Second in Command: The Chief Behind the Chief with Cameron Herold

Latest Episodes:

Ep. 331 – Elite Advisor Blueprint Nov 16, 2023

Show notes

Today’s episode of the Second in Command podcast is a recast of a conversation between Cameron and Brad Johnson, host of the Elite Advisor Blueprint podcast. In this episode, Cameron shares his personal journey and philosophies, delving into various aspects of entrepreneurial success, personal development, and strategic business practices. He recounts his commitment to running a marathon, revealing not only his dedication to personal goals but also highlighting the discipline and structure he applies to both life and business. The conversation shifts from personal achievements to professional coaching, where he has been guiding entrepreneurs and CEOs, including notable figures like the CEO of Sprint and a monarchy in the Middle East.

Cameron speaks extensively about the power of specialization and niche targeting in business, advocating for a focused approach rather than trying to appeal to everyone. He discusses his own experience in coaching, the value of his COO Alliance, and the importance of creating unique offerings like hiking trips for clients instead of traditional meet-and-greets. He further emphasizes the importance of strategic delegation and leveraging the gig economy, using personal examples of how outsourcing tasks, like design work on Fiverr, contributes to efficiency. Cameron also touches upon his experience with burnout and how it profoundly changed his view on work-life balance, reinforcing the necessity of carving out time for personal well-being alongside professional endeavors.

Cameron reflects on his network’s impact on his net worth, stressing the significance of surrounding oneself with successful individuals for mutual growth and inspiration. He also discusses his books, such as “Meeting Suck” which aims to improve meeting efficacy within companies.

Enjoy!

In This Episode You’ll Learn:

Cameron’s personal and entrepreneurial journey.
The founding of the COO Alliance for second-in-command executives.
The importance of specialization and niche targeting.
Why strategic delegation and utilizing the gig economy is vital.
Cameron’s experiences with burnout and the importance of work-life balance
The importance of making connections with successful individuals for growth.
And much more…

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 330 – Cheeri Home Health Operations Manager, Talisa Young Nov 14, 2023

Show notes

Are you struggling to enhance your leadership skills to thrive in the entrepreneurial world?

In this podcast episode, the Operations Manager of Cheeri Home and a member of COO Alliance, Talisa Young, shares her journey and insights into leadership.

Talisa Young talks about various aspects of leadership, including servant leadership, dealing with imposter syndrome, and the challenges of managing a distributed team.

You will also learn:

how to create a strong company culture to pave the way for success in a startup landscape
transitioning from a corporate environment to an entrepreneurial world
fostering an environment for your team to succeed

Don’t miss this episode that has the potential to harness your full leadership power.

Enjoy listening!

What You Will Learn In The Show:

The concept of servant leadership and its role in supporting and empowering employees.
Strategies for dealing with imposter syndrome and gaining self-confidence.
We build and maintain a vibrant company culture in a remote work setting.
Talisa approached the crucial first 90 days in a new leadership role.
The importance of learning to say no and practicing self-compassion.

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 329 – Leadership Unveiled Nov 09, 2023

Show notes

Today’s episode of the Second in Command podcast is a recast of Cameron’s conversation with Brandon Fong of the Beyond Curious podcast. They discuss the critical role of the COO, paralleling it with Cameron’s entrepreneurial evolution that includes childhood business endeavors and his impactful role at 1-800-GOT-JUNK. He advocates for comprehensive leadership training, as evidenced by his “Invest in Your Leaders” course which encompasses interviewing techniques and hiring strategies. Cameron’s early ventures, from trading coat hangers to his strategic leadership roles, illustrate the developmental arc of a successful executive.

Brandon and Cameron discuss the dynamic between a CEO and COO, framing the COO’s role as an integral counterbalance to the CEO — implementing the vision with precision and fostering a synergistic partnership, often strengthened through innovative practices like “date nights.” Cameron outlines the transformative power of a “vivid vision,” an extensive blueprint for a company’s future that streamlines decision-making and aligns with organizational aspirations.

They also discuss Cameron’s personal philosophy following his tenure at 1-800-GOT-JUNK, where he prioritizes life’s enjoyment, personal passions such as skiing, and a harmonious work-life integration. He introduces the unique concept of a personal “Operating Manual” for leaders, enhancing interpersonal dynamics within teams.

Enjoy!

In This Episode You’ll Learn:

The COO’s role as a complement to the CEO, and Cameron’s journey to becoming the COO of 1-800-GOT-JUNK.
The importance of leadership training, highlighted by Cameron’s course “Invest in Your Leaders.”
The COO’s responsibilities in executing the CEO’s vision and nurturing a collaborative relationship.
The concept of a “vivid vision” – a detailed plan for a company’s future that aids in decision-making and aligns with the company’s long-term goals.
Cameron’s post-1-800-GOT-JUNK philosophy on enjoying life, pursuing passions like skiing, and balancing work with personal life.
And much more…

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 328 – Linko COO, Rodolfo Lanzagorta Nov 07, 2023

Show notes

In today’s episode, Cameron introduces Rodolfo Lanzagorta, a COO Alliance member from Mexico and COO of Linko. Rodolfo provides insights on the cross-border business dynamics between Mexico and the United States. He also shares his personal growth journey as a COO Alliance member and his transition from larger tech and consulting firms to a smaller entrepreneurial organization.

Discover Linko’s fascinating history and gain valuable insight into Rodolfo’s decision to become part of this company. He reflects on his early days at Linko, including adapting his leadership style and cautious approach to integrate with Linko’s existing team dynamics. In addition, Rodolfo emphasizes the crafting of Linko’s 2026 vision. He also shares strategies to effectively decline ideas from team members without diminishing their enthusiasm or creativity.

Tune in to this enlightening episode!

What You’ll Learn in this Show:

About Linko Tech Solutions and their expansion operations into the United States.
Entrepreneurial growth and Mexico’s digital banking advancements.
Challenges and opportunities for a Mexican company entering the US market.
Adapting leadership style for a diverse team.
The importance of preparation and support for changes in the organizational structure.
Proper training of your employees on essential tools.
Sales strategies for the financial services industry.
And so much more…

Resources:

Connect with Rodolfo Lanzagorta: LinkedIn | Website

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 327 – The Essential Traits of an Effective 2IC Nov 02, 2023

Show notes

In this episode of the Second in Command podcast, we’re featuring a conversation between Cameron and Roland Frasier, host of the Business Lunch podcast. The focus is on the crucial role of the second-in-command in an organization and the key traits that make them effective supporters of CEOs. During their conversation, Roland and Cameron discuss the importance of flexibility, adaptability, and vision in a successful second in command. These individuals play a pivotal role in steering the company forward, allowing CEOs to concentrate on their areas of expertise. They explore the need for CEOs to recognize their own strengths and delegate tasks that fall outside their genius zone, such as investor relations, leading to improved results. Cameron also highlights the significance of aligning passion and proficiency, encouraging CEOs to hire individuals who are passionate about areas they may not love, ultimately contributing to a well-rounded and successful leadership team.

Roland and Cameron explore the role of CEOs in external-facing activities and the importance of finding a complementary counterpart in their second in command to balance leadership responsibilities. Cameron also reveals a key indicator for CEOs and entrepreneurs: when they find themselves too occupied with managing people rather than fostering growth and leadership, it’s time to bring in a second-in-command. Ultimately, the primary role of leadership is to nurture individuals’ growth, enhance their skills, and cultivate a positive organizational culture.

Enjoy!

What You’ll Learn in this Show:

The importance of understanding the cultural DNA of a company when finding a second in command.
The importance of building a strong job description and scorecard to attract top talent.
Why compensation for roles should match job title, description, and performance, with equity playing a significant role.
The challenges of growing a company from $2 million to $106 million, including the difficulty of maintaining culture and leadership as the company expands.
And so much more…

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 326 – Settle Inc., COO, Olivia Micallef Oct 31, 2023

Show notes

Our guest today is Olivia Micallef, Chief Operating Officer of Settle Inc., an all-in-one fintech platform built to help e-commerce brands scale seamlessly. Olivia is a cross-disciplinary leader in fintech and banking, with expertise across strategy, product and business operations. Her current focus is on driving growth and managing operations. In her past role as VP of Venmo Commerce, she was responsible for the payment brand’s 80M+ customer retention and continual acquisition. Olivia has also held a variety of roles at PayPal, with increasingly larger roles as the company evolved and went through hyper growth – including multiple acquisitions like Xoom and iZettle, 100%+ revenue growth, and leadership of large product and growth teams at-scale. In today’s episode, Cameron and Olivia discuss her insights on what’s happening with the current recession and how they’ve received financing and funding from Silicon Valley banks. They also discuss the separation of PayPal from eBay, as well as the advice she would give to her 21 year-old self.

In This Episode You’ll Learn:

How Settle helps businesses in the B2C space better understand cash flow and inventory turns.
The tell-tale signs of a soft landing.
The difference between a revenue-based and invoice-based financing model.
The challenges of moving from a large company to a small company.

Resources:

Connect with Olivia: Website | LinkedIn

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 325 – Free PR, Beige Companies and More – Follow Your Different Oct 26, 2023

Show notes

Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead. Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here’s a glimpse of […]

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 324 – Elevenlabs Chief of Staff, Victoria Weller Oct 24, 2023

Show notes

Ever wondered how a Chief of Staff’s journey from studying astrophysics to space medicine and working on quantum secure data encryption led her to become a key player in a fast-growing AI company, ElevenLabs? Brace yourself for a fascinating story that spans across continents and fields. Victoria Weller, the Chief of Staff at ElevenLabs, takes […]

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 323 – Real Estate Rockstars Tips Oct 19, 2023

Show notes

Are you struggling to maintain a work-life balance while working from home? In this podcast episode, Cameron Herold, a seasoned entrepreneur and author, shares valuable insights on various topics. From balancing work and family life to the power of vivid vision in growing a business, Cameron provides practical advice and inspiration. Discover how to maintain […]

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ep. 322 – Huber Equity Group COO, Alexa Lowe Oct 17, 2023

Show notes

Have you ever wondered what it takes to triple the size of a team in just 18 months? Get ready to dive into the world of team building, culture, and exponential growth with Alexa Lowe, COO at Huber Equity Group. In this episode, Cameron Herold talks to Alexa about the incredible journey of Huber Equity […]

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - https://a.co/d/287lESq
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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