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Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios Oct 13, 2025

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Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target. She stayed at the chain for eight years as a general manager and store director, building up her people management skills, with the goal of one day becoming CEO. But she also found joy in running HighLowLuxxe on the side, posting fashion content on her days off and interacting with her growing audience. After feeling like her growth had been stunted at her day job, Naylor left Target to run her blog full-time. Her continued authenticity and dedication to her platform have made her a fashion authority and a dream partner for brands. She even had a full-circle moment being invited back to Target—only this time, she was launching her own fashion line. Now, after years of establishing herself in the luxury fashion industry, Naylor decided to launch her own luxury eyewear brand, 12PM Studios.

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury Oct 08, 2025

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In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kristen and Lauren just returned from London and Milan, respectively, and they’re here to fill you in on the designers to watch from each city. They get into all the trends they saw on the runways and on the streets and give their predictions about how this season’s shows will impact the way people get dressed next year. Plus, Editor in Chief Kat Collings chimes in live from Paris Fashion Week.

If you missed it, make sure to check out our NYFW recap from last month here!

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Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back Oct 06, 2025

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In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using safe ingredients in its products and for refusing to include any formulas that contained questionable or harmful chemicals. Renfrew’s commitment to customer health and her advocacy for cosmetic regulation set her apart from her competitors at a time when clean beauty was just an idea, not an entire industry. She last joined us in 2019, before the company's sale to a private equity firm in a deal that valued the brand at $1 billion. Since then, she’s had to make several pivots—from being asked to step down as CEO to leaving her own company to watching it go into foreclosure. Her latest pivot has involved starting a new company with the same commitment to clean beauty called Counter, and she’s back to tell us all about the new venture.

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season Oct 01, 2025

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We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on their top wardrobe essentials for fall. They share their favorite It pieces across every major category—including outerwear, shoes, and bags—and offer some outfit formulas you can use all season to keep your looks cozy and chic. Plus, they reveal where you can shop fall trends, whether you’re on a budget or ready to invest in your next hero piece.

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Diarrha N'Diaye: Founder and CEO of Ami Colé Sep 29, 2025

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Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck Sep 24, 2025

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Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly sought after by those who share her love for tarot, astrology, and the spiritual world. Who What Wear Editor in Chief Kat Collings sits down with Love to talk about her early days creating her own jewelry before starting her brand, her relationship to the stars, and the story behind Pamela Love’s iconic gold-plated five-spike ear jacket. Plus, she gives us the inside scoop on her new tarot deck and book, Infinite Door, out now.

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Jennifer Anderson: Founder of Kids Eat in Color Sep 22, 2025

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Jennifer Anderson is the founder of Kids Eat in Color, a platform dedicated to providing families with the resources they need to feed their children nutritious foods and build healthy eating habits. Anderson’s passion for nutrition started during her time working in the nonprofit space, leading after-school snack programs. Her experience inspired her to go back to school and study the science of nutrition. After earning her master’s degree in public health and becoming a registered dietician, she went on to lend her expertise to various nutritional education programs, including the USDA’s SNAP-Ed program, an initiative aimed at providing nutritional resources to low-income families nationwide. But even with all of her experience working as an expert in the field, Anderson struggled to feed her children. She started documenting the meals she’d make for her kids on Instagram, sharing her strategies for how to get them to eat different food groups with other parents who might be struggling to feed their picky eaters. Today, Kids Eat in Color has grown from a small Instagram page to a platform with 2 million followers, has expanded offerings to include recipes, educational courses for parents, and meal plans, and works to support food justice initiatives offline.

The Who What Wear Podcast: New York Fashion Week S/S 26 Recap Sep 17, 2025

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In this episode, Who What Wear Shopping Director Bobby Schuessler sits down in the studio with senior editors Eliza Huber and Tara Gonzalez to debrief on everything they saw during NYFW. They dissect the trends they saw on and off the runways—from aprons to feathers to hoop skirts—and dig into the overarching shift toward wearability and practicality this season. Plus, they’re covering Rachel Scott’s first Proenza Schouler collection, why mermaidcore isn’t dead, and the COS pieces that dominated street style this past week.

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Sarah O’Leary: CEO of Willow Innovations Sep 15, 2025

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Sarah O’Leary is the CEO of Willow Innovations, the inventors of the first wearable breast pump. She began her career as a consultant for private equity clients, learning firsthand how businesses make big decisions and developing her problem-solving skills. She then made the switch from advising companies to helping run them when she went to work for a client. O’Leary transitioned into brand development and growth in the e-commerce and retail space at companies of all sizes, refining her skills. Willow Innovations reached out to her to recruit her shortly after she became a mom. The offer came while she was navigating postpartum life and reconsidering how she wanted to invest her time. She accepted Willow’s offer because she believed in the company’s commitment to showing up for moms like her. O’Leary joined as the company’s vice president of growth, helping expand Willow’s product offerings and its identity as a brand that supports moms beyond breast pumps. The results she drove and her years of experience made her the perfect candidate for the role of CEO when the time came to select a new one.

The Who What Wear Podcast: Wednesday Hair and Makeup Artists Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston on Moody Colors, Gothic Foundation, and Dark Circles Sep 10, 2025

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Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston are the hair-and-makeup masterminds behind Netflix’s hit show Wednesday. To celebrate the release of the show’s highly anticipated second season, Who What Wear beauty editor Kaitlyn McLintock sits down with the team to discuss how they drew inspiration from the original black-and-white run of The Addams Family (1964) when designing the show’s color palette. They get into the changes they made from season 1 to demonstrate how our favourite Nevermore Academy students have grown since we last saw them. Plus, they tell us what products they used to create Wednesday’s signature gothic look on Jenna Ortega.

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