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The Who What Wear Podcast: Coach Creative Director Stuart Vevers on NYFW Prep, the Gen Z Coach Craze, and Designing Cult-Favorite Bags Sep 09, 2026

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This week, Hillary Kerr is joined by the prolific creative director of Coach: Stuart Vevers. Vevers has had a wide-ranging career, from his first job at Calvin Klein in the 1990s to his roles as creative director at both Mulberry and Loewe. He talks all things Coach, including the brand's legacy and its upcoming New York Fashion Week show—which is happening today! Plus, he shares how he approaches designing for the younger generations and why he thinks the Tabby and Brooklyn bags have gained cult followings.

Watch this episode on our new YouTube channel, and be sure to subscribe!

Jess Rona: Founder of Jess Rona Grooming Salon and Shmoop Sep 07, 2026

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Jess Rona is a content creator, the founder of Jess Rona Grooming Salon, and the founder of the new dogcare brand Shmoop. Before she had her own dog-grooming empire, Rona dreamed of becoming an actress. At 18, while pursuing her acting dreams, she got a job as a dog bather at PetSmart in Los Angeles. While working this job, she slowly began to learn how to groom as well. She took a break from dog grooming to move to New York City and start doing improv at the Upright Citizens Brigade. She ultimately returned to Los Angeles and began dog grooming once again, even participating in grooming competitions. Eventually, she opened her own grooming business out of her garage, transitioning into being her own boss. Then, her slow-motion dog-grooming videos on social media began to go viral, which helped her business take off. She moved her grooming salon to a brick-and-mortar location in Larchmont Village, and now, Rona is about to launch Shmoop, "a beauty brand for every dog."

The Who What Wear Podcast: Sterling Point Costume Designer Marissa Schwartz on Acing Gen Z Style and Where to Shop the Characters' Looks Sep 02, 2026

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Marissa Schwartz is the costume designer behind the hit new Amazon Prime Video series Sterling Point. The show has gained acclaim for its fresh perspective on the YA genre and its commitment to representing its Gen Z characters authentically in the dialogue, the acting, and, of course, the outfits. In this episode, Schwartz shares how she approached dressing each of the characters and which brands she leaned on—from Chanel to Bode to Still Here—to help tell the story.

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Roxana Saidi: Founder and CEO of Táche Aug 31, 2026

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Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.

The Who What Wear Podcast: Is the Era of Overproduced Weddings Finally Over? Wedding Expert Sunna Yassin Shares Where Wedding Trends Are Headed in 2027 Aug 26, 2026

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This week, Who What Wear Editor in Chief Kat Collings chats with Sunna Yassin, an expert on all things weddings and cofounder of Bash Please. Yassin was one of the creative minds behind Alex Cooper's stunning destination wedding in 2024, and today, she is talking about where wedding trends are headed in 2027. Perhaps the most notable shift? Couples are moving away from overproducing their weddings, instead focusing on guest experience and making the details feel personal. Yassin shares how to achieve this level of authenticity through the invites, table arrangements, food, florals, and more.

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Isabella Hughes: Cofounder and Chief Revenue Officer of Better Sour Aug 24, 2026

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Isabella Hughes is the cofounder and chief revenue officer of the sour-gummy brand Better Sour. However, before founding her candy company, Hughes, who was born and raised in Hawaii, began her career in the arts, curating and coordinating exhibitions for a variety of organizations in the United States and UAE. She always had an interest in entrepreneurship, so in 2014, she started her first company—a Middle Eastern–inspired ice cream brand called Lezzetli. Around the same time, she came up with the idea for her second business, a Hawaii-grown herbal iced tea brand called Shaka Tea, which was acquired in 2022. After the acquisition, Hughes and her lifelong best friend Semira Nikou cofounded Better Sour. As daughters of Iranian immigrants who both grew up in Hawaii, Hughes and Nikou used their shared cultural backgrounds to inspire their flavors. Today, Better Sour is in over 4000 stores, including Erewhon, Whole Foods, and Sprouts.

The Who What Wear Podcast: Founder of Diotima and Creative Director of Proenza Schouler Rachel Scott Talks Carrying On the Legacy of a Brand Aug 19, 2026

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This week, Who What Wear Editor in Chief Kat Collings sits down in studio with founder of Diotima and Creative Director of Proenza Schouler Rachel Scott. They discuss landing her role at Proenza Schouler and how she carries on the brand’s legacy, from inspiration all the way to the runway. Plus, Scott shares what we can expect for Proenza Schouler’s showing at New York Fashion Week next month.

Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Dr. Jill Biden: Educator and Former First Lady Aug 17, 2026

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Dr. Jill Biden is an educator, author, and former first and second lady of the United States. Dr. Biden began her career as a high school English teacher, and although her husband, then-Senator Joe Biden, had grand political aspirations, she continued to teach and further her own education. She earned two master's degrees as well as a doctorate and has worked as a reading specialist, in a psychiatric hospital, and as a community college English professor, among other roles. After her husband became vice president and then president, Dr. Biden became the first first lady in U.S. history to hold a job outside of the White House during her tenure.

You can watch this special episode on Who What Wear's YouTube here!

Buy Dr. Biden's memoir, View From the East Wing, here!

The Who What Wear Podcast: Rudy Mance, Costume Designer for FX's Love Story: John F. Kennedy Jr. & Carolyn Bessette, on Re-Creating CBK's Timeless Wardrobe Aug 12, 2026

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This week,⁠ Hillary Kerr⁠ sits down with⁠ Rudy Mance⁠, the costume designer for FX's Love Story: John F. Kennedy Jr. & Carolyn Bessette. Mance's résumé includes shows such as Pose and American Horror Story, but today, he's diving into how he accomplished the high-pressure task of replicating and reimagining CBK's iconic wardrobe. On this episode, they discuss it all, from re-creating her timeless wedding dress using an original fabric swatch to sourcing vintage pieces from Japan and Philadelphia to perfect a look.

Watch this episode on our new⁠ YouTube channel⁠⁠⁠⁠⁠, and be sure to subscribe!

Second Listen: Andrea Beaty: Award-Winning Children's Author Aug 10, 2026

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This week, we are giving a second listen to our very special episode with Andrea Beaty. Beaty is an award-winning children's author. Before she became known for her curious and clever characters in Rosie Revere, Engineer and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science and then went on to work at a software company. It wasn't until she volunteered to write a tech support newsletter for a customer audience that she honed her skills as a writer and copy editor. She first tried her hand at fiction by writing stories inspired by the books she read to her kids before eventually getting published in the 2000s. Since then, Beaty's work has landed her on the New York Times Best Sellers list multiple times and has even been adapted into an award-winning Netflix animated series. She often credits her time as a technical writer as what gave her the skills to break down big concepts and life lessons for kids. Now, more than 20 years after writing her first book, Beaty shows no signs of slowing down. Since this episode's original release, Beaty released The Questioneers: What's That Color? in March of 2026 and her next book, The Questioneers: How Many Is That?,is slated to release in October of 2026.

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