challenges the conventional wisdom of education and finance, teaching us that embracing our mistakes and carefully selecting mentors are the real game-changers on the road to financial freedom.
Robert doesn't just tell us to think outside the box; he shows us how to tear it apart. His insights on entrepreneurship versus the predictability of employment illuminate the stark contrast between just making a living and truly living. Salesmanship, once Robert's personal nemesis, became his greatest ally, proving that the art of selling is integral to entrepreneurial success. For authors, he reinforces the power of perseverance and the essence of self-publishing: it's not about literary acclaim, but the number of lives you impact and the sales you make.
As we wrap up our enlightening session with Robert, he reflects on the evolution from a single book to a global phenomenon. He emphasizes the symbiotic relationship between setbacks and achievements, and how branding and strategic use of intellectual property can transform an idea into an empire. For anyone looking to leave an indelible mark on the world, Robert's narrative serves as a blueprint for building a legacy that outlives the printed page – turning your name into a brand that stands the test of time.

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SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done Jan 10, 2024

When doubt creeps into the creases of our faith, it can feel like navigating a labyrinth without a map. Dominic Dohn, founder of Pursuing Faith and author of "When Faith Fails," joins us to light the path through that maze, discussing his deeply personal and scholarly journey from Oxford to the pulpit, and now to the page. We talk about the raw edges of writing authentically on faith, the way our darkest questions can forge the strongest beliefs, and how sharing our own stories can validate the experiences of others grappling with their faith.
Through the art of storytelling, Dominic reveals the secret ingredients that make a faith-based book resonate with its audience—a harmonious blend of personal anecdotes, theological insights, and scriptural wisdom. He offers a masterclass on weaving these threads into a narrative that strikes a chord with readers, all while navigating the sometimes treacherous waters of intellectual rigor. For anyone looking to express their spiritual journey through writing, Dominic's approach serves as a beacon, guiding the way to authentic and impactful literature.
And then there's the delicate dance of wearing multiple hats—pastor, writer, speaker—which Dominic manages with the poise of a ballet dancer. He shares his approach to staying productive and focused, revealing how personal quirks and time-blocking are key to success. For those who feel the pull to create and communicate across different platforms, Dominic's experiences shed light on the path to harmonizing these roles without losing one's voice or vision. Join us as we peel back the layers of Dominic Dohn's inspiring story, offering inspiration and practical advice for anyone seeking to infuse their work with authenticity and faith.

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SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks Jan 02, 2024

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Shawn, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.
Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material. Shawn and I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, showcasing how the wisdom contained within the pages of a business book can resonate deeply with readers and serve as a catalyst for business transformation.
Our conversation culminates with a roadmap for financial advisors aspiring to author their own transformative works. From documenting the riveting interplay between advisors and clients to the careful curation of content for a specific audience, we cover the A to Z of writing and marketing a specialized book. Shawn's insights extend an invitation to all who wish to leave a lasting professional legacy and fortify their business with the written word. For those captivated by the promise of Shawn's expertise, SeanSparks.com awaits your visit, ready to guide you through your own narrative journey.

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SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson Dec 27, 2023

Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath".
In this interview, we talk about:
-How a personal family health crisis sparked writing a book
-How to find the themes to focus on in your memoir
-Using a memoir as a therapeutic tool in healing from trauma
-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book
-The difference between memoirs and self help and how to decide on the structure for your book
-How Karen has sold so many copies and gotten so many reviews on her memoir
-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)
Don't miss this interview!
P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/apply

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SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss Dec 20, 2023

Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan Deiss

Struggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.

Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.

Master the Subtle Art of Audience Cultivation

Should you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.

Take an Entrepreneurial Odyssey with Ryan Deiss

From the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.

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240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk Dec 13, 2023

Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :) Don't miss this episode!
Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about:
-What’s an “airplane book” and why Marta finally decided to publish her first book
-From having triplets to starting a business post-partum; the journey and biggest lessons learned
-Marta’s advice for Mompreneurs & Mom authors
We also go super deep on Anthologies and collaboration books:
-What’s an anthology (or collaboration book)? And should you write one?
-How to be an “emcee” for an anthology or collaboration book
-How to manage people dropping out of the process and how to get people to turn in their chapters on time
-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)
-How all participating authors marketed the collaboration book
...and a lot more. Hope you love this episode!
P.S. Want to work with us like Marta did for your anthology or collaboration book? Schedule a publishing consultation with our team and let's get started: selfpublishing.com/apply

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SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod Dec 05, 2023

Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning.
He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out).
Today we talk about:
-How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book
-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)
-The differences in royalty rates between self publishing & traditional publishing
-S.A.V.E.R.S. - the secret sauce to The Miracle Morning
-The differences between writing a book from scratch vs. writing an updated version
We also talk about:
-How Hal made sure he didn’t screw up the new version of the book
-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to
-The top 2-3 things Hal is doing to launch the book
Hal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out the new version of The Miracle Morning.

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SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold Nov 29, 2023

Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herold, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.
Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal Elrod, the founder of the Miracle Morning, offering a unique perspective on the importance of team growth and delegation. Be prepared to be inspired by Cameron's journey and don't forget to check out his website, thecameronherald.com, for more about his work and books.
Cameron's website: https://cameronherold.com.

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SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison Nov 22, 2023

Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.
Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part of the conversation is a must-listen.
Lastly, we delve into the complexities and challenges of launching a book. We discuss services improvements for authors, based on our own experience of recording over 100 shows during a launch. We also navigate the future of publishing and book marketing, looking at the significant role artificial intelligence could play in creating better books and even in audiobook narration. We wrap up by exploring the increasing popularity of reading due to the impact of social media and give you some valuable tips on promoting your book on platforms like Instagram. So, stay tuned to learn about the future of book promotion and how you can leverage technology and social media to maximize your book's reach.

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SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen Nov 15, 2023

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.
Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur.
Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit. He shares his thoughts on the importance of preserving a sense of possibility, faithfulness, and hope as we age. His perspective on life, his experiences with journaling and narrative therapy, all provide a thought-provoking context to our conversation. As he prepares to celebrate the one-year anniversary of his book, Brad emphasizes the crucial role of gratitude and support. It's this blend of business insight and personal growth that makes this episode a must-listen for all entrepreneurs and those aspiring to be. So, tune in and get ready to be inspired by Brad's extraordinary journey.

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SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin Nov 08, 2023

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication.
We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch.
Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!

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SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship Nov 01, 2023

Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility.
And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode is your ultimate guide to successfully launching a book. A thrilling journey to becoming an author awaits you. Let's get started!

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SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb Oct 25, 2023

Do you ever feel like you're playing a part, hiding your true self from the world? Ever wondered what it would be like to shed that facade and just be...seen? That's exactly what our guest today, the phenomenal Jen Gottlieb, has done. Co-founder of Super Connector Media, international speaker, and author of the recently published book, Be Seen, Jen takes us on an introspective journey of her self-realization inspired by a psychic reading and her burning desire to be authentic. She shares the struggles, revelations, and support that shaped her book, which serves as a beacon of hope for everyone striving to be authentically themselves.
Jen's incredible story doesn't stop at her book. She shares her bold transition from running an agency to launching a personal brand, with her risk-taking mindset and passionate authenticity at the helm. Find out how embracing your fears and stepping out of your comfort zone can lead to remarkable business outcomes. Jen also candidly reveals the dynamics with her husband, a quick-starter in their ventures, and how their joint approach propelled their success.
Finally, Jen shares her secret to securing speaking gigs, emphasizing the pivotal role of cultivating powerful relationships and consistently providing value to others. We discuss the key elements of promoting a book online, from generating engaging content to maximizing opportunities, and solidifying a personal brand. This conversation with Jen Gottlieb is an inspiring treasure trove of powerful insights and practical tips for anyone striving to be seen and make an impact. So, are you ready to let the world truly SEE you?

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SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman Oct 18, 2023

Join us for an enlightening journey into the world of children’s books with Dahlanda Coleman, the best-selling author of "More Than a Princess" and founder of Sydney and Coleman Publishing Company. Ever wondered how a background in tech combined with the experience of motherhood could lead to the creation of a successful children’s book? Get ready to get enlightened as we unravel Dahlanda's inspiring journey, from writing her masterpiece to selling over 25,000 copies.
Our conversation takes a deep dive into the publishing realm as Dahlanda reveals the steps she took to transform her book into a publishable product. From creating an illustration brief to hiring an illustrator and leveraging a launch team for promotion, she uncovers the secrets behind her thriving success. Hear how her book sold 125 copies without promotion and the strategies she deployed to sit atop Amazon's rankings.
Lastly, brace yourself as we unpack the marketing strategies behind Dahlanda's triumph. She generously shares her approach to Amazon ads, how she conducts market research using her unique tool - her daughter, and how she successfully pre-sells her books through speaking engagements at schools. Dahlanda also gives us a glimpse into how she sells her books in bulk, leading to a six-figure sales figure. Ensure you don't miss this insightful episode with Dahlanda Coleman, a true inspiration in the children's book realm.

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SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author Oct 11, 2023

Ever wondered how a taxi driver became a successful author selling over 100,000 copies of his self-published book? Get ready for an electrifying chat with Clint Arthur, a PR and publicity savant who went from a Wharton Business School graduate to a taxi driver, to winning Dan Kennedy's Information Marketer of the Year Award. Listen in as Clint shares his remarkable journey, recounting a life-altering chance encounter at a men's self-help campfire and his transition to becoming an established author.
What does it take to become 'kind of famous'? Clint Arthur breaks it down for us. He shares his wisdom on the importance of mastering the art of video and audio, and the power of PR as a tool to make money, but cautions that it's not a shortcut to wealth. From his experience of teaching thousands of authors, speakers, coaches, and experts, he gives us valuable insights into how to get your message out and become to become a person of interest. You'll also learn about his journey to the Today Show, and how Tony Robbins managed to achieve fame despite most people not knowing who he is.
Ever been afraid of hearing the word "no"? Don't miss Clint's personal story of overcoming the fear of failure, an inspiring tale that reminds us that getting a "no" is part of the process and success comes to those who are willing to take the initiative and put in the work. He also shares his key to becoming a recurring guest on local TV shows and how to be a great TV guest. If you're an author, speaker, coach, or expert looking to get your message out, this episode is packed with wisdom you won't want to miss. Tune in and let Clint Arthur guide you on your path to success.

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SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green Oct 04, 2023

Step into the world of Jonathan Green, a best-selling author and AI expert, whose inspiring journey from dismissal in a snowstorm to building a successful online business deserves an audience. Hear the writing maestro reveal how he has authored over 300 books, and how his partnership with AI, particularly chat GPT, levels up his editing process. Discover how his writing process intertwines with technology to produce art that resonates with his readers.
Peek into the future of interactive writing as Jonathan breaks down how he utilizes chat GPT to breathe life into his stories. From sketching out storylines and characters to crafting immersive scenes, Jonathan illuminates how AI can be a writer's best ally. Strap in as he highlights how to make AI echo a writer's unique style during the editing process, and the differences between various AI tools.
Going beyond the writing stage, we delve into the revolutionary role of AI in book marketing and outreach. Jonathan shares his experiences with AI in brainstorming marketing strategies, crafting book descriptions, and even designing ad campaigns. Listen as he talks about his journey with AI tools like Mid Journey and Leonardo AI for book cover designing and manuscript editing. Jonathan's story is not just about embracing AI, it's about harnessing its potential to enhance your creative process.

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SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell Sep 27, 2023

Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.
We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.
Scott and I also discuss how legacy families utilize engaging activities to inspire their children to learn beyond the standard school curriculum. Hear about the importance of teaching kids to save and invest, the key lessons for setting them up for success. And that's not all! Scott also shares his personal experiences, including how he incorporated his children into the launch of his book. Learn about the Gravy Stack app and Family Legacy Workshops, two potent tools that equip parents in teaching their children invaluable money lessons. So, gear up for an episode packed with practical tips and insights on empowering your child with financial skills.

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SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam Sep 19, 2023

Get ready to be inspired as we chat with Suzanne Yatim Oslam, the former Miss Arab USA who transitioned from acting to writing, hitting the jackpot as a number one bestseller with her new book, Post-Pardon Me. Suzanne's book explores her personal journey through post-partum depression and anxiety, offering a sincere account that many moms will find relatable. Enlightening, engaging, and infused with Suzanne's own unique brand of dark comedy, this book is a shining testament to the transformative power of personal experiences.
Ever wondered how to create dialogue that sounds authentic? Suzanne shares her top tips, drawn from her acting background, on how to craft dialogue that feels real. From analysing people's speech to approaching dialogue in memoirs and self-help books, she shares insights that will supercharge your writing skills. We also dive deep into the publishing process, covering the various stages of editing and the importance of physically printing your manuscript when editing.
But that's not all. We delve into the often-complex world of publishing, unpicking the lessons Suzanne learned along the way, including how to successfully run a book relaunch. With her advice, you'll be better equipped to navigate your own publishing journey. To wrap up, Suzanne offers heartfelt advice for first-time authors, particularly moms, embarking on their writing journey. Let her words of wisdom inspire and motivate you to take the plunge and start sharing your own stories. So, tune in, take notes, and prepare to be enlightened by Suzanne's wisdom and wit!

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SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell Sep 13, 2023

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.
The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.
Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.

Watch the free training: https://selfpublishing.com/freetraining
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SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell Sep 06, 2023

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.
Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.
Lastly, we talk about the incredible power of frameworks and processes, and how they can dramatically shift your thinking and behavior. Hear about a remarkable case study where a 69-year-old woman tripled her investment in just two weeks, learn the concept of "One Is Greater", a strategy learned from Gary Vaynerchuk, and discover the importance of taking action to share opportunities. We conclude by discussing the importance of continuously leveraging and relaunching your book to maximize its marketing potential. This episode is a goldmine of insights and practical advice for aspiring authors and seasoned writers alike.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John Aug 30, 2023

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.
Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of creating a content framework and explore how Noah's power habits can amplify income.
Finally, we navigate the fascinating world of self-publishing and traditional publishing with Noah. Being the only author in history to be published by the big six publishers and in eighteen languages, he has a treasure trove of insights to share. He stresses the importance of distribution within traditional publishing and encourages aspiring authors to seek help and conduct thorough research to evade costly blunders. We also discuss his latest book, the Seven Figure Expert and how his training videos can put more money into your pocket in under 12 weeks. So, gear up for an episode filled with deep insights and practical advice that's sure to inspire and educate.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten Aug 23, 2023

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year.
In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.
As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley Aug 16, 2023

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'.
Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets.
We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party) Aug 08, 2023

Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you.
Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric.
Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale Aug 02, 2023

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.
This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.
Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James Jul 26, 2023

Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies.
He's also the host of The Story Blender podcast. In this interview, we talk about:
-How James finally wrote & published his first novel
-Have you ever thought “I could write a better book than this!”? If so, here’s what to do
-What writing 24 nonfiction books taught James that helped him write better novels
-Should you write fiction or nonfiction first? Here’s how to decide…
-Are storytellers born or made? Nature or nurture?
-All stories have 4 elements; great stories have 2 additional elements...what are they?
-How you should look at marketing differently as an author (and what James does to sell books)
-How to market a new series vs. books in an existing series
And so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan Jul 19, 2023

Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.
In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricate differences between self-publishing and traditional publishing are sure to give a new perspective to aspiring authors.
Lastly, we dissect the marketing success behind 'The One Thing', co-authored by Gary Keller and Jay Papasan. We delve into their unique strategies, which range from PR and publicity efforts to using their network and conducting events. Our conversation also branches out to the use of a robust email list for book promotion, and Jay's advice for book clubs and readers. Get ready to be inspired and learn invaluable lessons about the publishing world in this enlightening episode.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman Jul 12, 2023

Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one).
In this episode we talk about:
-What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)
-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others
-How to tell great stories and teach better through case studies in your book
-The point of a great story / case study in your book (this was eye opening)
We also talk about:
-The 3 types of books (according to Joey)
-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller)
-The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day
-A joint book launch party?! Should you do it with another author and what Joey learned
This was another fun conversation with Joey. Don't miss this. Check out his new book Never Lose An Employee Again.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali Jul 05, 2023

We've got a treat in store for you! Join us as we delve into the world of best-selling author, Dr Shefali Tsabari, in a conversation that is as enlightening as it is inspiring. This celebrated author of four books, including three New York Times bestsellers, opens up about the bumps and triumphs in her writing journey, laying bare the struggles she faced while launching her first book, The Conscious Parent, and how her unwavering belief in its message catapulted it to success.
Brace yourselves to learn from the best as Dr Shefali unravels her strategies for book launches, building a community of followers, and engaging with them. Discover how she's managed to get her profound messages translated into multiple languages, amassing a global readership. Dreaming of hitting a thousand reviews on Amazon? Dr Shafali did that, and she shares her experiences and tactics in achieving what many authors can only dream of.
In the final stretch of our conversation, we dive into the business side of books. Selling your work is as much about selling yourself, and Dr Shefali discusses ways to land celebrity endorsements, the importance of authenticity, and how she markets her new book, The Parenting Map. Alongside, she shares the significance of feedback and how she uses it to understand her readers better. Don’t miss out on this fascinating talk with Dr Shafali Sabari and get ready to revolutionize your writing journey!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman Jun 28, 2023

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media.
We talk about writing a book that grows your business and a whole lot more:
-Why Erik decided to write a book as a marketing agency owner
-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)
-The actual value of a book for an agency owner (it’s not what you think)
-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books
-How Erik sold 30,000 copies of his book in less than a year
-How Erik got into airport bookstores
We also talk about the business side of books:
-Why Erik named his book the same as his business (and should you do it?)
-How Erik got PR for his book and how he gets ongoing PR for his business
If you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley Jun 21, 2023

This is an editing masterclass! ...especially if you're writing fiction. Today I'm joined by Kristina Stanley, the author of multiple books and the Founder/CEO of Fictionary.
In this interview, we talk about:
-The different types of editing - what are they and what is “Story editing”?
-The Secrets To Editing Success
-The Story Test - how to use it to improve your writing
-What lives with the editor and what lives with the author in the editing process?
-How to figure out what kind of editing you need
We also talk about:
-Mindset tips for authors navigating the editing process (how to keep from losing your mind and getting demoralized in the process)
-The difference between editing fiction and nonfiction
-What type of editor should you hire? And how do you find them?
-What is Fictionary and how can it help with your fiction novel?
If you want to learn more about the editing process, don't miss this interview! So informative.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou Jun 14, 2023

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur.
Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:
-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins
-Why books are harder to sell than ecommerce products, live event tickets, etc
-The 3 month pre-order process: exactly what Steve did to move books ahead of the launch
Steve’s experience selling his book on a webinar (did it work?)
We also cover:
-How to build a sense of urgency with your book and why it matters
-What Steve learned selling ecommerce products that is helping him market his book
-How to bulk sell copies of your book (and how Steve did it)
-How Steve’s preparing for book launch week & what he’s focusing on
If you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner Jun 07, 2023

Today's guest has a really interesting experience publishing both a recipe book and a traditional nonfiction book. Jadah Sellner is the author of She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life.
She's also the host of the Lead With Love podcast. In this interview, we talk about:
-How to monetize & grow your business using a recipe book or cookbook
-The difference between writing a recipe book and a nonfiction book
-The Anti-Hustle guide to writing and publishing a book successfully
-Solo writing retreats in a hotel? How Jadah used this to meet her rough draft deadline
-The difference in marketing a cookbook & a nonfiction book
We also talk about:
-How Jadah launched her new book “She Builds”
-3 P’s of Jadah’s live 2 hour in person event strategy to sell books
-How Jadah generated $30k in one month getting clients from the book
-Using L.O.V.E. and F.E.A.R. in your business...what does it mean and how do you do it?
This was such a fun episode! If you're a female author or founder you definitely don't want to miss it.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales) May 31, 2023

Today I'm joined by Chad Aleo...a Publishing Consultant at selfpublishing and the author of "The Book On High Ticket Sales".
Over the past 5 years, Chad has had 5,000+ conversations with aspiring authors and brought in $10M+ in sales. In this interview, we talk about:
-The 3 buckets that keep people from getting started with their book
-“We live in a procrasti-nation” - how to overcome procrastination with your book
-The common traits of the most successful authors Chad’s talked with
-What our LEAST successful authors have in common…the things you need to avoid
We also talk about:
-The difference between women & men deciding to write a book (controversial, but true in our experience)
-The biggest takeaway from 5,000+ Publishing Consultation calls with aspiring authors (and how it applies to you)
-How Chad wrote the rough draft of his book in 2 months
-How to deal with rejection & negative feedback around your book
-The common misconceptions around sales (and what to do instead)
So much in the trenches experience shared in this interview! Listen & learn. :)
If you want to talk with Chad about your book & how we can help, book a call with him here: https://selfpublishing.com/chad

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan May 24, 2023

Calling all busy moms & business owners who want to write a book! Have you ever felt like it's impossible with everything you have going on?
Today I'm joined by January Donovan, the founder of The Woman School and the author of Redefine Success For Women. In this interview we talk about:
-Why January decided to write a book while raising 8 kids and running a 7 figure business (is she crazy?!)
-Advice for busy moms who want to write a book
-How January wrote her book in a month by planning everything out in 2 hours with her family, business, etc
-How to use a book to launch your course and your course to create a book
-How to launch your book successfully as a mom or business owner
-How January used her book to start a book tour and grow her business
-The most valuable part of working with us in our Author Advantage Accelerator program
If you're a mom and/or business owner thinking about or working on a book...you don't want to miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it May 19, 2023

I want to ship you a copy of our limited edition 90 Day Author Success Planner. We've discontinued this and there's only a handful left in stock, and I want to ship it to you if you do these 3 simple things as a birthday gift to me.
Snatch your free copy here: https://selfpublishing.com/birthday

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick May 17, 2023

This might be the best episode we've ever had on how to sell books long term. I'm joined by Nate Hambrick...Publishing Consultant at selfpublishing.com and author of the book Crush Your Kryptonite.
In this interview we go deep on what actually sells books long term, including:
-Testing cover samples with 600+ people…why Nate did it and what he learned
-The “Billy Ray Cirus” Launch…and why you want to avoid it like the plague
-The 2 principles of Nate’s 90 day book sales plan
-Breaking down your review goals - the 15 reviews per week strategy and how Nate got 440+ reviews on his book
We also cover:
-The 3 places to get more reviews for your book
-The difference between book promo sites and book ads…the types of ads and what you should do to sell more books
-The biggest thing that keeps people from writing their book (and how to get out of indecision)
This episode was a masterclass in book marketing!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon May 15, 2023

We have exciting news to share about the upcoming "Author Advantage Live" event! Get ready for a remarkable experience as we reveal the impressive lineup of speakers who will grace the stage. This event is a must-attend for aspiring authors and book enthusiasts. With accomplished authors, industry leaders, and literary influencers taking the stage, you'll have the opportunity to gain valuable knowledge, inspiration, and networking connections. Act fast because ticket prices for this event will be increasing soon! Secure your spot now and take advantage of early bird pricing. Don't miss out on this exceptional chance to immerse yourself in the world of literature and uncover the secrets to author success. Stay tuned for more updates and prepare for an incredible journey at "Author Advantage Live"!

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch) May 10, 2023

Today I'm joined by Amy Porterfield...author of "Two Weeks Notice" and the host of the Online Marketing Made Easy podcast.
Wow, what an interview! We talk about:
-The core principles of the Two Weeks Notice and how they apply to authors who want to start a business
-The difference between co-authoring a “For Dummies” book and launching your own book
-The strategies Amy used to hit the New York Times bestseller list
-The question all authors need to ask to maximize the launch of their book
We also talked about using a book to generate $1M+ in sales for your business during launch week, including:
-How Amy used digital courses to sell copies of the book
-The 4 Phases of Amy's book launch...what are they and how did they work? (this was mind blowing)
-How Amy sold 2,000+ books the day before her launch with a free masterclass
-How Amy got 350+ reviews in less than 2 months and 100+ reviews right away
-What you have to look forward to with Amy’s talk at Author Advantage Live
This was an incredible episode! Don't miss it.
P.S. Want to see Amy speak at Author Advantage Live? Grab your ticket before prices go up: AuthorAdvantageLive.com

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 208: Landing Your Dream Job & Advice From In The Trenches Doing 2,800+ Author Coaching Calls with Michael Lachance May 03, 2023

Today I'm joined by Michael Lachance...author of "Land Your Dream Job" and the Author Success Manager at selfpublishing.com.
In this interview, we talk about:
-A book as a $15 mentor and why Michael decided to write a book
-Why & how to identify your ideal avatar with your book
-Why your book isn’t for everyone and how to narrow the scope of who you’re writing for
-How to dial in Amazon ads for your book
We also talk about Michael's advice coaching 1,000's of our authors through the process:
-The #1 challenge Michael sees our authors face (from 2,800+ calls 1-1 with our authors)
-The 2 groups of people & how they show up when starting to write their book
-The commonalities of our most successful authors that you can emulate
-The one question to keep asking throughout the process that will help you be more successful with your book
If you're looking for real world book writing advice from in the trenches...you don't want to miss this episode.
P.S. Want to see Michael speak at Author Advantage Live? Grab your ticket before prices go up here: AuthorAdvantageLive.com

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 207: How To Relaunch Your Book & Build Your Personal Brand with Andrew Biernat Apr 26, 2023

Join me as I speak with Andrew Biernat, a renowned Author Success Coach at selfpublishing.com. In this exclusive interview, we discuss the most important steps you need to take to build a strong personal brand and grow your online presence.

Andrew shares his expertise on:

Turning your experience into a bestselling book
The importance of relaunching your book and the 5 types of relaunches to choose from
Key lessons and tips to help you relaunch your book successfully
Overcoming the #1 challenge authors face when working on their book
Common traits of successful authors and tips to help you prepare for your first coaching call
Lessons learned from 100s of coaching calls with our authors and how that can help with your book

This interview is a must-listen for anyone looking to improve their personal brand and authorship. Don't miss out on this opportunity to learn from Andrew and take your book to the next level.

P.S. Want to receive personalized coaching from Andrew for your book? Schedule a call with our team today at https://selfpublishing.com/schedule.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 206: From 100’s Of Copies To 230,000+ Books Sold In 2 Years…How I Did It with Tiffany Aliche Apr 19, 2023

Get ready for an exciting and informative interview with Tiffany Aliche, also known as The Budgetnista, Netflix Documentary Host, and author of "Get Good With Money". In this podcast episode, we delve into Tiffany's book marketing strategies that helped her sell 230,000 copies of her book in just 2 years.

During the interview, Tiffany shares her insights on:

How her experience as a school teacher helped her write her first book, and tips for other educators looking to publish a book
The tactics she used to make a massive jump from selling only a few hundred copies to selling over 200,000 copies of her book
The accidental strategy that resulted in $10,000 in sales in the first month from her blog and challenge
How she earned thousands of positive reviews for her book and achieved a 4.9 average rating
The lessons she learned from self-publishing 6 books and traditionally publishing 1, and what she plans to do next
How she landed a Netflix documentary, and the role her book played in making it happen
Creating a quiz based on her book to grow her email list by over 100,000 subscribers

If you're an author looking to boost your book sales, you won't want to miss this interview with Tiffany Aliche. Listen now and learn valuable book marketing tips from one of the best in the business.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 205: Mind Your Mindset: How To Think Like An Author with Michael Hyatt Apr 12, 2023

Sure, here's a rewritten version with SEO in mind, focusing on the keyword "how to become an author":

Join me as I chat with Michael Hyatt, the author of "Mind Your Mindset", as he shares valuable tips on how to become an author and overcome common writing obstacles.

In this interview, Michael discusses:

Overcoming negative self-talk and false stories that hinder the writing process
3 steps for improving your thinking and mindset
Identifying and training your inner "Narrator" for optimal writing success
Strategies for overcoming procrastination and self-doubt in your writing journey
Tips for navigating negative self-talk during the editing process
How Michael hit the New York Times list for 40 weeks and sold hundreds of thousands of copies of his book by training his "Narrator"
The importance of having a coach to help you train your inner "Narrator"

If you're an aspiring author who's struggling with self-doubt or negative thoughts during the writing process, this interview with Michael Hyatt is a must-listen. Don't miss out on his expert insights and tips for becoming a successful author.

Love this interview? Here are two things you can do next:

Purchase Michael's new book "Mind Your Mindset" and receive valuable bonuses at https://mindyourmindsetbook.com/sps
Secure your ticket for Author Advantage Live to see Michael speak live and get a free copy of his book (available to the first 100 VIP ticket purchasers) at AuthorAdvantageLive.com.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr. Apr 05, 2023

Join Alan Stein, a renowned coach to NBA stars such as Kobe Bryant, Stephen Curry, and Kevin Durant, as we discuss how to become a successful speaker. Discover the secrets of high performance from the best of the best in the NBA, and learn from Alan's funny story with a 15-year-old Kevin Durant. In addition, we'll delve into the three critical differences between average performers and elite performers, and what it takes to work with a professional writer.

But that's not all - if you're looking to get into the speaking game, you'll want to stick around to hear Alan's expert advice on how to land your first corporate speaking gigs and grow your speaking business by leveraging a book. Find out why sending books to decision-makers is a powerful tactic and how it can help you book more keynote speeches.

Whether you're an NBA fan or an aspiring speaker, this episode is packed with insights you won't want to miss. Tune in now to learn how to become a successful speaker!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder Mar 29, 2023

Join me as I interview U.S. Army Major General Mari K Eder, author of "The Girls Who Stepped Out Of Line" and other military books. Discover how Mari self-published her first two books and transitioned from writing articles to writing books. Learn how to write better military nonfiction and historical fiction through Mari's experience working in the military. Find out what TTP is and how to avoid giving away military secrets in your book. Get inspired as Mari shares how she wrote her book in just two months and provides advice for others in the military who want to write a book. If you're a military professional interested in publishing a book, this episode is a must-listen!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association) Mar 22, 2023

Join me as I talk to Carrie Green, the founder of the Female Entrepreneur Association and author of "She Means Business", about how to write a business book. In this episode, we discuss some interesting topics including how Carrie got her publishing deal, how to gain the confidence and clarity to get your draft done, and how to write a book that resonates with readers. We also delve into how to get more reviews for your book, the power of a TEDx talk, and how to use your book to grow your business or association.

If you're a female entrepreneur or author looking to write a business book, you won't want to miss this episode! Carrie shares some great insights that will help you take your book from idea to published reality. Tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner Mar 15, 2023

Join me and Tim Waggoner, a successful fiction author with 50+ books under his belt, in this episode as we discuss the secrets to writing a novel.

In this episode, we cover a wide range of topics, including:

Tim's journey from writing his first book at 19 to publishing his first book at 36, and the lessons he learned along the way
The importance of finding your writing process, whether you're a plotter or a pantser
What media tie-in books are, and how to get involved in this type of writing
Tips for new and experienced writers, and what commonalities Tim has found in his best-selling books
The most critical aspect of marketing your fiction work

If you're an aspiring or experienced fiction writer, you won't want to miss this episode! Tune in now to learn from Tim's experience and expertise on how to write a novel that captivates readers.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine Mar 08, 2023

Join me for this episode with Grace Valentine, author of several books, including "Am I Enough", "Is It Just Me", and "To The Girl Looking For More", as we discuss how to write a christian book. Grace shares her journey of getting her first traditional book deal at only 20 years old and why she decided to write about her faith. She also offers insights on how to decide how much of your faith to include in your book, the importance of being clear on your target audience, and using mini-books. We also cover topics such as getting paid speaking gigs, hiring an agent, and writing a devotional book. If you're considering writing a christian book, don't miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison Mar 01, 2023

Join me for this episode with Steve Harrison, the man behind the launches of Chicken Soup For The Soul and Rich Dad Poor Dad, as we discuss book launch strategies. Steve is also the creator of the National Publicity Summit. In this interview, we delve into the power of media and publicity for promoting your book, and cover topics like lead times for different publications, creating a "hook" to get a yes from the media, making your book "mediagenic", and building your "Fabulous Fifty" list of media contacts to reach out to. We also discuss how to maximize media appearances to sell more books. Don't miss this episode if you're an author interested in leveraging media and publicity to sell more books! Visit https://authorsuccess.com/chandler/ for three free publicity resources to promote your book, and check out Steve's Facebook page at https://www.facebook.com/SteveHarrisonFan/.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML) Feb 22, 2023

Join us for an inspiring and informative interview with Gabrielle Stone, one of the most successful self-published authors we've had on the podcast. As the author of "Eat, Pray, #FML" and other popular books, Gabrielle shares her secrets to self-publishing success. In this episode, we cover:

Why Gabrielle chose to self-publish and her tips for a successful self-publishing journey
Comparing self-publishing an audiobook vs. a traditional publishing deal for an audiobook (and why self-publishing may be the better choice)
How Gabrielle sold many copies of her book as a first-time self-published author
BookTok- What it is and how you can use TikTok to sell your book
Insights on how to create viral videos on TikTok
The Toyota Camry approach for your book - why it may be better than a Lamborghini Launch

If you're looking for inspiration or want to learn how to self-publish your book, don't miss this episode with Gabrielle Stone!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron Feb 15, 2023

Join me as I chat with Brit Barron, the author of "Worth It", on this episode about how to get a book deal. During our conversation, we explore the following topics:

How Brit connected with a publisher and turned down their idea but still secured a book deal
Deciding what to prioritize as a creative and entrepreneur
The importance of exploring different topics for your book, even if they are not related to your business
Overcoming writer's block by speaking your book
How Brit landed a foreword from Rachel Hollis, a 3X NYT Bestseller, and tips for getting people to write a foreword for your book.

Don't miss out on this insightful conversation! Tune in to this episode and discover how to get a book deal.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel Feb 08, 2023

Join me for an insightful interview with Dr. Lois Frankel, the author of "Nice Girls Don't Get The Corner Office," as we discuss how to publish a book. If you're a female author or thinking about writing a book, this episode is for you! Discover how writing a book can benefit those who can't afford to work with you and why niche down your book and marketing is crucial for success. Dr. Lois also shares common mistakes women or "nice girls" make when writing and publishing a book and how to avoid them. Learn from her experience in republishing her most recent book self-published and the one essential thing to include in the contract. Don't miss this episode and gain insights on how to publish your book successfully!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie) Feb 01, 2023

Join us for a fascinating interview with Kathryn Lasky, a prolific author who has written over 100 books including children's books, young adult novels, and historical fiction. In this episode, we explore topics related to traditional publishing such as:

How Kathryn landed her first traditional publishing deal as a first-time children’s book author
Designing your book cover based on genre and tips on how to do it right
Insights from Kathryn's vast experience writing 100+ books, and how her process changes based on the type of book she’s writing
Plotter or Pantser? We discuss what these terms mean and help you figure out which approach suits you best.

We also delve into other topics such as:

How to increase the “readthrough rate” of the books in your series
The advantages of writing historical fiction
How Kathryn successfully turned one of her books into a major motion picture movie
The differences between marketing children’s books and “grown-up” books.

This episode is packed with valuable insights and tips for anyone interested in writing and publishing books. Don't miss out!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone Jan 25, 2023

Join me as I chat with Elena Cardone, a renowned female entrepreneur, author, actress, and model, about her incredible journey to success.

Elena Cardone is the author of "Empire Builder: How To Have It All," and a speaker at the Unbreakable challenge. In this podcast episode, we delve into Elena's story and discuss the following topics:

Empowering women and restoring the family unit
Improving finances, relationships, and the family unit simultaneously
How Elena overcame her fears and got her book published in just seven months, thanks to a challenge from her husband Grant Cardone
The importance of support and avoiding phrases like "Just a"
The five pillars of an unbreakable business, which you can learn more about at the Unbreakable challenge

As a female entrepreneur, Elena has a lot of valuable insights to share about these topics.
For more inspiration, check out episode 10 of this podcast, where I interview Elena's husband Grant Cardone about his writing process.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell Jan 18, 2023

In this podcast episode, I'm thrilled to have Dan Martell, a long-time friend and mentor, discuss his newly released book, "Buy Back Time." As a successful entrepreneur and author, Dan has valuable insights to share on buying back your time and the benefits of writing a book, even if it doesn't align with your core business.

During our interview, we cover a variety of topics, including lessons learned from securing a book deal and shopping the book to multiple publishers. Dan also shares his personal experience of writing the book and why hiring a ghostwriter didn't work. His advice on hiring a ghostwriter is something every aspiring author should consider.

We also delve into creating excellent methodologies and frameworks around the subject of your book, among other fascinating topics. Whether you're an entrepreneur looking to write a book or someone who wants to buy back their time, this episode is for you! Don't miss out on these valuable insights.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries Jan 16, 2023

Today I'm doing a bonus episode to make the biggest announcement in SPS history. I'm also announcing the future of publishing.
Don't miss this announcement!
To find out more about the future of Publishing and enter to win the Ultimate Writer's Retreat at Bolt Farm Treehouse, go to: selfpublishing.com/thefuture
To schedule a call with the team about helping with your book and to help fund one of the 75 libraries, go to: selfpublishing.com/apply

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt Jan 11, 2023

Today we're making the biggest announcement in Self Publishing School history. This is also the first time I've ever been interviewed on my own podcast.
Learn more about the announcement at: selfpublishing.com/thefuture
On this interview, guest interviewer Matt Emmorey interviews Chandler Bolt to talk about:
-the biggest lessons learned publishing 7,000+ books in the last 8 years
-the best decisions (and biggest failures) that led to $43M+, Forbes 30 Under 30, and massive growth
-how the publishing landscape has changed and what's on the horizon
We also share some big announcements:
-why we closed Self Publishing School to launch the future of publishing
-what we've built, what we're doing next and how it will revolutionize the publishing industry
-how YOU can win a writer's retreat to Bolt Farm Treehouse
-our goal of funding 75+ libraries in January and how you can get involved
Find out all of the details here: selfpublishing.com/thefuture
If you've ever been curious about my journey as an entrepreneur or our journey as a company...or if you're curious about the future of publishing...you don't want to miss this episode!

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain Jan 04, 2023

If you've ever considered turning your book into a movie, this podcast interview is a must-listen. In this episode, I'm joined by Sara McDermott Jain, a 15-year screenplay writer and creator of the Book To Script course. Together, we cover a masterclass on how to turn a book into a movie.

During the interview, we delve into a variety of topics, including whether to write the screenplay or the book first, the average word count of a screenplay, and the three key elements of a great screenplay or movie. We also discuss tips for writing great dialogue, character development, and how to sell your first screenplay, including Sara's personal experience with this.

Additionally, we talk about whether to write the screenplay before pitching it and the different types of movie deals you need to know about. This episode is truly mind-blowing and is perfect for movie lovers, aspiring screenplay writers, or anyone curious about the process of turning a book into a movie. Don't miss out on this valuable information.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 190: How To Launch A Book Successfully with Julie Broad Dec 28, 2022

Join me as I chat with Julie Broad of Book Launchers TV about how to launch a book successfully. In this episode, we cover a variety of topics, including how Julie's first book helped her raise money and grow her real estate investing business.

We also discuss how to measure the success of a book launch, which metrics to look at, and which metrics matter. Additionally, we dive into the New York Times Scam and why it's not a real bestseller list.

Julie shares her advice on selling more books after your launch using the "one thing per day" method and "The 1 Year Launch," which you can learn more about in Chandler's book, "Published." We also explore why Julie focuses on YouTube and how to choose which marketing medium is best for you.

This was a fun and informative interview, and Julie is a fantastic guest. If you're looking for insights on how to launch a book successfully, don't miss this episode.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims Dec 21, 2022

Join me as I chat with Steve Sims, the author of "Bluefishing" and "Go For Stupid," about traditional book publishing. During this interview, we discuss Steve's experience with publishing his first two books, what he learned from book one to book two, and the mistakes he made with his first book when traditionally publishing.

Steve also shares why he chose self-publishing for his second book and which publishing path he plans to take moving forward. We also talk about the pros and cons of recording your audiobook, with Steve sharing his personal experience of it being the worst day of his life.

In addition, we delve into how to use your book to grow your speaking business and author-ity, what "Go For Stupid" means, and how you can use it to be more successful as an author. We also discuss how to be authentic in your life and with your book.

This episode is packed with valuable insights and humor, and you don't want to miss out. If you're interested in traditional book publishing, Steve's experiences and advice will be sure to entertain and inform you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch Dec 14, 2022

If you're interested in launching a speaking career, this podcast interview is a must-listen. Join me as I chat with Dr. Guy Winch, the author of three books and a three-time TED speaker with over five million views on just one of his talks. In this episode, we discuss how to turn your book into a TED or TEDx talk and book your first speaking gig to promote your book.

During the interview, we cover a range of topics, including what Guy learned from ten years of writing screenplays and how he used it to write better non-fiction books. We also explore whether the book or the TED talk came first and how writing a book can help you give a better TED talk.

Additionally, we delve into how to come up with a big idea for your TED talk, how to get your first "yes" for a TEDx talk, and how to increase the virality of your talk with a specific technique. Guy also shares his advice on getting PR and publicity for your TED talk and why and how you should get on podcasts to promote your book and TED talk.

This episode is jam-packed with valuable insights on launching a speaking career and promoting your book. If you're interested in building your author-ity and growing your speaking career, don't miss this content-rich episode.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams Dec 07, 2022

If you're an author interested in affiliate marketing, this podcast interview is a must-listen. Join me as I chat with my longtime friend, Matt McWilliams, "The Affiliate Guy," and the author of "Turn Your Passions Into Profits." During this interview, we cover a variety of topics related to affiliate marketing for authors.

First, we discuss whether to write your passion book or your business book first, with Matt sharing his perspective. We also explore writing in public, what it looks like, and how to do it to get your book done. Additionally, we delve into whether you can really write a book in just 17 minutes per day, with Matt sharing his personal experience of doing it in 98 days using this method.

We then shift our focus to affiliate marketing and how you can use it to sell more copies of your book. We cover the three steps to successful affiliate marketing, how to find your first affiliates, and the 4/4/4 Promo, which you can use to make more sales using affiliate marketing.

If you want to turn your passion into a profit or use affiliate marketing to sell more books and grow your business, you won't want to miss this episode. Matt is a wealth of knowledge on these topics, and his insights will be sure to inform and inspire you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger Nov 30, 2022

If you're an author looking to achieve viral book marketing, you won't want to miss this podcast interview. Join me as I chat with Jonah Berger, the author of "Contagious: Why Things Catch On," The Catalyst, and other books. With over 1 million copies sold and in print in over 35 countries, Jonah is a true expert in viral marketing.

During this interview, we discuss why things go viral and how Jonah's first book caught on. We also explore the importance of pain pills vs. vitamins in your marketing and book topic, and the six key S.T.E.P.S. that make your book contagious. Jonah shares how he used these steps to promote his own book.

We then delve into the difference between paid media and earned media, and which one you should choose. Additionally, we explore "Trojan Horse Stories" and how you can use them to make your book more contagious. Jonah also shares his insights on using stories and frameworks in your book and what Taylor Swift can teach you about marketing your book.

Finally, we cover how to make your book cover "Contagious." If you're interested in getting your book to catch on in a big way, don't miss this episode. Jonah's expertise and insights will be sure to inspire and inform you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni Nov 23, 2022

If you're interested in writing a fable, this podcast interview is a must-listen. Join me as I chat with Patrick Lencioni, the G.O.A.T of business fables and the author of 12 books that have sold over 7 million copies. During this interview, we discuss the ins and outs of writing great fables.

First, we explore how Patrick's experience writing screenplays helped him get started as an author and write better fables. We also delve into why you should write a fable instead of a traditional non-fiction book.

Additionally, we cover the five core elements of writing great fables, including how to do character development and structure your characters to be realistic. Patrick also shares his advice on anticipating the objections of your readers and answering them in a fable through your characters.

We then discuss the difference between plotters and pantsers and which one Patrick identifies with. Finally, we explore Patrick's newest book, "The 6 Types of Working Genius," and how you can use your genius to write and publish a better book.

If you're interested in writing a fable, Patrick's insights and expertise will be sure to inform and inspire you. Don't miss this content-rich episode, and be sure to let us know what you think in the reviews!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof Nov 16, 2022

If you're a pastor or church leader considering writing a book, this podcast interview is a must-listen. Join me as I chat with Carey Nieuwhof, the author of "At Your Best" and "Didn't See It Coming," as well as the host of the Carey Nieuwhof leadership podcast. During this interview, we discuss a variety of topics related to writing a book as a pastor.

First, we explore the question of whether it's too late to write your first book at 45. Carey shares his personal experience of writing the draft of his first book between Christmas and New Years, and whether it's possible for you to do the same.

Additionally, we cover the idea that writing a book gets harder the more books you write, and how to create better frameworks for your book. We also delve into the differences between self-publishing and traditional publishing, and what Carey has learned from doing both.

We then discuss how to make sure you retain ownership of the intellectual property of your book, as well as the opportunities and traps of writing a book as a pastor. Finally, Carey shares his advice on managing the finances of your book and your church, drawing on his experience as a former pastor and lawyer.

If you're writing a faith-based book or considering writing a book as a pastor, you won't want to miss this episode. Carey's insights and expertise will be sure to inform and inspire you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee Nov 09, 2022

If you're considering writing a memoir, this podcast interview with Mary Lawless Lee is a must-listen. Mary is an inspiration, and during our conversation, we cover a range of topics related to memoir writing.

First, we explore the difference between the highlight reel of social media and the vulnerability required to write a memoir that truly matters. Mary shares her insights on how to balance the head and the heart in your writing, and how to be more vulnerable.

Additionally, we discuss the question of whether therapy can help you write a better memoir, providing some unconventional advice. We also delve into the issue of whether to include pictures in your book, and how to decide how many images are enough but not too much.

Finally, Mary shares the top three things she's doing to launch and market her memoir, providing invaluable advice for anyone looking to get their book out into the world.

If you're a woman considering writing a memoir or self-help book, you won't want to miss this episode. Mary's experience and insights will be sure to inspire you as you embark on your own memoir writing journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis Nov 02, 2022

If you're considering writing a children's book, this podcast interview with Dave Hollis is a must-listen. Dave is the author of "Built Through Courage" and his upcoming children's book "Here's To Your Dreams." During our conversation, we cover a range of topics related to children's book writing.

First, Dave shares how he has used books to launch his brand and better understand himself. We also discuss the therapeutic benefits of writing real and raw books about tough life experiences like divorce or loss, reflecting on the lessons learned.

Additionally, we delve into the issue of managing expectations around your book launch, including the dangers of having high expectations as an author. Dave also shares why he and his daughter decided to write a children's book and provides his method for outlining and creating a successful children's book.

Finally, we explore how marketing and selling a children's book is different from traditional non-fiction, providing valuable insights for anyone looking to break into the children's book market.

Overall, this episode provides an honest and insightful look at the world of children's book writing. If you're interested in writing a children's book, or just curious about the process, you won't want to miss this episode.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin Oct 26, 2022

In this podcast episode, I sit down with Grant Baldwin, the CEO of The Speaker Lab and author of "The Successful Speaker," to talk about hiring a ghostwriter. We dive deep into his experience hiring Jeff Goins as a ghostwriter, the structure of their contract, and whether or not you should consider hiring a ghostwriter for your book.

We also discuss how Grant was able to buy back the rights to his book from the publisher, as well as whether or not having a book is necessary to be a successful speaker. Finally, we share the top 3 questions you need to ask to get booked for more speaking engagements.

If you're an author or speaker considering hiring a ghostwriter, or just want to learn more about the process, you won't want to miss this episode. Tune in for all this and more on this episode of the podcast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall Oct 18, 2022

In this interview, bestselling author Perry Marshall joins us to discuss how to increase book sales. We cover a range of topics, including:

Crafting a compelling book that resonates with readers
Staying relevant when writing about rapidly changing topics
Perry's strategy to land clients worth over $250,000 from his niche book
Using the 80/20 Principle to drive book sales
Pricing strategies, including selling your book for a penny
The importance of copywriting in boosting book sales

Don't miss this informative and entertaining conversation with Perry Marshall! If you're an author looking to sell more books, this episode is packed with valuable insights.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich Oct 12, 2022

Join me for an informative interview with Nicholas Kusmich, an expert in Facebook ads and author of the book "Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI." In this episode, we discuss the topic of Facebook ads for authors and cover the following points:

Tips for creating a timeless book that remains relevant
Launch strategies for promoting your book successfully
Key strategies to consider before running Facebook ads
The economics of making ads work and generating a significant return on investment
Why focusing on breaking even is the wrong approach and what successful advertisers do instead

Whether you're an author or a business owner, if you're considering running ads on Facebook, this episode is a must-listen. Join us as we explore the world of Facebook ads and learn how to leverage them to grow your book sales and business.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith Oct 05, 2022

Join me in this interview with C. Lee Smith, founder of Sales Fuel and author of SalesCred, as we dive into the topic of how to sell more books. In this episode, we cover the following topics:

Finding a niche within your field that you can write about
How a book can build your SalesCred as a business owner or salesperson
Why sales skills are crucial for authors and how to become friends with SAM
The difference between marketing and sales
Understanding what sales is really about and debunking the common misconceptions
Learning to love sales, how to do it, and why it's not what you think

Whether you're afraid of sales, clueless about sales, or simply don't like it, this episode is a must-listen. Tune in and discover valuable insights that will help you sell more copies of your book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy Sep 28, 2022

Join me for an insightful conversation with Jonathan Hardy, founder of Leaders.Church and Church University, and author of the new faith-based book Arrow Striker. In this episode, we discuss the following topics with a focus on writing and publishing faith-based books:

Determining how much of your faith to include in your book
Choosing between self-publishing and traditional publishing and learning from Jonathan's journey
Bulk selling books and creating a sermon series related to your book
How Jonathan's reading of "Published." helped him publish his own book

If you're a Christian, pastor, or faith-based business owner working on a book, this episode is a valuable resource for you. Tune in to learn how to share your message and faith with your audience effectively through your writing.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae Sep 21, 2022

Join me for a creative and inspiring interview with acclaimed poet and author, Clint Smith, as we explore the art of writing a poetry book. In this episode, we discuss the following topics:

The power of storytelling in poetry and how to make your poems more impactful
Strategies for finding inspiration and ideas for your poetry book
The process of self-publishing a poetry book and how to ensure its success
Tips for formatting your poetry book and selecting the right cover design
How to build a following as a poet and market your book effectively
The role of vulnerability and authenticity in poetry writing

If you're an aspiring poet or writer, don't miss this episode filled with valuable insights and inspiration from Clint Smith. Learn how to harness the power of poetry to express yourself and connect with readers, and take the first step towards publishing your own poetry book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich Sep 14, 2022

Join me for an insightful interview with Bob Lotich, host of the SeedTime Money Podcast and creator of Seedtime.com, as we take a behind-the-scenes look at the launch of his latest book, Simple Money, Rich Life. In this episode, we cover the topic of book giveaways and discuss the following points:

What Bob learned from his previous book launches and how he applied them to his latest book
The benefits and drawbacks of giving your book away for free
Bob's strategies for launching his book and the most effective tactics for selling more copies
How Bob managed to generate over 2,000 reviews for his books
The pros and cons of traditional publishing versus self-publishing

Whether you're a new or experienced author, if you're looking to increase book sales and engagement, you don't want to miss this episode. Join us as we explore the world of book giveaways and learn how to launch and market your book more effectively.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke Sep 07, 2022

Join me in this episode as I chat with Rich Fettke, author of the fable-based book "The Wise Investor," on the topic of how to write a fable. We explore the following points:

Why Rich chose to write a fable instead of a traditional nonfiction book
Lessons learned from writing a fable and tips on how to craft a compelling story
Understanding StoryGrid and how it can be helpful in writing a fable
Strategies to make your book stand out in a saturated market
The difference between educating and teaching through your book
Rich's decision to hybrid publish through Rich Dad Authors instead of traditional publishing

Whether you're a seasoned author or a beginner, if you're interested in writing a fable and want to learn how to craft a captivating story, this episode is for you. Don't miss this informative conversation with Rich Fettke!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth Aug 31, 2022

Join me in this interview with Matt Faircloth, real estate investor and author of "Raising Private Money: Building Your Real Estate Empire Using Other People's Money," as we discuss the topic of how to write a how-to book. We cover the following points:

Why Matt decided to write a book as a real estate investor
The story behind Matt's deal with Bigger Pockets and their business model
The book ideas that Bigger Pockets rejected and why
How Matt sold 45,000 copies of his book and the importance of book quality
Tips for writing a better how-to book
The approach you should take with your book to use it as a tool for business growth

Whether you're a real estate investor or an aspiring author looking to write a how-to book, this episode is packed with valuable insights and advice. Tune in and learn how to create a successful and impactful how-to book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika Aug 24, 2022

Join me for an informative interview with Ayodeji Awosika, a 3-time author, TEDx speaker, and one of the top writers on Medium. In this episode, we delve into the topic of writing on Medium and cover the following points:

Understanding what Medium is and whether it's the right platform for your writing
The benefits of using Medium publications and how to leverage them effectively
How Ayodeji generated $430,000 by writing articles on Medium and making $10,000 per month for 16 consecutive months
Strategies for building an email subscriber base of 40,000 through Medium
Tips for increasing traction, followers, and engagement on Medium
How to convert Medium readers into subscribers and book buyers
Why Ayodeji joined selfpublishing.com and the value of working with our team

If you're an aspiring writer or interested in writing on Medium, don't miss this masterclass interview with Ayodeji Awosika. Learn from his experience and insights to boost your writing career.
And don't forget to schedule a book consultation with the Self-Publishing School team to discuss your book and explore how we can help you achieve your publishing goals.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick Aug 17, 2022

Join me for an insightful interview with Rob Fitzpatrick, author of Write Useful Books and The Mom Test, as we dive into the topic of beta readers. In this episode, we cover the following points with a focus on how to improve your book with beta readers:

Tips for writing useful books
Building a recommendation loop into your book and how Rob did it
Using reader conversations to create your table of contents
The importance of beta readers and how they can help improve your book
The three things Rob looks for in the beta reading process
The first question to ask in the beta reading process
The difference between writing useful nonfiction and fiction
Why self-publishing can be a better option

This interview is a treasure trove of information for writers looking to improve their craft with the help of beta readers. Don't miss this opportunity to learn from an expert!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence Aug 10, 2022

Join me in this informative interview with Brenda Bence, a successful corporate consultant and author of several books, as we delve into the topic of writing a corporate book. In this episode, we discuss the following points:

The events that inspired Brenda to write her first book and the benefits of having a corporate book
Why Brenda chose to self-publish instead of going with traditional publishing offers
Tips for getting your book in front of corporate decision makers and using it to grow your consulting or speaking business
Strategies for breaking into the corporate world and landing your first deal
The incredible impact of selling just one book and how Brenda sold over 100,000 books offline

Whether you're a corporate professional or an aspiring author, this episode is a must-listen if you're interested in writing a book that can help you grow your business. Don't miss out on these valuable insights from Brenda Bence.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo Aug 03, 2022

Join me for an insightful interview with Tony and Alisa DiLorenzo, authors of the successful book "The 6 Pillars of Intimacy," as we discuss the topic of writing a coaching book. In this episode, we cover the following points:

How to create a book that resonates deeply with readers and addresses their specific needs
The benefits of working with a self-publishing company, as experienced by Tony and Alisa
The reasons behind the success of "The 6 Pillars of Intimacy" compared to their previous books
Using coaching and counseling themes to create effective frameworks and content for your book
Tips and lessons learned from co-authoring a book
Effective strategies for launching and selling your book, including audiobook production

Whether you're a new or experienced author looking to write a coaching book, this episode is a must-listen. Join us as we explore the world of coaching books and learn how to create a book that truly connects with your readers.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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ANNOUNCEMENT: 2 New BIG Speakers for Author Advantage Live & Last Chance To Get Tickets! Jul 28, 2022

This just in...Author Advantage Live is going to be even better. We just confirmed two more BIG speakers that you're going to love.
In this mini-episode I announce who they are, give more details about Author Advantage Live, and tell you about your last change to grab a ticket before prices go up!
Grab your ticket for the event TODAY here: AuthorAdvantageLive.com
See you at Author Advantage Live!

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SPS 167: Selling 40,000+ Books In Two Years As An “Unknown” Fiction Author…How I Did It with Barbara Hartzler Jul 27, 2022

For aspiring authors who dream of writing a fiction book, this episode is for you! Today, I'm thrilled to welcome Barbara Hartzler, a former selfpublishing.com student turned coach who has helped hundreds of authors with their fiction books.

The "Tier 1" process for launching or relaunching your book
Understanding and using "tropes" in your fiction writing
Strategies for getting more reviews for your book and relaunching it successfully
When and why you should consider launching a box set, and what to keep in mind
The importance of read-through rate for fiction authors
Barbara's insights from coaching over 400 students and 1,400+ 1-on-1 coaching calls
Tips for first-time fiction authors and the one thing Barbara wishes she did sooner

If you're an aspiring or experienced fiction author looking to improve your writing and launch your book successfully, this episode is a must-listen. Join us as we dive deep into the world of writing fiction books and learn from Barbara's expertise.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller Jul 20, 2022

We have a special guest on the podcast today: Bill Miller, the author of "The Rookie CEO". As a student at selfpublishing.com and an attendee of Author Advantage Live, Bill has a wealth of knowledge to share. In this interview, we delve into the fascinating world of book mindmaps. Here's what we discuss:

How Bill's experience of being laid off during the COVID pandemic served as inspiration for his first book
The incredible story of how he created a comprehensive mind map for his book in just 45 minutes
The reasons behind his decision to partner with Self Publishing School for guidance and support
Valuable lessons learned and common mistakes to avoid during the book cover design process
The exciting journey of his book becoming a #1 new release for an impressive 45 days
Effective strategies for selling books after the initial launch
The invaluable benefits of working with Self Publishing School and why attending Author Advantage Live is a game-changer

Whether you're an aspiring author, a leader, or a CEO, this episode is packed with valuable insights and advice. Tune in to gain a deeper understanding of book mindmaps and learn from Bill's remarkable journey as an author.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz Jul 13, 2022

In this podcast episode, we are joined by Phil Rosenkrantz, author of Letters From Uncle Dave, to discuss the topic of writing biographies. Whether you're writing a memoir for personal reasons or a biography for a wider audience, this interview is packed with valuable insights and tips, including:

Phil's personal process for writing his biography and how he delved into his family history
The importance of carrying on family legacies through books
Tips for writing a compelling biography or memoir
Why Phil decided to join Self Publishing School and his top takeaways from the book "Published."
How beta readers can help you write a better book
The difference between front and back matter in your book
The number one tip Phil learned at Author Advantage Live that helped him write a better book

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger Jul 06, 2022

Looking to get more podcast interviews? Join us for an insightful interview with Tori Geiger, author of "From Vulnerable to Victorious". In this episode, we delve into how Tori used her book to land 10 podcast interviews in just 3 weeks after launch, along with other valuable tips including:

How Tori managed to write about difficult life experiences with consistency and grace
Using your book as a launchpad to grow your business
The benefits of joining selfpublishing.com, attending Author Advantage Live, and enrolling in the Accelerator program
And much more!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis Jun 29, 2022

In this exciting episode, we have a special guest, Nancy Hillis, author of "The Artist's Journey". Nancy is not only a self-publishing success story but also a source of inspiration, having sold over 10,000 copies of her book while making a positive impact through her art. Join us as we delve into the topic of creating courses and explore the following key points:

The age-old question: Should you write a book or create a course first? Nancy shares her valuable insights and lessons learned.
How selfpublishing.com played a crucial role in empowering Nancy to overcome her fears and write her first book.
Strategies for writing a book that complements and enhances your existing course, coaching program, or group coaching sessions.
Using your book as a platform to support local nonprofit organizations, combining your passion for writing with the opportunity to make a difference.
Nancy's remarkable journey of selling over 10,000 copies of her debut book and the strategies she employed to achieve this milestone.
Generating six-figure revenue for her business through the power of her book, showcasing the potential impact of writing and self-publishing.
Nancy's decision to attend Author Advantage Live and join the Accelerator program, along with her most significant wins and takeaways from these experiences.

Prepare to be inspired as Nancy shares her incredible story and valuable insights. This interview is not to be missed!

P.S. Secure your ticket to Author Advantage Live today and join Nancy and other authors in this incredible event. Don't miss out! Visit AuthorAdvantageLive.com before prices increase.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher Jun 22, 2022

Today, I have the pleasure of speaking with Jenna Kutcher, the esteemed host of the Goal Digger podcast and the author of the newly released book "How Are You, Really?". In this engaging episode, we delve into the following topics:

Unraveling the motivation behind Jenna's decision to write a book, including a curious mouse and a transformative massage
Gaining insight into the writing and launch process of her latest book
Spotting a prominent trend in female entrepreneurship and its connection to the themes explored in Jenna's book
Harnessing the power of a book to shape and elevate your personal brand, as Jenna exemplifies
Valuable advice on book marketing: why promoting your book beyond the 60-day mark may not be the best strategy and alternative approaches to consider

Prepare to be inspired and enlightened by this captivating conversation with Jenna Kutcher. Don't miss out on this episode, as Jenna's authenticity and wisdom shine through.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 161: Sneak Peak: John C Maxwell Interview from AAL Jun 17, 2022

Author Advantage Live is coming up, and I wanted to give you a sneak peak with one of our guests from last year, John C. Maxwell. This interview was everyone's favorite and brought down the house. I grew up reading John C. Maxwell books. They've been fundamental in me becoming a better reader. I also want to announce that tickets are available for Author Advantage Live 2022. We have amazing sessions that will help you sell more books and unlock the author advantage. John C Maxwell is a number one New York Times bestselling author. He's a speaker, coach and leader who has sold over 33 million copies of his 83 books written.

He’s often called the country’s No. 1 leadership authority. He’s been identified by Inc. as the most popular leadership expert in the world. He runs multiple organizations including The John Maxwell Company, The John Maxwell Team, John C Maxwell Leadership Foundation and his nonprofit called Equip. His books and training have been read by presidents and business leaders alike. He has trained millions of leaders from every nation and multiple organizations. This conversation is about his books, his writing method, his views on personal development and so much more. His passion is contagious in this great interview.

Show Highlights

[02:55] My brother is in the rock and roll band Needtobreathe. He was playing Chick-fil-A Leadercast and I attended. This was my first conference, and I met two people, John Maxwell and Jack Welch.

[03:50] This event was like a life-altering moment for me. The whole thing has now come full circle.

[05:31] John C. Maxwell has written 83 books. When he started he felt he wasn't that good. His mentor told him he could influence people with books, and he became an author.

[07:32] His first book was only a hundred pages, and yet i

Watch the free training: https://selfpublishing.com/freetraining
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SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers Jun 08, 2022

Today, I have the pleasure of speaking with Mick Spiers, a remarkable individual who took the leap and transitioned from a regular job to a full-time author career with the guidance and support of selfpublishing.com. In this enlightening interview, we explore the following aspects:

Mick's journey from being a listener of this podcast to becoming a featured guest
Insights into Mick's efficient book writing and publishing process, completed within a span of just 8 months
Identification of the two most challenging aspects encountered along the way
An in-depth discussion on Mick's successful book launch and the key factors that contributed to high book sales
Unveiling the significance of the "4 P's" in the pursuit of writing and publishing an exceptional book

Prepare to be inspired by Mick's story of transformation. This episode is a must-listen for anyone aspiring to pursue an author career. Don't miss out on this opportunity!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon Jun 01, 2022

In this captivating episode, I have the pleasure of hosting Brian Dixon, esteemed author of Start With Your People, as we delve into the realm of traditional book publishing. Our discussion covers a wide range of intriguing topics, including:

Insights into securing a remarkable six-figure advance as a first-time author
Strategies for identifying the most compelling book idea that aligns with your passion and purpose
Brian's personal journey of choosing traditional publishing and his valuable insights on why he cautions against it
Essential elements to include in your book proposal, with a particular emphasis on developing a robust marketing plan
Drawing inspiration from Henry Ford's perspective on book authorship, likening it to the innovative approach of the Model T.

Prepare to be enlightened as we unravel the mysteries of traditional book publishing. This interview is not to be missed!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker May 25, 2022

Get ready for an uplifting and transformative episode as I'm joined by the incredible Brett Hilker, a seasoned book coach from selfpublishing.com. In this dynamic interview, we delve into the world of book coaching and uncover the invaluable lessons Brett has learned while supporting thousands of authors. Get ready to be inspired as we explore the following topics:

Overcoming the "curse of the go-getter" and staying motivated throughout the writing process
Identifying the common roadblocks that authors face and strategies to overcome them
The number one factor that holds aspiring authors back from committing to their book
Navigating the biggest challenges in the publishing journey and proven ways to avoid them

Prepare to be empowered and equipped with the insights and guidance you need to achieve success with your book. This episode is a game-changer for authors seeking the support and expertise of a skilled book coach. Don't miss it!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray May 18, 2022

Get ready for an exciting and insightful episode as I'm joined by the remarkable Kerk Murray, author of the captivating memoir "Pawprints On Our Hearts" and Head Coach at selfpublishing.com. In this high-energy interview, we delve into the world of book reviews and uncover Kerk's proven strategies for generating an impressive 300 reviews in just 7 months. Prepare to be inspired as we explore the following topics:

Unleashing the power of storytelling to create an exceptional memoir
Kerk's tried-and-true methods for obtaining a remarkable number of reviews for his book
Unlocking the secrets to selling 4,000 copies and raising $15,000 for charity
Identifying the number one challenge authors face when embarking on their book journey
A behind-the-scenes look at the transformative coaching process at selfpublishing.com
Discovering the common traits shared by our most successful authors

Whether you're a memoir author or a new student at selfpublishing.com, this episode is a must-listen! Don't miss out on Kerk's invaluable insights and practical advice.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron May 11, 2022

Prepare for an enlightening and captivating episode as I'm joined by the incredible Ian Morgan Cron, host of the popular Typology podcast and author of the insightful book "The Road Back To You." In this dynamic interview, we dive deep into the world of the Enneagram and its profound impact on authors. Get ready to explore the following topics:

Unveiling the unique qualities of the Enneagram and what sets it apart from other personality tests
Demystifying mistyping and understanding how it can occur
An in-depth examination of each Enneagram type and how you can leverage your type to enhance your writing and publish an exceptional book
Harnessing the power of the Enneagram to improve your fiction, non-fiction, and memoir writing

Whether you're an Enneagram enthusiast or new to this fascinating system, this episode is a must-listen! Join us as we unravel the mysteries of the Enneagram and unlock its potential to elevate your authorship.

P.S. Don't miss out on this incredible opportunity to explore the Enneagram's impact on your writing journey. Tune in to the episode and embark on an enlightening adventure with Ian Morgan Cron.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack May 04, 2022

Get ready for an exciting and informative episode as I'm joined by the talented Cary Jack, author of the inspiring book "The Happy Hustle". In this engaging interview, we delve into the world of book funnels and uncover valuable insights. Here's what we discuss:

Discover how career burnout can be a catalyst for writing a book and making career pivots
Learn effective strategies for transforming your online course into a powerful book
Unleash the power of a Free + Shipping Book Funnel and understand why Cary made the decision not to publish on Amazon
Explore the Happy Hustle Blueprint and uncover strategies to prevent burnout while writing and marketing your book

This episode is a game-changer for authors and entrepreneurs looking to leverage book funnels for success. Don't miss out on this valuable discussion with Cary Jack!

P.S. Tune in to this episode and unlock the secrets of creating a powerful book funnel. It's a must-listen for authors seeking to maximize their impact and reach a wider audience.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer Apr 27, 2022

Are you passionate about sharing your faith through writing? Join me in this enlightening interview with Aaron Schafer, the esteemed author of "The Politically Homeless Christian," as we explore the journey of writing a faith-based book. Here's what we discuss:

Gain clarity on whether to incorporate your faith in your book and discover the two viable options
Learn how to ensure your book is rooted in biblical principles and not solely personal opinion
Unlock the secrets to writing your rough draft in just two weeks using two essential keys
Master the 4 Keys to Successfully Launching Your Faith-Based Book
Discover how to secure author appearances within three weeks of your book launch, just like Aaron who appeared on Christian TV, iHeartRadio, and more

This episode is a treasure trove of wisdom for anyone undertaking the writing of a faith-based book. Don't miss out on this transformative conversation.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle Apr 20, 2022

Writing a children's book is a beautiful way to leave a lasting legacy for your kids or grandkids, sharing valuable lessons and stories. Join me in this enlightening interview with Josiah Fogle, esteemed author of "David's Mighty Men," as we delve into the art of writing children's books. Here's what we explore:

Discover the most challenging aspect of the book writing journey and learn effective strategies to overcome it
Uncover Josiah's secrets to publishing three books in less than six months and gain insights on writing high-quality children's books at a faster pace
Learn how to find a talented illustrator for your book and determine the right time to hire one
Master the essential elements of marketing your children's book and connecting with your target audience
Benefit from Josiah's valuable lessons gleaned from engaging with thousands of aspiring authors and understand how these insights can enhance your own book writing journey

Don't miss this episode filled with invaluable guidance for anyone aspiring to write a children's book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore Apr 13, 2022

Get ready for an exciting and actionable interview with Susie Moore, the brilliant author of Let It Be Easy. Her previous interview on Episode 82 was an absolute hit, and now she's back to share even more valuable insights.
In this episode, we dive deep into the world of social media for authors. Here's what you can expect:

Discover the top five effective strategies Susie used to sell copies of her latest book
Learn how to leverage Instagram Live to conduct a book tour and increase book sales
Uncover creative ideas for generating publicity and gaining exposure for your book
Gain valuable insights into the phenomenon of your third book, often being the one you truly desire to write

But that's not all! We also engage in a captivating real-life case study where we explore how to implement Susie's teachings with the talented team at Self Publishing School. The knowledge shared in this episode is unbelievably helpful and not to be missed.

Get ready to supercharge your social media presence as an author. Tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley Apr 06, 2022

Prepare to be inspired by the incredible journey of Jordan Lee Dooley, a former Etsy store owner turned Instagram influencer, speaker, podcaster, and bestselling author of the empowering book "Own Your Everyday."

Jordan is on a mission to help women prioritize their health and well-being while pursuing their dreams. In this interview, we delve into the power of Instagram for authors. Here's what we cover:

Discover the secrets behind Jordan's rapid Instagram growth and how it can be applied to selling more books
Uncover the latest strategies that are effective on Instagram, including insights on reach versus growth
Learn how to create captivating carousels that are highly shareable
Explore the concept of the "Sticky Note Wall" and how it can be utilized to boost book sales
Unveil the effectiveness of micro-influencer campaigns in driving book sales
Get an exclusive behind-the-scenes look at Jordan's unique approach to launching her upcoming book

This interview is truly inspiring, especially for aspiring female authors. Don't miss the opportunity to gain valuable insights and elevate your Instagram game as an author. Tune in now for an episode that will ignite your creative journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author) Mar 30, 2022

Get ready for an enlightening interview with Mike Acker, author of the impactful book "Speak With No Fear" and a proud alumnus of selfpublishing.com. In this episode, we delve into the strategies for acquiring valuable book reviews. Here's what we cover:

Uncover Mike's proven approach that garnered him over 700 reviews for his book
Discover the three essential keys to crafting a remarkable book that enjoys long-term success
Explore the transformative call that revolutionized Mike's business journey
Unveil the pivotal shift sparked by attending Author Advantage Live
Learn how Mike broke free from the confines of a high-paying job and wholeheartedly pursued his entrepreneurial dreams
Understand the reasons why Mike chose to join selfpublishing.com and the specific steps he took to publish his book in just 90 days

If you're seeking effective methods to obtain book reviews and gain valuable insights from Mike's remarkable journey, this episode is a must-listen. Prepare to be inspired and equipped with the knowledge to propel your book towards greater success.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin Mar 23, 2022

Get ready for an exciting and informative interview with the exceptionally talented Gretchen Rubin, renowned author of "The Four Tendencies," "The Happiness Project," and several other remarkable books. As the host of the Happier podcast, Gretchen brings a wealth of wisdom to our discussion on nonfiction book writing. Here's a glimpse of what we cover:

Discover how Gretchen overcame writing stigmas to pursue her true passion and embrace her identity as an author
Uncover the surprising ways in which reading fiction enhances her ability to write compelling nonfiction books
Get an exclusive sneak peek into Gretchen's upcoming book, including insights on its structure and her unique approach to crafting it
Learn how to avoid the common pitfall of leaving no note card behind as an author
Explore Gretchen's journey of writing three novels, only to discard them, and the valuable lessons she gained from the experience
Understand the power of creating a quiz that aligns with your book to drive more sales and engage your audience

This interview with Gretchen Rubin is a treasure trove of knowledge, brimming with inspiration and practical advice. Don't miss out on this opportunity to tap into Gretchen's expertise and elevate your nonfiction book writing journey. Tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne Mar 16, 2022

Prepare for an enlightening interview with AJ Osborne, esteemed author of "The Investors Guide To Growing Wealth In Self Storage" and an accomplished Self Publishing School alumnus. In this captivating discussion, we delve into the realm of business book writing. Here's a glimpse of the insightful topics we cover:

Discover the power of utilizing a book to attract external real estate investors and elevate your business
Uncover the importance of sharing your best content in the book, allowing readers to gain valuable insights and knowledge
Learn how AJ Osborne's real estate investing business experienced exponential growth, expanding from 1 million square feet to an impressive 3 million square feet in just three years, all thanks to his book
Understand the significance of narrowing your focus and catering to a specific niche to maximize book sales and impact
Gain insights into AJ's decision to join Self Publishing School for assistance with his book, and learn about the most valuable aspect of the process

This interview with AJ Osborne is a goldmine of wisdom for aspiring authors in the real estate industry. If you're looking to write a business book that resonates with your target audience and drives your success, this episode is an absolute must-listen. Join us now and unlock the secrets to crafting a compelling and impactful business book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards Mar 09, 2022

Get ready to dive into the exciting world of TikTok for authors with our guest, Rachel Richards, the talented author of "Money Honey" and "Passive Income, Aggressive Retirement". In this lively interview, we cover a range of topics that will help you leverage TikTok to boost your author journey, including:

Discovering how Rachel wrote and published her first book by following the advice in "Published." (a must-read for all aspiring authors)
Unveiling the secrets behind Rachel's impressive passive income of $4,000 to $10,000 per month from book royalties
Gaining insights on how to shine amidst a crowded book market and make your book stand out
Debunking the myth that you need a massive platform to successfully launch a book
Learning how Rachel accidentally built a launch team using social media and the power of community
Unleashing the potential of 1-1 outreach and text messaging to sell books and generate valuable reviews
Unveiling Rachel's captivating journey of going viral on TikTok and leveraging the platform to sell books effectively

This episode is bursting with valuable tips and practical strategies. So grab your pen and paper and get ready to tap into the power of TikTok for authors. Trust us, you won't want to miss it!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS Is Taking on Author-ity Figures: Who They Are & Exciting Announcement! Mar 04, 2022

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 146: Stop Asking Questions. Book Writing For Podcasters with Andrew Warner Mar 02, 2022

Prepare to be inspired as we dive into the world of book writing for podcasters with our incredible guest, Andrew Warner. As the founder of the renowned start-up podcast Mixergy, Andrew has a wealth of knowledge to share. In this captivating interview, we explore a variety of intriguing topics, including:

Unveiling Andrew's decision to write a book that shares his personal experiences and insights
Exploring the question of whether you should give out books wherever you go (an interesting discussion awaits!)
Harnessing the power of interviews to craft a remarkable book
Debunking the myth: Do podcast interviews truly work to sell books? Discover what has worked for Andrew
Taking a closer look at the revolutionary platform, Holloway, and its potential for boosting book sales
Gaining insights into Andrew's experience of hiring and firing a ghostwriter

But that's not all—this interview is brimming with valuable insights and captivating stories that will leave you feeling inspired. Tune in today and don't forget to share your thoughts in the reviews. This is an episode you won't want to miss!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 145: What I’ve Learned Talking To 4,657+ Aspiring Authors with Matt Emmorey (Becoming an Author-ity Figure) Feb 23, 2022

Get ready to discover the secrets of writing a captivating self-help book with our esteemed guest, Matt Emmorey. As the host of the Authority Figures podcast and a resource specialist at Self Publishing School, Matt has a wealth of knowledge to share. In this enlightening interview, we delve into a range of intriguing topics, including:

Unveiling the transformative power of writing a book to reclaim past stories and negative experiences
Finding the perfect balance between memoir and self-help elements in your book
Drawing insights from Matt's vast experience of engaging with over 4,657 aspiring authors and how it can benefit YOUR book
Overcoming the #1 challenge that most aspiring authors face on their writing journey

Additionally, we dive into a discussion about Matt's recently launched Authority Figures Podcast—an invaluable resource for authors. By tuning in to this episode and subscribing to the Authority Figures Podcast, you'll even receive a free copy of Chandler's new book, "Published."

Don't miss the opportunity to gain valuable insights from Matt and take your self-help book to new heights.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald Feb 16, 2022

Get ready to embark on an exciting journey of self-publishing as I'm joined by Morgan Gist MacDonald, a remarkable author and selfpublishing.com student. Her book, "Start Writing Your Book TODAY," is a testament to her expertise in the field. In this engaging interview, we delve into a wide range of topics, including:

Morgan's decision to join selfpublishing.com to enhance her business and gain valuable insights into the self-publishing process, despite her prior experience with writing books
How she successfully sold the first copies of her book, even without an established platform or audience
Unveiling the power of quarterly relaunches and why you should incorporate them into your book marketing strategy
Strategies for getting discovered as a first-time author and building a loyal readership
Insider tips for garnering more reviews for your book, including a valuable tip from page 157 of Chandler's new book, "Published."

This episode is an absolute delight, with Morgan's exceptional insights and inspiring journey. You won't want to miss it!

If you're eager to experience the same level of support and guidance as Morgan did with selfpublishing.com, I invite you to book a call with our team and explore how we can assist you on your self-publishing journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader) Feb 09, 2022

Get ready to dive into the world of book deals as I'm thrilled to be joined by Ryan Hawk, the accomplished author of "Welcome To Management" and the charismatic host of the widely acclaimed podcast, "The Learning Leader Show". In this captivating interview, Ryan shares invaluable insights, including:

The inside scoop on how he secured a publishing deal for his first book
Candidly discussing the mistake he made while building an email list and the alternative approach you should consider
Revealing the top three strategies that propelled him to sell an impressive number of copies of his debut book
Proven methods for generating more reviews for your book
Offering an exclusive glimpse behind the scenes of his upcoming book launch, "The Pursuit of Excellence"

If you're a passionate podcaster or speaker looking to unlock the secrets of book deals, this episode is a must-listen!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier Feb 02, 2022

Get ready to step into the spotlight and learn how to secure a coveted TEDx talk as an author! Join me as I sit down with the remarkable Corey Poirier, who will guide you through the process of getting booked for a TEDx talk. In this enlightening interview, we explore a wealth of valuable insights, including:

Unveiling a clever approach to identify the organizers behind TEDx events
Navigating the process of developing an engaging talk topic and crafting an attention-grabbing title
Gaining an exclusive glimpse behind the scenes of the TEDx journey and understanding what organizers are seeking
Harnessing the power of your book to capture the attention of TEDx event organizers
Unveiling the one question that often stumps applicants during the application process
Discovering why a TEDx talk may offer a modest fee, yet possess the potential for significant long-term impact and profit as a speaker

This interview is truly a masterclass in the art of securing a TEDx talk. Don't miss out on this incredible opportunity to learn from Corey Poirier and take your author career to new heights!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs Jan 26, 2022

Get ready for a captivating and mind-expanding episode as I sit down with the extraordinary AJ Jacobs. Join us as we dive into a world of innovative book marketing ideas that will leave you inspired and eager to think outside the box. In this conversation, we explore a range of fascinating topics, including:

Unleashing the craziest and most unconventional marketing ideas you've ever encountered
Discovering AJ's unique approach to crafting experiential books and creating a genre of his own
Unveiling the secrets behind landing impactful publicity opportunities, including securing a TED talk (prepare to be astonished by AJ's unconventional methods)
Embracing the power of developing a captivating hook and outline before diving into the writing process (and gaining insights into AJ's personal approach)
Overcoming the challenges and obstacles associated with marketing, even for those with an aversion to it

This episode is an absolute must-listen. AJ Jacobs is a master of creativity and has taken on extraordinary projects as a "human guinea pig" in his writing. Prepare to be captivated by his unique perspective and groundbreaking ideas!

P.S. Are you ready to unleash your own innovative book marketing strategies? Schedule a call with our team at selfpublishing.com, and let us help you amplify your book's reach with groundbreaking marketing ideas!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo Jan 19, 2022

Get ready for an incredibly exciting and long-awaited episode as I sit down with the Marie Forleo, the author of the bestselling book "Everything Is Figureoutable." In this interview, we delve into the captivating journey behind her book launch and the unveiling of her new program. Brace yourself for an abundance of insights and inspiration as we discuss the following:

The incredible story of how Marie tested her book idea with none other than Oprah Winfrey herself, and how she determined what to write
Unveiling the concept of "chocolate-covered broccoli" and a valuable tweak you should consider for your book's topic and title
Discovering Marie's ingenious schedule for writing a book while simultaneously managing a wildly successful business
Exploring the three key factors that played a pivotal role in driving massive book sales
Gaining exclusive insights into the decision to change the cover of the book during the release of the paperback version

But that's not all! We also delve into Marie's groundbreaking new program, Time Genius, and explore how the principles within it can profoundly impact your own book writing journey.

This episode is an absolute must-listen for aspiring authors, entrepreneurs, and anyone seeking inspiration to conquer challenges and embrace the power of resilience and resourcefulness. Don't miss this incredible opportunity to learn from the brilliant Marie Forleo!

P.S. Are you ready to infuse your book with the same level of impact and success as Marie's? Schedule a call with our team at selfpublishing.com, and let us guide you on your path to writing and launching a truly remarkable book!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset) Jan 12, 2022

Today's interview is with the Johnny Wimbrey, author of "From The HOOD To Doing Good" and "Building A Millionaire Mindset". In this episode, we dive into a topic that many authors struggle with - imposter syndrome. Here's what we discuss:

Strategies to overcome adversity and imposter syndrome during the book writing process
Exploring the concept of the Millionaire Mindset and how it can positively impact your journey as an author
Johnny's personal experience with choosing self-publishing for his earlier books and transitioning to traditional publishing for his most recent work

This episode is filled with valuable insights and inspiration. Don't miss out!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker Dec 29, 2021

Get ready for an absolute gem of an interview, folks! Today, I have the absolute pleasure of chatting with the amazing Dr. Thomishia Booker, the talented author behind the much-loved book "Brown Boy Joy" and other fantastic works that have taken the world by storm, earning features on major platforms like Netflix and Essence.

During our chat, we dive headfirst into the exciting world of children's book writing and marketing. Here's a sneak peek of what's in store:

Discover why it's a game-changer for every parent to write their own children's book
Unleash your inner child as Thomishia shares her tips for creating captivating books that connect with both kids and the child within you
Hear all about Thomishia's self-publishing adventure, and why she wouldn't trade it for the world
Get the inside scoop on book launches without a meticulously planned strategy, and the unexpected insights Thomishia gained along the way
Brace yourself for the three tried-and-true marketing strategies that have catapulted Thomishia's book sales to new heights
Be amazed as Thomishia spills the beans on landing a coveted feature on Netflix, and the game-changing advice her husband shared about effective book marketing

Trust me, this episode is an absolute goldmine for children's book authors. You won't want to miss a single second!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book Dec 27, 2021

I'm back with one more solo episode to talk about lessons learned from re-launching my book "Published. The Proven Path From Blank Page To 10,000 Copies Sold".
In this episode I share:
-stats on the launch and whether or not I hit my goals
-what moved books and what didn't?
-the biggest wins and things that didn't work so well
-my plan for selling books over the next year
Check out the episode and let me know what your top takeaways!
Grab a copy of the audiobook here: publishedbook.com/audible
Leave a review on the book here: publishedbook.com/review

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt Dec 16, 2021

Yesterday I launched my newest book: Published. The Proven Path From Blank Page To 10,000 Copies Sold. I'm back with another solo episode this week to talk about:
-The 'behind the scenes' of how I'm launching this book
-Where you should start when planning your book launch
-The MVP Launch vs. Traditional Launch - what are they? which one am I doing? and which one should you choose?
-How I'm using 'The Launch Triangle' to launch the book
-Why you shouldn't do a Lamborghini Launch (and what to do instead)
...and a lot more. :)
I hope you enjoy this episode and a behind-the-scenes look at the launch. Grab a copy of the book this week and be entered to win a trip to Bolt Farm Treehouse Chatanooga: publishedbook.com/giveaway

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt Dec 10, 2021

Today I'm doing the first ever solo podcast episode to teach the behind the scenes of writing and preparing to relaunch my book: "Published. The Proven Path From Blank Page To 10,000 Copies Sold". In today's episode, I talk about:
-Why I decided to relaunch the book (and why you should relaunch your book...no matter how successful your launch was)
-The 10 lessons I learned about writing and relaunching a book (5 writing lessons, and 5 launch lessons)
-A behind the scenes sneak peak of brand new frameworks from the book
...and a lot more! Don't miss this solo episode!
P.S. Enter to win a MacBook Air AND get a free copy of the book here: publishedbook.com/giveaway

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer Dec 01, 2021

Hey, fellow memoir enthusiasts! Get ready for an awesome interview with the amazing Lianne Saffer, the author extraordinaire behind the heartfelt book "Please Don't Send Me Flowers" and a proud alumna of selfpublishing.com.

During our chat, we dive deep into the world of memoir writing and uncover some real gems of wisdom. Here's what's in store for you:

Get ready to hear Lianne's story behind choosing to write a memoir instead of a self-help book (trust me, it's fascinating!), and learn how you can make a similar decision for your own writing journey.
We'll tackle the toughest challenges that come with memoir writing and explore strategies to overcome them with grace and resilience.
Discover Lianne's sage advice on navigating the delicate task of writing about real people in your memoir, including tips on managing difficult conversations and deciding whether to use their names.
Uncover the power of exploring themes in your memoir and learn how to bring out the most compelling aspects of your story that will resonate with readers.
Plus, Lianne will share her unconventional tip about reading memoirs before starting your own writing adventure (you won't want to miss this!).

If the idea of writing a memoir has been tugging at your heart, this episode is an absolute must-listen, my friends!

And here's a little bonus for you: If you're eager to embark on your memoir-writing journey with the support of selfpublishing.com, don't hesitate to book a call with their incredible team. They're ready and waiting to help you bring your memoir to life. Just head over to selfpublishing.com/apply and get started on your writing dreams.

Happy listening, fellow memoirists! Let's unleash the power of storytelling together.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout) Nov 24, 2021

Get ready for a seriously inspiring and fun interview, folks! Today, I had the pleasure of chatting with the incredible Bo Eason, a former NFL standout, screenplay writer extraordinaire, and now a bestselling author. Talk about a true master of reinvention and excellence!

During our chat, we dive into the captivating world of screenplay writing and unpack some nuggets of wisdom that'll have you fired up to chase your own writing dreams. Here's what we cover:

Ever wondered how Bo manages to write his books and screenplays while conquering 10-mile runs? Prepare to be amazed as he shares his secrets on how to combine writing and running in the most exhilarating way.
Brace yourselves, because Bo drops some serious knowledge bombs he learned from one of the greatest screenplay writers of all time. Get ready to take notes, my friends!
Discover how Bo's experiences in writing plays and screenplays have actually helped him become a better book author. It's all about tapping into that creative flow and embracing the art of storytelling.
And hey, let's address the elephant in the room—marketing. If the thought of promoting your work sends shivers down your spine, fear not! Bo shares some sage advice on what to do if you're not exactly a fan of the whole marketing gig.

I had an absolute blast chatting with Bo, and I guarantee you'll walk away from this episode feeling motivated and ready to tackle your own screenplay dreams or turn your book into a blockbuster movie!

So, grab your popcorn and tune in to this epic interview. It's going to be a wild ride, my friends!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt) Nov 17, 2021

Hey there, fellow bloggers and travel enthusiasts! Get ready for an awesome conversation today as I sit down with the incredible Matt Kepnes, better known as Nomadic Matt, to chat all about turning your beloved blog into a fantastic book.

We'll be diving into the nitty-gritty details with a lighthearted and casual vibe. So, grab your favorite cup of joe, kick back, and let's get into it!

First off, Matt spills the beans on the key differences between writing for your blog and penning a captivating book. Trust me, folks, it's not as simple as copy-pasting your blog posts into a manuscript. Matt's got some amazing insights to share!

Now, get this—Matt discovered a little secret about traditional publishers: they don't exactly handle the whole book marketing gig for you. But fear not, fellow bloggers-turned-authors! Matt reveals his game-changing strategies for getting your book out there and hitting the esteemed New York Times bestseller list. Yep, he's got the inside scoop, my friends!

And guess what? We've got even more in store for you during this episode. We'll be dishing out tips, tricks, and hilarious anecdotes about the wild world of travel and blogging. Whether you're an aspiring author or a travel enthusiast, this episode is an absolute must-listen!

So, join me and Matt as we crack open the treasure chest of knowledge on turning your blog into a fantastic book. Trust me, folks, you won't want to miss this one! Let's embark on this exciting adventure together!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz Nov 10, 2021

Hey there, fellow book lovers and marketing enthusiasts! Prepare yourselves for an exciting and captivating discussion as I bring back the one and only Mike Michalowicz to reveal the secrets of book marketing that are as authentic as your quirky self and, most importantly, different from the rest!

We're throwing those tired old best practices out the window, my friends, because Mike is here to shake things up and inject some much-needed fun into your book marketing journey.

Get ready to embark on a thrilling exploration as we dive deep into the distinction between the medium and the method. Brace yourselves for mind-boggling revelations and strategies that will have you thinking outside the box in no time.

But wait, there's more! Prepare to be entertained by Mike's wild and hilarious marketing stories. From The Invisible Email to The Butt Cheek Book Trailer (yes, you heard that right!), he's got some seriously jaw-dropping tales to share. And guess what? He'll also spill the beans on how he managed to sell a whopping 11,000 copies of his latest book in just the first two weeks. It's marketing magic at its finest!

But hold on tight, because we're not stopping there. Mike will introduce you to his revolutionary DAD framework—a trifecta of elements that will make your book marketing shine brighter than ever before. Get ready to stand out from the crowd and captivate your audience like a true marketing maestro.

And if that wasn't enough excitement, get ready to hear about Mike's latest venture into the world of children's books. He's diving headfirst into this massive business opportunity, and he's got all the juicy details to share with you.

So, my friends, get ready for another incredible interview with the one and only Mike Michalowicz. If you're on the hunt for fresh and unconventional book marketing ideas, or if the idea of turning your nonfiction masterpiece into a children's book fills you with excitement, you absolutely cannot afford to miss this episode! It's going to be an absolute blast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker Nov 03, 2021

Hey there, fellow book enthusiasts! Get ready to dive into the exciting world of book relaunches with none other than the brilliant Jeff Walker, the mastermind behind the Product Launch Formula and a true expert in online product launches.

In this episode, we're delving into Jeff's own book relaunch journey, specifically his renowned book "Launch." Brace yourselves for some insider knowledge and captivating insights as we explore the following:

The thought process behind Jeff's decision to relaunch his book, and the strategic considerations that came into play.
The daring move to switch publishers during the relaunch, and the unexpected challenge of losing all his hard-earned reviews. (Oops!)
Jeff's unique writing process for the Updated & Expanded version of his book, where he spills the beans on how he crafted the content to make it even more valuable for his readers.
The key differences between the relaunch and the original book launch, uncovering the shifts in strategies and tactics that led to even greater success.
Jeff's exciting plans for a 1-year launch strategy, and the fascinating decision to personally record the audiobook this time around.

But wait, there's so much more to discover! Jeff will be sharing additional nuggets of wisdom, insider tips, and inspiring stories throughout the episode.

So, whether you're considering a book relaunch of your own or you're eager to learn how to leverage the power of Jeff's Product Launch Formula to catapult your book's success, this is the episode you simply can't afford to miss! Get ready for a thrilling adventure into the world of book relaunches and discover the strategies that can take your book to new heights of success. Let's dive in!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier Oct 27, 2021

Hey there, book lovers! Get ready to supercharge your book sales with insights from the incredible Michael Bungay Stanier, the mastermind behind the phenomenal leadership book "The Coaching Habit."

In this mind-blowing interview, we're diving deep into the secrets of his book's success and uncovering strategies to boost your own book sales. Brace yourselves for some serious wisdom and jaw-dropping revelations as we explore the following:

The surprising decision to self-publish "The Coaching Habit" after facing rejection from a previous publisher, despite selling a whopping 100,000 copies of his first book. (Talk about taking matters into his own hands!)
The four key reasons behind the remarkable sales of his book, unlocking the secrets to capturing readers' attention and driving massive sales.
The power of committing to a "1-year launch" strategy, unraveling how Michael utilized this approach to maximize his book's impact and sales potential.
Prepare to be astonished as Michael shares how he has sold over a staggering 1 million copies of his book and generated a mind-blowing $10 million in revenue from his literary masterpiece.
Discover the secrets of Amazon A+ and how Michael leveraged this powerful tool to make his book page pop and entice even more readers.

But wait, there's more! Michael will be dishing out a treasure trove of additional insights, mind-blowing stories, and invaluable tips throughout the interview.

Believe us, this interview is off-the-charts incredible! Michael Bungay Stanier is not only one of the most successful self-published authors in the game, but he's also the author of one of our absolute favorite books. You do not want to miss this mind-blowing interview. Buckle up and get ready to skyrocket your book sales to new heights of success!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison Oct 20, 2021

Hold on tight, folks, because this episode with Anthony Morrison is going to blow your mind!

Now, we know what you might be thinking: "Infomercials? That's not for me!" But trust us when we say this episode is jam-packed with invaluable insights that go far beyond infomercials alone. Anthony spills the beans on the secrets to running a wildly successful infomercial, while also dropping some major knowledge bombs that will revolutionize the way you sell your book. So, before you dismiss it, let us give you a taste of what's in store:

Get ready to harness the power of storytelling and emotion in your sales game, whether you're selling a revolutionary product or your very own book.
Discover why it's crucial to speak directly to one person when promoting your book and how this personal touch can skyrocket your sales.
Brace yourself for a laugh-out-loud moment as Anthony recounts his encounter with QVC, where laughter quickly turned into triumphant success.
Prepare to be amazed as he reveals how he filmed his first infomercial with the legendary Marc Victor Hansen on a shoestring budget in none other than Mississippi.
And, oh boy, get ready for the secret sauce that unlocks profitable TV ads, turning your book into a sales powerhouse.

So, even if infomercials aren't on your radar, this episode is a goldmine of insights that will elevate your book marketing game to new heights. Whether you're considering running an infomercial, a TV ad, or even a captivating webinar for your book, you absolutely cannot afford to miss this episode!

Trust us, it's going to be mind-bending, eye-opening, and downright unforgettable. Get ready to revolutionize your book marketing strategy and tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book) Oct 13, 2021

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.

Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing.

A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born.

She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book.

Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again.

Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties.

Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book.

Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author.
If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy Oct 06, 2021

Get ready for a delightful journey into the world of children's book writing with the incredible Elaine Ursuy!

Elaine, a self-published author and former coach at selfpublishing.com, has captured hearts with her ability to explain complex concepts in a way that even kids can understand. And now, she's taking her talent to new heights by venturing into the enchanting realm of children's book publishing.

As a child, Elaine was always told that she would accomplish remarkable things in life, and that prophecy couldn't be more accurate. When the opportunity arose to join selfpublishing.com, Elaine knew it was her calling.

Her first book, "Don't Be Weird," was a gem rooted in Gospel teachings. But Elaine's passion and keen observation led her to recognize a need in the market for a fresh approach to teaching children God's teachings. Thus, "I'm Not Weird" came to life in a mere 15 minutes, bursting with inspiration and excitement.

In this captivating interview, Elaine shares her invaluable insights on the differences between editing adult and children's books, the various book types, the intricacies of binding and printing, and the unique fulfillment process on Amazon for children's books.

You won't want to miss the fascinating details behind Elaine's clever technique of assigning each page a special job within her book. She also reveals how she determined the perfect age range for her target audience and dives into the most challenging phase of writing her enchanting children's book.

So, grab your favorite cozy spot, prepare to be charmed, and join us on this delightful journey as Elaine Ursuy shares her wisdom and experiences in the magical realm of children's book writing. Trust us, it's going to be an episode filled with joy, inspiration, and priceless insights that will ignite your own passion for creating captivating stories for children. Tune in now and let the magic unfold!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd Sep 29, 2021

Get ready for an eye-opening discussion on turning your book into a captivating online course with the brilliant Marisa Murgatroyd!

Have you ever wondered how to write a book that not only educates but also motivates readers to take action? A book that not only imparts knowledge but also creates an immersive and enjoyable experience? And most importantly, a book that naturally leads into launching and selling your own online course? Look no further because Marisa has the answers you've been seeking.

In this engaging interview, Marisa unveils "The Experience Method" - a transformative approach that empowers authors to achieve remarkable results with their books and seamlessly transition into creating dynamic online courses. Discover the power of motivational structure over traditional chronological structure and how it can enhance reader engagement and implementation.

Marisa delves into the four levels of learning and engagement, unlocking the secrets to creating an unforgettable learning experience for your audience. She also shares invaluable strategies on transforming your book into a captivating online course and provides insights on successfully launching your course to secure your first 5-10 sales.

If the idea of launching your own online course has ever crossed your mind, this is an interview you won't want to miss. Marisa's wisdom and expertise will inspire and guide you on your journey to transforming your book into a compelling and impactful online course.

So, grab a pen, a notepad, and your favorite beverage, and get ready to take notes as Marisa Murgatroyd shares her invaluable insights on turning your book into a captivating online course. Prepare to embark on an exciting adventure where your words have the power to transform lives and create a thriving community of passionate learners. Tune in now and unleash your potential!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 124: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance Sep 22, 2021

Are you dreaming of becoming a successful fiction author and earning a full-time income from your writing? Wondering what steps to take if your fiction book isn't gaining traction in the market? Look no further because this week's episode is packed with insightful answers and valuable advice from the talented Ramy Vance.

Join us as Ramy shares his expertise and sheds light on the secrets to becoming a thriving fiction author. Discover the strategies to boost book sales and unlock the potential for a sustainable income from your writing. Ramy reveals the importance of identifying your "Tier 1" audience, those loyal readers who are most likely to connect with your work and become your biggest advocates.

Ever wondered about the significance of "genre expectations"? Ramy breaks it down for you, explaining why understanding and meeting these expectations are vital for success in the fiction world. Additionally, he dives into the concept of "Read Through Rate" and why it holds the key to making a living as a fiction author.

This episode is brimming with invaluable insights, tips, and tricks to help you navigate the world of fiction writing. Whether you're a budding author or an experienced writer seeking to take your fiction career to new heights, you won't want to miss out on Ramy Vance's wisdom.

So grab your favorite notebook, sharpen your pencils, and get ready to immerse yourself in this captivating episode. Tune in now and embark on your journey to becoming a successful fiction author!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays) Sep 15, 2021

Hey there! Today's episode is a big one because we have the legendary Steven Pressfield on the show. If you haven't heard of him, then you're missing out on one of the best books on the creative process ever written - "The War of Art".

In this episode, we cover a lot of ground and talk about many interesting topics, including:

How my experience as a copywriter at an ad agency helped me become a better writer
Whether you should write fiction or nonfiction first
How Steven's experience as a screenplay writer improved his fiction writing
What "resistance" is and how to overcome it when writing a book (or any project)
Common resistance points when writing a book
Whether you should write a novel or a screenplay first (and how to get your book turned into a movie)
How Steven stays motivated to keep writing in his 70s

Steven is such a funny and engaging guy, and I had an awesome time chatting with him. Don't miss this interview - check it out and let me know what you think!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson Sep 08, 2021

Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics.

During our conversation, we cover a lot of ground, including:

Drawing lessons from Jeff Bezos on selling books and growing a company
Deciding between self-help and biography structures for your book
How I managed to break free from my type 5 Enneagram tendencies (the researcher) to write a great book without spending 5 years on research
Navigating what you can and can't say when writing about others and big companies
The powerful impact of podcasts in book sales
The value of hiring a publicist and whether it's worth the investment
Lessons learned from hiring a media coach and how to effectively pitch the media
Exploring the world of selling foreign rights for your book

Trust me, this interview is action-packed and filled with valuable insights. Don't miss it! Tune in and let me know your thoughts.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book) Sep 01, 2021

Ever had the idea of writing a book to make a greater impact through your nonprofit organization? Or perhaps you've considered starting a nonprofit arm for your business or donating a portion of your book royalties to charity? Well, today's episode with the amazing Amy McLaren is tailor-made for you!

During our interview, Amy and I delve into a range of insightful topics, including:

The motivating factors that led me to write a book focused on making a meaningful impact
How I strategically launched the book to maximize donations for the nonprofit cause
The question of whether all nonprofits should consider writing a book and why it can be a game-changer
The long-term growth potential of using the book to drive donations and support
Exploring the concept of starting a nonprofit arm within your business and understanding the distinctions between a foundation and a nonprofit organization
Unveiling the top three strategies that contributed to successful book sales during the launch

Trust me, this episode is jam-packed with inspiration and valuable insights for anyone aiming to amplify their impact through a book. Don't miss out on this incredible conversation with Amy McLaren! Tune in and get ready to make a difference.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch) Aug 25, 2021

What does it take to play the long game as an author? Why is it crucial to continue marketing your book long after its release? And what common mistake do most authors make when it comes to their marketing strategy?

Today, I am thrilled to have my friend Dorie Clark join me for an engaging discussion on these very topics. Dorie, author of the highly anticipated book "The Long Game," shares her valuable insights with us. During our conversation, we cover a wide range of fascinating subjects, including:

Dorie's journey of building an impressive email list of over 75,000 subscribers in just a few years, along with a key strategy to help you grow your own email list
How Dorie generates income as a full-time author, and a glimpse into the pie chart of her revenue streams
Three effective approaches to becoming a recognized expert in your field
The surprising truth about book tours and their limited impact on book sales, and the alternative approach I'm taking instead
An inside look at how I'm managing the launch team for my own book

This episode is packed with valuable insights and practical tips for those interested in growing their email list or learning from Dorie's expertise. Don't miss out on this exciting conversation! Tune in and get ready to level up your author marketing game.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic) Aug 18, 2021

Ever wondered if you should turn your podcast topic into a book? Well, today's guest, Jeff Brown from the Read To Lead podcast (which I've had the pleasure of being on a couple of times), has done just that! He recently launched a book with the same name as his popular podcast.

During our conversation, Jeff shares valuable insights and tips about his book-writing journey. We delve into various topics, including:

The reasons behind Jeff's decision to write and publish a book after years of podcasting
Tips for collaborating with a co-author and navigating the writing process together
Strategies for creating a book about a specific topic, even if you initially think you don't have enough content
The art of securing endorsements for your book and leveraging them to boost sales
Sound advice for fellow podcasters who are considering writing their own book

This episode is packed with wisdom and inspiration for podcasters and authors alike. If you're curious about turning your podcast into a book or simply interested in Jeff's journey, be sure to tune in! You won't want to miss it.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield Aug 11, 2021

Have you ever considered creating and launching an online course based on your book? Or perhaps you're intrigued by the idea of transforming your book into an engaging online learning experience?

In today's episode, I'm thrilled to be joined by the incredible Amy Porterfield, who shares her expertise on how to bring your book to life through an online course. Our conversation covers a range of valuable insights, including:

Deciding whether to write a book or create an online course first
Amy's motivation for finally embarking on her own book-writing journey
Pre-launch strategies to generate excitement and interest for your upcoming course
Proven techniques for making initial sales of your course, including a highly effective mechanism
Key lessons learned from working alongside Tony Robbins and how it has influenced her book's structure

This episode is chock-full of practical tips and inspiration for anyone considering the creation and launch of an online course. If you've ever contemplated turning your book into an immersive learning experience, be sure to tune in! You won't want to miss it.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White Aug 04, 2021

Looking to sell more copies of your book and wondering if it's possible to sell a book for $100 without relying on Amazon? Curious about the role books can play in growing your online business?

In today's episode, I'm excited to have Garrett J White, the visionary behind the Wake Up Warrior movement, as our guest. We delve into his unique strategies for selling books and cover a range of intriguing topics, including:

The unconventional decision to publish six books that aren't available on Amazon
How Garrett successfully sold an impressive 35,000 copies of his $100 book
The transformative power of books in his personal life and business journey, from being a non-reader to an avid writer and lover of books
His experience creating a $500 box set of his books, resulting in over 10,000 copies sold
The reasons behind his decision to re-write his books and publish them on Amazon

If you're interested in leveraging books to propel your online business forward, this episode is a must-listen! Tune in and discover innovative strategies to sell more copies of your book and grow your online presence.
Warning: explicit language

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker Jul 28, 2021

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including:

Daniel's journey of building a book brand alongside Jon Gordon, resulting in an impressive 5 million+ copies sold
Discovering the actual number of copies required to achieve bestseller status
The power of utilizing effective "launch teams" and how to set them up for maximum impact
Defining success during the crucial first week of your book launch, and the essential elements that truly drive sales
Strategies for setting up your book to achieve long-term success in the market

Hold on tight, as this interview covers a lot of ground in a short amount of time. If you're preparing to launch or relaunch a book, you won't want to miss this episode. Get ready for an insightful and action-packed conversation with Daniel Decker, where you'll gain valuable insights into building a successful book brand.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear Jul 21, 2021

Get ready for an incredible interview with the New York Times Bestselling Author, James Clear, renowned for his groundbreaking book Atomic Habits. In this episode, we dive deep into the world of James Clear, exploring his remarkable success and revealing valuable insights, including:

Unveiling the secrets behind James Clear's extraordinary accomplishment of selling over 4 million copies of Atomic Habits in less than 3 years!
Discovering how you can apply the principles of Atomic Habits to write an exceptional book of your own.
Gaining valuable strategies for growing your email list, as James shares his firsthand experience of amassing over 1 million subscribers.
Understanding the critical importance of positioning and market potential in determining the success of your book, even before you start writing.
Exploring the potential benefits of creating a journal or planner alongside your book and leveraging its impact.

Prepare yourself for an absolute gem of an interview. Trust me, this conversation with James Clear is filled with invaluable insights that you won't want to miss. Tune in and discover the secrets to James Clear's phenomenal success, as we explore the world of Atomic Habits and beyond!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson Jul 14, 2021

Struggling with ADHD while trying to write a book? Trust me, you're not alone. Today's guest, NYT bestselling author Chalene Johnson, understands your challenges all too well. In this candid and insightful interview, we tackle the often overlooked aspects of book writing with ADHD, including:

Debunking the misconception that hiring a ghostwriter is the solution to your writing struggles.
Discovering practical strategies to adapt your writing process to accommodate ADHD and increase your productivity.
Recognizing that ADHD comes in various forms, and there's no one-size-fits-all solution. Embrace the uniqueness of your experience!
Understanding the vital role of exercise and a healthy diet in managing ADHD symptoms and combating brain fog.
Navigating the complex decision of medication, such as Adderall, and why it's a personal choice that varies from person to person.

If you're an aspiring author battling ADHD, this episode is for you. Chalene Johnson brings her expertise and personal experiences to shed light on this often overlooked topic. Don't miss out on the valuable insights and strategies shared in this interview!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice Jul 07, 2021

Ever considered enlisting the help of a ghostwriter to bring your book to life? It's a topic that sparks curiosity and raises questions among aspiring authors. Today, I'm excited to have Carol Tice, a seasoned ghostwriter, join me to address all your burning questions about hiring a ghostwriter. Together, we'll explore the ins and outs of this unique collaboration, including:

Deciding if hiring a ghostwriter is the right choice for you and your book.
Navigating the pricing landscape and understanding the investment involved in securing a skilled ghostwriter.
Gaining insights into the ghostwriting process, from timelines to communication dynamics.
Finding a ghostwriter who can authentically capture your voice and style.
Learning from common mistakes and pitfalls when it comes to hiring a ghostwriter.

If you're contemplating the idea of partnering with a ghostwriter for your book, this episode is a must-listen. Carol Tice's expertise and advice will provide invaluable guidance to help you make informed decisions and avoid potential pitfalls along the way. Don't miss out on this enlightening conversation!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper Jun 30, 2021

Join me in this exciting interview with my friend Nick Loper, the host of The Side Hustle Show and author of The Side Hustle book. Nick has achieved remarkable success by leveraging his podcast to write a book, and in this episode, he shares valuable insights on how you can do the same. Get ready for an enlightening conversation where we discuss:

The surprising impact Nick's book had on driving traffic to his website, surpassing even the efforts of rebuilding it.
Practical strategies for transforming your podcast into a book that resonates with your audience.
Why writing and publishing a book can be a game-changer for podcasters.
How Nick effectively utilizes books to kickstart and grow his entrepreneurial ventures.
The power of giving away his book for free and its profound impact on expanding his email list, podcast audience, and overall business.
And much more!

If you're a podcaster or considering launching your own podcast, this episode is a must-listen. Nick Loper's wealth of knowledge and experiences will inspire and guide you on your journey to turning your podcast into a book. Don't miss out on this insightful conversation!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree Jun 25, 2021

Join me in this exciting episode as I chat with Hayden Crabtree, a successful real estate investor, SPS student, and author of "Skip The Flip." Hayden shares his insights on how writing a book can significantly grow your real estate business. Get ready for an informative conversation where we discuss:

How Hayden's book has played a crucial role in closing deals and securing funding for his real estate ventures.
The surprising story of how he wrote the draft of his book in just one weekend, despite never envisioning himself as an author.
Uncovering the secrets behind Hayden's impressive achievement of amassing over 500 reviews within a year.
The remarkable impact his book has had, generating nearly seven figures in less than 18 months.
And much more!

Whether you're an experienced real estate investor or someone looking to leverage a book to grow your business, this episode is filled with valuable insights and practical tips. Don't miss out on the opportunity to learn from Hayden Crabtree's journey and discover how writing a book can propel your success in the real estate industry. Tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder Jun 16, 2021

Join me in this inspiring episode as I sit down with Susie Harder, author of the children's book "Where's My House," which she wrote with the intention of raising funds for children in California who lost their homes during the devastating wildfires. Susie's story is a shining example of how writing a book can make a profound impact on a cause or charity.

During our conversation, we delve into the following topics:

The significance of donating the proceeds from your book and how it can open doors, increase book sales, and generate publicity.
How having a purpose behind your project adds meaning to your work, pushes you out of your comfort zone, and helps you accomplish your book-writing goals.
Valuable advice for educators, parents, and anyone working with children who are considering writing a book.
Susie's remarkable journey of leveraging her book to make a positive difference in the lives of those affected by the wildfires.

Susie's project exemplifies the power of "Leveraged Impact," and it's incredible to witness the number of lives she's positively influencing through her book. If you're contemplating writing for children or have the desire to contribute to a cause with your book, this episode is a must-listen.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan Jun 09, 2021

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies!

During our conversation, Scott shares his expertise on book relaunches, diving into the following topics:

Understanding why your book may not be selling as well as you'd like and alternative approaches to address this issue.
Determining whether a book relaunch is the right strategy for you and your book.
The top three strategies he has employed to increase book sales.
The importance of publishing your book in all three formats (ebook, paperback, and audiobook) and how it can expand your reach.
Unveiling the fundamental elements of a bestselling book.
Valuable insights gleaned from coaching over 700 authors through more than 5,000 coaching calls.
Common traits shared by the most successful students of the Sell More Books program.

This episode is a goldmine for authors seeking to enhance their book's sales performance. If you're eager to sell more copies of your book, you won't want to miss this conversation with Scott Allan.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals) Jun 02, 2021

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.

During our conversation, John shares his valuable insights on the following topics:

The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.
Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.
The importance of scheduling your book launch party prior to commencing the writing process.
Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.
How a book can elevate your speaking fees and unlock new opportunities.

If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies) May 26, 2021

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes.

During our conversation, we explore a wide range of topics, including:

The three essential elements necessary for writing a compelling book on any subject.
Why it's crucial to steer clear of writing "market-driven" books and what approach to take instead.
Dr. Henry Cloud's precise writing process, honed over the creation of 40 books, and how it has evolved over time.
The nuances involved in writing an updated and revised version of a book or transforming it into a series, along with Dr. Cloud's personal approach.
Unveiling the secrets behind selling a staggering 20 million copies of his books, featuring some unconventional advice.
Insights into the role of publishers and why they often fall short in effectively selling books.

Prepare to have your mind blown and your writing aspirations ignited as we embark on this enlightening and entertaining journey. Don't miss this episode, and once you've listened to it, I'd love to hear your thoughts!
P.S. If you're seeking to immerse yourself in the writing process of one of the most accomplished authors of all time, this episode is definitely for you. Soak up the wisdom and experience, and let it propel your own writing journey to new heights.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book) May 19, 2021

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals?

Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including:

Phil's fascinating journey of writing his first book in just 7 days and witnessing it soar to selling a remarkable 1 million copies.
Hybrid Publishing: What it entails, how it can help you secure bookstore distribution, and the factors to consider when deciding which hybrid publishing route to take.
Unveiling the truth about what actually sells books and why it's crucial to focus on this key aspect.
The rising prominence of audiobook sales and the significance of Audible Originals.
Ethically gaming the Audible algorithm to boost downloads and listens for your audiobook.
Shifting your focus from book buyers to readers and understanding the difference.
The unexpected ways in which 1-star reviews can actually help you sell more copies of your book.
Mastering the art of knowing Exactly What To Say when people ask how they can support your book.

This episode is jam-packed with valuable insights for authors considering hybrid publishing or venturing into the world of audiobooks. Don't miss out on this engaging discussion that will leave you inspired and equipped to make informed decisions about your publishing journey!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing) May 12, 2021

If you're wondering about the most effective way to connect with your target audience for your book or business, look no further than Partnership Marketing. Also known as Affiliate Marketing or Business Development, it offers unparalleled speed and impact. Today, I'm joined by Pedro Mattos, the Head of Business Development at selfpublishing.com, to dive deep into our proven process and how you can apply it to your book.

In this episode, we cover a range of essential topics, including:

Identifying the right partners to collaborate with for maximum impact.
Strategies for securing your first partnership, whether it's an affiliate relationship, podcast interview, speaking engagement, or other valuable opportunities.
Pedro's personal experience of achieving viral success for his book within a group of over 10,000 individuals.
The unique advantages that immigrants possess when it comes to writing and publishing a book.
Navigating the challenges and seizing new opportunities in the post-COVID world.

Whether you're well-versed in the realm of publicity and affiliate marketing, or you're feeling completely new to these concepts, this episode is for you. Don't miss out on the chance to learn valuable insights and strategies that can propel your book and business forward through strategic partnerships!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib May 05, 2021

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture.

During our conversation, we explore a wide range of valuable topics, including:

The power of creating frameworks and their significance in both books and businesses.
Shifting your mindset to view book marketing as an ongoing process rather than a one-time event.
Unveiling the secrets behind the 1-Page Marketing Plan and how it can revolutionize your book promotion.
How writing and effectively marketing your book can seamlessly facilitate the sales process.
Exploring opportunities to sell the foreign rights of your book and have it adopted as a textbook in colleges.

This interview is packed with actionable insights that will help you simplify your book marketing efforts and remove any feelings of pushiness. Whether you're a marketing skeptic or simply looking for a more streamlined approach, this episode is a must-listen. Get ready to revolutionize your marketing strategies and thank me later!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer Apr 28, 2021

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic.

In our discussion, we cover a wide range of valuable insights, including:

Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals.
Demystifying the concept of affiliate marketing and partnership marketing, and understanding how they can supercharge your book sales.
Unveiling the truth about PR and its role in book promotion, highlighting the importance of focusing on other strategies.
Discovering the one question that will shape your approach to partnership marketing and help you build successful collaborations.

This interview is packed with practical advice and actionable strategies that will empower you to leverage affiliate marketing and partnerships effectively. By the end, you'll have a clear roadmap to drive more book sales without compromising your authenticity. Don't miss out on this opportunity—tune in now and share your thoughts with us.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black Apr 21, 2021

Are you embarking on the journey of writing a memoir but feeling unsure of how to sell copies without the advantage of being a famous author? In this enlightening interview with Justin and Alexis Black, we dive deep into this very topic.

During our conversation, we explore a wide range of invaluable insights, including:

The remarkable story of how Justin and Alexis sold an impressive 5,200+ copies of their book within just five months.
Navigating the challenging process of writing a memoir, particularly when it involves working through personal trauma.
Unveiling the "Police Report Method" and offering alternative approaches to crafting an engaging and captivating memoir that reads more like fiction.
Discovering the secrets to booking speaking engagements, raising speaking fees, and the "magic question" that maximizes your potential earnings as a speaker.
Exploring the benefits of working with local printers to print a significant number of copies, ultimately enabling you to generate more revenue from your book.
Reflecting on the impact of growing up within the foster and adoption systems, and how this unique experience influenced their writing and publishing journey.

This interview is brimming with inspiration, practical advice, and empowering stories that will resonate with anyone writing a memoir or facing adversity in their lives. Don't miss out on this incredible episode! Listen to it now and share your thoughts with us.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller Apr 14, 2021

Get ready for an eye-opening interview with Dan Miller, the renowned author of "48 Days To The Work You Love," as we delve into the secrets of selling self-published books.
During our conversation, we explore a range of invaluable insights, including:

Dan's remarkable journey of selling $2 million worth of self-published 3-ring binder books within just 18 months.
The intriguing story of how he reclaimed the rights to his book from his publisher, leading to greater control and success.
Why Dan prioritizes building relationships and leveraging platforms such as radio and podcasts to sell more books and expand his business.
The strategic arrangement he made with Dave Ramsey, resulting in the sale of thousands of books and a significant boost in exposure.
How to effectively utilize books as a powerful tool for business growth and to foster a movement around your message.

Prepare to be amazed by the wealth of knowledge and wisdom shared in this mind-blowing episode. Dan's authenticity and expertise shine through, providing valuable insights for aspiring authors and self-publishers alike. Get ready to embark on a journey of learning and inspiration. Enjoy the episode, and don't forget to apply the insights to your own self-publishing journey!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract) Apr 07, 2021

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy.
During our discussion, we cover a range of important topics, including:

Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book.
Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audience.
Insightful advice on choosing between traditional publishing and self-publishing, negotiating publishing contracts, and maximizing your publishing journey.
Exploring the power of John's book, "The Referral Engine," and how leveraging a book can generate more referrals and expand your speaking opportunities.
Valuable lessons learned from John's experience conducting over 300 podcast interviews to promote his book.

John's grounded approach and wealth of knowledge will provide you with practical and effective marketing insights to propel your book's success. If you're seeking down-to-earth marketing advice for your book, this episode is a must-listen. Get ready to enhance your book marketing strategy and enjoy the conversation!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery Mar 31, 2021

Have you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use.

Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including:

Unveiling Cathryn's remarkable achievement of selling over 1 million journals and planners.
Unlocking the three essential keys to crafting a product experience that leaves a lasting impression on your customers.
Discovering effective strategies to ensure that people not only use your journal or planner but also continue to reap its benefits and make repeat purchases.
Gaining valuable knowledge on running a successful Kickstarter campaign and leveraging Kickstarter's promotional power.
Deciding whether to sell your products exclusively on your website, through Amazon, or a combination of both.

This interview is packed with wisdom and inspiration from an extraordinary entrepreneur, Cathryn Lavery. Don't miss out on this episode, as we delve into the secrets of creating and publishing a highly successful journal or planner. Tune in now and be prepared to be inspired!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff Mar 24, 2021

Are you eager to discover the key to becoming a bestselling author? Join me in an engaging conversation with the brilliant Jon Acuff, a renowned author with six New York Times Bestsellers under his belt. Together, we delve into a variety of essential topics that every aspiring author should know.

In this episode, we explore:

Techniques for injecting humor into your book, even if you don't consider yourself naturally funny.
The three crucial keys to developing a bestselling book idea that captures readers' attention.
How to avoid the dreaded "kiss of death" pitfalls that can hinder an author's success.
The secrets to building a successful and fruitful relationship with your publisher.
Jon's personal experiences, including his writing process, marketing strategies, and the behind-the-scenes details of his latest book launch, "Soundtracks."

This episode offers an exclusive peek into the world of bestselling authorship, with Jon Acuff sharing his invaluable insights and experiences. Tune in now to gain the knowledge and inspiration you need to pursue your own path to becoming a bestseller. Don't miss out on this enlightening conversation!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao Mar 17, 2021

Discover Powerful Book Launch Strategies with Pedro Adao, "The Challenge Guy"

Are you curious about the incredible impact challenges can have on your book launch and business growth? Join me in an eye-opening discussion with Pedro Adao, widely known as "The Challenge Guy," as we explore the world of challenges and their remarkable potential.

In this episode, Pedro shares his expertise on:

The key components of a successful challenge that captivates and engages participants.
How to leverage challenges to optimize your book launch and boost book sales.
Crafting the perfect challenge: attracting registrants, designing valuable content, and ensuring participant satisfaction.
Proven methods for generating six-figure revenue through challenge-based book launches, including insights from our own success at selfpublishing.com

If you're considering incorporating a challenge into your book launch strategy, this episode is a must-listen. Pedro delivers a masterclass in unleashing the full potential of challenges to maximize your book's success. Don't miss out on this valuable opportunity to learn from a true expert in the field. Tune in now!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance) Mar 10, 2021

Learn how to publish a traditional book with John Lee Dumas, author of "The Common Path to Uncommon Success."

In this captivating interview, I am joined by the remarkable John Lee Dumas, renowned host of the Entrepreneurs On Fire podcast and author of the highly acclaimed book, "The Common Path To Uncommon Success."

During our discussion, we delve into a wide range of invaluable insights, including:

Unveiling the extraordinary story behind John's $350,000 advance for his first traditionally published book.
Unleashing the secrets behind garnering over 800 reviews for his initial self-published book.
Discovering the keys to selling hundreds of thousands of journals, tapping into an often-overlooked market.
Mastering the art of selling bulk copies of your book, as John shares his personal experience of selling over 7,000 copies prior to the official launch.
Unveiling the powerful strategies behind creating an irresistible bonus stack that drives book sales to new heights.

If you're seeking advanced book launch strategies, this episode is an absolute must-listen. Prepare to be inspired and empowered as John Lee Dumas imparts his wisdom and expertise.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman Mar 03, 2021

Joining me today is Gary Chapman, author of "The Five Love Languages" - one of the most successful books of all time with over 15 million copies sold.
In this interview with Gary Chapman, we delve into the fascinating journey behind the creation of the 5 Love Languages framework.
We also discuss his hilarious first self-publishing story, valuable tips for working with co-authors, strategies for crafting compelling book titles, and insightful lessons learned from writing a memoir.
This interview is packed with valuable insights and inspiration. Don't miss out on this incredible episode featuring Gary Chapman, a true luminary in the world of books and relationships. Enjoy!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell Feb 24, 2021

Looking to leverage the power of YouTube to boost your book sales? Join me for an insightful interview with Sean Cannell, author of "YouTube Secrets," as we explore the exciting possibilities YouTube offers to authors.

In this episode, Sean shares three specific strategies to effectively utilize YouTube for selling more books, drawing from his own experiences and successes.
Discover how Sean sold an impressive 65,000 copies of his book and the incredible tactics he employed to generate 2,000 copies in a single month, years after its initial publication.
Additionally, Sean reveals the value of publishing an audiobook and provides a genius method to maximize your earnings from audiobook sales.

If you're a YouTuber or an author looking to harness the potential of YouTube to promote and sell your books, this episode is a must-listen!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards Feb 17, 2021

Join me in this enlightening interview with Ray Edwards, acclaimed author of "How To Write Copy That Sells" and "Permission To Prosper," as we delve into the world of Free + Shipping Funnels. Discover how to set up an effective Free + Shipping Funnel that not only sells books but also fuels the growth of your business.
Ray also shares valuable insights on leveraging the power of copywriting to maximize book sales. Additionally, he unveils his proven strategies for selling books over the long term, going beyond the confines of a typical launch week.
Furthermore, Ray offers a faith-based perspective on money, business, and selling books, making this episode a must-listen for faith-based authors and entrepreneurs alike. Don't miss out on this incredible opportunity to learn from a seasoned expert in the field!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz Feb 10, 2021

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including:

Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision to take control of his publishing journey.
The untapped potential of audiobooks and why they are a goldmine in the world of book publishing.
The two types of individuals who can play a pivotal role in helping you sell more books and expand your business.
The significance of a "backlist" and why it holds the key to sustained long-term book sales.
The undeniable advantages of self-publishing if your goal is to generate substantial income from your book.

This interview serves as a comprehensive blueprint for entrepreneurs aiming to grow their businesses using the power of books.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka Feb 03, 2021

In this captivating interview, I sit down with Nathan Latka, a highly controversial yet undeniably successful figure in the world of book publishing. Nathan's unconventional methods and impressive results have garnered both admiration and criticism from audiences.

During our conversation, we delve into Nathan's remarkable journey, exploring how he managed to spark a fierce bidding war among publishers for his debut book as a first-time author. He shares invaluable insights on securing a substantial advance and unveils the exact marketing plan that propelled his book to the prestigious #3 spot on the Wall Street Journal bestseller list.

Prepare to be amazed as Nathan reveals the precise emails he sent to publishers, his remarkable ability to consistently secure media appearances on FOX and CNN, and the unconventional decision to speak his book instead of writing it. This interview is a treasure trove of specific tips and strategies that can help you sell more books and achieve unprecedented success.

Whether you find yourself in awe of Nathan's methods or skeptical of his approach, this episode is a must-listen for authors seeking actionable advice on how to boost book sales. Tune in and discover the secrets to Nathan's remarkable success!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler Jan 27, 2021

In this captivating episode, I have the pleasure of speaking with Sean Vosler, a brilliant marketer who has achieved incredible success by selling an astonishing 25,000 copies of his book, all while defying conventional norms by not even listing it on Amazon. What's more impressive is that Sean has been able to command a price of $37 or more for his book.

During our conversation, Sean generously shares his remarkable journey and provides invaluable insights into his effective use of Facebook ads to sell books. He also dives deep into the fundamentals of copywriting, equipping authors with the essential skills needed to craft compelling messages that drive book sales.

Prepare to be inspired as Sean's expertise and marketing prowess shine through in this engaging interview. Whether you're an aspiring author or an established writer, Sean's strategies and innovative approach will undoubtedly empower you to sell more books.

Get ready to learn from one of the brightest minds in marketing as Sean Vosler reveals his secrets for success. Don't miss this opportunity to gain invaluable knowledge that can elevate your book sales to new heights. Tune in and be prepared to be amazed!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance Jan 20, 2021

Are you an aspiring fiction author wondering about the income potential of your writing? Look no further! In this captivating episode, I'm joined by Ramy Vance, a seasoned fiction author, who delves into the intriguing world of fiction writing income.

During our conversation, Ramy expertly addresses the burning questions that many fiction authors have. Can you truly earn a full-time income from your fiction writing? What steps can you take if your fiction book isn't selling as expected? Should you consider turning your fiction book into a series? Ramy provides insightful answers and practical advice to help you navigate these challenges.

Moreover, Ramy shares valuable insights on finding your "Tier 1" readership, writing a better book by understanding genre expectations, and the crucial concept of "Read Through Rate." These topics are essential for any fiction author looking to make a living from their writing.

Don't miss this opportunity to gain invaluable knowledge from Ramy Vance, a seasoned fiction author who has experienced the ups and downs of the industry firsthand. Tune in to this episode and gain insights that will help you excel in your fiction writing journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick Jan 13, 2021

Brad Lomenick, the former president of Catalyst, one of the largest leadership conferences, joins me in this episode to share powerful book marketing strategies that work even without a big platform. Discover how personalization trumps broad marketing when it comes to successfully marketing your book.

During our conversation, we delve into various topics, including leveraging podcast interviews and speaking gigs to sell more books. Brad also shares valuable insights he gained from industry leaders like John Maxwell and Andy Stanley during his time at Catalyst. Additionally, we discuss the distinction between a "Brand Book" and a "Life Story" book and provide guidance on which type of book to write first.

This episode is packed with actionable advice and insider tips that will revolutionize your book marketing approach. Whether you're a seasoned author or just starting your writing journey, Brad's expertise will help you navigate the intricacies of book marketing and propel your book to new heights.

Don't miss out on this opportunity to learn from one of the industry's top leaders. Tune in now and let me know your thoughts on this enlightening episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran Jan 06, 2021

In this engaging episode, Ryan Moran challenges the conventional approach of focusing solely on the first week of book promotion. Instead, he emphasizes the importance of making a long-term commitment to promoting your book, sharing his own three-year strategy and why it's crucial for authors to do the same.

During our conversation, we dive into practical steps for garnering hundreds of reviews for your book within months of its launch, providing actionable insights that anyone can implement. Additionally, Ryan shares valuable tips on selling more audiobooks, including how Amazon's promotion catapulted his book to the impressive #9 spot on the platform.

Furthermore, we explore the playbook to effectively sell anything on Amazon, whether it be physical products or books. Ryan's expertise in navigating the Amazon marketplace shines through, offering invaluable strategies for authors seeking success on this prominent platform.

This interview is brimming with actionable advice and insider knowledge that will transform your book promotion efforts. Whether you're a new author or an experienced writer looking to optimize your book sales, don't miss this enlightening episode!

Tune in now to gain valuable insights from Ryan Moran's expertise in book promotion.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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Must-watch episodes:

SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden Dec 31, 2020

Are you looking to enhance your book sales and grow your business? In this captivating episode, Rory Vaden joins us to discuss the power of building a personal brand and why it is essential for achieving these goals.

During our conversation, we delve into the strategies and insights necessary to develop a compelling personal brand. Rory shares invaluable tips on how to effectively communicate your unique value proposition, establish your authority, and connect with your target audience. Discover the key elements of personal branding that will enable you to stand out in a crowded marketplace and attract loyal readers and customers.

Building a strong personal brand not only enhances your book sales but also opens doors for business growth. Rory's expertise and experience in this realm make this episode a must-listen for authors and entrepreneurs seeking to establish their presence and expand their influence.

Don't miss out on this enlightening discussion! Tune in now to gain actionable insights and unlock the potential of your personal brand.

Listen to this episode and embark on a journey to build your personal brand for increased book sales and business success.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker Dec 23, 2020

If you're a speaker or aspiring speaker looking to boost your book sales through your talks, you're in for a treat with this episode!

Join us as we sit down with the remarkable Carlos Whittaker to explore the art of writing a book that not only resonates with your audience but also sells like hotcakes. Carlos shares invaluable advice on crafting a book that captivates readers and compels them to take action, resulting in a significant boost in sales.

Discover Carlos's tried-and-true strategies for converting 25% of your audience attendees into book buyers, maximizing the impact of your speaking engagements. Gain insights on honing your speaking skills to create a more profound and lasting impact while simultaneously driving book sales.

This episode is a masterclass in leveraging your speaking platform to skyrocket your book sales. Prepare to be inspired and equipped with actionable tips to make the most of every speaking opportunity.

Don't miss out on this transformative discussion! Tune in now and unlock the secrets to writing a book that sells, establishing yourself as a compelling speaker, and driving book sales from your talks.

Listen to this episode and take your journey as a speaker and author to new heights of success.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner Dec 16, 2020

Prepare to be inspired as we sit down with the incredible Emma Sumner, an eight-year-old dynamo who ignited a kids' book revolution when she wrote and published her own book. As one of the youngest students at selfpublishign.com, Emma's story has inspired countless children and adults alike to pursue their dreams of writing and publishing a book.

In this captivating interview, Emma shares her remarkable journey and provides valuable insights for other aspiring young authors. Discover how Emma navigated the process of writing and publishing her book, and gain practical tips for kids and parents alike on how to embark on this creative adventure together.

Emma also reveals her strategies for a successful book launch, including selling thousands of copies of her book, securing book signings, scoring TV appearances, and even booking her first speaking engagements. Her story is a testament to the power of passion, determination, and creative collaboration.

Whether you're a parent contemplating writing a book with your child or a young aspiring author with dreams of publishing, this episode is an absolute must-listen. Emma's infectious enthusiasm and wisdom beyond her years will leave you inspired and ready to embark on your own writing journey.

Don't miss out on this remarkable conversation! Tune in now and prepare to be amazed by Emma Sumner's incredible story of writing and publishing a book at such a young age.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy Dec 09, 2020

How to turn your nonfiction book into a children's book? Join me in this engaging interview with Ellaine Ursuy. Together, we explore the exciting journey of transforming your nonfiction book into a captivating children's book.

During our conversation, we delve into various key aspects, including:

The reasons behind turning your nonfiction book into a children's book and the unique opportunities it presents
Understanding the significant differences in the creative process between nonfiction and children's books
The importance of structuring your children's book to be 32 pages and time-saving strategies to achieve this
Insider tips on creating a high-quality children's book that resonates with young readers
Advanced fulfillment and printing options to ensure your children's book reaches its intended audience seamlessly

If you're contemplating the idea of writing a children's book or simply curious about the process involved, this episode is a must-watch! Gain valuable insights and inspiration to embark on your journey of turning your nonfiction book into a beloved children's book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore Dec 02, 2020

SEO for authors is a crucial aspect of book marketing. Join me in this insightful interview with Susie Moore as we explore the power of guest posting and its immense potential to sell more books.

Guest posting is often overlooked when it comes to publicity strategies, but Susie Moore has harnessed its potential to sell thousands of copies of her self-published book and even secure a traditional publishing deal. In this episode, we dive deep into the world of guest posting, discussing how to identify the right opportunities, why it offers exceptional leverage as a media platform, and how to convert guest posts into book sales effectively.

Susie also shares her invaluable guest post writing template, which can be utilized for crafting engaging book descriptions, introductions, back cover descriptions, and more. Don't miss out on this episode, packed with practical tips and strategies to enhance your book marketing through SEO and guest posting. Tune in now and unleash the power of guest posting to amplify your author journey!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes) Nov 25, 2020

Have you ever dreamed of turning your book into a movie? In this captivating interview, I'm joined by the beloved Hal Elrod, author of the transformative book "The Miracle Morning," as we delve into the fascinating journey of turning his book into The Miracle Morning Movie.

Discover the intricacies of transforming your book into a movie or documentary, including essential structuring techniques and strategies. Hal shares his firsthand experiences in securing commitments from renowned figures like Robert Kiyosaki and even yours truly for the film. Gain valuable insights into the realm of self-distribution versus relying on film distributors and the reasoning behind Hal's strong belief in the former.

But that's not all—Hal candidly opens up about his personal battle with cancer in the midst of making the movie. Uncover the profound impact this unexpected hurdle had on the film and how it ultimately became a catalyst for its success.

As a cherished friend and dedicated supporter of Self-Publishing School, Hal's wisdom and journey are not to be missed. Be sure to join us for this remarkable episode.

Don't forget to secure your ticket for the premier of The Miracle Morning Movie at MiracleMorningMovie.com, and keep an eye out for my appearance in the film. Let me know if you spot me!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright Nov 18, 2020

Discover the extraordinary journey of Dr. Sonia Wright in this captivating case study episode. Join us as we delve into the world of book writing for doctors and explore how Dr. Sonia leveraged publicity and speaking engagements to launch her online business.

During our conversation, Dr. Sonia shares her insightful decision to prioritize business growth before focusing on her book. Uncover the strategies she implemented to acquire her first 10 clients in an impressive timeframe of just 2.5 weeks. Gain valuable insights into promoting offerings within a taboo industry, such as sex coaching, and learn how to navigate these unique challenges.

Prepare to be inspired by Dr. Sonia's remarkable story and the valuable lessons she learned along the way. Whether you're seeking to sell more books or grow your business through publicity, this episode is a must-listen.

Don't miss out on this incredible opportunity to gain valuable insights and inspiration. Tune in now to embark on a transformative journey with Dr. Sonia Wright.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous Nov 11, 2020

Discover the secrets of writing a captivating children's book in this engaging episode. Join us as we dive into the process with Merideth Tullous, a student of Children's Book School, who shares her valuable insights, lessons learned, and practical tips on writing and marketing children's books.

During our conversation, Merideth reveals the mistakes to avoid and provides invaluable guidance on how to navigate the writing and publishing journey successfully. Learn how she achieved the remarkable feat of becoming an award-winning children's book author within just three months of launching her book, "A Gift to Remember."

Don't miss out on this episode filled with actionable takeaways and inspiration. To further enhance your children's book writing journey, we invite you to register for our brand-new and free Children's Book training. Expand your knowledge and skills by joining our improved Children's Book School, where we aim to build a library of wonderful stories.

Embark on your journey of writing a captivating children's book by tuning in to this episode and taking advantage of our valuable resources.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For) Nov 04, 2020

Learn the essential steps to create a compelling book proposal in this enlightening episode featuring Chad Allen, the mastermind behind Book Proposal Academy. As a seasoned writer, editor, speaker, and writing coach, Chad shares his expertise in crafting effective book proposals.

During our conversation, Chad emphasizes the importance of treating your book as a "micro-business" and views the book proposal as a "business plan" for your project. He guides us through the key elements of a successful book proposal, whether you intend to approach agents and publishers or embark on self-publishing.

Chad provides valuable insights on the three phases of launching your book on your platform: pre-launch, launch, and post-launch. Discover strategies to effectively promote your book at each stage, including building an email list, growing your audience, and leveraging different marketing tactics. He also highlights the significance of conducting a competitive analysis and outlining potential future books within your proposal.

Join us as Chad shares invaluable lessons learned from his experience in the publishing industry, explores the three C's of publishing success, and delves into the crucial elements that make a book proposal stand out. Gain insights into crafting compelling titles and subtitles, as well as proven methods for audience building to enhance your book's visibility and maximize sales.

Tune in to this episode to unlock the secrets of writing a compelling book proposal, building your platform, and successfully launching your book into the world.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series) Oct 28, 2020

Join me in this captivating episode featuring Wahida Clark, a renowned New York Times Best Seller and author of numerous captivating books. Wahida's incredible journey from a prison library to becoming a bestselling author is nothing short of inspiring.

During our conversation, Wahida shares her story of discovering her passion for writing while serving time in a federal prison in Kentucky. Despite the absence of computers, Wahida diligently hand-wrote her book on yellow legal paper, captivating her fellow inmates with each chapter. Sending out inquiry letters to publishers and agents, she faced rejections until one agent saw the potential in her work and became her literary representative.

Wahida's resourcefulness knew no bounds as she sought permission to make copies of her manuscript in prison, provided she acknowledged the prison staff in her book. This marked the beginning of her publishing journey, and she went on to sell over a million books before her release.

Listen closely as Wahida reveals her strategies for spreading the word about her book within the prison system and engaging her readers. She shares her experiences of selling books and becoming a beloved author even while in solitary confinement. Discover the two essential elements that keep her readers captivated and connected to her work.

Join us as we delve into the remarkable journey of Wahida Clark, a living testament to the power of determination and passion in overcoming adversity. Get inspired by her incredible story of resilience and discover valuable insights into building a successful writing career against all odds.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins Oct 21, 2020

Join me in this informative episode featuring Gillian Perkins, an esteemed online market strategist for entrepreneurs and author of the book Sorted. Gillian's expertise in digital marketing has propelled her to success, with a YouTube channel boasting nearly 500,000 subscribers.

Gillian shares her personal journey of embracing minimalism and creating a more fulfilling life focused on experiences and relationships rather than material possessions. Inspired by her own transformation, she embarked on writing her book, completing it in just one month.

During our conversation, Gillian reflects on the challenges she faced during the book writing process, particularly the loss of momentum towards the end and the difficulty in finding the right editor. She also emphasizes the importance of building a social media presence before writing a book, as it can greatly contribute to momentum and audience engagement.

Listen closely as Gillian reveals her secrets to writing an entire book in a short timeframe while balancing the responsibilities of motherhood. Discover how she successfully built a substantial following of over 400,000 YouTube subscribers in just three years and learn valuable insights on selling over 10,000 books. Gillian also shares strategies for gaining early traction and optimizing YouTube SEO to expand your reach.

Join us as we explore the world of digital marketing for authors with Gillian Perkins, an expert in her field. Gain valuable insights on how to effectively leverage social media, build a loyal audience, and navigate the publishing process with confidence.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt Oct 14, 2020

Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of NEEDTOBREATHE. Tori has created Bolt Farm Treehouse and has a background in television.

The first record deal NEEDTOBREATHE signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.

Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. NEEDTOBREATHE had PR opportunities through the music scene, popular magazines, and podcasts.

Tori says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”

Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR are a big part of getting the word out about your business. Make sure to tell the world about your company!

Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque Oct 07, 2020

Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start.

Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.”

Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.”

Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets.

Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker Sep 30, 2020

Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about using a book to build your personal brand and your business.

“For me, I believe that a book is one of the easiest and most important expert positioning strategies for anyone who wants to build a business based around their experience and expertise should act on - plain and simple.” This is the first action item he works on with coaching clients is to create and publish a book.

He knew that authoring his book would bring him more business. The trick was to put all the information he had in his mind into one definitive guide. Currently, his book has over 1000 five-star reviews on Amazon and continues to create monthly sales every quarter.

“We don’t give Virtual Freedom away, but we do pitch it as a great starting point for anyone who wants to learn how to work with virtual staff, and to learn how to hire support and run their business with a virtual team.” Chris considers his book a “tripwire product” to get the easy, low-dollar item out of someone to get them warmed up to his business. “I totally agree with qualifying a prospective customer.”

Chris recommends not to work on your weaknesses when building your personal brand, but to delegate them to others to get the job done. “Delegate your weakness and work with your strengths. Do the stuff that you’re good at but do it in a way that is uniquely your own path.” Completing this process with the right amount of transparency will build a community of people around you that will consume your content.

Listen in to find out why Chris put his face on the cover of his second book, why he self-published his second book, and his mistakes when publishing his first book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci Sep 23, 2020

Join me in this episode as I chat with Jenna Moreci, a YouTube star with over 200,000 subscribers and the author of The Savior Series. Jenna shares her valuable insights on finding beta readers for your book and building a strong author platform.

As a full-time writer and caregiver, Jenna understands the challenges of balancing writing with other responsibilities. She emphasizes the importance of focusing on the quality of your story and involving others in the process. She relies on critique partners and enlists 20 diverse beta readers to provide valuable feedback on her work.

But Jenna doesn't stop there. While her beta readers are reviewing her book, she maximizes her time by working on her author platform, collaborating with cover artists, and finding editors. By multitasking, she ensures that the publication process doesn't get delayed.

During our conversation, Jenna also shares her wisdom on handling different types of criticism and selecting the feedback that truly resonates with your vision. She discusses the benefits of having a YouTube channel as part of her creative journey and offers insights on managing her scriptwriting alongside her book writing.

Tune in to discover Jenna's Rule of Three approach to beta reading, her strategies for managing a beta reading group, and the significance of writing from a place of passion. Don't miss out on this episode packed with practical advice for finding beta readers and creating an engaging author platform.

Listen now and take your book to the next level with the help of beta readers!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin Sep 16, 2020

Join me as I sit down with Leif Babin, former U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front. In this episode, Leif shares the fascinating story behind the launch of one of the most successful books ever published.

With a background as a Navy SEAL and recipient of prestigious awards including the Silver Star, two Bronze Stars, and a Purple Heart, Leif brings a wealth of experience and wisdom to the table. He co-founded Echelon Front, a renowned leadership consulting company dedicated to helping individuals and organizations build high-performance winning teams.

During our conversation, Leif and I delve into the journey that led to the creation of Extreme Ownership. Drawing from their own combat experiences, Leif and his co-author Jocko Willink recognized the universal application of their leadership principles in any team or organization. They embarked on a mission to share these invaluable lessons with the world, while humbly representing the SEAL teams and honoring fallen servicemen.

Leif discusses the decision to co-author the book and the desire to provide actionable leadership insights rather than simply writing a memoir. He emphasizes the importance of maintaining control over the end product and ensuring that the book accurately reflected their intentions and the true spirit of their experiences.

Discover how Leif and Jocko navigated the writing process, avoiding ego-driven pitfalls and staying true to their mission. Leif also sheds light on the strategic marketing approach they employed to spread the message of Extreme Ownership and empower readers to apply the principles in their personal and professional lives.

Don't miss this captivating episode as Leif Babin shares his remarkable journey from Navy SEAL to influential author and leadership expert. Gain insights into the power of Extreme Ownership and learn how to apply these invaluable lessons to achieve success in any endeavor.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson Sep 09, 2020

In this episode, I'm thrilled to have Dave Chesson, renowned Kindlepreneur and successful entrepreneur, join me. With his expertise in self-publishing, Dave has made a significant impact on the industry. We delve into the strategies and techniques that have made him a prominent figure in the world of Kindle publishing.

Dave's journey as a self-published author and entrepreneur began in 2014. Since then, he has built a thriving business, generating a consistent six-figure income annually. Today, he shares his invaluable insights on boosting discoverability and driving book sales on Amazon.

Discoverability is the key to success on Amazon, and Dave reveals the essential steps you need to take to ensure your book stands out in search results. Through effective optimization techniques, you can capture the attention of potential readers and increase your book's visibility.

As someone who has dyslexia and struggled with writing, Dave emphasizes the power of providing solutions to readers' problems. You don't need to be a Hemingway-level writer to connect with your audience. By understanding what readers are looking for and offering the answers they seek, you can overcome any limitations and establish yourself as an authority in your niche.

We also explore the significance of BISAC codes, which play a crucial role in categorizing and marketing your book. Dave shares valuable insights on selecting the right categories and utilizing Publisher Rocket, his powerful software tool, throughout your writing and publishing journey. From validating your book idea to optimizing your keyword phrases and running effective Amazon ads, Publisher Rocket will be your indispensable companion.

If you're ready to take your self-publishing journey to new heights, don't miss this episode with Dave Chesson, the Kindlepreneur. Harness the power of strategic optimization and unlock the potential of your book on Amazon.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders Sep 02, 2020

Join me in this exciting episode as I sit down with Qat Wanders, an accomplished author, editor, and speaker who has used books to build her thriving seven-figure business. Qat shares her inspiring journey of transitioning from traditional publishing to self-publishing and the incredible impact it had on her career.

Dealing with chronic pain and seeking a work-from-home opportunity, Qat discovered the power of self-publishing through Self-Publishing School (SPS). Despite facing personal challenges, including her father's terminal illness, Qat embarked on a remarkable publishing journey. She transformed her initial memoir project into a best-selling book about yoga, fulfilling her father's dying wish to witness her success.

Qat's creativity extended to her daughter, Ora, who at the age of eight, came up with a captivating fiction storyline. With Qat's guidance, Ora turned her idea into a published book, receiving accolades from school, teachers, and a growing social media following. Qat shares valuable advice for parents supporting their children's book-writing aspirations, emphasizing the importance of encouragement without crossing into nagging territory.

As Qat continued to hone her writing skills, she found that the more she learned and edited, the greater her improvement. By understanding the nuances of different book genres, she could focus her editing efforts effectively.

Listen in to discover how Qat established her successful business after her book launches, her transition from traditional publishing to becoming a circus entertainer, and her insightful tip on eliminating double spacing between sentences.

Don't miss this engaging conversation about the power of writing a book to build a business and the transformative impact it can have on your life and career.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum Aug 26, 2020

In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs.

PR and speaking engagements require a systematic approach. Sloan advises authors to be proactive in their campaigns, focusing on three essential aspects:

Getting clear on your hook: Craft a compelling and unique message that grabs attention.
Booking gigs: Utilize a three-step plan involving research, outreach, and referrals to secure speaking opportunities. Foster partnerships and prioritize opportunities with the potential for significant impact.
Monetizing: Explore ways to monetize your book or business through speaking engagements. Discover when and how you can get paid to speak and other innovative strategies to market yourself and build a dedicated following.

Tune in to this episode to gain insights on creating an irresistible hook, effectively booking speaking gigs, and the importance of embracing "fast no's" when seeking opportunities. Learn how to monetize your expertise, leverage speaking engagements to boost your brand, and discover additional techniques to market yourself as an author.

Don't miss this valuable conversation with Sloan Ketchum as she shares her knowledge and empowers authors to unlock exciting speaking gigs.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher Aug 19, 2020

In this episode, I am honored to have James Altucher, the acclaimed author of Future Self and host of the James Altucher Show podcast, joining me. James possesses a remarkable blend of analytical and creative talent, making his books a unique and captivating read. With a background as a former hedge fund manager and computer science major, James infuses his writing with humor and an analytical perspective.

While self-publishing has been a significant part of James's journey, he considers it a form of "professional self-publishing" rather than casual self-publishing. He aims to replicate the high-quality standards of traditional publishing houses, utilizing professional assistance to ensure his books are polished and well-crafted.

A key principle James emphasizes is the alignment of passion and necessity. By combining what you love with what you need to do, you can unlock incredible possibilities. He encourages aspiring authors to overcome naysayers and embrace the belief that success lies on the other side of doubt.

His upcoming book, Skip the Line, builds upon the ideas explored in Choose Yourself. James's transparent and vulnerable writing style resonates with readers, as it reflects the shared human experience of both failure and growth.

During this episode, James shares his insights on the decision-making process behind choosing between self-publishing and traditional publishing. He highlights the importance of retaining control over book marketing and delves into his shift from financial to self-help writing. Additionally, he reveals the top three book marketing strategies that have contributed to his book sales success.

Don't miss this thought-provoking conversation with James Altucher, as we uncover the secrets behind his publishing journey, explore the power of vulnerability, and gain valuable advice on book marketing.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams Aug 12, 2020

In this captivating episode, I am thrilled to have Gary Williams. With over 4,000 hours of coaching calls and a passion for helping authors bring their books to life, Gary shares his valuable insights on utilizing the Myers-Briggs personality assessment as a powerful tool in the writing process. Discover the methodology he has honed to perfection, and learn how you can apply this transformative approach to create meaningful change in your life.

The Myers-Briggs test provides a comprehensive understanding of the four distinct preference types that shape individuals' unique personalities. This invaluable tool allows authors to uncover their natural preferences and identify their specific personality type. By gaining this self-awareness, you can harness your strengths and optimize your writing journey.

As Gary explains, individuals receive and process information through either sensing or intuition. Those who prefer sensing rely on concrete, black-and-white facts to comprehend the world around them. On the other hand, individuals who lean towards intuition rely on their "sixth sense" and thrive in theoretical and imaginative realms.

Underlying these preferences are cognitive functions that influence the way our minds work. Different personality types approach the writing process in distinct ways. Structured individuals excel in organized and methodical work, while those who favor intuition embrace the creative freedom of open-ended exploration. Observing these preferences in action throughout the journey of writing a book or embarking on a new project is truly fascinating.

Unlock the transformative potential of the Myers-Briggs assessment as you embark on your writing journey. Discover how understanding your unique preferences can empower you to craft your best work and navigate the path to authorship with confidence.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey Aug 05, 2020

In this exciting episode, I am joined by Marcy Pusey, a pioneer student at selfpublishing.com and a multi-genre author, including children's books, memoirs, and self-help books. With her extensive experience as an sp.com coach and over 3,000 coaching calls, Marcy has guided numerous students in achieving their publishing dreams. As the creator of the selfpublishing.com Children's Book program, she specializes in assisting aspiring children's book authors.

Having spent seven years navigating the traditional publishing industry, attending conferences, and participating in various clubs, Marcy felt frustrated by the lack of tangible results. Despite having traditionally published books, they were only accessible through a small press, limiting their reach to the homeschool community and curriculum settings. Even agents who recognized her talent at writing conferences refused to represent her. Disillusioned, Marcy began to doubt her calling as a writer.

Everything changed when Marcy stumbled upon one of my videos, which introduced her to the concept of selfpublishing.com. Intrigued by the possibilities, she joined selfpublishing.com, even though at the time, the program only offered Adult Nonfiction classes. Determined to experience the selfpublishing.com journey, Marcy devised an idea for an adult non-fiction book to participate in the class. It became her last attempt to validate her true identity as a writer and embark on a path aligned with her passion.

Join us as we explore the accessibility and benefits of self-publishing, the high overhead costs of traditional publishing, and the importance of retaining creative control over your work. Discover the path to making your children's book a reality, and learn why self-publishing is the empowering choice for authors seeking to share their stories with the world.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 064: Fundamentals of Fiction: How To Write A Great Story & Build A Fiction Career (What I Learned From 7,000+ Calls With SPS Students) with Ramy Vance Jul 29, 2020

In this captivating episode, I am thrilled to have Ramy Vance as our guest. Ramy was one of the first students at Self Publishing School and is now the lead SPS Coach and the mastermind behind the Fundamentals of Fiction Story program. With an impressive portfolio of 29 books and over 7,000 coaching calls, Ramy brings a wealth of authorship, marketing, and tier one experience to the table.

Ramy's publishing journey began in 2004 when he established his own publishing company to navigate the world of book publishing. Despite facing a tight deadline due to his wife's pregnancy announcement in 2014, Ramy set a goal to have his first book published before the baby's due date.

As a career author, Ramy understands the importance of identifying and capitalizing on reader trends and fads when selecting a genre. For instance, urban fantasy has seen a sustained trend with the academy theme, reminiscent of the beloved Harry Potter series. However, the key to choosing a genre lies in your personal passion and excitement. Write in the genre that ignites your creativity and fuels your enthusiasm. Simultaneously, it's crucial to comprehend the market, understand reader preferences, and find unique ways to stand out within your chosen genre.

Throughout the episode, we delve into essential elements for fiction book success. Ramy shares invaluable insights on crafting a compelling fiction story with five crucial points, discovering your tier one marketing strategy for your fiction book, and the four elements necessary to thrive as a fiction writer.

Join us to explore how to carve your own niche in the fiction market, uncover tips and hacks for crafting an engaging fiction book, and find the perfect twist or angle for your premise-level perspective. Ramy also addresses common mistakes made by fiction authors, highlighting the five recurring errors to avoid, and provides guidance on embracing constructive criticism from a writing coach.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 063: How To Get On Ellen & The Today Show (13 Steps To A NYT Bestseller) with Lewis Howes Jul 22, 2020

In this exciting episode, I have the privilege of hosting Lewis Howes, a renowned keynote speaker, business coach, and NY Times best-selling author of the widely acclaimed book, The School of Greatness. Lewis's newest release, The Mask of Masculinity, has been making waves in the industry. With his immensely popular podcast, The School of Greatness, amassing over 250 million downloads and featuring captivating interviews with remarkable guests, Lewis is here to share his wisdom on leveraging books to grow your business and using publicity to increase book sales.

Back in 2009, Lewis was an early adopter of LinkedIn, teaching people how to harness the power of this new platform. He observed that influencers who authored books gained greater recognition and secured lucrative brand deals. "Having a book gives you a sense of authenticity and tangibility as a brand. It's something special."

A pivotal moment for Lewis occurred when his brother handed him a book on Christmas in 2007. This captivating read opened his mind to new possibilities, even though he had never been particularly interested in books before. Inspired by this experience, Lewis set out on a mission to write a book that would have a similar impact on others.

Tune in to discover why making the New York Times bestseller list is a significant achievement for Lewis, how he distilled valuable takeaways from the top 20 bestselling authors on the list, and the importance of strategic book promotion. Lewis shares his insights on developing a relentless mindset when it comes to asking for opportunities and being prepared to hear the word "no."

Keywords: how to get on the Ellen Show, Lewis Howes, keynote speaker, business coach, NY Times best-selling author, The School of Greatness, The Mask of Masculinity, book marketing, business growth, publicity strategies, selling more books, LinkedIn platform, book's impact on brand, book conferences, public speaking, dyslexia challenges, team support, New York Times bestseller list, strategic book promotion, mindset for success, embracing rejection.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 062: Creating The Perfect Book Title...And The Outreach Template You Can Use To Get Booked On Any Podcast with Dane Maxwell Jul 15, 2020

In this captivating episode, I am joined by Dane Maxwell, a trusted friend and mentor. As the founder of The Foundation, an esteemed online education company that empowers aspiring entrepreneurs, Dane has a wealth of knowledge to share. His impactful speaking engagements, including a recent appearance at Advantage Live, have resonated deeply with conference attendees. Dane's latest book, Start From Zero, is a testament to his passion for guiding others in launching their own successful businesses.

Dane believes in the tremendous power of words and their potential to build million-dollar enterprises or six-figure businesses. Drawing inspiration from The Sixteen Word Sales Letter, he emphasizes that crafting compelling copy is as simple as defining one core belief and addressing ten key questions to create copy that sells.

When it comes to creating a remarkable book title, Dane encourages aspiring authors to seek uniqueness and draw from their inner selves. What emotions do you want to convey? How does your story benefit others? "By detaching ourselves from the success of our book and acknowledging that our well-being is not dependent on its success, we unlock a state of creativity." Dane reminds us that our book is a beautiful expression in the world and should not be synonymous with our identity.

To discover the perfect book title, Dane advises delving into the depths of your being, embracing those aspects that may feel hesitant to be seen, and granting yourself permission to be witnessed by the world. "By granting yourself that permission, stand confidently behind the title that emerges from that profound experience."

Join us as we explore the importance of a compelling book title, gain insights into the process of finding the right title for your book, and uncover Dane's innovative book launch strategies that set him apart from others in the industry.

Discover how Dane successfully launched his book, Start From Zero, and harnessed it to fuel business growth. Unlock the secrets of writing words that sell and leave a lasting impact on your readers.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 061: Overcoming Fear & Imposter Syndrome To Write Your Faith-Based Book with Jennifer Allwood Jul 08, 2020

Join me in this captivating podcast episode as I sit down with Jennifer Allwood, a talented author, blogger, and podcaster based in Kansas City. Jennifer's expertise in the Christian space as a speaker and influencer has left a lasting impact on countless lives. In this empowering discussion, we delve into the world of writing Christian children's books and the journey towards creating impactful literature for young minds.

Discover Jennifer's personal experiences as she shares candidly about her own fears and challenges, including her intense training for a triathlon and the hurdles she faced during the book writing process. We also explore her decision-making process in incorporating religious content into her book and how she effectively leveraged social media to boost sales.

Throughout the episode, Jennifer offers invaluable insights on overcoming obstacles and pursuing one's dreams, drawing from her success as an entrepreneur and business coach. We delve into her decision to embrace her religious-based niche without hesitation and the pivotal moment when she made the bold choice to discard her entire book just six days before publication.

Uncover the intriguing mindset and work style of creative individuals as Jennifer shares her experiences and reflections. Gain a deeper understanding of imposter syndrome and its impact on the lives and work of creative individuals, and learn valuable strategies for approaching others for endorsements or promotion of your own book.

Whether you're an aspiring writer or simply curious about the process of crafting Christian children's books, this episode offers practical advice, inspiring anecdotes, and a wealth of knowledge from Jennifer Allwood's remarkable journey. Tune in now and unlock the secrets to writing and publishing your own impactful Christian children's book.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 060: 1M+ Books Sold Through An Infomercial...And How I'm Selling 5k+ Copies/Week With A Free + Shipping Funnel with Dean Graziosi Jul 01, 2020

Join me for an exciting interview with Dean Graziosi, a renowned entrepreneur, New York Times Bestselling author, real estate expert, and captivating speaker. In this episode, we delve into Dean's remarkable journey and explore how he has leveraged books to build a thriving knowledge-based business. Get ready to be inspired as Dean shares his insights and experiences.

Dean's most recent book, "Millionaire Success Habits," has transformed the lives of millions worldwide. Through his bestselling book and podcast of the same name, Dean has empowered individuals to take action and unlock their true potential. Additionally, Dean joined forces with Tony Robbins to launch the Knowledge Business Blueprint, a groundbreaking program that empowers entrepreneurs to leverage their expertise and create successful ventures.

In this episode, Dean emphasizes the importance of sharing your knowledge and passion authentically. He advises overdelivering on value with initial offerings, creating anticipation for your big-ticket item, and ensuring that readers expect exceptional value from you.

Tune in to discover the pivotal role mindset plays in the book creation process, and how writing a book can profoundly impact your life. Dean also shares invaluable tips on extracting marketing pieces from your book and discusses his current strategies for selling thousands of books daily. Learn why books hold the essence of their authors and how crafting an exceptional book can enhance your credibility and influence.

Don't miss this insightful conversation with Dean Graziosi, where he reveals the secrets to building a knowledge-based business through the power of books. Gain the tools, inspiration, and knowledge you need to embark on your own journey to success.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 059: The Ultimate Guide To Publishing A Cookbook That Sells (Growing Your Business As A Health Expert Using A Book) with JJ Virgin Jun 24, 2020

Discover the secrets of crafting a captivating cookbook in this episode featuring special guest JJ Virgin. Join us as we delve into the world of cookbook writing with JJ, an esteemed personality in the fitness industry, a four-time New York Times Bestselling Author, and an accomplished entrepreneur. Her insights and experiences will equip you with the knowledge to embark on your own cookbook writing journey.

In this episode, JJ shares her personal journey into book writing, starting with her first book written during her relationship with a screenwriter. While offered a substantial sum by the publisher of Chicken Soup for the Soul, she made the bold decision to self-publish and entered into a contract with her boyfriend that shaped her future endeavors.

Her second book, "Six Weeks from Sleeveless to Sexy," led her on a unique publishing journey, where an editor at Simon and Schuster immediately expressed interest upon seeing her book. JJ highlights the differences between traditional and self-publishing, emphasizing the advantages of self-publishing, including the ability to release updated editions more easily.

Drawing from her experience writing "The Virgin Diet," JJ reveals the challenges of naming and publishing a cookbook, especially when faced with a competing title released by another author. She provides valuable advice on marketing and the intricacies of cookbook creation that every aspiring cookbook author should know

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb Jun 17, 2020

Get ready for a fun and insightful episode as we welcome Bob Burg, a renowned speaker and author of captivating books like "The Go-Giver," "The Go-Giver Series," and "Endless Referrals." Bob shares his secrets on how to turn your book into a series while delivering an uplifting and fulfilling approach to business that is not only emotionally rewarding but financially lucrative.

In this engaging conversation, Bob recounts his journey in the speaking industry and how he experienced significant growth after heeding the advice of fellow professional speakers. They suggested that he write a book to take his career to the next level. Bob quickly realized that his book could serve as a proactive tool to sell his services more effectively, efficiently, and consistently.

Discover Bob's unique process of contacting professionals and utilizing strategic questions to gauge their interest, needs, and budget. He reveals the power of obtaining permission to send someone your book, as it positions your work as a valuable resource that they will appreciate.

Prepare to be inspired as Bob reveals how he successfully sold 950,000 books and provides actionable tips on transforming your book into a series. Discover how to leverage your book to grow your speaking business and the importance of building systems and processes to achieve your goals.

Tune in now and uncover the secrets to turning your book into a captivating series. Gain valuable insights from Bob Burg's expertise and learn how go-givers and go-getters can go far in the world of business.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 057: A Skeptic's Guide To Writing A Book with Dave Hollis (How We Use Books To Drive Everything We Do At The Hollis Company) Jun 10, 2020

Join Dave Hollis, a #1 New York Times Best-Selling author and top motivational speaker, in this episode as he shares invaluable insights on how to write a business-based book. Dave, along with his wife Rachel Hollis, co-founded The Hollis Company, a leading inspirational brand dedicated to empowering individuals to make positive and lasting change in their lives. With their media, products, and supportive community, they have transformed countless lives.

In this engaging conversation, Dave discusses his journey of scaling his business while venturing into book writing. Despite initial doubts, he embraced the process and now celebrates over four million copies sold. Discover Dave's personal experiences and reflections as he navigated the challenges of authenticity and vulnerability in writing about his struggles and the tools he employed to become a better father and husband.

With a candid and honest approach, Dave explores the importance of owning one's story and the difficulty of sharing critical experiences. Additionally, he reveals how he adapted his book launch during the COVID-19 pandemic and adjusted his mindset to effectively deliver his message.

Tune in to learn how writing became a therapeutic process for Dave and how his book resonated with readers. Discover the power of authenticity in connecting with your audience and gain valuable tips on writing a business-based book that captures readers' attention. Whether you're a seasoned author or a budding writer, this episode provides actionable insights to help you embark on your own journey of writing a compelling business-based book.

Don't miss this opportunity to learn from Dave Hollis and unlock the secrets to writing a successful book that leaves a lasting impact. Start your journey towards becoming a published author and gain the knowledge to share your story with the world.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game) Jun 03, 2020

Joining me today is Robert Kiyosaki, the esteemed author of over 18 books, including the renowned finance classic "Rich Dad Poor Dad," which has sold over 40 million copies worldwide.

Robert Kiyosaki has transformed the way millions of individuals perceive money, challenging conventional wisdom and empowering them to take control of their financial futures. As an entrepreneur, educator, and investor, he firmly believes in each person's ability to make positive changes and live an abundant life.

In this episode, Robert shares his remarkable journey, including the creation of the CashFlow board game, which initially faced rejection from major game companies due to its perceived difficulty. Undeterred, he developed a catalog for the game, titled "Rich Dad Poor Dad," and took the self-publishing route after New York publishers failed to resonate with the book's concepts.

Robert opens up about his own struggles, from flunking high school due to writing difficulties to becoming one of the world's most renowned authors. He emphasizes the importance of his unique strategy of learning from the smartest individuals around him, while also challenging societal expectations. With a focus on achieving best-selling status rather than perfection in writing, Robert highlights the crucial role of salesmanship in becoming a successful author.

Don't miss this opportunity to tap into the financial wisdom of Robert Kiyosaki. Tune in now and discover practical strategies for achieving financial independence, making wise choices, and unlocking your full potential.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt May 27, 2020

Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."

Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.

Listen in to discover how Michael successfully sells books directly from his website, how he transitions potential clients from his lead funnel to his business, and the channels he employs to sell over half a million planners annually. Learn why his planners have gained popularity in major corporations, the importance of having a clear vision for your company, and the pitfalls of lacking a vision script as a leader.

Don't miss this episode as we explore Michael Hyatt's proven strategies for driving book sales. Gain insights into his marketing game plan for book launches, the value of a clear Vision Script, and the core elements of a successful business ideology. Whether you're an author or a business leader, these insights will help you boost your book sales and achieve greater success in your endeavors.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance) May 20, 2020

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again."

In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key.

Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, Joey felt compelled to create a product that would serve a broader audience. His motivation to write a book stemmed from the desire to provide lasting principles to those who may not have the opportunity to hear him speak.

During our conversation, Joey and I explore different types of publishers and delve into why he chose to work with a traditional publisher. We highlight the importance of clarifying your objectives and understanding what you wish to achieve with your book before selecting a publishing route. Additionally, we discuss the financial aspects associated with using a publisher and the opportunities that arise from a book beyond book sales alone.

Don't miss this episode as we uncover Joey Coleman's primary goals for writing his book, the realities of the costs involved, and how he secured a six-figure advance. Gain insights into how his book has enhanced his speaking fees, along with his strategic book marketing plan.

Listen in now to discover Joey's journey in book marketing and the lessons he has learned along the way. Find out why leaving reviews for authors is crucial, the significance of relationship building when pitching a publisher, and the power of providing value to your customers.

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SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores) May 13, 2020

Join me for an enlightening conversation with Joey Coleman, a renowned speaker, teacher, and author of the book "Never Lose a Customer Again." In this episode, we dive deep into the world of book marketing and explore Joey's insights on how to effectively promote and sell your book.

Joey's book delivers a powerful message: to succeed in business and maintain long-term success, prioritizing customer care is essential. As we discuss his book, we uncover strategies for book marketing that Joey has implemented to reach a broader audience beyond his speaking engagements.

Discover Joey's motivation to write a book that offers lasting principles and serves readers who may not have the opportunity to hear him speak. We also delve into the financial aspects of book marketing and the opportunities it presents beyond traditional book sales.

Throughout our conversation, we explore various aspects of book marketing, including selecting the right publisher for your book and clarifying your objectives and goals before embarking on the publishing journey. Joey shares his firsthand experiences with securing a six-figure advance and how his book has positively impacted his speaking fees.

Join us to learn Joey's effective book marketing strategies, including leveraging reviews, building relationships with publishers, and utilizing internet advertising. Gain insights into how to provide value to your customers and develop a robust marketing plan to maximize your book's reach and sales.

Don't miss this episode filled with valuable tips and strategies to elevate your book marketing efforts. Boost your book sales and establish a strong presence in the market with Joey Coleman's expert guidance.

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SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book) May 06, 2020

Join Ruth Soukup, a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast, as she shares her experiences and recommendations on the traditional and self-publishing routes in the publishing industry.

In this episode, Ruth dives into her personal journey, having explored both traditional and self-publishing methods. As a seasoned blogger, she decided to write a book and embarked on her publishing adventure.

After being referred to an agent and investing in a book proposal, Ruth's blog exploded with popularity. While in the midst of pitching one book, she took the opportunity to write and self-publish "How to Blog for Profit" based on the repetitive questions she received. The book received incredible feedback, leading her to build Elite Blogging Academy to further support her audience in generating income from their blogs. By the time her traditionally published book was released, Ruth had already written and self-published another book.

While Ruth initially signed a contract for two books with her publisher, after fulfilling her obligations, she decided she would never choose the traditional publishing route again. Despite briefly revisiting traditional publishing later on, she now prefers self-publishing due to the control she has over her books and the ability to retain nearly 100% of her royalties.

Tune in as Ruth shares her experiences from both sides of the publishing world and emphasizes the importance of aligning your publishing method with your overall goals for your book. Whether your book serves as an introduction to your company or you aim to establish yourself as an author, Ruth's insights will help you make an informed decision about your publishing journey.

If you're on the fence about which path to choose, don't miss this episode. Ruth lays out the pros and cons of traditional and self-publishing, allowing you to make a well-informed choice.

Discover the publishing world through the lens of Ruth Soukup and gain valuable insights to guide you on your publishing journey.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company) Apr 29, 2020

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company.

As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially planned to write a trilogy, the opportunity to acquire Traffic Secrets led him to realize the potential of creating a series.

Despite the impact of COVID-19 on his book launch, Russell's book funnel continues to drive thousands of visitors to his website, resulting in a remarkable conversion rate of 20,000 books sold per month for his latest edition. His strategic book funnel comprises three phases, incorporating social media, podcast interviews, and long-form content.

Tune in to discover how COVID-19 affected Russell's book launch, his effective utilization of book funnels, and the various ad types employed to drive traffic to his funnel. Learn how Russell leverages the content of his book to generate traffic, short-term and long-term strategies for book funnel promotion, and his plans to incorporate radio, infomercials, and social media buys in the three-phase book launch.

Don't miss this episode as we uncover Russell Brunson's invaluable insights and tactics for using book funnels to fuel business growth. Gain insights into email marketing, click funnels, mobile-friendly design, and the lessons he has learned from writing his trilogy.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold) Apr 22, 2020

Join us as we welcome Jon Gordon, a renowned author, speaker, and consultant with an impressive portfolio of clients, including the Los Angeles Dodgers, Miami Heat, and Publix. In this episode, Jon shares his experiences and strategies for using books as a powerful tool for marketing and attracting clients to businesses.

Don't miss this episode as Jon Gordon shares invaluable insights on using a book to attract clients and elevate your business. Gain inspiration and practical advice for leveraging the power of writing to make a positive impact.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect... Apr 20, 2020

The Self Publishing School Podcast Is BACK! Here's what to expect...

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SPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod Apr 15, 2020

Join us as we dive into the world of bestselling authorship with Hal Elrod, one of the most successful self-published authors globally. Hal is best known for his international bestseller, "The Miracle Morning," which continues to sell over 10,000 copies every month as a self-published book. With over one thousand five-star reviews on Amazon, Hal has not only achieved remarkable financial success but has also made a profound impact on readers' lives.

Reflecting on his journey as a self-published author, Hal shares, "The Miracle Morning is so simple, I never thought it would become this successful and change so many lives." His book has reached incredible heights, signing with publishers in 21 countries, including a recent deal in China. Currently, it ranks as the #1 best-selling book in Korea, #3 in the UK, and has achieved #5 on France's bookselling list.

Don't miss this episode as Hal Elrod provides valuable advice and firsthand experiences on how to become a bestselling author. Unlock the secrets to creating a book that not only captivates readers but also drives lasting behavior change.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz Apr 08, 2020

Join us as we delve into the world of faith-based books and marketing with Lindsey Hearts, a seasoned professional in creating impactful campaigns for book releases and implementing effective marketing strategies for authors. With her extensive background in corporate marketing and social media strategy, Lindsey brings valuable marketing tools to a ministry-focused world.

Don't miss this episode as Lindsey Hearts shares invaluable insights into the world of faith-based books and the art of faith-based marketing. Gain practical tips to effectively communicate your message, reach your audience, and make a meaningful impact through your faith-based writing.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin Apr 06, 2020

Join us as we dive into the world of writing habits with bestselling author Gretchen Reuben, renowned for her books Better Than Before and The Happiness Project. With a dedicated following both in print and online, Gretchen also hosts the highly acclaimed podcast Happy with Gretchen Reuben, exploring the topics of good habits and happiness alongside her sister, Elizabeth Craft. The podcast was named an all-time best on iTunes in 2015.

Gretchen's journey from law to writing was a gradual transformation, a series of events that unfolded over time. It was during a conversation with a friend that she realized she wanted her work and leisure activities to align. With a book idea in mind, Gretchen felt it was the perfect moment to pursue her writing aspirations.

Getting an agent marked a pivotal milestone in Gretchen's writing career, filling her with ecstasy and validating her ambitions. As for her writing process, Gretchen has remained faithful to her original procedure, acknowledging that it may not suit everyone. Immersed in books and fueled by her passion for the subject matter, she delves deep into research, following the threads of investigation.

Tune in to discover why Gretchen incorporates personal stories into her writing, how she ensures clarity when using specialized terms, and the inspiration behind her book The Happiness Project. Explore the connection between novelty, challenge, and happiness, and gain insights into Gretchen's writing routine and her approach to forming lasting habits.

Don't miss this episode as Gretchen Reuben shares invaluable wisdom on developing a consistent writing habit, finding inspiration, and infusing personal stories into your work. Whether you're a seasoned writer or embarking on your first book, Gretchen's advice will guide you toward greater productivity and fulfillment in your writing journey.

Watch the free training: https://selfpublishing.com/freetraining
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Here are some links that might come in handy:

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SPS 045: The Podcast Is Coming Back!!! Apr 03, 2020

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SPS 044: Using A Free + Shipping Book Funnel with Anik Singal Mar 20, 2018

Join us as we sit down with Anik Singal, the renowned founder and CEO of Lurn, to delve into the world of book writing. Anik is a leading expert in digital publishing marketing, specializing in product launches, funnel building, and the creation of passion-based businesses. Today, he shares his insights on writing his first book, Circle of Profit, and how his writing process has evolved over time.

Discover Anik's valuable tips for aspiring authors, including the importance of creating an outline, leveraging dictation tools, and simply taking the first step. He candidly discusses the fear and hesitation he experienced during the writing process and how he overcame those challenges. Anik also reveals his innovative funnel technique, which allowed him to offer his book for free while still generating profits. Learn how to craft a book and execute a book launch that aligns with your unique purpose.

During the conversation, Anik highlights the significance of leveraging a book for credibility and how it serves as an excellent lead generation tool. He shares his firsthand experience of self-publishing and the success they achieved, with close to 50,000 book sales. Anik also sheds light on his current projects, emphasizing his refined process of outlining, dictating, and editing.

Join us for this captivating discussion with Anik Singal as we explore the art of book writing, marketing, and the secrets to building a successful author platform. Whether you're an aspiring writer or a seasoned author, Anik's invaluable insights will guide you on your journey to crafting compelling books that resonate with your audience.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen Mar 13, 2018

In this episode, we sit down with renowned author and productivity expert David Allen, known as the personal productivity guru behind the Getting Things Done (GTD) Method. With over 35 years of experience as a management consultant and executive coach, David is considered the leading authority in organization and personal productivity. Today, we explore the GTD approach to book writing and the transformative power of getting things done.

David's philosophy centers around creating a relaxed balance of perspective and control, freeing individuals from stress and allowing them to achieve a state of "mind like water." The GTD work-life balance system has helped countless individuals and organizations bring order to chaos. Through our conversation, David shares the key principles of his methodology and the impact it has had on people's lives.

We dive into David's journey of writing his seminal book, Getting Things Done, often referred to as the productivity bible. He recounts the early stages of envisioning the book and the immense anticipation he felt. Despite the abundance of time management and organization resources available, David knew he had something unique to offer the world.

Join us as we delve into the world of work-life balance and productivity with David Allen. Gain insights into the GTD methodology, learn strategies for achieving balance in your own life, and discover the power of getting things done. David's wisdom and practical advice will inspire you to take control of your productivity and create a harmonious equilibrium between work and personal life.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 042: Writing Words That Sell Your Books with Ray Edwards Feb 13, 2018

In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas.

Ray Edwards is a highly regarded copywriter and speaker who has worked with renowned figures in the leadership and business world. His client list includes industry giants like Tony Robbins, Jack Canfield, and Mark Victor Hansen. With a passion for writing and a talent for crafting persuasive messages, Ray has made a significant impact in the field of copywriting and communication.

During our conversation, Ray discusses his journey as a writer and how he discovered the connection between copywriting and book writing. He shares his systematic approach to studying, outlining, and presenting ideas in a way that resonates with readers. Ray emphasizes the importance of writing authentically and using the power of storytelling to engage and connect with audiences.

If you're interested in mastering the art of copywriting for books or enhancing your skills as a writer, this episode is a must-listen. Ray's expertise and practical advice will empower you to captivate readers, sell your ideas effectively, and make a lasting impact through your writing.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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SPS 041: Using Books to Drive Product Launches with Danny Iny Feb 06, 2018

In the realm of product launches, having a driving force is crucial, and Danny Iny has discovered that books are the perfect catalyst. As the founder of Mirasee, bestselling author, and creator of transformative courses, Danny understands the power of books in creating impact and making a difference. In this episode, we delve into Danny's experiences and insights, including the mistakes he made with his first book, the tactics he employed to write and market his subsequent works, and the importance of creating value for everyone involved in the process.

Danny reflects on his initial foray into book writing with a self-published work on writing itself. Despite the lack of marketing knowledge, this early experience taught him the importance of understanding the marketing aspect. In 2011, he published "Engagement from Scratch!" - a collaborative book focused on audience engagement. This book became a game-changer for Danny, catapulting him into the spotlight and significantly expanding his audience.

Throughout the episode, Danny provides valuable insights into leveraging books as part of the prelaunch process and utilizing the book itself as a tool for reaching out to potential readers and podcast interview opportunities.

If you're interested in leveraging the power of books for your product launches, this episode is a treasure trove of strategies and inspiration. Danny's experiences and expertise will guide you on a path to creating impactful books that drive your product launches to new heights.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn Jan 30, 2018

In this episode, we are joined by J.F. Penn, a bestselling thriller author, to explore the nuances between writing fiction and nonfiction. Our special guest, Joanna Penn, is a creative entrepreneur, podcaster, professional speaker, and avid traveler. She has achieved remarkable success in both fiction and nonfiction writing and is widely recognized as an expert in the publishing and self-publishing industry. Joanna shares her wealth of knowledge on various aspects of writing, including the significance of genre selection, the importance of finding quality editors, the value of setting deadlines, effective research techniques, favorite writing tools, and recommended books for aspiring authors.

For aspiring authors seeking valuable insights and practical advice, this episode is a treasure trove of knowledge. Joanna Penn's expertise and experiences serve as an invaluable guide, equipping writers with the tools and inspiration needed to navigate the intricacies of both fiction and nonfiction writing.

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SPS 039: 80/20 Book Sales & Marketing with Perry Marshall Jan 23, 2018

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.

Perry discusses the transition from self-publishing to traditional publishing, highlighting the benefits of being established as an expert through a published book, despite earning less income. He emphasizes the long-term value of becoming a number one author on platforms like Amazon. While there are trade-offs in the traditional publishing route, there can be compelling reasons to pursue it.

Motivated by the desire to share the secret behind his success, Perry wrote the "80/20 Sales and Marketing" book, addressing its application in various aspects of marketing. He explains how purchasing a book is akin to racking a shotgun, as it can have a profound impact on readers' understanding and actions. Perry also delves into the idea that only 20% of book buyers will actually read the entire book, and 20% of those readers will become customers.

Throughout the conversation, Perry provides valuable insights into the world of book sales and marketing, drawing on his expertise in web advertising and his experience as an accomplished author. His practical advice and perspectives offer valuable guidance for authors looking to navigate the intricacies of book marketing and maximize their impact in the industry.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 038: Using Books to Build Passive Income with David McKay Jan 16, 2018

In this episode, we are joined by David McKay, a successful photographer and author who, along with his wife Ally, has built a thriving photography business called McKay Photography. David has leveraged his bestselling books and speaking engagements to propel their company to new heights. David is the author of the Photography Demystified book series and shares his insights on how he used his books to build his business and generate passive income.
While the book itself may not recoup all the costs, David views it as a powerful avenue to attract people to his photography tours, which generate revenue for his business. By continually evolving and adapting to market demands, David has successfully created multiple streams of passive income.

Throughout the episode, David's experiences and strategies offer valuable insights for authors and entrepreneurs seeking to generate passive income through book sales and marketing. His focus on building relationships, leveraging partnerships, and utilizing the power of a dedicated email list demonstrate the potential for long-term success in the publishing industry.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys Jan 09, 2018

To write news articles effectively, it's important to follow certain guidelines and techniques. In this episode, we have Kelsey Humphreys, a media entrepreneur and motivational journalist, who will share her insights on writing news articles and achieving success in the media industry.

Kelsey is known for her talk show and podcast called "The Pursuit," where she interviews influential personalities such as Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, and Brendon Burchard. She has written articles for reputable publications like Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. Additionally, she is the author of the book "Go Solo."

During the episode, Kelsey discusses her book and the positive impact it had on her success. She emphasizes that while the book played a role, her own determination and hard work were equally significant. The conversation delves into various motivational ideas and strategies for achieving personal and professional goals.

Although the specific details of writing news articles may not be covered extensively in this episode's description, Kelsey's background as a motivational journalist provides valuable insights for aspiring writers in the media industry. Her experiences in interviewing influential individuals and contributing to prestigious publications offer a glimpse into the world of news writing.

Overall, this episode promises to be an engaging discussion about Kelsey's journey, her book, and the motivational ideas that have propelled her success. Listeners can expect to gain inspiration and valuable advice on writing news articles and achieving their own goals in the media industry.

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SPS 036: How to Build an Author Platform with Steve Scott Jan 01, 2018

In this episode, we have Steve Scott, a renowned author, blogger, and podcaster, who has published over 50 books in three different niches. Steve's expertise lies in building a platform and leveraging it for massive success in Kindle book publishing.

Steve initially ventured into Kindle publishing in February 2012 with the intention of driving traffic to his blog. However, he quickly realized the potential for generating income through his books. He then focused on an untapped niche that he was interested in and dedicated himself to writing in-depth books about habits. He leveraged his knowledge of internet marketing to give away free content and build an email list, which became instrumental in building his platform and achieving Kindle publishing success.

Throughout the episode, Steve shares his experiences and strategies for success in Amazon book publishing. He emphasizes the importance of understanding micro-topics, creating valuable content, and building an email list to promote and sell books. Steve also discusses the significance of launching books at a promotional price, utilizing email sequences, and continuously releasing new books to maintain momentum and attract readers.

Steve's approach revolves around creating a platform that combines content marketing, email marketing, and Amazon's platform. He highlights the value of content upgrades, checklists, and leveraging platforms like SlideShare to reach a wider audience. Additionally, Steve emphasizes the importance of driving readers back to content and email lists, rather than solely focusing on social media.

Listeners can expect to gain valuable insights into building a successful platform, leveraging Amazon's platform, and implementing effective marketing strategies for Kindle book publishing. Steve's experience and expertise in the field make this episode a valuable resource for authors and aspiring self-publishers looking to achieve success on Amazon.

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SPS 035: Using a Book To Get Booked with Grant Baldwin Dec 26, 2017

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States.

In this episode, Grant shares his journey of discovering his career as a speaker and why he wrote his book, "Reality Check." The book was inspired by the questions high school students often asked about preparing for life after graduation. Grant saw it as an opportunity to provide valuable insights and resources while also using it as a tool to secure speaking engagements and generate additional revenue.

Grant chose to self-publish his book, recognizing the synergy between speaking and book sales. When he speaks at events, he has a built-in audience who can easily purchase his book afterwards. He emphasizes the importance of setting deadlines and creating a timeline to stay on track during the writing process. Grant also highlights the value of seeking input from editors and utilizing professional printing services.

As a seasoned speaker, Grant advises aspiring speakers to clarify their purpose, target audience, and desired topics before diving into the speaking industry. He emphasizes the significance of having a well-designed website, demo video, and book cover to make a positive impression on potential clients. Grant shares insights on creating impactful demo videos that leave the audience wanting more.

Additionally, Grant discusses effective strategies for reaching out to event organizers and securing speaking opportunities. He suggests using Google to find relevant events and contacting organizers to inquire about their speaker hiring process. Grant emphasizes the importance of building relationships through phone conversations and treating speaking as a relationship business.

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SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran Dec 19, 2017

John Corcoran is a versatile professional with a diverse background in law, writing, and politics. As a former speechwriter for the Governor of California and the Clinton White House, John has honed his writing skills in high-profile environments. In this episode, John shares his journey of landing a writer job at The White House after college and provides valuable insights and advice for success.

John emphasizes the importance of positioning oneself for success by staying connected with contacts and seizing opportunities. He shares his own experience of keeping in touch with former colleagues at The White House, which eventually led to him being asked for a writing sample. By being prepared and having a published letter to the editor in The New York Times, John was able to showcase his writing skills and secure the job.

Throughout the episode, John provides valuable insights into the world of writing, speechwriting, and effective communication. His experiences in high-pressure environments and interactions with influential individuals offer practical wisdom for aspiring writers. By embracing unique opportunities, nurturing connections, and continuously improving writing and communication skills, listeners can position themselves for success in writing jobs and beyond.

Listeners will benefit from John's engaging storytelling, valuable advice, and unique perspectives on writing and communication. Whether you're interested in politics, speechwriting, or simply improving your writing skills, this episode offers practical insights and inspiration.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas Dec 12, 2017

John Lee Dumas is a renowned entrepreneur and the host of the highly popular podcast, Entrepreneurs on Fire (EOFire). In this episode, John discusses his journey as a podcast host and author, shedding light on his first book, Podcast Launch, and the subsequent success of his podcasting course and community, Podcaster's Paradise.

Writing a book was a natural step for John as his podcast, EOFire, gained immense popularity. Listeners were eager to learn about his podcasting method, prompting him to share his story and insights through a book. Together with his partner Kate, John wrote Podcast Launch, which became an instant success upon its release, reaching the number one rank on Amazon for podcasting-related books. Despite undergoing multiple revisions, the book was completed in a single weekend, highlighting John's commitment and expertise in the field.

The release of Podcast Launch not only provided valuable information to aspiring podcasters but also led to the inception of Podcaster's Paradise in October 2013. Writing the book helped John realize the process he followed and inspired him to create a comprehensive podcasting course and community. Podcaster's Paradise became a significant earner for John, demonstrating the power of combining a book with a related course or program.

Throughout the episode, John shares insights into his journey as a podcaster and author, offering practical tips and strategies for authors interested in podcasting. He highlights the significance of starting, despite the challenges, and emphasizes the power of combining a book with other products or services to maximize revenue and provide additional value to readers.

Listeners will gain valuable insights into the world of podcasting, book writing, and lead generation through John's experiences and success. Whether you're an aspiring author, podcaster, or entrepreneur, this episode offers inspiration and actionable advice to leverage the power of podcasting and books to build a successful brand and community.

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Must-watch episodes:

SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss Dec 05, 2017

Ryan Deiss is a highly successful entrepreneur and marketing expert, known for his expertise in email marketing, sales funnels, and product creation. As the founder and CEO of DigitalMarketer, a leading online community for digital marketers, Ryan and his team have conducted extensive marketing tests, generated millions of unique visitors, sent billions of emails, and run thousands of split tests, amounting to an impressive track record.

In this episode, Ryan discusses his book, "The Invisible Selling Machine," which focuses on the power of email marketing. The book serves as a valuable resource for marketers, providing email templates and strategies. Ryan explains how writing a book can be an effective tool for jumpstarting a business and emphasizes the importance of having a well-developed back end in place.

To expedite the writing process, Ryan employed a unique webinar concept to test the book title and gather insights. This approach allowed him to write the book swiftly while ensuring its alignment with market needs. Ryan also shares his collaboration with an editor and his meticulous editing process to maintain his unique voice throughout the book.

Beyond discussing the book, Ryan shares valuable insights into marketing, writing, and effective entrepreneurship. Listeners can expect to gain valuable knowledge and strategies from his experiences and expertise in the field. Ryan's success in email marketing and product creation showcases his deep understanding of marketing principles and his ability to generate significant results.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 031: Building my Business & Group Coaching Program with Jaime Tardy Nov 28, 2017

Jaime Masters (formerly known as Jaime Tardy) is an accomplished business coach, keynote speaker, bestselling author, entrepreneur, and a remarkable guest on today's show. She is the mastermind behind the Eventual Millionaire website and podcast, where she has interviewed over 200 millionaire entrepreneurs. Jaime has also gained recognition through features on major news outlets such as CNN, MSN, Success Magazine, and Yahoo.

In this episode, we delve into Jaime's bestselling book, "The Eventual Millionaire," and its impact on her business and coaching endeavors. We explore the marketing strategies employed to promote the book and discuss how it has contributed to Jaime's professional growth. As a close friend, the host is particularly enthusiastic about this conversation, having had frequent discussions about the book with Jaime.

During the episode, listeners can expect to gain valuable insights into book advertising and marketing strategies, as Jaime shares her firsthand experience in promoting her book. Her expertise in reaching a wide audience through various media outlets and channels makes this episode particularly valuable for authors and aspiring authors looking to maximize the reach of their books.

Furthermore, the episode offers a glimpse into Jaime's entrepreneurial journey and her ability to connect with influential individuals in the business world. Her accomplishments as a 7-figure business coach and her success in building a thriving platform demonstrate her dedication and proficiency in the industry.

Overall, this episode provides a wealth of information for aspiring authors, entrepreneurs, and individuals seeking inspiration and guidance on their path to success. Jaime's expertise, combined with her engaging storytelling, makes for an enlightening and inspiring conversation.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd Nov 21, 2017

Peter Voogd is a renowned figure in the entrepreneurial world, known for his expertise in empowering young entrepreneurs. He achieved remarkable success at an early age, building an 8 million dollar empire by the time he was 27. With a strong passion for mentorship, Peter has trained nearly 5000 entrepreneurs and founded Game Changers Academy. He is also the author of the international bestseller "6 Months to 6 Figures" and hosts the highly-rated podcast "Young Entrepreneur Lifestyle 2.0."

In this episode, we dive into Peter's book and explore how he utilized it to propel his business growth. With a unique story as his foundation, Peter strategically approached the angle and marketing of his book to stand out in the crowded market. He shares insights on building a powerful launch team and leveraging every available platform to maximize exposure. Additionally, Peter discusses how he fostered relationships with influential figures, including Donald Trump, to amplify the reach of his book.

Peter's journey and success serve as a valuable source of inspiration and guidance for aspiring entrepreneurs. By sharing his experiences and strategies, he offers practical insights into building a thriving business and creating a strong personal brand. The episode highlights the significance of leveraging unique angles and utilizing a diverse range of platforms to effectively promote a book.

By combining his own story, strategic marketing tactics, and influencer relationships, Peter Voogd offers a comprehensive guide on how to leverage a book to grow a business and establish oneself as a thought leader. Listeners will be inspired to take action and follow in Peter's footsteps on their entrepreneurial journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee Nov 14, 2017

Andrew Ferebee, an entrepreneur, author, and podcaster, is the mastermind behind the popular Knowledge For Men website. His expertise extends to dating and relationships, as showcased in his book "The Dating Playbook For Men." In this episode, we delve into Andrew's book and his unique launch strategy.

While Andrew had not initially planned on writing a dating book, he recognized a prevalent need for accurate information amidst the sea of misinformation surrounding men and dating. Thus, "The Dating Playbook For Men" was born. Andrew shares his experience of writing the book in just 30 days while continuing to create valuable content.

Throughout the conversation, Andrew provides engaging insights on writing, dating, and the valuable lessons he has learned. His book launch serves as a captivating case study, as it was recorded during his successful first launch, offering valuable insights and strategies for aspiring authors.

By addressing the misconceptions and challenges surrounding dating, Andrew offers readers a comprehensive playbook for navigating the intricacies of relationships. Drawing upon his own experiences and observations, he presents practical advice and strategies for men seeking meaningful connections.

Listeners can expect a dynamic conversation that delves into the nuances of writing, dating, and launching a book. Andrew's unique approach to addressing the needs of his audience and his commitment to creating valuable content make this episode a must-listen for individuals seeking guidance in the realm of dating and relationships.

Through his book and launch strategy, Andrew Ferebee provides valuable lessons and actionable advice, offering a fresh perspective on the dating landscape. Whether you're looking to improve your dating life or gain insights into effective book launches, this episode offers a wealth of knowledge and inspiration.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 028: Getting Your First 10,000 Readers with Nick Stephenson Nov 07, 2017

In this episode, I have the pleasure of speaking with Nick Stephenson, a bestselling author of both fiction and nonfiction, and an expert in helping new authors find their first 10,000 readers. Nick and I share a passion for marketing and audience building, and we often exchange valuable insights and strategies.

Nick shares his inspiring journey of how he never initially intended to become a writer, but he had a strong desire to engage in something creative on his own terms. When the opportunity of Kindle books and self-publishing emerged, he saw it as the perfect chance to write a book. Although his first book didn't initially gain significant traction, the experience encouraged him to keep writing and exploring the world of self-publishing. Eventually, Nick began teaching others to do the same, emphasizing that if he could achieve success, anyone could. His wealth of knowledge and expertise make for an engaging and informative conversation.

During the episode, Nick provides valuable insights on finding readers for your book. He shares practical strategies, proven techniques, and marketing tips to help authors reach and connect with their target audience. Nick's expertise lies not only in writing compelling books but also in effectively marketing and promoting them to achieve maximum visibility and engagement.

Whether you're an aspiring author looking to find your first readers or an established writer seeking to expand your reach, this episode offers valuable information and actionable advice. Nick's genuine passion for helping authors succeed shines through as he shares his experiences and knowledge.

Tune in to discover how Nick Stephenson's journey as an author and marketing expert can inspire and guide you on your own path to finding readers for your book. With his practical strategies and motivational approach, you'll gain valuable insights that can help you achieve success in the competitive world of publishing.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp Oct 31, 2017

In this episode, I have the pleasure of speaking with Josh Shipp, an accomplished author, global youth empowerment expert, and renowned speaker. Josh's journey is particularly inspiring as he started off as an at-risk foster kid but transformed his life and became a powerful advocate for young people.

Josh shares his story of how he entered the world of public speaking and why he decided to write a book. He candidly discusses the mistakes he made during his initial writing attempts and how he has refined his writing process over time. He now approaches writing more like an assembly line, incorporating the assistance of a writing partner and gathering insights from a focus group to ensure his books resonate with his audience. His insights into the writing process are invaluable for aspiring authors.

During the episode, Josh also shares inspiration for life and writing, offering motivational advice for overcoming challenges and pursuing your passions. His expertise in youth empowerment and his own personal journey make for a compelling conversation filled with valuable insights and life lessons.

Josh's national bestseller, "The Teen's Guide to World Domination," has resonated with readers around the world, and his work has earned him recognition on Inc. Magazine's 30 under 30 list. His dedication to making a positive impact on young people's lives is evident in his documentary TV series and his speaking engagements.

If you're an aspiring author looking to sell thousands of book copies, this episode provides valuable insights and guidance. Josh's experiences and expertise in writing, speaking, and connecting with his audience offer actionable advice for authors seeking to achieve widespread success. Tune in to gain inspiration, learn from Josh's journey, and discover practical strategies for selling thousands of book copies.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker Oct 24, 2017

In this episode, I have the pleasure of speaking with T. Harv Eker, a renowned author and success trainer who has achieved millionaire status and gone on to become a multimillionaire. T. Harv's journey to wealth was not an easy one, as he struggled for 14 years before finally cracking the code and achieving financial success in just 2 ½ years.

During his years of hardship, T. Harv made a promise to himself that if he ever became rich, he would help others do the same. True to his word, he built one of the largest success training companies in the world, dedicated to teaching others how to achieve financial abundance. His book, "Secrets of the Millionaire Mind," became a game-changer in the publishing world, hitting number one on the Wall Street Journal, New York Times, and USA Today bestseller lists within its first week of release.

In our conversation, T. Harv discusses the reasons behind his decision to write the book and how it has been a driving force for his business and his life. He shares insights into the mindset and strategies needed to become a millionaire, drawing from his own experiences and the principles outlined in his book. T. Harv's tough love style of teaching has made him one of the most exciting and impactful teachers in the field of personal development.

If you aspire to become a millionaire and unlock the secrets to a wealthy mindset, this episode offers valuable insights and guidance. T. Harv's personal journey, combined with his expertise in wealth creation, provides actionable advice and strategies for those seeking financial success. Tune in to learn from one of the most dynamic teachers in the personal development space and gain the knowledge and inspiration to unlock your own millionaire mindset.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins Oct 17, 2017

In this episode, I have the pleasure of speaking with Jeff Goins, a full-time writer and bestselling author who has made a significant impact in the writing and blogging community. Jeff's website, Goins, Writer, attracts millions of visitors from all over the world, and he has authored five books, including the national bestseller "The Art of Work."

During our conversation, Jeff shares insights into the traits and habits that make a successful writer. He emphasizes the importance of words and their power to change the world. Writing, for Jeff, is not just a career but a calling and purpose in life. He believes that every great movement begins with words and seeks to connect people with ideas through his writing.

Throughout our conversation, Jeff's passion for writing shines through, as he emphasizes the transformative power of words and the need for writers to embrace their calling. He provides inspirational insights into what it means to be a writer and encourages aspiring writers to find their unique angle and put their thoughts into action.

If you're interested in becoming a writer or looking to improve your writing skills, this episode offers valuable guidance and practical tips. Jeff's experience and expertise in the writing field, combined with his passion for words and ideas, make for an insightful conversation that will inspire and motivate writers at all levels. Tune in to learn from one of the industry's finest and embark on your own writing journey.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder Oct 10, 2017

Eileen Wilder, a bestselling author, pastor, and coach, joins us in this episode to share her inspiring story and insights into her writing routine. Eileen's journey began with her enrollment in Self-Publishing School, which led to the breakout success of her first book, "The Brave Body Method," on Amazon. Just eight months later, a publisher approached her to acquire the rights to the book, resulting in a nationwide release and significant achievements such as national TV coverage and prominent placement at Barnes & Noble.

Eileen's success has allowed her to reach and impact more people than she ever imagined. However, her writing journey wasn't without its challenges. It was during her grandmother's funeral that she had a profound realization about the importance of sharing her gifts with the world. Despite struggling with self-confidence, Eileen pushed through and developed a powerful writing habit as part of her daily routine. This commitment, combined with the knowledge and support gained from Self-Publishing School, propelled her forward.

In this episode, Eileen shares her personal story, the lessons she learned along the way, and the impact her book has had on her readers. Her experience serves as an inspiration for aspiring writers who may face self-doubt and challenges in their writing process. Tune in to discover Eileen's writing routine and gain valuable insights into building confidence and achieving success as an author.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port Oct 03, 2017

In this episode, we have the privilege of speaking with Michael Port, a renowned entrepreneur, podcaster, and keynote speaker. Michael has built a successful speaking career and is recognized for his expertise in public speaking and performance. He shares valuable insights and strategies on how to get started and excel in the world of professional speaking.

During the episode, Michael delves into his journey as a speaker and the role his books have played in promoting his speaking career. He discusses the power of positioning oneself as an expert through writing, and how it can open doors to speaking opportunities. Michael also shares practical tips on networking, building relationships, and leveraging platforms to enhance visibility and attract speaking engagements.

Key topics covered in this episode include:

The importance of developing a unique speaking style and approach.
Strategies for identifying and reaching out to potential speaking gigs.
Building a strong personal brand and online presence to attract speaking opportunities.
Creating compelling speaking proposals and showcasing expertise.
Harnessing the power of networking and building relationships in the speaking industry.
Overcoming common challenges and self-doubt as a speaker.
Nurturing an authentic connection with the audience during speaking engagements.

Join us as we delve into the world of professional speaking with Michael Port and gain valuable insights on how to kickstart and thrive in your own speaking career.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker Sep 26, 2017

Daniel Decker, CEO of Higher Level Group, is an expert in platform development, book launching, and marketing for authors and speakers. With an impressive list of clients including Jon Gordon, Michael Hyatt, and Tony Robbins, he has helped launch numerous successful books.

In this episode, Daniel shares his insights and strategies for book promotion. He discusses his first book marketing venture and how he went on to create even bigger launches and platforms. He emphasizes the importance of having a team and the need for self-publishers to hustle and seek promotion opportunities on their own.

Daniel also emphasizes the value of offering something of value when seeking promotion opportunities. He shares his past successes and lessons learned, as well as his tips on platform building for speakers and authors. If you're looking for ideas and strategies to effectively promote your book, this episode provides valuable insights from an experienced book marketer.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine Sep 19, 2017

In this episode, I have the pleasure of speaking with Crystal Paine, the founder of Money Saving Mom. Crystal is a wife, mother, speaker, and author of several books. Money Saving Mom is a popular website that focuses on intentional living, finance, family, and business, with a strong emphasis on couponing.

During our conversation, Crystal shares her journey of how she used her books to promote and grow Money Saving Mom to remarkable levels. She talks about her first book, The Money Saving Mom's Budget, which came about when she was contacted by a publisher. Although she had a following, Crystal admits that she didn't initially know how to write a book and was unfamiliar with the contract process.

Crystal candidly discusses the challenges and mistakes she made with her first book deal, but highlights how it was a valuable learning experience. She shares important lessons she learned along the way, such as the importance of having a thorough plan, outline, and book proposal. She also stresses the benefits of working with a ghost editor who provides cohesiveness, accountability, and valuable input.

Having learned from her experiences, Crystal has become a proficient book writer, and she generously shares her insights and strategies in this episode. If you're aspiring to get a book deal or interested in the publishing process, Crystal's advice and experiences are sure to provide valuable guidance and inspiration.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 020: How to Punch Worry in the Face with Mitch Matthews Sep 12, 2017

In this episode, I have the pleasure of speaking with Mitch Matthews, a renowned speaker, entrepreneur, and author. Mitch is the host of the DREAM. THINK. DO. podcast and the author of Ignite: 3 Simple Steps for Re-sparking Your Buried Dreams and Building a Plan That Finally Works.

During our conversation, Mitch dives into the topic of worry, fear, and doubt that often accompany the process of writing a book. He acknowledges the significant disparity between those who aspire to write a book and those who actually accomplish it. While circumstances can play a role, Mitch emphasizes that mindset is often the primary obstacle.

Mitch shares his insights on how to cultivate a positive and empowering mindset that allows us to overcome worry, fear, and doubt. He provides valuable strategies for thinking better and creating the right mental framework to achieve our goals. Mitch also discusses his three ways to confront worry head-on, shares productivity tips, and provides practical hacks for getting the writing done.

If you've ever found yourself held back by self-doubt or struggling with productivity as an author, Mitch's advice and perspectives will resonate with you. His focus on mindset and actionable strategies can help aspiring authors shift their thinking and take meaningful steps toward their writing goals. Tune in to gain valuable insights and inspiration from Mitch Matthews.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn Sep 05, 2017

In this podcast episode, we have the pleasure of diving into the world of Pat Flynn, the renowned entrepreneur, blogger, podcaster, speaker, and author behind the Smart Passive Income Blog and Podcast. Pat has established himself as one of the original pioneers of the Internet, inspiring countless individuals to pursue their entrepreneurial dreams through his podcast and blog.

During our conversation, we explore the journey Pat embarked upon after writing his two books, Let Go and his newest release, Will It Fly. Pat shares his unique approach to writing Let Go, where he prioritized creating a book that addressed a topic people were eager to learn about, rather than solely focusing on his personal interests. To achieve this, he engaged his audience through surveys and polls, asking questions to identify the correct topic that resonated with them. This process of involving his audience proved instrumental in validating his book's concept.

Pat goes even further in his book Will It Fly, where he unveils a bold and distinctive process for validating business ideas. This innovative approach offers aspiring entrepreneurs a comprehensive framework to determine the viability and potential success of their ideas before investing significant time and resources.

By leveraging audience engagement, conducting surveys, and implementing unique validation techniques, Pat Flynn has not only written insightful books but also provided invaluable guidance to aspiring entrepreneurs. Join us as we explore Pat's journey and gain insights into his unconventional yet effective approach to writing and validating business ideas.

If you're looking for inspiration and practical strategies to bring your entrepreneurial dreams to life, this podcast episode with Pat Flynn is a must-listen. Gain valuable insights from an industry veteran who has made a significant impact in the online business world.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 018: Scaling Up Your Business Using Books with Verne Harnish Aug 29, 2017

In this captivating podcast episode, we have the privilege of speaking with Verne Harnish, a renowned author, entrepreneur, and business expert. Verne is the Founder of the Entrepreneurs' Organization and the CEO of Gazelles, and he has authored three highly influential books, including Mastering the Rockefeller Habits, The Greatest BUSINESS DECISIONS of All Time, and Scaling Up.

During our conversation, Verne reveals the inspiration behind basing his book, Scaling Up, on the habits of the legendary John D. Rockefeller. He shares his transition from a traditional book format to a powerful, information-packed style reminiscent of a textbook on steroids. Verne also provides valuable insights on finding a skilled ghostwriter and recounts his remarkable interactions with the Rockefeller family.

Verne's disciplined approach to writing is also a topic of discussion. He sets aside dedicated time on Thursdays for thoughts and research, and when it's time to write the book, he commits to writing for 6 to 8 hours a day, consistently, for 2 to 3 months. He shares his morning routine, the advantages of living in Barcelona, Spain, and how he effectively scales his expertise from books to major business investments.

Join us as we delve into the world of Verne Harnish, uncovering his writing process, his interactions with influential figures, and the strategies he employs to elevate book sales and expand his impact. Whether you're an aspiring author or a business leader seeking actionable insights, this episode is packed with valuable advice and inspiration from one of the industry's most respected voices.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker Aug 22, 2017

Jeff Walker the #1 New York Times Bestselling Author of Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Jeff’s launch strategies have transformed the way products are sold online. Before he started talking about his product launch formula, there was almost nobody else talking about product launches. The idea of a million dollar launch even seemed ludicrous, but now no one even bats an eye at a million dollar launch.

His techniques aren't just for gurus or people with established platforms. He has helped thousands of students in hundreds of different niches, and they have generated over 500 million dollars in sales using the product launch formula. His book launch was a huge success and we are going to dive into that and the impact it had on his business and The Product Launch Formula itself. We also learn how Jeff was involved in online business since 1996 and created The Product Launch Formula in 2005, and how he hopes the book will cement his legacy.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 016: My Exact Process for Writing 16 Books with Joanna Penn Aug 15, 2017

Joanna Penn is a New York Times and USA Today bestselling author. She writes thrillers and nonfiction. She is a professional speaker and entrepreneur who was voted as one of the Guardian UK Top 100 Creative Professionals of 2013. Her website The Creative Penn is regularly voted as one of the top 10 websites for writers.

Her site has a lot of great content, but today we are going to dive into her writing process. Joanna is a prolific writer, and she shares a lot of value. Her writing gets a lot of accolades, but she also has a lot of books out. She is known for publishing quality and quantity in the fiction and nonfiction arena.

After college Joanna became a consultant, but she was in search of the thing that she really loved and tried many different things. Joanna wrote a book about Career Change which ended up changing her career trajectory. In writing this book, she learned that she loved writing. She didn’t get to where she is overnight. It has been a 15 year journey. Today, we talk about that journey, Joanna’s writing, and more.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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Must-watch episodes:

SPS 015: How to be a Writing Machine with Steve Windsor Aug 08, 2017

Steve Windsor is a best-selling author who writes wild and irreverent thriller books. He also writes how-to books on being an author. He is also one of my earliest and most successful students here at Self-Publishing School. Steve is a writing machine. He writes quality content fast with his no nonsense, no BS, and sometimes controversial style. Many writers strive to be as talented and productive as he is.

Steve worked in IT and start-ups. He was always a good writer, and he always wanted to write. After a failed Google interview and being prompted by his wife, Steve decided to head to the coffee shop and give writing a try. His routine was to go to the coffee shop before it opened and then sit in the corner and let himself go inside and write. By writing about his own inner dialog, Steve learned to rip off every filter and crank out the words. He still practices this no nonsense style today. He also shares his methods for writing fiction and nonfiction along with a lot of other great stuff.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 014: Before Book” vs. “After Book” with Brian Tracy Aug 01, 2017

Chairman and CEO of Brian Tracy International, a company that specializes in the training and development of people and organizations, is a coach, speaker, and bestselling author with over 45 published books. He has consulted with more than a thousand companies and has addressed over 5 million people in his over 5000 worldwide talks and seminars.

Brian has written and produced over 300 audio and video learning programs, including his bestselling Psychology of Achievement. He speaks to worldwide audiences on the subjects of personal and professional development. Prior to founding his own company, Brian was CEO of a $265 million development company. Brian speaks four languages and considers himself a bibliophile and obsessive reader with a huge library of books. I am excited today, to talk with Brian and find out how he used his books to build a massive International brand and speaking and coaching career.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 013: Beyond the Bestseller with Hal Elrod Jul 25, 2017

#1 Bestselling Author of “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” Hal Elrod has managed to take this one book and build a business, following, and movement around it. He now has an entire “Miracle Morning” series and has had crazy success as a coach and speaker.

Hal is also a good friend of mine who happens to live in San Diego. His book has had an amazing impact on my life as I have been consistently applying the principles. His book is not only life changing, but his story is incredible too. When Hal was 20 years old he was in a car accident where he was hit head-on by a drunk driver. He actually died for 6 minutes and ended up with 11 broken bones and was in a coma for 6 days. He was told that he would never walk again.

He went on to not only walk but run a 52-mile ultra marathon. He was also prompted by his doctors to write a book about his experience. The beginning profits of his first book “Taking Life Head On! (The Hal Elrod Story): How To Love The Life You Have While You Create The Life of Your Dreams” were stolen by his first publisher. Hal bounced back again and went on to he create the life-changing “Miracle Morning” book, community, and business. Today we discuss Hal’s book and how he built a business around it.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright Jul 18, 2017

Lise Cartwright is a Self-Publishing School graduate. She has been one of the most successful students in the program. She is a bestselling author and coach based in Auckland, New Zealand. She blogs and writes books with actionable information for new freelancers and time-poor entrepreneurs.

It is her goal to help these entrepreneurs move forward in their business whether they are just starting out or just need to gain forward momentum. She has an amazing story, and she has been a writing machine and has published 14 books over the last 10 months. Her community is really engaged and can’t wait for each new book to come out. Her writing, community, and income are only building. She has managed to achieve an income of a few grand a month, and it is growing.

Her recipe for success for building an author platform is to right and let the marketing come later. I know her books are going to continue to grow and create an even bigger income. I am really excited to talk with Lise today as we dive into her story and how she has been able to accomplish so much.

Watch the free training: https://selfpublishing.com/freetraining
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SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark Jul 11, 2017

Dorie Clark is a marketing strategy consultant, professional speaker, and contributor to the Harvard Business Review. She is the author of Stand Out Networking, Stand Out, Reinventing You, and Entrepreneurial You. Dorie is a former presidential campaign spokeswoman, and an adjunct professor of business administration at Duke University. In this episode, we talk about writing books and writing for high profile sites.

Since her childhood, Dorie always wanted to write a book. In 2009, she decided to pursue her dream and make that happen. She came up with three great ideas and presented those to publishers, but soon discovered without having an established platform she wasn’t going to get a deal. That is when she decided to build a platform through blogging. She began by trying to get into some well-known publications like Forbes, Inc, and Huffington Post.

Dorie used warm leads to and referrals from friends to get an introduction with an editor and the fire publication she began blogging in was the Huffington Post. This led to other opportunities, and we learn how Dorie built a platform and her career to become the author, writer, and contributor that she is today.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 010: Sell Or Be Sold with Grant Cardone Jul 04, 2017

Grant Cardone is a New York Times bestselling author of five business books. Grant is among the top 10 social media influencers. He owns and operates four companies, and is the creator of a top sales training program with the world’s most visited online sales training university. He has worked with the U.S. Pentagon and high profile companies like Salesforce, LinkedIn, and Google.

We have an exciting conversation about how to use books to grow a business. Grant was inspired by his father's love for calligraphy and writing and wanted to write a book since he was eight years old. He didn’t actually write one until he was 51 years old. Prior to that, he did write a bunch of training programs and workbooks on changes in the sales process. Then he wrote Sale or Be Sold which took him three hours to write. He pitched this book to a couple of publishers with no luck. He ended up self-publishing, and it is now in the top 1% of self-published books. Grant shares his experience with writing, selling, and promoting multiple products.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 009: Eliminating Distractions & Practicing Deep Work to Finish Your Book with Cal Newport Jun 27, 2017

Cal Newport is an Assistant Professor of Computer Science at Georgetown University. In addition to studying the theoretical foundations of our digital age, he also writes about the impact of these technologies on the world at work. His most recent work Deep Work argues that focus is the new IQ in the modern workplace, and that the ability to concentrate without distraction is becoming increasingly valuable.

Previous work by Cal includes three popular books with unconventional advice for students, and So Good They Can’t Ignore You a book that debunks the long held belief that following your passion is good advice. Today, we are going to dive into the deep work methodology. If you have ever tried to write a book, then you know that the hardest thing in the process is the actual focus and getting to the finish line. On this episode, Cal shares his principles behind having the focus to accomplish deep work and his writing process with us.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup Jun 20, 2017

Ruth Soukup is a blogger at Living Well Spending Less, the founder of the Living Well Planner, and the author of Living Well Spending Less: 12 Secrets of the Good Life. Ruth encourages more than a million monthly readers of her blog to follow their dreams and reach their goals through easy to implement tips and strategies for saving time and money while focusing on the things that matter the most.

She lives in Florida with her husband Chuck and their two daughters Maggie and Annie. Ruth began thinking about writing a book when she was blogging full-time at Living Well Spending Less and her husband was staying at home with the kids. She wanted to encapsulate the knowledge from her blog into a book and she came out with her first book which was How To Blog For Profit: Without Selling Your Soul. She had no expectations when she put this out there as a Kindle book. The first version did better than she had anticipated, so she put out a second version that was longer and included a paperback version.

The success of her first self-published book gave her the confidence to create her first traditionally published book. Although, the creation process for Living Well Spending Less was much more personal and difficult. We talk about the book creation process. The importance of having an accountability partner. How books can lead to other opportunities like products, courses, consulting and more. Enjoy the interview as we deep dive into Ruth’s writing and business success.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 007: How to Turn Pro as a Writer with Jeff Goins Jun 13, 2017

Jeff Goins is an author, speaker, and blogger. After working for seven years in the nonprofit world as a marketing and communications director, he now writes and speaks full time. He challenges people to make their messages matter through his blog, courses, and online events.

Jeff is the author of five books including The Art of Work, Real Artists Don’t Starve, You Are a Writer, The In-Between, and Wrecked. Today, we are going to focus on the writing side of things, and how Jeff’s success has really exploded with his writing and with building his tribe. Jeff started writing when he realized that being a marketing director wasn’t for him. Prompting from a friend made Jeff realize that he was a writer, and he just needed to write.

He wrote on his blog everyday, and the opportunities came. His success was a result of doing the daily practice of writing and realizing that he was a writer. Once Jeff began thinking of himself as a writer, writing is what he started doing. Thinking like a pro prompted Jeff to act like a pro. Listen in to hear more about Jeff’s story and his writing process.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

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SPS 006: Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk Jun 06, 2017

Gary Vaynerchuk is the CEO of VaynerMedia which is one of the world’s hottest digital companies, and the host of the #AskGaryVee Show. He is also the author of four New York Time’s bestselling books including Crush It!, The Thank You Economy, Jab Jab Jab Right Hook, and #AskGaryVee: One Entrepreneurs Take on Leadership Social Media, and Self-Awareness.

When Gary was fresh out of college he took his family’s wine business and grew it from a 3 million dollar a year business to a 60 million dollar a year business. He did this in just five years. He is also a prolific angel investor and a venture capitalist investing in companies like Facebook, Twitter, Tumblr, Uber, and BirchBox before eventually co-founding Vayner/RSE, a 25 million dollar investment fund.

In today’s show, we talk about how Gary was approached by a publisher and got his first book deal. We also discuss Gary’s feelings on self-publishing, and what it means to Gary to build a brand. We also touch on business and book promoting tactics that Gary used to become as successful as he is today. Gary also talks about the importance of finding what you are good at and the important concept of “hustle” and just putting in the work.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

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SPS 005: Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols May 30, 2017

Lisa Nichols is one of the world’s most requested motivational speakers. She is a media personality and corporate CEO whose global platform has reached and served nearly 30 million people. She has been featured on Oprah, The Today Show, The Steve Harvey Show, and on The Secret.

Lisa has six bestselling books including the New York Times Bestseller No Matter What and her seventh book Abundance Now was just released this January. I am so excited about this interview. Lisa is just hilarious. She is a bundle of energy and a whole lot of fun, and I know we are going to have an amazing interview.

Listen in to find out about guerilla marketing, creating hooks, overcoming fear, and so much more!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 004: How to Self-Publish Your Way to #1 on the Amazon & USA Today National Bestseller Lists with Ryan Levesque May 23, 2017

Ryan Levesque is the #1 National Best-Selling Author of the book ASK. In 2008, armed with a $450 laptop, an Ivy League background, and neuroscience he was able to launch a multi-million dollar online publishing business. He sold information and software products using what is now known as the ASK Formula.

Ryan has used the ASK Formula to help build several multi-million dollar businesses spread across 23 different industries. He has generated over 100 million dollars in sales. This breaks down to generating over 3 million leads with 170 thousand customers across 19 different markets. Ryan has been a busy guy because these numbers are just from the last 23 months.

I met Ryan last September at The Titans of Direct Response Event. Ryan has a background in copy and direct response which is a skill in and of itself. In this episode, we are going to focus on his book ASK. We are going to talk about a case study and how he launched the book. Then we are really diving into the monetizing portion and the survey funnel and different back-end products.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
Register for our free on-demand training

Must-watch episodes:

SPS 003: Using a Book to Sell More Software & Information Products with Russell Brunson May 09, 2017

While wrestling at Boise State University, Russell Brunson started his first online company. Within a year of graduating, he had sold over a million dollars worth of products and services all from his basement.

For over 12 years now, Russell has been starting and scaling companies online. He owns a software company called ClickFunnels, a supplement company, and a coaching company. He is also one of the top super affiliates in the world. He created his company DotCom Secrets which is also the title of his book to help entrepreneurs around the world to start, promote, and grow their companies online.

Russell lives in Boise, ID with his wife Collette and their five children. In this interview, we are going to talk about why someone who owns a company and sold a million dollars worth of products chose to write a book. We are also going to talk about the launch of Russell’s book and the funnel process.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 002: Using the One Thing & Time Blocking to Finally Write Your First Book with Jay Papasan May 09, 2017

Jay Papasan is the Vice President of Publishing at Keller Williams Realty, Inc. in Austin, Texas. This is a real estate franchise company with over 74,000 real estate agents operating across the US and Canada.

Jay has co-authored multiple bestsellers including The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, and The ONE Thing. Before co-authoring the bestselling real estate series with Gary Keller, Jay was an editor at HarperCollins where he worked on bestselling books such as Body For Life by Bill Phillips and Go For the Goal by Mia Hamm.

The ONE Thing is one of my top 5 books of all time. I have a lot of favorite books, but this one I constantly go back to and highly recommend. In fact, our entire company will be reading this book next month as required reading. Today, we will be talking about a lot of the principles from the book and how they apply to writing.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt May 09, 2017

Michael Hyatt is one of my favorite people in our space. He does things absolutely the right way and always works from a place of integrity and quality. You may recognize Michael as the author of the New York Times bestseller Platform: Get Noticed in a Noisy World and the coauthor of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.

In addition to being a highly successful author, Michael has worked in nearly every facet of book publishing in the 30 years since he began his career at Word Publishing (which was a part of Thomas Nelson) while a senior at Baylor University. Perhaps most notably, he played a large role at Thomas Nelson Publishers, which is the largest faith-based publisher in the world and is now part of HarperCollins. Michael was the company’s CEO from 2005 through 2011, and remained there as chairman until the company was sold in 2012.
Our conversation today includes Michael talking in detail about his experiences with the writing, publishing, and publicity processes. As you’ll learn here, his first book came very close to never being published, and only his own tenacity and persuasiveness saved it.
In addition, he’ll offer incredible value in the form of advice for anyone interested in writing or publishing a book. He explains, for example, why having your own platform is more important now than ever before. He also offers recommendations on topics such as starting with a blog (using social media instead is “like building a house on a rented lot”) and why you might want to rethink those gorgeous, image-filled emails to your mailing list.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

Apply for a free book consultation
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SPS 000: Introduction to Self-Publishing School Podcast May 09, 2017

In the Self-Publishing School podcast, you’ll learn to write and publish your first book, and how to use that book to grow your business, brand, or following. We also offer video training at spsfreetraining.com!

In this introductory episode, I want to give you a quick overview of Self-Publishing School’s mission. Basically, this mission is to put the power back in the hands of the authors.

Future podcasts will address three distinct topics related to self-publishing: writing, marketing, and monetizing. I’ll be bringing in top experts who will talk from personal experience about things they’ve actually done. In other words, this will be real, valuable, actionable information -- not untested theoretical advice from a textbook.

So listen in, subscribe, and learn all about the exciting world of self-publishing. Glad to have you here, and I look forward to offering you many value-packed episodes!

You can find Chandler and Self-Publishing School here:

Chandler Bolt on LinkedIn

Chandler Bolt on Facebook

Chandler Bolt on Amazon

self-publishingschool.com

spsfreetraining.com

Show Notes

[00:22] - Chandler Bolt introduces himself and explains what he’ll share in this episode.

[00:46] - We learn more about Chandler Bolt, such as where he’s from, where he lives now, how many bestselling books he’s written, and how hard it was for him to write his first book.

[01:24] - Chandler explains more about S

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