Cubicle to CEO

Latest Episodes:

362. Why She Spends Half Her Ad Budget in The Final 24 Hours Of a Launch (Turning $150K into $1.1M Sales) Oct 19, 2026

Show notes

Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan.

This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Most entrepreneurs spread their ad budget evenly across their launch window, but Ashley Brock spends half of hers in the final 24 hours. Founder of The Paid Ads Academy and author of the #1 Amazon bestseller How to Win with Paid Ads, Ashley has managed more than $200 million in ad spend and built an eight-figure business in under three years.

Kicking off our launch & business expansion series, Ashley unpacks the challenge launch that turned $150K in ads into $1.1M in revenue, including the $75K she spent in a single day to drive 193 of 409 purchases. She explains how she sets Meta budgets up the day before to force the spend, her current advertising budget split between Meta and platforms like Google and Spotify, and the strategic ticket tiers behind the success of her million dollar campaign.

An evenly spread ad budget assumes that buyer demand is even across the launch window. Ashley proves why this isn’t usually the case.

Connect with Ashley:

Join the next Paid Ads Academy 5-day challenge: https://paidadscoaching.com/challenge
IG: @ads.with.ashley

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Bonus: She Built a Profitable Conference From Zero. Now She’s Scaling It 10X. Oct 14, 2026

Show notes

Lisa Hansen built the Thriving Women’s Conference from zero, and it was profitable from its very first event. Lisa is a confidence expert, speaker, and creator of the UNSTOPPABLE Mastermind. Her award-winning conference brings women to Raleigh, North Carolina every October, and this year she’s working to scale it 10X.

In this bonus episode, Lisa gives us her playbook for bootstrapping and launching an event from scratch. She covers the non-negotiables she had in place before her first event and the expert advice she ignored that worked in her favor. She also explains how to tell a good-fit sponsor from one who just writes a check, and the mistakes that almost shut the whole thing down.

Connect with Lisa:

Thriving Women's Conference Website: https://thelisahansen.com/thriving-womens-conference-2026/
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: @ThrivingWomensConference & @TheLisaHansen
LinkedIn: https://www.linkedin.com/in/lisanhansen/

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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361. She Doesn’t Paywall Her Best Substack Content. Here’s what 1,300 Subscribers Pay for Instead Oct 12, 2026

Show notes

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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With just 1,300 Substack subscribers and 2,300 Instagram followers, Tish Dignam may technically be a “micro-creator” — but her offers consistently sell out. A founder, brand strategist, and coach with 12+ years of experience, Tish is strategically using Substack as a monetized lead generator while growing Shapes, her education community and newsletter helping entrepreneurs turn who they are into businesses people want to buy from.

Continuing our audience growth series, Tish traces her four years on the platform, from launching with 300 subscribers to ranking #59 in Education on Substack’s Rising List. She breaks down the Notes and creative output cadence driving her growth, the voice notes pulling 800 downloads each, the audience poll that inspired her most viral post, and why her $12/month paid tier centers on live community calls rather than paywalled articles.

When AI can replicate your frameworks, the best differentiator worth charging for is access to you.

Connect with Tish:

Website: www.tishdiggs.com
Substack: https://shapesbytish.substack.com/
IG: @tishdiggs_
TikTok: @tishdiggs_
Tish's Emergent Growth TikTok: https://www.tiktok.com/@tishdiggs_/video/7511469660508884254

Steve Job's Commencement Speech: https://www.youtube.com/watch?v=UF8uR6Z6KLc

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Bonus: The Last Person Your Business Pays Shouldn't Be You Oct 07, 2026

Show notes

Most women start a business for freedom, then end up the last person paid. CFO Erica Ash says not paying yourself enough is the fastest track to burnout, and is determined to change this pattern with financial fluency. One of her clients went from random $1,200 owner draws to a regularly scheduled $7,500 payday without adding a dollar of new revenue. What changed was building the business backward from her take-home number, which Erica calls your Peace Number.

Erica is the founder of FundHER and author of Talk Numbers to Me. In this bonus episode, she breaks down "owner pay first" (not just profit first), how to price your offers on facts not feelings, and why a $500 offer can beat a $2,000 one once you identify your Effective Hourly Rate.

Connect with Erica:

https://www.barnesandnoble.com/w/talk-numbers-to-me-erica-ash/1151057627?ean=9798994218617

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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360. The Content Series Experiment That Revived a "Dead" 250K IG Account Oct 05, 2026

Show notes

Stay til the end for bonus premium episode content!

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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After a year and a half of stagnant growth on Instagram, Mya Nichol had to decide whether to start a new account or revive the one she had. Mya teaches online business owners to build lean, profitable businesses using Instagram, email, and AI, so she put her own account to the test.

Continuing our audience growth series, Mya shares how two Instagram content series did far more than bring her 250K follower account back to life. Her ‘Bought Back by AI’ series grew her email list, fueled a $17,000 launch, and landed her biggest brand deal to date. She breaks down how she tied each series to an offer, the editing structure that keeps viewers coming back for the next part, and what she changed in her strategy for her second content series.

A good series isn't just a reach play. Built right, it's a sales funnel your audience binges.

Connect with Mya:

Sell on your stories with Plug and Get Paid: https://plugandgetpaid.com/
https://myanichol.com
Instagram: ⁠@myanichol

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Bonus: Beating the 2% Course Completion Rate (What Happened When This Educator Swapped Trainings for Software) Sep 30, 2026

Show notes

Course completion rates sit around 2% for self-paced programs and 20% for guided cohorts. Since 2019, Vix Meldrew has taught over 20,000 coaches, creators and experts to scale with group programs and memberships. When she decided her clients needed something other than more curriculum to keep them engaged, she didn't hire an engineer. She vibe-coded an app.

Built in Replit, the Get Volume Content Studio plans and writes content for her clients. Vix beta tested the platform with roughly 230 existing members, and about 70% of those who logged in have come back. In this bonus episode, Vix gives us the intel on the future of memberships and group programs based on her findings.

Connect with Vix:

⁠⁠⁠⁠⁠⁠⁠⁠Follow her on IG: ⁠https://www.instagram.com/vixmeldrew/⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free workshop: ⁠https://vixmeldrew.com/launch⁠
Listen to her podcast: https://vixmeldrew.com/podcast

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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359. 100K Views in 30 Days (The Underdog Social Media Campaign That Won a Small Town Election) Sep 28, 2026

Show notes

Special Xero offer: Get 90% off for 6 months using this link: ⁠⁠⁠https://referrals.xero.com/cubicle⁠⁠⁠ Terms & Conditions apply.

This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Can a first-time candidate unseat a well-known incumbent without spending a dime on ads? Fractional CMO Madelyn Victoria got that call three months before election day. Her client had no social media strategy, and the incumbent had just decided to run again.

Within 30 days, his content went from zero to 100,000 organic views in a tiny town, and on election day, he took 69% of the vote. In this next installment of our audience growth series, Madelyn breaks down the superfan strategy, the community events she turned into weeks of content, and when to film content in first person versus third person.

When you're the underdog, your best marketing channel isn't a bigger budget. It's the handful of people already willing to vouch for you.

Connect with Madelyn:

Website: https://madelynvictoriaco.com
Instagram: @madelynvictoriaco
LinkedIn: https://www.linkedin.com/in/madelyn-furlong-51b30b231/

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Bonus: The Second Half of Entrepreneurship (Building What Success Requires Next) Sep 23, 2026

Show notes

You built the business you dreamed of, hit the milestone you were working toward, and yet somehow, it all feels strangely flat. Dr. Nicole Villegas calls this the “second half of entrepreneurship.” Rather than treating it like a crisis to fix, they see it as a chapter of your career you need to become properly resourced for. A doctor of occupational therapy and founder of the Sensory Conscious® Institute, Nicole blends clinical expertise, somatic trauma work, and sensory-conscious coaching to mentor established founders. Their insights have been featured in Forbes, BBC Worklife, TEDx, Real Simple, and Verywell Health.

In this bonus episode, Nicole breaks down what often wakes founders up to the second half, whether it’s a loss, an illness, aging parents, or simply reaching a milestone that doesn’t feel the way they expected. From there comes a choice: keep doubling down on pressure and urgency, or build the steadiness your next chapter requires. Nicole shows you how to choose the latter, because success isn’t worth much if you’re too busy to be present enough to enjoy it.

Connect with Nicole:

⁠⁠⁠⁠⁠⁠Website: https://SensoryConscious.com/
Private Podcast: https://www.SensoryConscious.com/RESOURCED
@DrNicoleOTD on all socials: https://www.instagram.com/drnicoleotd/ & https://www.linkedin.com/in/drnicoleotd/

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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358. Predictable Virality? The Carousels That Grew Her Account From 4K to 36K Followers In 1 Year Sep 21, 2026

Show notes

Special Xero offer: Get 90% off for 6 months using this link: ⁠⁠https://referrals.xero.com/cubicle⁠⁠ Terms & Conditions apply.

This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Can you actually predict virality? Website copywriter and Dirty Copy founder Marisa Twentyman believes she’s cracked the code on viral Instagram carousels. In just one year, she grew her audience from 4,290 to 36,900 followers using this single content format.

It started with a 30-day carousel challenge and one post that unexpectedly climbed to 100K views. Instead of chalking it up to luck, Marisa reverse-engineered why it worked using engagement psychology. Since then, she’s publicly called out which carousels are going to take off before they do, including one that reached 2.8 million views and generated $7,600 in sales.

In this kickoff to our case study series on audience growth, Marisa breaks down the hooks, structure, and strategic hot takes behind her most viral carousels. This is your crash course in how to create content that doesn’t just rack up views, but actually converts that attention into reliable follower growth and sales.

Connect with Marisa:

Get Results like Marisa with her Viral Carousel course: https://dirtycopy.co/viral-carousels-course
https://dirtycopy.co/
Dirty Chats Podcast: https://podcasts.apple.com/us/podcast/dirty-chats/id1826883045
IG: @dirty.copy

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Bonus: The Later Lie (Why Hitting Every Goal Still Doesn't Feel Like Enough) Sep 16, 2026

Show notes

Ambitious founders often cling to the promise of: push hard now, so you can enjoy the payoff once “made it”. The problem is, the finish line keeps sliding forward, so the reward never actually arrives.

Heather Sager—an executive high performance coach for visible, visionary leaders— is calling this out. As a former corporate executive turned entrepreneur with two decades of leadership experience and more than 1,500 stages under her belt, Heather works with founders on the self-leadership, communication, and presence that scaling actually demands.

In this interview, Heather digs into why hitting the number, hiring the team, and reaching the milestone so often produces a shrug instead of a celebration, and why the real cost hits the founder's health, relationships, and energy long before it ever touches their P&L. Connect with Heather:

⁠⁠⁠⁠⁠https://heathersager.com/

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