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    Management

    Secrets to Win Big With Arjun Sen

    What separates good from great? What turns ordinary businesses into extraordinary brands? And what lessons can we learn from leaders who have already made the journey?

    On Secrets to Win Big, Arjun Sen sits down with visionary leaders, entrepreneurs, innovators, and industry experts to uncover the stories, decisions, challenges, and breakthroughs behind their success.

    Each episode goes beyond theory to explore leadership, customer experience, branding, culture, growth, innovation, and the human side of business. Through honest conversations and practical wisdom, listeners gain actionable insights they can use to create stronger relationships, build better organizations, and unlock their next big win.

    If you’re looking for inspiration, strategy, and real-world lessons from people who have achieved remarkable results, you’re in the right place.

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    Latest Episodes:
    S06E16: Connecting to Customers with Empathy with VIP Guest Brent Green Jul 05, 2022
    Show notes

    Brent Green is an award-winning generational marketing practitioner. His work includes advertising, branding, copywriting, direct marketing, promotions, and keynote addresses for marketers.

    He is the founder of Brent Green & Associates, an internationally award-winning firm specializing in building brands and forging successful commercial relationships through the unique power of generational marketing.


    Here are some key insights from this week’s show:

    - How to get to a deeper level of empathy with your customers.

    - How to inspire and innovate ideas.

    - How to motivate the motivator.

    - Why should we be optimistic about the future of the business world.


    Prefer to watch the video version? Watch it here: https://youtu.be/J-84ZRSDX7M


    S06E15: Path to Being Preferred with VIP Guest Howard Tiersky Jun 23, 2022
    Show notes

    Howard is the author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance.

    He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.

    In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360.


    Here are some key insights from this week’s show:

    - How not to fall out of step with your customers.

    - How to be up to date on who your customers are and what they care about.

    - How to successfully drive the behavior of your customers or your prospective customers.

    - First and foremost, you have to understand where your customers are coming from.


    Prefer to watch the video version? Watch it here: https://youtu.be/Hh0FIPsnaFQ


    S06E14: Creating Customer Buy-In with VIP Guest Scott Zuckerman Jun 09, 2022
    Show notes

    Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

    Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

    Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.


    Here are some key insights from this week’s show:

    • In the end, the person buying the product matters most.
    • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
    • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
    • At the end, the product and experience is the true reveal.
    • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.


    Prefer to watch the video version? Watch it here.


    S06E13: The Business of Happiness with VIP Guest Sree Sreenath May 26, 2022
    Show notes

    Sree Sreenath is the founder and president of Vivekananda Yoga University (VaYU), the world’s first yoga University outside India.

    He has nearly 40 years of experience as an academician and multiple academic administrator positions in the Electrical, Computer & Systems Engineering Department at Case Western Reserve University, Cleveland, Ohio and Served as the Director of Case UNESCO GENIe Program. He was the President of Sewa International working in the areas of disaster recovery, education, and development. Under his leadership, Sewa raised $70 million (with $50 million in cash) in 2021, for COVID India Relief.


    Here are some key insights from this week’s show:

    • The smartest thing we do for someone else is to make that person happy.
    • In the service business, you have to like and love people.
    • Always ask the question, "What can I give you today?"
    • Be present with your heart.


    Prefer to watch the video version? Watch it here.


    S06E12: Connecting to Make a Difference with VIP Guest Jaspreet Randhawa May 12, 2022
    Show notes

    Jaspreet Randhawa is a FinTech entrepreneur and the CEO of Win This Fight. She founded a global software platform for anti-money laundering due diligence and is simultaneously involved in a foundation to help combat human trafficking.

    Jaspreet has more than 20 years of executive level experience in the global financial services technology industry and has extensive experience leveraging different technologies and their applications to solve business problems.


    Here are some key insights from this week’s show:

    - Knowledge and wisdom reaches its true potential when you take it to make an impact in the life of others.

    - Happiness comes from making others happy.

    - In any business you have to LIKE the people you are around. This cannot be faked.

    Prefer to watch the video version? Watch it here: https://youtu.be/05YsV_luWjM


    S06E11: Service DNA with VIP Guest Ken Calwell Apr 28, 2022
    Show notes

    Ken Calwell is the CMO & SVP of Innovation at Compassion International and responsible for Compassion’s fundraising, marketing, and innovation. Prior to this, Ken held senior leadership roles at Domino’s Pizza, Wendy’s, and Papa Murphy’s. Ken started his career at Pillsbury, and then Pizza Hut and I was fortunate to work with him at Pizza Hut. It is simply fascinating how Ken brought the highest level of branding expertise to the non-profit industry along with his passion and vision.


    Listen to how Ken started at the age of 13 with his own lawn mowing business and built it without marketing, only with service, to achieve 10 years of double digit year over year growth; and how he built on that service mindset to make a big impact for major restaurant chains and non-profits.


    Here are some key insights from this week’s show:

    • Start with clarity on WHO you are serving.
    • Then move to WHY they need you.
    • Dream Big, Test Small, Learn Fast, Repeat over and over.


    Prefer to watch the video version? Watch it here: https://youtu.be/fW2rfo2VMP4


    S06E10: Energy of Engagement with VIP Guest Bob Eury Apr 14, 2022
    Show notes

    Bob Eury, recently retired from his role as President and CEO of Central Houston and its affiliated organizations, Houston Downtown Management District (Downtown District) and Downtown Redevelopment Authority (DRA).

    Bob is a champion of downtown and its rebirth as a central hub, and is beloved for his ability to unite political, civic, and business leaders.


    Here are some key insights from this week’s show:

    • Creation starts with a bigger purpose.
    • Weave your way through a crisis.
    • Anybody who is looking for a quick success: It simply does not happen.
    • The big secret is 'How do you find a way to keep going'.


    Prefer to watch the video version? Watch it here.


    S06E09: Who is in Your Trust Circle? Apr 07, 2022
    Show notes

    Recently Arjun was reflecting on how we have all started trusting this one entity in our life and that entity is technology.


    Here are some key insights from this week’s show:

    • What are the three dimensions of trust?
    • How technology providers can live up to the trust their customers put on them.
    • Why it is important to take trust seriously, as when you break trust, it is broken forever.


    Prefer to watch the video version? Watch it here.


    S06E08: Branding That Delights with VIP Guest Swapan Seth Mar 10, 2022
    Show notes

    Swapan Seth is a brand, marketing and creative consultant. He is also an author, a columnist with leading lifestyle magazines, an art collector, a wine collector. He lives between Gurgaon and Naldehra in India.


    Here are some key insights from this week’s show:

    • Start your branding journey with the purpose of delighting.
    • Every brand must find its own voice that connects.
    • Be easily inspired, keep your windows open.
    • Always ask the question: “What do I need to know?”
    • Find clients that are courageous.
    • Every person has a story that is worth gathering.

    S06E07: Vision to Win with VIP Guest Dr. Sunil Gupta Mar 03, 2022
    Show notes

    Sunil Gupta, M.D. is a nationally recognized retinal surgeon, a successful entrepreneur, and a healthcare pioneer. He thrives on bringing together stakeholders from across the healthcare and business landscape to solve complex challenges and deliver the triple aim of accessible, affordable, and quality patient care.

    He is founder and manager of one of the largest retinal practices and research organizations in the United States, Retina Specialty Institute.

    He is the co-founder and chief medical officer of USRetina — one of the largest bunkers associations of retina physicians in the United States, a rapidly growing association of more than two hundred member practices representing over $2.5 billion in revenue.

    Here are some key insights from this week’s show:

    - Surround yourself with big thinkers.

    - Pivot your thoughts around what you want to impact.

    - Start somewhere but follow that with bigger thinking.



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