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    Business

    Second Life

    Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they’ve learned through fearlessly daring to pivot, and how they’ve used skills from their “first lives” to navigate their winding career journeys.

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    Latest Episodes:
    Who What Wear with Hillary Kerr: Navigating Summer Sales With WWW Market Director Bobby Schuessler Jul 20, 2022
    Show notes

    On this week’s episode, WWW’s very own market director, Bobby Schuessler, comes on the show to give us his biggest tips for navigating summer sales. He shares his advice on how to score the best pieces at the best prices and the trends it’s not too late to join in on.


    Ty Haney: Founder of Outdoor Voices, Try Your Best, and Joggy Jul 18, 2022
    Show notes

    Ty Haney has returned to the show! The founder of Outdoor Voices has launched a new venture called Try Your Best—a blockchain-based platform that connects brands to consumers, who give their input for rewards such as digital coins. On this episode, Hillary and Haney discuss why this serial entrepreneur is betting big on the blockchain, how TYB aims to wrestle power from tech, and… the surprising fitness supplement she’s created with cannabinoids.


    Who What Wear with Hillary Kerr: Celebrity Dentist Dr. Apa Gives the Scoop on Celebrity Smiles Jul 13, 2022
    Show notes

    Dr. Apa is a celebrity-beloved cosmetic dentist whose patients include the Olsen twins, Chloë Sevigny, Lucy Hale, and Spike Lee. He has pioneered a revolutionary technique of creating and setting unique veneers according to a person’s facial structure. In this episode, he gives Hillary the inside scoop on what makes Hollywood smiles look natural. Plus, he’s sharing how to find a dentist you can trust and some tips on oral hygiene that you probably haven’t heard before.


    Steph Chen: Founder and CEO of Anyday Jul 11, 2022
    Show notes

    Steph Chen is the founder and CEO of Anyday—a modern cookware brand that makes products just for the microwave. Anyday dishes help you poach, toast, blanch, and even simmer food using the humble microwave. So far, the company has amassed major fans, including Momofuku founder David Chang. Steph was born in Hong Kong and moved to California when she was just three years old. After college, her father invited her to join the family business. Instead, she chose to explore a few different lives: Steph cooked in a restaurant in Hong Kong, worked at a plant-based company called Eat Just, and has even assisted Alice Waters at her iconic Chez Panisse. This episode, hear Steph’s journey to creating her own cookware line centered around the microwave, and why she’s betting big on this overlooked kitchen appliance.


    Who What Wear with Hillary Kerr: Chris Horan, Stylist for Barbie Ferreira, Charli XCX, and Benny Drama Jul 06, 2022
    Show notes

    Chris Horan has styled looks for Hollywood’s newest and most-daring generation of entertainers—from Euphoria’s Barbie Ferreira and her pearl dress at the Met Gala to Charli XCX’s all-leather looks for her North American tour. In this episode, hear how Chris began his styling career as a teenager growing up outside Los Angeles. He also shares how he works through his creative process and the essential items he keeps in his kit.


    Kimberly Snyder: Founder of Solluna, Best-Selling Author, and Holistic Wellness Expert Jul 04, 2022
    Show notes

    Kimberly Snyder is a nutritionist, holistic wellness expert, best-selling author, and founder of Solluna. After college, Kimberly traveled the world to learn how people eat. She found that the old saying, “You are what you eat” isn’t quite true—rather, you are what you digest. Kimberly took what she learned and wrote the Beauty Detox book series, while also working as a Hollywood nutritionist for clients like Drew Barrymore, Reese Witherspoon, and Channing Tatum. This episode, hear how her journey as a writer and nutritionist took new shape after the unexpected death of her mother, and how this sparked her interest in holistic wellness and entrepreneurship.


    Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business Jun 29, 2022
    Show notes

    Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.


    Deepica Mutyala: Live Tinted Founder and CEO Jun 27, 2022
    Show notes

    Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria’s Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream.


    Who What Wear with Hillary Kerr: The #PillowTalkDerm, Shereene Idriss, Mythbusts Mainstream Skincare Jun 22, 2022
    Show notes

    Shereene Idriss, MD, aka the Pillow Talk Derm, has made a name for herself by being honest and transparent not only to patients at Idriss Dermatology in NYC, but also with half a million followers on Instagram who flock to her #PillowTalkDerm series for a no-BS take on products and treatments, plus education grounded in skincare science. On this episode, Idriss shares with Hillary her opinion on what is and isn’t worth spending your money on, what factors to consider when building out a skincare regimen, and the drugstore staples everyone should own.


    Melanie Masarin: Founder and CEO of Ghia Jun 20, 2022
    Show notes

    Ghia founder and CEO Melanie Masarin grew up in Lyon, France. Lyon is a city that prizes its alcohol, which is often on the table and shared with friends and family. But when Masarin felt sluggish after a night of drinking wine, she found herself reaching for nonalcoholic beverages. When she couldn’t find a mocktail as interesting and intricate as the cocktails she loves, she set out to create her own. Hence, Ghia—a line of drinks inspired by Mediterranean aperitivo culture, including recipes such as Agrodolce and Sweet Solo—was born. On this episode, hear how Masarin drew from her experience heading retail at Glossier and strategy at Dig Inn to create a new type of beverage brand.


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